What's Your Next Hair Colour?

Lilac & Purple Hair Dye
Try dreamy pastel and soft metallic lilac hair dyes or refresh your faded purple colour.

Pink Hair Dye Collection
Adopt a trendy look by dyeing your hair rose gold, vibrant pink or millennial pastel pink.

Blonde Hair Dye Collection

Transform your hair from mousey blonde or dark brown to Blonde. Intensive conditioners

Blue Hair Dye Collection
Become a fashionable mermaid with our pastel blue and electric blue hair colours.

Silver & Grey Hair Dye
Rock the grey hair trend with our silver graphite grey, metallic pastel silver and silver moon grey hair dyes.

Brunette & Brown Hair Dye
Cover Grey or bring back to life your brunette hair colour with a choice of hair friendly colour refreshers

Red & Copper Hair Dye
Stand out from the crowd and bring out your internal flame with red and copper hair dyes and refreshers.

Vegan hair products
Go vegan! Our hair products are not tested on animals and therefore cruelty-free.

Highlights & Ombre Kits

Get highlighted and dip-dye hair at home with our handy kits that include everything you need.

PPD FREE Hair Dye

Are You Suffering From Allergic Reactions Because Of Your Hair Dyes?

Hair Treatments & Styling

Restore, protect and style your hair using spray treatments, waxes, pastes and clays.

Colour Hairspray & Glitter

Try fun rainbow hair colours for just a few nights and shine bright during the party season!

An Innovative collection of home hair dyes

Our unique approach and formulations offer inspiration, education and outstanding results to fashion-conscious consumers.
Our products are CRUELTY FREE and suitable for vegans

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Celebrity Hair News

Met gala 2019 candy-coloured hair trend

May 11, 2019

The 2019 Met Gala pink carpet was generous on vibrant and fun hair colours! Lucy Boynton’s adorable baby blue hair, Kylie Jenner’s bright violet wig, Kristen Stewart chunky red highlights and many more celebrity looks have been truly creative this year. See best hair looks!

We just launched 8 new permanent hair colours to try in 2019

May 08, 2019

Want to try a new hair colour but not sure which one? Here are the 8 NEW shades that have been developed to reflect hair colour trends 2019. Cruelty-free and suitable for vegans!

Colour Of The Year and other hair dyes to try in 2019

December 19, 2018

The new year brings fresh hair colours to try. We've summed it up so you can get ideas and experiment!

Julia Roberts' new Metallic Rose Gold hair

November 09, 2018

When we think about Julia, we imagine a beautiful tall lady with a big smile and wearing one of the classy hair colours, such as honey blonde, rich brown or copper red. But this time the 51 years old actress decided to try something different and surprised everyone with her new metallic rose gold hair.

How to guides

Understanding hair dyes and bleach (The good, bad and beautiful)

May 28, 2019

What Hair Colour Will Suit Me? Find The Best Hair Colour for Your Skin Tone

April 04, 2019

If you’re dyeing your hair the same colour for years, maybe it’s time to try something new! But first, you need to discover what hair colour will suit you best. Your skin tone and undertone should help you with your choice!

How to get silver grey hair

February 25, 2019

Silver grey hair is the new millennial pink! Thanks to Google Trends, we can see that grey hair trend is taking over the island - thousands of British women are searching for chic silver grey hair dye and dark grey hair dye, and we couldn’t dismiss this request! In this blog post, you can discover how to dye your hair grey at home, find useful tips and get grey hair inspiration.

How to dye your hair at home without damaging it? We found an ingredient for safe hair dying!

January 30, 2019

If your hair's health wasn't an issue, would you change your colour more often? Or would you pick an unusual hair colour for just a month? A safe hair dye does exist! We've discovered a dreams-come-true ingredient that will allow changing your hair colour without damaging the hair.