Happy Customers

Based on 354 reviews

Product good. Service bad
Website crashed and order didn’t go through. Ordered again and ordered twice. No reply to enquiry through website to cancel duplicate order. Charged double postage. Poor

Pastel hair dye

Beautiful effect shiny and soft.Excellent.

Great product and fantastic colour

Everyone loves it. Only problem is it fades too quickly. I’m grey now and it doesn’t last too long. But when it’s freshly done, it really is purple ❤️

Great colour but much brighter than I expected! Would still buy again.
It was easy to use and no nasty smell/stinging etc. Absolutely no reaction to this dye and it felt very safe to use.

My roots had grown about 3inches and were dark blonde with grey. I didn't want to bleech my roots as didn't want to damage my hair. So wasn't expecting the coverage I got. Its alot darker looking in the mirror compared to tak8ng photos standing at the window. The smell to start with wasn't great,but,it didn't last. I love the fact that there is NO testing on animals. A very big plus. I used to boxes on my length.

Fantastic no fuss product to revive colour between colouring.! Also act as a deep conditioner, so glad I was able to purchase on line. Fast delivery, can recommend!

Best conditioner for my very dry hair . very good toner. Thanks

Great product, gentle and effective.

Great product, lovely colour, recommend this product, great price. Great service.

Very vibrant colour, picked up really well on my hair which is a dark blonde. Had to re-dye after 2 weeks as it faded, however, my hair doesn't hold dye very well so might last longer on other people? Mine faded to an almost pinky colour, especially on my ends whereas my roots stayed fairly purple.

Not pink. More like red and do not like it at all

Not received my order yet. It was over a week ago and not heard anything from you.
Could you please look into it please

Loved the neon pink, been buying for 5 years, now no longer making it, so got the carmine pink, hate it, it's more reddish/pink. Now having to find another make to get closer to the neon pink. Gutted after 5 years of buying from smart beauty. Looks like schwarzkopf for me now 😞

I absolutely love using these colours they are so kind to your hair great results leaving the hair lush

Wasn’t 2 sure it suited me . But worked great on my hair .

Apsolutly beautiful hair dye. One of the best one I have ever come across. I have Google reviewed it as well!

Worked really well on my darkish brown hair, even better on all the grey areas round the front! Looks black in low light, very blue in bright light. Easy to apply (no brush, but more eco friendly to reuse those), and easy enough to clean off skin and sink as I went along XD

This bleach really works well on my thick dark hair! I previously used to used the Plum colour with lightener in it. This bleach has lifted the cour out and my roots go even lighter than the previously dyed colour. I have very thick hair so I'm able to wait for an hour before washing it out and there's no damage. I love it so much I'll probably stay blonde for a while before putting another colour on it!

Brilliant. So much cheaper if you order it from here. I live for this hair dye now since I turned purple. Tried everything but this is the best long lasting purple and it worth its money. Thank you so much. I will be ordering again every month now until I change colours again to which I probs will still order from you :)