Time for a
Change
Change your hair, change your world
unleash your unique style with
our stunning colours!
Change your hair, change your world
Cruelty-free
Suitable for Vegans
Made in the UK & Italy
Shipped from UK
Explore
Choose whats best for your hair colour
Whether you’re looking for a subtle change or a complete transformation, there’s a dye that’s perfect for your natural hair colour.
Explore
Selecting the right Hair Colour Permanency
Choose between bleach, semi-permanent, and permanent hair colour based on your desired commitment level.
Explore
Hair Coloring Care, and Styling Products
Selection of various practical hair colouring care essentials, and styling products for your unique look.
Explore
Ethics and Allergens
Choose Hair Products aligned with your Ethics and Allergen needs.
Why Smart Beauty?
Smart Beauty are a UK family owned business offering a boutique range of Hair Colourants specially designed for outstanding vibrant hair colour results with safe, healthy hair technology.
Vegan & curelty free
We do not test our products on animals, we only use ingredients suitable for Vegans and avoid where possible irritant chemicals
Outstanding support
Our customer support is second to none – users rave about how we don’t rest until every issue is solved to their satisfaction.
Join our community
Share you views, leran new techniques and check what celebraties are up to.
