£7.95
Contains Smart Plex which Protects and Strengthens Hair during Hair Colouring | Lightens and Tones Natural or Coloured Hair Ultra blonde permanent hair lightener with added platinum colour and care...
£7.95
Contains Smart Plex which Protects and Strengthens Hair during Hair Colouring|Lightens and Tones Natural or Coloured Hair Ultra blonde permanent hair lightener with added ash colour and care treatment Featuring...
£7.95
Contains Smart Plex which Protects and Strengthens Hair during Hair Colouring | Lightens and Tones Natural or Coloured Hair Ultra blonde permanent hair lightener with added creamy colour and care...
£7.95
Contains Smart Plex which Protects and Strengthens Hair during Hair Colouring | Lightens and Tones Natural or Coloured Hair Ultra blonde permanent hair lightener with added creamy colour and care...
£5.95
"I have used many different types of hair lightener (for around 15 years!) & this has to be the best ever- the coverage was great & able to put on...
£6.49
CARMINE PINK DYED HAIR HIGHLIGHTS Creates vibrant pink hair highlights, lowlights, flashes, slices, tips or undercolour Suitable for medium blonde to dark brown hair Easy and safe to use, one-step...
£7.45
"This is the best and easiest bleach I've come across. Doesn't smell bad either. The powder is very fine and dissolves easily into the developer cream, so there are no...
£8.49
Smart Beauty metallic lilac purple permanent hair dye kit is perfect for adding soft pastel tone to very light or bleached blonde hair.Our lilac hair colour formulation contains Nio-Active technology...
£8.49
Smart Beauty amethyst purple permanent hair dye kit is an ideal choice if you want a subtle change or a bold all-out transformation. Our purple hair colour formulation contains...
£8.49
Smart Beauty metallic rose gold permanent hair dye kit is perfect for adding soft pastel tone to very light or bleached blonde hair.Our rose gold hair colour formulation contains Nio-Active...
£8.49
Smart Beauty metallic silver permanent hair dye kit is perfect for adding soft pastel tone to very light or bleached blonde hair.Our silver hair colour formulation contains Nio-Active technology which...
£6.95
Creates an instant stylish silver moon grey pastel hair colour over bleached hair or very light natural blonde Use Ultimate Bleach-it to pre-lighten; specially designed for pastel colours Adds intensive conditioning, leaving hair...
£8.49
Smart Beauty metallic rose gold permanent hair dye kit is perfect for adding soft pastel tone to very light or bleached blonde hair.Our rose gold hair colour formulation contains Nio-Active...
£6.95
Creates an instant neon pink semi-permanent hair colour on blondes or pre-lightened hair Adds intensive conditioning, leaving hair soft and shiny 20-30 minutes development time Lasts up to 4-5 shampoos Easy...
£6.95
Creates an instant pretty pink pastel hair colour on very light blondes or pre-lightened hair Use Ultimate Bleach-it to pre-lighten; specially designed for pastel colours Adds intensive conditioning, leaving hair soft and shiny...
£6.95
Creates an instant carmine pink semi-permanent hair colour on blondes or pre-lightened hair Adds intensive conditioning, leaving hair soft and shiny 20-30 minutes development time Lasts up to 4-5 shampoos Easy and...
Our unique approach and formulations offer inspiration, education and outstanding results to fashion-conscious consumers.
Our products are CRUELTY FREE and suitable for vegans
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The 90’s chunky highlights are making a comeback thanks to Dua Lipa and Kim Kardashian. Famous hairstylists are embracing this nostalgic hair and transforming it into the new look. See the most stylish chunky highlights and try this retro colouring technique yourself.
Fiery, vibrant, dark or subtle, red hair is a real head turner! It's the high-impact hair colour that never goes out of style, but it’s also the toughest one to maintain. In this article, we explain the science behind this unique hue, plus share some secrets of making your red hair colour last longer.
