What's Your Next Hair Colour?

Lilac & Purple Hair Dye
Try dreamy pastel and soft metallic lilac hair dyes or refresh your faded purple colour.

Pink Hair Dye Collection
Adopt a trendy look by dyeing your hair rose gold, vibrant pink or millennial pastel pink.

Blonde Hair Dye Collection

Transform your hair from mousey blonde or dark brown to Blonde. Intensive conditioners

Blue Hair Dye Collection
Become a fashionable mermaid with our pastel blue and electric blue hair colours.

Silver & Grey Hair Dye
Rock the grey hair trend with our silver graphite grey, metallic pastel silver and silver moon grey hair dyes.

Brunette & Brown Hair Dye
Cover Grey or bring back to life your brunette hair colour with a choice of hair friendly colour refreshers

Red & Copper Hair Dye
Stand out from the crowd and bring out your internal flame with red and copper hair dyes and refreshers.

Vegan hair products
Go vegan! Our hair products are not tested on animals and therefore cruelty-free.

Highlights & Ombre Kits

Get highlighted and dip-dye hair at home with our handy kits that include everything you need.

PPD FREE Hair Dye

Are You Suffering From Allergic Reactions Because Of Your Hair Dyes?

Hair Treatments & Styling

Restore, protect and style your hair using spray treatments, waxes, pastes and clays.

Colour Hairspray & Glitter

Try fun rainbow hair colours for just a few nights and shine bright during the party season!

An Innovative collection of home hair dyes

Our unique approach and formulations offer inspiration, education and outstanding results to fashion-conscious consumers.
Our products are CRUELTY FREE and suitable for vegans

ORDER BEFORE 3:00pm FOR NEXT DAY DELIVERY*| WORLDWIDE SHIPPING | FREE DELIVERY ON ALL ORDERS OVER £20.00

Celebrity Hair News

The biggest temporary hair trends spotted on the summer festivals

July 15, 2019

Need inspiration for your festival look? Read this article (and see loads of visual examples) to find the coolest temporary hair colour ideas, cheap for your pocket and safe for your hair. Billie Eilish green hair? Easy!

5 Unusual Red Hair Colours To Try in Summer 2019

July 04, 2019

Red hair colour is back to fashion! Want proof? A singer and a fashion icon Rihanna has coloured her hair velvet red for the BET awards last week, and everybody loves it! Friends and fans bombarded Rihanna with fun comments on Instagram: “The name of this hair colour is ‘Rihed’”, “I don’t think I’m ever getting over this color”, “Ginger Rih is my faaaav!”. Scroll down to see Rihanna's new hair colour!

Met gala 2019 candy-coloured hair trend

May 11, 2019

The 2019 Met Gala pink carpet was generous on vibrant and fun hair colours! Lucy Boynton’s adorable baby blue hair, Kylie Jenner’s bright violet wig, Kristen Stewart chunky red highlights and many more celebrity looks have been truly creative this year. See best hair looks!

We just launched 8 new permanent hair colours to try in 2019

May 08, 2019

Want to try a new hair colour but not sure which one? Here are the 8 NEW shades that have been developed to reflect hair colour trends 2019. Cruelty-free and suitable for vegans!

How to guides

5 super hacks to go blonde with minimal damage at home

August 22, 2019

You don’t have to spend hundreds to transform your brown hair into blonde - learn 5 amazing hacks to go blonde from brunetteat home with the least damage! Get inspired by Bella Hadid, Natalie Portman and other famous blonde hair transformations 2019.

The beginner’s guide to Lilac Hair Colour - how to get it at home for under £5

August 05, 2019

The search for “Lilac Hair” rose over 1000% on Pinterest this year, and Instagram now has more than 200,000 posts with #lilachair hashtag. This pastel hue has set to be the most wanted hair colour of this year, so you better try it before 2019 is up!

Understanding hair dyes and bleach (The good, bad and beautiful)

May 28, 2019

What Hair Colour Will Suit Me? Find The Best Hair Colour for Your Skin Tone

April 04, 2019

If you’re dyeing your hair the same colour for years, maybe it’s time to try something new! But first, you need to discover what hair colour will suit you best. Your skin tone and undertone should help you with your choice!