The Offical Smart Beauty Online Shop; the complete hair dye ranges, hair colours & accessories

We stock the full range of Smart Beauty Hair Dye Products; FOUR Silver award winning, colour refreshing hair dye; Colour Boost, SEVEN Highly Commended award winning pastel hair dye colours, FOUR Nominated dip-dye ombre hair dyes, SIX Bronze awarded Highlighted hair colours, SIX award winning blonde hair dyes (hair lighteners and hair bleach), SIX permanent hair dyes and FIVE semi-permanent hair colours (we don't win everything....)

What is so special about our hair dyes? All of the hair dyes that we manufacture are suitable for vegans and none of our products are tested on animals. We are a British company, our products are manufactured in Southern Ireland, they conform to the very stringent EU Directives - which means the chemicals we use are highly regulated for safety, - and because we sell our products in high street shops as well as on the internet we are completely accountable to you, the customer. We go to great lengths to reduce our chemicals where we can - all but two of our permanent colours are PPD free, we have 5 ammonia free blonde hair lighteners as well as one blonde hair bleach and we are developing our range to give more hair colouring choice for people with allergies. Our pastel hair dye range is the most varied on the market, and 2 of our highlighted hair colours - Carmine Pink and Intense Red - are one-step processes; which means that even inexperienced hair colourists can achieve super good results with very little difficulty. No other company has an amazing product like this!

For fashion concious dedicated leaders of fashion, whether gothic, punk and creative, we have hair dye to suit you!

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