We are following guidance by the NHS, WHO and other public health organizations, and taking all the precautions in terms of team member and customer health and safety. At this time our warehouses are following all safety precautions as suggested by NHS and are continuing to operate until further update. Read the update from Royal Mail - https://www.royalmail.com/coronavirus
£8.49
Smart Beauty amethyst purple permanent hair dye kit is an ideal choice if you want a subtle change or a bold all-out transformation. Our purple hair colour formulation contains...
£8.49
Smart Beauty deep amber permanent hair dye kit is the perfect copper brown to bring life to brown hair.Our amber copper hair colour formulation contains Nio-Active technology which deeply penetrates...
£8.49
Smart Beauty espresso brown permanent hair dye kit is an ideal choice if you want to enhance an existing shade or go for an all-out colour makeover.Our brown hair colour...
£8.49
Smart Beauty hollywood red permanent hair dye kit is perfect for a bold all-out transformation, looks fantastic on brown hair.Our red hair colour formulation contains Nio-Active technology which deeply penetrates...
£8.49
Smart Beauty metallic graphite permanent hair dye kit is perfect for adding soft pastel tone to very light or bleached blonde hair.Our metallic grey hair colour formulation contains Nio-Active technology...
£8.49
Smart Beauty metallic rose gold permanent hair dye kit is perfect for adding soft pastel tone to very light or bleached blonde hair.Our rose gold hair colour formulation contains Nio-Active...
£8.49
Smart Beauty pure black permanent hair dye kit for natural looking black hair.Our black hair colour formulation contains Nio-Active technology which deeply penetrates the hair during the colouring process to...
£8.49
Smart Beauty red velvet permanent hair dye kit gives a deep red result, perfect for an uplift in colour or mood changing all-out transformation, looks fantastic on brown hair.Our red...
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Creates an instant pretty pink pastel hair colour on very light blondes or pre-lightened hair Use Ultimate Bleach-it to pre-lighten; specially designed for pastel colours Adds intensive conditioning, leaving hair soft and shiny...
£8.49
Smart Beauty metallic rose gold permanent hair dye kit is perfect for adding soft pastel tone to very light or bleached blonde hair.Our rose gold hair colour formulation contains Nio-Active...
£6.45
Creates an instant carmine pink semi-permanent hair colour on blondes or pre-lightened hair Adds intensive conditioning, leaving hair soft and shiny 20-30 minutes development time Lasts up to 4-5 shampoos Easy and...
£6.49
CARMINE PINK DYED HAIR HIGHLIGHTS Creates vibrant pink hair highlights, lowlights, flashes, slices, tips or undercolour Suitable for medium blonde to dark brown hair Easy and safe to use, one-step...
Our unique approach and formulations offer inspiration, education and outstanding results to fashion-conscious consumers.
Our products are CRUELTY FREE and suitable for vegans
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The 90’s chunky highlights are making a comeback thanks to Dua Lipa and Kim Kardashian. Famous hairstylists are embracing this nostalgic hair and transforming it into the new look. See the most stylish chunky highlights and try this retro colouring technique yourself.
There’s one day of the year during which you can look as crazy as you want, and it’s Halloween for sure. From Euphoria-inspired costumes to Billie Eilish crazy hair colour, find the Halloween 2019 looks inspired by your favourite pop-culture characters and create them at home.
Summer is amazing and so are your picnics in the parks and holidays abroad. But there is a slight catch - the sun makes your colour fade faster and takes away its natural gloss. Blonde becomes orange, brown hair turns grey and a bright red hue disappears in days. Luckily, there’s a cure for all that “summertime fadeness”: hair colour boosts and refreshers - simple solutions to revive your hair colour at home in literally minutes!
