We just launched 8 new permanent hair colours to try in 2019

The arrival of a new season often inspires us to try a different look, and the easiest way is to change our hair colour. That is why we are launching the new at-home permanent hair dye range of 8 beautiful colours! We believe that every woman with any hair type and texture should get the hair she deserves, and our new salon-inspired dye is aimed to reach this goal. 

Meet the 8 unique shades that reflect hair colour trends 2019: Pure Black, Espresso Brown, Sapphire Black, Amethyst Purple, Rich Plum, Red Velvet, Hollywood Red and Deep Amber.

The story behind our new colours

We have been researching the trends and going through many reports on hair colour prediction. The blue-black, purple and copper have turned out to be the trendiest hair colours of 2019, so we’ve used those shades as a basis. Then, we modified them and made a moodier and darker version of it. 

The pure black is a massive trend although in 2019 it was updated with the hint of blue. Get inspired by Lana Connor’s black hair colour with the inky undertone – it makes the hair look glossier as if it was a glass surface. The NYC-based colourist Stephanie Brown has shared with Elle Magazine:

“The 2019 twist on inky black hair is rich and deep with a hint of blue,”

The cool brown shades such as Espresso Brown and wood brown, Vanessa Hudgens’ hair colour choices, are also in high demand this year according to colour director James Corbett:

“Wood is a brunette hue with hints of pale ash, maple or pine shades, which creates a raw dimension and elegant aesthetic” (source marieclaire.com)

Chilling Adventures of Sabrina star, Abigail Cowen is rocking the trend of hair Deep Amber hair. It has become very popular after The Institute of Pantone had announced Living Coral to be colour of the year 2019.

5 important facts about our new hair dye 

1. It’s long-lasting

Long-lasting hair dye

A permanent dye that lasts for up to 28 washes.

2. It covers grey hair

Silver hair is still among the biggest hair trends of 2019, but not everybody likes it. If you don’t want to embrace your natural colour, our permanent dye is what you need. It provides 100% grey coverage use our new dye to get a 100% grey coverage and give it a shinier, bouncier look.  

3. It’s a cruelty-free hair dye

Cruelty-free vegan hair dye

We believe that beauty shouldn’t come at the cost of animal welfare. That’s why ALL Smart Beauty hair dyes including the 8 new colours, are not tested on animals and are suitable for vegans.

4. It’s made in the EU

EU certified hair dye

Our hair dyes are produced and sourced from responsible suppliers in Italy and manufactured to EU standards.

5. It’s safe for your hair

Safe hair at-home dye

We used the Neo-Active ingredients treatment that protects your hair bonds from the chemicals during colouration. As a result, you get conditioned and nourished hair with a brand new shiny colour. Hollywood Red, Velvet Red, Deep Amber and Rich plum are also PPD free.  

Want to give it a try but not sure about the colour?

Buy 2 new hair dyes for just £10 using the code 2-4-£10: 

Pure BlackEspresso BrownSapphire BlackAmethyst PurpleRich PlumRed VelvetHollywood Red or Deep Amber.

Michael Rushby


This blog has been created for anyone interested in creative hair colouring. From celebrity styles to useful hints and tips, our aim is to give inspiration and offer you useful information to help you colour your hair at home, safely but adventurously.

We would love to hear your feedback, and any suggestions on topics you would like us to cover.

Happy hair colouring

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