Start Spring with a
Splash of Personality!

The Vibrant Essence Of Spring 2024 Meets The Boundless Spectrum Of Your Personality! Use Coupon Code: "Spring2024"


Suitable for Vegans

Made in the UK & Italy

Shipped from UK

Shop By Hair Colour

smart beauty hair dyes bleach and blonde
Bleach & Blonde
smart beauty hair dye silver and grey
Silver & Grey
Brown & Copper
smart beauty red hair dyes
Pink & Red
smart beauty purple hair dyes permanent
Plum & Purple
Black & Blue


Choose whats best for your hair colour

Whether you’re looking for a subtle change or a complete transformation, there’s a dye that’s perfect for your natural hair colour.

For Blonde hair
hair dyes for dark blondes
For Dark Blonde hair
hair dyes for light brown
For Light Brown hair
For Brown hair
Bleach & Lightening


Selecting the right Hair Colour Permanency

Choose between bleach, semi-permanent, and permanent hair colour based on your desired commitment level.


Hair Coloring Care, and Styling Products

Selection of various practical hair colouring care essentials, and styling products for your unique look.

hair colour refreshers
Colour Refreshers
hair styling products
Hair Styling
smart beauty hair care products
Hair Care
smart beauty hair colouring accessories
vegan & cruelty-free hair dyes
Vegan & Cruelty-free Hair Dyes
ppd free hair dyes
PPD-free Hair Dyes
Ammonia-free Hair dyes
Ammonia-free Hair Dyes
resorcinol-free Hair Dyes
Resorcinol-free hair Dyes


Ethics and Allergens

Choose Hair Products aligned with your Ethics and Allergen needs.

Why Smart Beauty?

Smart Beauty are a UK family owned business offering a boutique range of Hair Colourants specially designed for outstanding vibrant hair colour results with safe, healthy hair technology.

vegan hair dye

Vegan & curelty free

We do not test our products on animals, we only use ingredients suitable for Vegans and avoid where possible irritant chemicals

Outstanding support

Our customer support is second to none – users rave about how we don’t rest until every issue is solved to their satisfaction.

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