Time for a
Change
Winter hair colours offer an impressive colour palette with cool tones and warm highlights that reflect the cozy and festive mood of the season and enhance your own style and mood.

Cruelty-free

Suitable for Vegans

Made in the UK & Italy

Shipped from UK
Discover the Joy of Home Hair Colouring:
Safe, Fun, and Fabulous
Let’s be honest—there’s something magical about changing your hair colour. It’s not just about the way it makes you look; it’s about how it makes you feel.
Whether you’re picturing a bold, bright red or a sleek, silvery blonde, colouring your hair is like giving your confidence a fresh new vibe. And the best part?
You can do it all at home, easily, safely, and affordably, without sacrificing your values.
At Smart Beauty, we believe in using only vegan and cruelty-free ingredients, so you can feel great about the products you’re using—not just for your hair but for the planet and all living things. Aligning with your ethics while achieving stunning results? That’s a win-win!
If colouring your hair at home feels a little intimidating, don’t worry—I’ve been there too! I still remember my first DIY attempt: an amethyst purple that ended up looking… let’s just say, less than perfect. But once I found products I could trust and learned a few tricks, it became a fun, empowering process. With the right tools and a little guidance, you can skip the stress and embrace the joy of creating your perfect look—all while staying true to your values.
Why Choose Home Hair Colouring?
Let’s talk benefits; colouring your hair at home isn’t just convenient—it’s empowering. You get to decide exactly how you want your colour to look, and you can do it all in the comfort of your own space. Plus, it’s often way more affordable than salon visits (hello, extra cash for coffee dates or new clothes).
But the real game-changer? With high-quality, safe products like those from Smart Beauty, you can achieve professional results without compromising on your hair’s health. Our kits are cruelty-free, vegan, and made with salon quality premium ingredients, so you can feel good about what you’re putting on your hair.
Find Your Perfect Hair Colour Match
Whether you’re after a subtle glow or a bold transformation, there’s a dye that’s perfect for your natural tone. Light hair pairs beautifully with pastels or icy blondes, while dark hair shines with rich jewel tones like amethyst or sapphire.
With Smart Beauty’s high quality kits, you can enhance your natural colour effortlessly. Subtle or striking—the choice is yours!
Choose the Right Hair Colour for Your Commitment
Not all hair colour is created equal—your perfect match depends on how long you want it to last. For a bold, lasting look, go permanent. Craving a fun, low-commitment change? Semi-permanent is your go-to. Need a bright base? Bleach is the key to unlocking vibrant shades.
With such a huge choice available from Smart Beauty, it’s easy to find the right option to suit your style and commitment level.
Hair Care and Styling for Your Unique Look
Great hair colour deserves great care. From nourishing treatments to styling essentials, the right products keep your colour vibrant and your style on point. Explore options designed to protect, enhance, and complete your unique look with ease.
Ethical and Allergen-Friendly Hair Products
Your hair colour should match your values and needs. Discover products that are cruelty-free, vegan, and designed with care to be gentle on sensitive skin. With options that prioritise ethics and allergen awareness, you can colour confidently and comfortably.
Safe, Stunning Results with Smart Beauty
What sets Smart Beauty apart? Our products are specially designed to make at-home colouring foolproof. Whether you’re going for a daring shade like Amethyst Purple or a timeless look like Platinum Blonde, our kits come with everything you need for vibrant, even coverage. Plus, they’re packed with nourishing ingredients to keep your hair looking and feeling healthy.
Worried about bleaching? Smart Beauty’s Platinum Blonde kit is a game-changer. It’s formulated to lift your hair’s colour while protecting it from damage. And if you’re ready to embrace your inner rockstar, the Metallic Silver or Hollywood Red shades deliver salon-worthy results without the hefty price tag.

Vegan & curelty free
We do not test our products on animals, we only use ingredients suitable for Vegans and avoid where possible irritant chemicals

Outstanding support
Our customer support is second to none – users rave about how we don’t rest until every issue is solved to their satisfaction.

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MR Brands Ltd. P.O. Box 293, Chipping Norton, OX7 9ET,
Registered in England: 10198809