Smart Beauty is an award winning brand of innovative home hair colouring products.
Our unique approach and formulations offer inspiration, education and outstanding results to fashion conscious consumers.
We do not test on animals and are products are suitable for vegans
What you need to know
Why does red hair colour fade quickly?
The red hair molecule is the largest of the dye molecules, next to blue
If your hair is naturally in good condition or you use loads of serums, conditioners and styling products, then you will be surprised to know this does not help the cause. Dye molecules need to grip the hair.
You probably already know about the balayage trend - as worn by like Jessica Alba, Gisele, Kim Kardashian and Jennifer Lopez and more last year. Well the hot new trend for 2018 is the 'reverse balayage' and we've got all the gossip on it - what it is, how it's done and which products to use.
Vogue has picked up on the trend for soft browns and dark creams as we move from autumn to winter.
In particular, the word 'hygge' has been appearing again - a Danish word that used when "acknowledging a feeling or moment, whether alone or with friends, at home or out, ordinary or extraordinary as cosy, charming or special".