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Sold outSmiling woman with glossy copper brown hair coloured using Smart Beauty Permanent Copper Brown Hair Dye with Plex Care – vegan, cruelty-free home hair colour made in the UK
Amber Copper Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour Sale price£12.45
Amethyst Purple Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour
Amethyst Purple Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour Sale price£12.45
(4.7)
Ash Blonde Conditioning Toner Sachets | Smart Blonde
Ash Blonde Conditioning Toner Sachets | Smart Blonde Sale price£9.50
Sold outAsh Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour
Ash Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour Sale price£12.45
Sold outBlow-Dry Hair Styling & Treatment
Blow-Dry Hair Styling & Treatment Sale price£5.95
Sold outwoman with soft pastel pink hair coloured using Smart Beauty Pastel Pink Hair Dye with Plex Care – vegan, cruelty-free semi-permanent hair colour made in the UK for a luminous, salon-quality finish
Candy Floss Pink Pastel Hair Dye | Semi-permanent Hair Colour Sale price£6.95
Sold outSmiling woman with vivid carmine pink hair coloured using Smart Beauty Carmine Pink Hair Dye with Plex Care – vegan, cruelty-free semi-permanent hair colour made in the UK for bold, salon-quality results
Carmine Pink Vibrant Semi-permanent Hair Colour Sale price£6.95
Sold outChestnut Brown Refresher Colour Maintenance
Chestnut Brown Refresher Colour Maintenance Sale price£9.95
Smiling woman with soft creamy blonde hair coloured using Smart Beauty Creamy Blonde Hair Dye with Plex Care – vegan, cruelty-free permanent hair colour made in the UK for a silky, salon-quality finish.
Creamy Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Colour Sale price£12.45
(5.0)
Sold outSmiling woman with vibrant electric blue hair coloured using Smart Beauty Electric Blue Hair Dye with Plex Care – vegan, cruelty-free semi-permanent hair colour made in the UK for bold, salon-quality results.
Electric Blue Vibrant Semi-permanent Hair Colour Sale price£6.95
Sold outEspresso Brown Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour
Espresso Brown Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour Sale price£12.45
Sold outFibre Gum - Hair Styling
Fibre Gum - Hair Styling Sale price£4.95
Sold outSmiling woman with radiant summer blonde hair coloured using Smart Beauty Summer Blonde Hair Dye with Plex Care – vegan, cruelty-free permanent hair colour made in the UK for a sun-kissed, salon-quality look
Golden Summer Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour Sale price£12.45
Sold outHair Colour Stain Remover Wipes for Skin and Ears
Hair Colour Stain Remover Wipes for Skin and Ears Sale price£1.25
Sold outHair Highlighting Kit | Contains all you need to create professional
Hair Highlighting Kit | Contains all you need to create professional Sale price£7.45
Sold outHair Tinting Kit - Hair Dye Accessories
Hair Tinting Kit - Hair Dye Accessories Sale price£4.95
Sold outHard Clay - Hair Styling
Hard Clay - Hair Styling Sale price£4.95
Sold outSmiling woman with dark red hair and vibrant red highlights coloured using Smart Beauty Red Highlights Hair Dye with Plex Care – vegan, cruelty-free home hair colour made in the UK for salon-quality shine
Highlights Red Hair Dye | For Use On Dark Hair Sale price£12.45
Hollywood Red Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour
Hollywood Red Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour Sale price£12.45
Sold outHoney Blonde Conditioning Toner Sachets | Smart Blonde
Honey Blonde Conditioning Toner Sachets | Smart Blonde Sale price£9.50
Sold outIntense Red Vibrant Semi-permanent Hair Dye
Intense Red Vibrant Semi-permanent Hair Dye Sale price£6.95
Sold outLilac Haze Purple Pastel Hair Dye | Semi-permanent Hair Colour
Lilac Haze Purple Pastel Hair Dye | Semi-permanent Hair Colour Sale price£6.95
Sold outMahogany Brown Refresher Colour Maintenance
Mahogany Brown Refresher Colour Maintenance Sale price£9.95
Sold outMaintenance Copper Refresher Colour
Maintenance Copper Refresher Colour Sale price£9.95
Sold outMaintenance Lilac Refresher Colour
Maintenance Lilac Refresher Colour Sale price£9.95
Sold outMaintenance Silver Refresher Colour
Maintenance Silver Refresher Colour Sale price£9.95
Sold outMATT PASTE - HAIR STYLING
MATT PASTE - HAIR STYLING Sale price£5.95
Sold outSmiling woman with sleek graphite grey hair coloured using Smart Beauty Graphite Grey Hair Dye with Plex Care – vegan, cruelty-free permanent hair colour made in the UK for a modern, salon-quality finish.
Metallic Graphite Grey Hair Dye with Added Plex Hair Care Conditioner, Demi-Permanent Hair Colour Sale price£12.45
Sold outSmiling woman with soft rose gold hair coloured using Smart Beauty Rose Gold Hair Dye with Plex Care – vegan, cruelty-free permanent hair colour made in the UK for radiant shine and silky finish
Metallic Rose Gold Hair Dye with Added Plex Hair Care Conditioner, Demi-Permanent Hair Colour Sale price£12.45
Sold outSmiling woman with shimmering silver hair coloured using Smart Beauty Metallic Silver Hair Dye with Plex Care – vegan, cruelty-free permanent hair colour made in the UK for salon-quality shine.
Metallic Silver Hair Dye with Added Plex Hair Care Conditioner, Demi-Permanent Hair Colour Sale price£12.45
Sold outMoulding Hair Wax - Hair Styling
Moulding Hair Wax - Hair Styling Sale price£4.95
Sold outsmart blonde bleach kit for dark hair
No.1 Smart Blonde Hair Bleach Kit for Dark Hair Sale price£12.45
Sold outNo.1 Smart Blonde Hair Bleach Kit for Dark Hair plus two Platinum Toner sachets
No.1 Smart Blonde Hair Bleach Kit for Dark Hair plus two Ash Conditioning Toner sachets Sale price£14.00
Sold outNo.1 Smart Blonde Hair Bleach Kit for Dark Hair plus two Platinum Toner sachets
No.1 Smart Blonde Hair Bleach Kit for Dark Hair plus two Platinum Conditioning Toner sachets Sale price£14.00
Sold outSmart Blonde Gentle 6% Hair Bleach Kit for Blonde Hair– professional-grade at-home hair bleach for naturally blonde or light-colored hair, lifts up to 4 shades, gentle on sensitive scalps, cruelty-free and vegan-friendly.
No.2 Smart Blonde Hair Bleach Kit for Blonde Hair Sale price£12.45
Sold outSmart Blonde Gentle 6% Hair Bleach Kit for Blonde Hair– professional-grade at-home hair bleach for naturally blonde or light-colored hair, lifts up to 4 shades, gentle on sensitive scalps, cruelty-free and vegan-friendly.
No.2 Smart Blonde Hair Bleach Kit for Blonde Hair plus two Ash Conditioning Toner Sachets Sale price£14.00
Sold outSmart Blonde Gentle 6% Hair Bleach Kit for Blonde Hair– professional-grade at-home hair bleach for naturally blonde or light-colored hair, lifts up to 4 shades, gentle on sensitive scalps, cruelty-free and vegan-friendly.
No.2 Smart Blonde Hair Bleach Kit for Blonde Hair plus two Platinum Conditioning Toner Sachets Sale price£14.00
Sold outPlatinum Blonde Conditioning Toner Sachets | Smart Blonde
Platinum Blonde Conditioning Toner Sachets | Smart Blonde Sale price£9.95
Sold outSmiling woman with radiant platinum blonde hair coloured using Smart Beauty Platinum Blonde Hair Dye with Plex Care – vegan, cruelty-free permanent hair colour made in the UK for a bright, salon-quality finish.
Platinum Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour Sale price£12.45
Sold outSave £4.48Pro Finish Bundle Pack - Amethyst Purple Hair Dye & Colour Refresher - Permanent Hair Colour with Maintenance Colour Booster
Pro Finish Bundle Pack - Amethyst Purple Hair Dye & Colour Refresher - Permanent Hair Colour with Maintenance Colour Booster Sale price£17.92 Regular price£22.40
Sold outSave £4.48Metallic Silver Pastel | Demi-Permanent Hair Colour with added plex
Pro Finish Bundle Pack - Silver Hair Dye & Colour Refresher - Permanent Hair Colour with Maintenance Colour Booster Sale price£17.92 Regular price£22.40
Sold outSmiling woman with glossy pure black hair coloured using Smart Beauty Pure Black Hair Dye with Plex Care – vegan, cruelty-free permanent hair colour made in the UK for rich, salon-quality shine.
Pure Black Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour Sale price£12.45
Sold outPure Purple Vibrant Semi-permanent Hair Colour
Pure Purple Vibrant Semi-permanent Hair Colour Sale price£6.95
Sold outQuality Highlighting Cap & Metal Hook Set | With Pre-determined Holes
Quality Highlighting Cap & Metal Hook Set | With Pre-determined Holes Sale price£3.95
Real Red Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour
Real Red Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour Sale price£12.45
Sold outWinter Hair Damage
Restore Protect & Style Hair Treatment Sale price£6.95
Sold outRich Plum Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour
Rich Plum Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour Sale price£12.45
Sold outSmiling woman with deep sapphire blue-black hair coloured using Smart Beauty Sapphire Black Hair Dye with Plex Care – vegan, cruelty-free permanent hair colour made in the UK for glossy results
Sapphire Black Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Color Sale price£12.45

Made in the UK

Quality hair colour kits proudly made in the UK.

Vegan & Cruelty-Free

Kind-to-hair colour, never tested on animals.

Built-In Plex Care

Helps protect, rebuild and restore as you colour.

Safe Colour Confidence

Easy guidance to help you colour beautifully at home.