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£8.49
Smart Beauty amethyst purple permanent hair dye kit is an ideal choice if you want a subtle change or a bold all-out transformation. Our purple hair colour formulation contains...
£8.49
Smart Beauty deep amber permanent hair dye kit is the perfect copper brown to bring life to brown hair.Our amber copper hair colour formulation contains Nio-Active technology which deeply penetrates...
£8.49
Smart Beauty espresso brown permanent hair dye kit is an ideal choice if you want to enhance an existing shade or go for an all-out colour makeover.Our brown hair colour...
£8.49
Smart Beauty hollywood red permanent hair dye kit is perfect for a bold all-out transformation, looks fantastic on brown hair.Our red hair colour formulation contains Nio-Active technology which deeply penetrates...
£8.49
Smart Beauty metallic graphite permanent hair dye kit is perfect for adding soft pastel tone to very light or bleached blonde hair.Our metallic grey hair colour formulation contains Nio-Active technology...
£8.49
Smart Beauty metallic rose gold permanent hair dye kit is perfect for adding soft pastel tone to very light or bleached blonde hair.Our rose gold hair colour formulation contains Nio-Active...
£8.49
Smart Beauty pure black permanent hair dye kit for natural looking black hair.Our black hair colour formulation contains Nio-Active technology which deeply penetrates the hair during the colouring process to...
£8.49
Smart Beauty red velvet permanent hair dye kit gives a deep red result, perfect for an uplift in colour or mood changing all-out transformation, looks fantastic on brown hair.Our red...
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Creates an instant pretty pink pastel hair colour on very light blondes or pre-lightened hair Use Ultimate Bleach-it to pre-lighten; specially designed for pastel colours Adds intensive conditioning, leaving hair soft and shiny...
£8.49
Smart Beauty metallic rose gold permanent hair dye kit is perfect for adding soft pastel tone to very light or bleached blonde hair.Our rose gold hair colour formulation contains Nio-Active...
£6.45
Creates an instant carmine pink semi-permanent hair colour on blondes or pre-lightened hair Adds intensive conditioning, leaving hair soft and shiny 20-30 minutes development time Lasts up to 4-5 shampoos Easy and...
£6.49
CARMINE PINK DYED HAIR HIGHLIGHTS Creates vibrant pink hair highlights, lowlights, flashes, slices, tips or undercolour Suitable for medium blonde to dark brown hair Easy and safe to use, one-step...
Our unique approach and formulations offer inspiration, education and outstanding results to fashion-conscious consumers.
Our products are CRUELTY FREE and suitable for vegans
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The 90’s chunky highlights are making a comeback thanks to Dua Lipa and Kim Kardashian. Famous hairstylists are embracing this nostalgic hair and transforming it into the new look. See the most stylish chunky highlights and try this retro colouring technique yourself.
Fiery, vibrant, dark or subtle, red hair is a real head turner! It's the high-impact hair colour that never goes out of style, but it’s also the toughest one to maintain. In this article, we explain the science behind this unique hue, plus share some secrets of making your red hair colour last longer.
