Platinum Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour

£7.95

Why Choose Smart Beauty Platinum Blonde Permanent Hair Dye?

  • Professional-Quality Results: Achieve an icy, salon-inspired platinum blonde finish without leaving home.
  • Smart Plex Technology: Repairs hair bonds damaged by chemical treatments, leaving hair stronger, healthier, and more resilient after colouring.
  • Enhanced Moisture Retention: Locks in hydration to prevent dryness and brittleness, ensuring silky-smooth results.
  • Improved Hair Elasticity: Strengthens your hair and reduces breakage, making hair more flexible and easier to manage.
  • Vegan and Cruelty-Free: Formulated with ethically sourced, vegan-friendly ingredients and never tested on animals.
  • Easy Application: The fuss-free kit includes everything you need for an effortless, at-home platinum transformation.

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Transform Your Look with Permanent Platinum Blonde Hair Dye

Elevate your style with a radiant, long-lasting platinum blonde colour from Smart Beauty. Whether you’re embracing your bold side or want to refresh your look with a sleek, icy finish, our Platinum Blonde Hair Dye is the ultimate choice.

Formulated with our innovative Smart Plex Technology, this hair dye doesn’t just colour your hair—it strengthens and protects it during the process, leaving you with vibrant, glossy hair that feels as good as it looks.


Why Has Smart Plex Been Added to Our Platinum Blonde Hair Dye?

You’ve probably seen ‘plex’ treatments in professional salons—it’s regarded as the game-changer for hair colouring. Unlike traditional conditioners that simply coat the hair, plex treatments rebuild the micro-bond fibre structure within the hair shaft, making your hair stronger and healthier. Our Smart Plex is expertly blended into the dye to repair, treat, and tone your hair simultaneously.

The kit includes everything you need for a stunning platinum blonde result:

  • 50ml of Smart Beauty Platinum Blonde Permanent Hair Colour with Smart Plex
  • 100ml Smart Colour Activator Cream
  • Protective gloves
  • Step-by-step illustrated instruction leaflet

Platinum Blonde Hair Dye – Perfect for Every Occasion

Whether you’re preparing for a festival, a special event, or a social media-worthy hair makeover, our Platinum Blonde Hair Dye is versatile and transformative:

  • Everyday Glow: Brighten your style with an icy platinum blonde that complements any outfit or makeup look.
  • Covering Greys: Achieve seamless, natural coverage for grey hair with a flawless finish.
  • Bold Reinvention: Reinvent your look with a striking, statement-making platinum blonde that boosts your confidence.

The long-lasting formula and nourishing benefits keep your hair vibrant and healthy for any occasion.


Tips for Best Results for Platinum Blonde Hair Dye

  • Pre-colouring preparation: Make sure your hair is clean and free of heavy styling products before applying the dye.
  • Strand test: Perform a strand test to ensure the desired colour result and compatibility with your hair type.
  • Maintenance: Use colour-protecting shampoos and Smart Beauty Platinum Conditioning Toners to maintain your platinum blonde shade and prevent brassiness.

Platinum Blonde Hair Dye – Frequently Asked Questions

1. Does Smart Beauty’s Platinum Blonde Hair Dye work on darker hair?
Yes, but for darker hair shades, you may need to pre-lighten or apply more than one treatment to achieve the desired platinum tone. Always follow the instructions and perform a strand test.

2. How long does the colour last?
Typically, the platinum blonde shade remains vibrant for 6-8 weeks, depending on your hair care routine. To maintain its brightness, use Smart Beauty Platinum Conditioning Toners to neutralise any yellow tones.

3. Will this dye damage my hair?
No, the formula is enriched with Smart Plex Technology, which repairs hair bonds and strengthens your hair during the colouring process. It also contains hydrating ingredients to prevent damage or dryness.

4. Is it safe to use on sensitive scalps?
Yes, the formula is designed to be gentle, but we recommend performing a patch test 48 hours before application to check for any sensitivity.

5. Can it be used to cover grey hair?
Yes, our Platinum Blonde Hair Dye provides even coverage for grey hair, resulting in a youthful, icy finish.

6. Can I use it to create platinum blonde highlights?
Yes! You can use Smart Beauty Platinum Blonde Hair Dye to create stunning highlights. For best results, use our highlighting kit or a quality highlight cap and hook (sold separately).

7. Is this product cruelty-free and vegan?
Yes, our Platinum Blonde Hair Dye is 100% vegan and cruelty-free, perfect for conscious beauty lovers who want guilt-free glamour.


Your Perfect Platinum Look Awaits
Ready to achieve your dream platinum blonde? Follow our expert instructions for a flawless application and enjoy hair that shines with confidence.

For more styling tips, check out our How to Colour My Hair blog for step-by-step advice and hair care recommendations.

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Additional information

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Not Tested On Animals

Suitable For Vegans

Made In The UK & Italy

Shipped from UK

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