Great product, superb colour, the intense red is amazing reflecting the light,very happy with this product plus it’s semi-permanent, perfect.
The colour that I ordered was not the colour my hair turned out to be ordered the bright red my hair came out orange !!!
Fantastic, vibrant colour. Easy to apply and the mixture doesn't drip or run. After rinsing, drying and styling my hair is in amazing condition. It feels soft and strong and the colour is lasting well. Hands down, the best colour I've used!
I bought this hairdye expecting something spectacular, the colour was lovely, the hairdye itself was more of a cream and it went on hair with ease and didn't run all over my head but I can't say it was any better than the shop bought dyes I have been using up till now. Plus you get 2 for £15 from the supermarkets for the same price as this one.
Thank you so much for your feedback and for giving our hair dye a try! We're really glad to hear you enjoyed the refreshing colour and found the creamy formula easy to apply — that's exactly what we aim for.
We totally understand your point about price comparison. While we may not always compete with supermarket multi-buy offers, our dyes are formulated with premium ingredients, are cruelty-free, vegan, and made in the UK — values that matter deeply to us and many of our customers.
That said, we really appreciate you sharing your honest thoughts, and we’ll continue working to deliver the best possible value and results.
Thanks again for your support!
Although a good colour shouldn't replace the Neon Pink which seems to be unavailable now!
Thanks so much for your feedback! We're glad you liked the colour, but we totally understand your frustration about Neon Pink — it’s a favourite for a reason! We're currently reviewing our range and appreciate your input. We've passed your comment on to our product team. In the meantime, feel free to reach out if you'd like help finding a similar shade
Just love using this product so easy to use lovely colour and no damage to my hair
Thank you so much for your lovely review! We're thrilled to hear you found our product easy to use and loved the colour Even better that it left your hair feeling healthy too — that's exactly what we aim for! Can't wait to see what shade you try next ✨
The only product that works
Thank you so much! We're thrilled to hear it's the only product that works for you. That means the world to us. If you ever need help choosing shades or tips for best results, we're always here!
Received a product that had been opened before and all sellotaped up again. Also unlabelled. Not acceptable when paying full price.
Thank you for your feedback, and we're really sorry for the impression the packaging gave.
We want to reassure you that your product was brand new and unused. The sellotape is applied by our team purely as a precaution to stop the lid coming off during postage. We understand this may not look ideal, and we're actively working on a more effective and professional-looking solution.
We also take your comment about the labeling seriously and are reviewing our packing process to make sure everything meets the high standards you expect.
Thank you again for bringing this to our attention — your feedback helps us improve.
I was initially really pleased with the dye, my hair looked and felt great after and the colour was great. I followed the directions and didn't wash it for 72 hours after but the colour started to fade dramatically after 5 washes and has pretty much washed out after 8. I have yet to try the colour refresher but will be doing in the next couple of days.
My order contained a pot that had already been opened and clumsily resealed with sellotape. Not happy with having paid full price for this.
Thank you for your feedback, and we're really sorry for the impression the packaging gave.
We want to reassure you that your product was brand new and unused. The sellotape is applied by our team purely as a precaution to stop the lid coming off during postage. We understand this may not look ideal, and we're actively working on a more effective and professional-looking solution.
We also take your comment about the labeling seriously and are reviewing our packing process to make sure everything meets the high standards you expect.
Thank you again for bringing this to our attention — your feedback helps us improve.
The colour is absolutely amazing, my hair feels so nice and healthy. There is no frazzled dry feeling after use. A week after colouring my hair feels incredibly well conditioned. I will certainly be getting more in the plum colour and hope they'll bring out a coloured conditioner for it, too
Thank you so much for your lovely review! We're thrilled to hear you’re loving the colour and that your hair feels so healthy and conditioned – that's exactly what we aim for! Plum is such a gorgeous shade, and we’ll definitely pass on your request for a coloured conditioner to our product team. Watch this space! 😉
I tried everything then luckily came across this . My hair is dark hairdressers won't touch my hair But this product was a game changer. Fantastic
Thank you so much for your lovely review! We're thrilled to hear that our product made such a difference for you – especially after all the challenges you faced. It's amazing to know it gave you the results you were looking for when others wouldn't even try. You're exactly the reason we do what we do – making hair colour accessible, safe, and effective for everyone.
Really pleased with the product one box worked so well an so pleased with the end result definitely would recommend hasn’t left my hair damaged look fresh an healthy
Thank you so much for your lovely review! We're thrilled to hear that you were so pleased with the results—and that just one box gave you the look you wanted! It's great to know your hair feels fresh and healthy too. We really appreciate the recommendation and can't wait to be part of your next colour adventure!
So happy to have found this. My hair doesn't hold semis well and I am past using blue black (it's an age thing...🤷♀️), so I need purple 😁💜💜💜.
Thank you so much for your lovely review! We're thrilled you found us and even more thrilled that purple is your new go-to. It’s such a gorgeous, confident choice—age has nothing on your style! 😄✨ Here’s to vibrant colour that lasts and makes you feel fabulous every day. ♀️
What i lovley colour
Thank you so much for your lovely review! We're thrilled you love the colour If you have any pictures or want help choosing your next shade, we’re always here to help!
The colour is absolutley amazing.
Thank you so much for your lovely feedback! We're thrilled to hear you love the colour – it means the world to us. If you ever fancy trying a new shade or have any questions, we’re always here to help!
Colour was exactly as pictured showed, smells great and hair felt lovely after
Thank you so much for your lovely feedback! We're thrilled to hear the colour matched your expectations, and that your hair felt and smelled great afterwards. That’s exactly what we aim for!
Absolutely gorgeous shade of purple. Makes my hair so soft.
Thank you so much for your lovely review! We're thrilled to hear you’re loving the shade and that your hair feels super soft—just what we aim for! Enjoy your gorgeous purple glow!
Used twice now and both times it’s washed out after the first wash and I don’t know why?
Thanks for your feedback, and we're really sorry to hear that the colour faded so quickly for you. That’s definitely not the result we aim for! There can be a few factors that affect how long the colour lasts—like hair condition, pre-treatment, or the shampoo used.
We’d love to understand more about your hair type and routine so we can help you get better, longer-lasting results next time. Please feel free to message us directly or contact our support team
Thanks again for giving us a try—your feedback helps us keep improving!
– The Smart Beauty Team
Very happy with the results. Normally takes 3 tubes to do my hair but only needed 2. Easy to apply.
Thank you so much for your lovely review! We're thrilled to hear you were happy with the results and that you only needed two tubes instead of your usual three — great to know our product delivered both performance and value. 😊 Thanks again for choosing Smart Beauty!
Stunning. Easy to apply, gorgeous colour, lasting well so far. Very impressed.
Thank you so much for your lovely review! We're thrilled to hear you found it easy to apply and that the colour is lasting well. It means a lot to know you're impressed – enjoy your gorgeous new look!
Love it took to my hair really well shell be using it again
Thank you so much for your lovely review! We're thrilled to hear that you loved the result and that the colour took so well to your hair. We can’t wait to have you back for your next transformation!
The colour is lovely and bright. Hair feels soft and good condition after use. Won't be going back to my old dye. Would highly recommend.
Thank you so much for your lovely review! We're thrilled to hear you love the colour and that your hair feels soft and in great condition – that’s exactly what we aim for. It means a lot that you’ve chosen us over your old dye, and we’re so happy to have you as part of the Smart Beauty family. Thanks again for the recommendation!
Love the product but does fade quickly and my hair grows quickly. Got a free serum this time and love it so much going to be buying this in the future
Thank you so much for your lovely review! We're thrilled to hear you love the product and that the free serum was a hit – we’re so glad you’ll be adding it to your routine! Fading can happen a bit faster with certain shades, especially if your hair grows quickly, but we’re always here with tips to help extend your colour. Thanks again for your support – we really appreciate it!
Smart colour used to produce a dye that I could put on my dyed black hair and produce a vibrant bright red instantly.
This does not compare.
Thank you for your feedback. We’re sorry to hear this product didn’t meet your expectations—especially as a loyal customer who has used our vibrant reds in the past. Over time, formulations and hair conditions can impact results, especially when applying colour over dyed black hair.
We’d love to understand more about which product you used previously and which one you tried this time, so we can help troubleshoot or recommend a better match for your desired result. Please feel free to reach out to our customer care team—we're here to help you achieve the bold colour you love.
Thanks again for taking the time to share your experience.
