£6.49
Smart Beauty amethyst purple permanent hair dye kit is an ideal choice if you want a subtle change or a bold all-out transformation. Our purple hair colour formulation contains...
£6.49
Smart Beauty deep amber permanent hair dye kit is the perfect copper brown to bring life to brown hair.Our amber copper hair colour formulation contains Nio-Active technology which deeply penetrates...
£6.49
Smart Beauty espresso brown permanent hair dye kit is an ideal choice if you want to enhance an existing shade or go for an all-out colour makeover.Our brown hair colour...
£6.49
Smart Beauty hollywood red permanent hair dye kit is perfect for a bold all-out transformation, looks fantastic on brown hair.Our red hair colour formulation contains Nio-Active technology which deeply penetrates...
£6.49
Smart Beauty metallic graphite permanent hair dye kit is perfect for adding soft pastel tone to very light or bleached blonde hair.Our metallic grey hair colour formulation contains Nio-Active technology...
£6.49
Smart Beauty metallic lilac purple permanent hair dye kit is perfect for adding soft pastel tone to very light or bleached blonde hair.Our lilac hair colour formulation contains Nio-Active technology...
£6.49
Smart Beauty metallic rose gold permanent hair dye kit is perfect for adding soft pastel tone to very light or bleached blonde hair.Our rose gold hair colour formulation contains Nio-Active...
£6.49
Smart Beauty metallic silver permanent hair dye kit is perfect for adding soft pastel tone to very light or bleached blonde hair.Our silver hair colour formulation contains Nio-Active technology which...
Sold Out £4.99
Creates an instant pretty pink pastel hair colour on very light blondes or pre-lightened hair Use Ultimate Bleach-it to pre-lighten; specially designed for pastel colours Adds intensive conditioning, leaving hair soft and shiny...
£6.49
Smart Beauty metallic rose gold permanent hair dye kit is perfect for adding soft pastel tone to very light or bleached blonde hair.Our rose gold hair colour formulation contains Nio-Active...
£4.45
Creates an instant carmine pink semi-permanent hair colour on blondes or pre-lightened hair Adds intensive conditioning, leaving hair soft and shiny 20-30 minutes development time Lasts up to 4-5 shampoos Easy and...
£4.95
Creates an instant neon pink semi-permanent hair colour on blondes or pre-lightened hair Adds intensive conditioning, leaving hair soft and shiny 20-30 minutes development time Lasts up to 4-5 shampoos Easy...
Our unique approach and formulations offer inspiration, education and outstanding results to fashion-conscious consumers.
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The 90’s chunky highlights are making a comeback thanks to Dua Lipa and Kim Kardashian. Famous hairstylists are embracing this nostalgic hair and transforming it into the new look. See the most stylish chunky highlights and try this retro colouring technique yourself.
There’s one day of the year during which you can look as crazy as you want, and it’s Halloween for sure. From Euphoria-inspired costumes to Billie Eilish crazy hair colour, find the Halloween 2019 looks inspired by your favourite pop-culture characters and create them at home.
There aren't many options for ladies with brown hair that don't require lightening. Luckily, Fall 2019 brought 3 pretty bleach-free hair colours for brunettes to try right now!
Summer is amazing and so are your picnics in the parks and holidays abroad. But there is a slight catch - the sun makes your colour fade faster and takes away its natural gloss. Blonde becomes orange, brown hair turns grey and a bright red hue disappears in days. Luckily, there’s a cure for all that “summertime fadeness”: hair colour boosts and refreshers - simple solutions to revive your hair colour at home in literally minutes!
