Smart Beauty is an award-winning brand of innovative home hair colouring products.
Our unique approach and formulations offer inspiration, education and outstanding results to fashion-conscious consumers.
We do not test on animals and our products are suitable for vegans
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Festivals give us the chance to be adventurous with our looks. Fun festival clothing and a bright makeup will make you stand out from the crowd, but hair shouldn't be boring either. Get creative and experiment with hairstyles, temporary colour sprays, glitter and accessories.
It’s been just a few weeks since you dyed your hair, but today the colour looks not as bright and shiny. We feel your pain! After a while blonde shades become yellow, brunettes turn greyish and reds simply fade, but dyeing too often may damage your hair and burn a hole in your pocket… Smart Beauty offers a safe, inexpensive and easy-to-apply Hair Colour Refreshers to use in-between salon appointments.
Vivid and pastel highlights in hair is a perfect way to refresh your look without going too crazy. Stay with your natural colour and add some funky colourful hints. From carmine pink highlights on blondes to purple highlights on black hair - it's all totally doable at home with our hair highlighting kit. Quick, easy and safe!
Going brunette to blonde is probably the most demanded makeover among celebrities in 2017-2018. From Emilia Clarke's "Mother of Dragons" platinum locks to Solange Knowles with her beautiful blonde afro - everyone is embracing the Blonde Hair obsession, and you may too.
Boom boom boom, Katy you are a firework! There is no other artist who has changed their hair colour for so many times, and yet Katy Perry did it again! After finishing her Asia tour, the singer was so amazed by the beauty of cherry blossom, that she decided to colour her hair Candy Floss Pink leaving the roots dark.
Spring is the season of change and new beginnings, so why not start with your appearance? Whether you want to refresh your current colour or even completely change the look, we researched Spring 2018 hair colour trends and chose the most exciting transformations.