You see an influencer with stunning hair colour and wonder what shade they’re wearing. When you discover it’s a Smart Beauty dye, you want specifics. Which exact product did they use? What does it really look like off Instagram filters? Where can you get it and how much will it cost you? These questions matter when you’re ready to commit to a new colour.
This guide reveals the top 5 Smart Beauty hair dyes that influencers reach for in 2026. From ash blonde and metallic rose gold to neon pink, metallic silver and peppermint pastel, you’ll see what each shade looks like on real hair, who it suits best, and how to apply it at home. Every colour here is backed by plex technology to protect your strands while you transform your look. You’ll also get honest details on fade patterns, maintenance routines, pricing and where to buy each one.
1. Smart Beauty ash blonde hair dye with plex
Ash blonde sits at the top of smart beauty hair dyes worn by influencers because it delivers a cool, sophisticated tone without the brassy yellow undertones that plague many blonde dyes. The plex-enriched formula protects your hair while lifting and depositing colour, making it one of the safest ways to achieve a salon-quality ash blonde at home. You’ll notice the difference in both the colour result and the condition of your hair after application.
How we chose these influencer approved shades
We tracked which Smart Beauty shades appeared most in influencer content across Instagram and TikTok throughout 2025 and early 2026. Ash blonde ranked first based on mentions in hair transformation posts, tagged product reviews, and verified purchases linked to influencer discount codes. The data confirmed this shade’s staying power among content creators who value both aesthetic appeal and ethical formulation.
Influencer looks you can copy with ash blonde
Beauty influencers pair ash blonde with darker roots for a lived-in balayage effect or apply it all over for a cohesive cool-toned blonde. You can replicate Angelique Manto’s ash grey-blonde by applying this shade to pre-lightened hair, or follow the money piece technique by framing your face with ash blonde panels against natural brown hair.
"Ash blonde is a popular choice among celebrities and influencers. It’s versatile enough for full-head application or creative placement techniques."
How the ash blonde shade looks and feels
This shade produces a neutral to cool blonde with subtle grey undertones that neutralise warmth. Your hair feels noticeably softer after application thanks to the plex technology, which rebuilds broken bonds during the colouring process. The result is a dimensional blonde that catches light without looking flat or one-dimensional.
Who ash blonde with plex is best for
Ash blonde works best if you have light blonde to medium blonde starting hair. Your natural undertones matter less than your base level, though cool or neutral skin tones showcase this shade most effectively. You’ll get optimal results if your hair sits at level 9 or lighter before application.
How to apply ash blonde at home step by step
Section your dry hair into four quadrants and apply the mixed formula from roots to ends, working quickly to ensure even saturation. Leave it on for 30 to 45 minutes depending on your desired intensity, checking every 10 minutes. Rinse thoroughly with cool water and apply the included conditioner for three minutes before a final rinse.
Maintenance, fade, price and where to buy
Ash blonde fades gradually to a lighter neutral blonde over six to eight weeks. You’ll maintain the cool tone by using purple shampoo once weekly and avoiding hot water. The dye costs £9.99 per box and you can buy it directly from the Smart Beauty website with free UK delivery on orders over £20.
2. Smart Beauty metallic rose gold pastel dye
Metallic rose gold combines warmth and softness in a single shade that reads as both elegant and playful. This pastel dye ranks among smart beauty hair dyes worn by influencers because it flatters a wide range of skin tones while delivering a unique metallic sheen that catches light beautifully. The plex-enriched formula ensures your hair stays healthy throughout the colouring process, making it a safer choice than many rose gold dyes on the market.
Why influencers love metallic rose gold
Influencers gravitate towards this shade because it photographs exceptionally well under natural and artificial lighting. The metallic element adds dimension that prevents the colour from looking flat in photos, while the pastel pink base creates a romantic, feminine aesthetic without appearing overly juvenile. You’ll see this shade featured in transformation videos and spring beauty content across social platforms.
What metallic rose gold looks like on real hair
This dye produces a soft pink with golden undertones and a subtle shimmer that becomes visible in direct light. Your hair takes on a peachy-rose hue that looks lived-in rather than artificial, with the metallic particles creating depth and movement as you turn your head. The result sits somewhere between traditional rose gold and dusty pink.
Best base colours and skin tones for rose gold
You’ll achieve the truest metallic rose gold on level 9 or 10 blonde hair, though it can create a deeper peachy tone on level 8. This shade complements warm and neutral skin undertones particularly well, as the golden elements harmonise with natural warmth in your complexion. Cool-toned individuals can still wear it but may prefer mixing it with a cooler pink for balance.
"Metallic rose gold pastel permanent hair colour delivers a soft pink with golden shimmer that creates dimension in any lighting."
How to get a soft metallic finish at home
Apply the mixture to clean, dry hair using a tint brush, working in sections from back to front. Saturate each section thoroughly to ensure the metallic particles distribute evenly, as patchy application results in inconsistent shimmer. Process for 35 to 40 minutes before rinsing with lukewarm water.
Fade pattern, upkeep, price and where to buy
Metallic rose gold fades to a soft peachy blonde over five to seven weeks, maintaining a flattering warmth throughout. You’ll extend the colour by using sulphate-free shampoo and applying a pink toning treatment every two weeks. The dye costs £9.99 and is available on the Smart Beauty website with options for multiple boxes at a discount.
3. Smart Beauty neon pink vibrant hair colour
Neon pink makes the list of smart beauty hair dyes worn by influencers because it delivers maximum impact with a single application. This vibrant shade creates an unmistakable statement that dominates your look without requiring multiple sessions or complex techniques. The formula includes plex technology to protect your hair structure while depositing intense colour, making it a healthier choice than traditional neon dyes that strip and damage strands.
Viral influencer looks in neon pink
You’ll find neon pink featured prominently in transformation videos where creators switch from natural tones to bold colour. The shade gained renewed popularity after appearing on multiple fashion influencers who paired it with edgy styling and confident content. TikTok users have driven demand by showcasing the colour in both full-head applications and creative placement techniques like chunky highlights.
How neon pink shows on different starting shades
Neon pink requires level 9 or lighter blonde hair to achieve the true vibrant result shown in product images. Your hair takes on a slightly deeper hot pink if you start at level 8, while darker bases produce a subtle pink tint rather than the full neon effect. Pre-lightening with Smart Beauty’s bleach kit ensures you reach the optimal canvas for this shade.
Who neon pink suits and how bold to go
This shade suits anyone willing to commit to high-maintenance colour and regular upkeep. Your skin tone matters less than your confidence level, though cool undertones can enhance the brightness. You can soften the look by applying it only to sections rather than your full head.
Application tips for a bright even neon result
Saturate your hair completely with the mixed formula, using generous amounts to avoid patchy colour. Work quickly through each section and process for 40 minutes without heat to allow full pigment deposit.
"Neon pink creates an unmistakable statement that requires commitment but delivers exceptional vibrancy with plex protection."
Longevity, fade, price and where to buy
Neon pink fades to soft pastel pink over four to six weeks with proper care. You’ll maintain brightness by washing in cold water and using colour-depositing treatments weekly. The dye costs £9.99 and ships free from Smart Beauty on orders over £20.
4. Smart Beauty metallic silver pastel dye
Metallic silver pastel holds its position among smart beauty hair dyes worn by influencers because it creates a futuristic, editorial look that stands out in crowded social feeds. This shade delivers a smokey grey with subtle lilac undertones rather than a stark silver, giving you a softer finish that flatters more skin tones. The plex technology in the formula protects your hair structure while depositing cool metallic tones that catch light beautifully.
Why silver hair stays an influencer favourite
Silver hair remains popular because it projects sophistication and edge simultaneously, making it versatile for both polished and alternative aesthetics. Influencers choose this shade for its photogenic quality and ability to complement minimal makeup looks. The metallic finish adds dimension that prevents the colour from appearing flat or dull in photos.
What metallic silver pastel really looks like
This dye produces a cool grey base with lilac hints and metallic shimmer that becomes visible in natural light. Your hair takes on a smokey, dimensional appearance rather than a solid block of colour, with the pastel element softening the overall effect. The result sits between traditional grey and icy lavender.
The lightness level you need for true silver
You must start with level 10 platinum blonde to achieve the true metallic silver shown in product images. Your hair produces a darker steel grey at level 9, while anything below level 8 results in a barely visible tint. Pre-lightening becomes essential if your current shade sits darker than pale blonde.
Step by step guide to applying metallic silver
Apply the mixture to clean, towel-dried hair using a tint brush, working through small sections methodically. Saturate thoroughly from roots to ends and process for 35 minutes before rinsing with cool water.
Maintenance tips, toning, price and where to buy
Metallic silver fades to a soft platinum blonde over five to six weeks with proper maintenance. You’ll preserve the cool tone by using purple shampoo twice weekly and avoiding chlorine exposure.
"Metallic silver pastel requires platinum blonde hair but rewards you with a smokey, dimensional grey that photographs exceptionally well."
The dye costs £9.99 and is available on the Smart Beauty website with free delivery over £20.
5. Smart Beauty peppermint pastel hair colour
Peppermint pastel completes our list of smart beauty hair dyes worn by influencers because it offers a refreshing alternative to traditional vibrant shades. This mint green creates a soft, whimsical look that stands out without overwhelming your features. The plex-enriched formula protects your hair while depositing cool pastel green tones that work beautifully for both full-head applications and creative placement techniques.
Influencer trends in mint and pastel green
Pastel green saw renewed interest throughout 2025 after appearing in split-dye looks and peekaboo placements across social platforms. Influencers pair peppermint with natural tones for a subtle pop of colour or combine it with other pastels for rainbow effects. The shade fits perfectly into the ongoing trend of experimental hair colour that balances creativity with wearability.
How peppermint pastel looks on real hair
This dye produces a soft mint green with cool undertones that read as fresh rather than artificial. Your hair takes on a subtle aqua-green hue that shifts between mint and ice blue depending on lighting conditions.
Who peppermint green flatters most
Peppermint green complements cool and neutral skin tones most effectively, though you can soften it by diluting with conditioner. You need level 9 or lighter blonde hair to achieve the true pastel effect.
"Peppermint pastel creates a refreshing mint green that works beautifully in creative placements like peekaboo sections and split-dye looks."
Using peppermint for peekaboo and split dye
Apply peppermint to your underlayers for a hidden colour reveal or use it as one half of a split-dye combination. The soft tone works well when paired with natural blonde or contrasting pastels.
Aftercare, fade, price and where to buy
Peppermint fades to a soft seafoam or pale yellow over four to five weeks. You’ll maintain the green tone with colour-depositing treatments and cold water washing. The dye costs £9.99 at Smart Beauty with free UK delivery over £20.
Final thoughts
These smart beauty hair dyes worn by influencers give you proven shades backed by real-world results and plex protection for healthier colour. You can replicate any influencer look from this list with confidence, knowing each shade delivers on both vibrancy and hair care. Browse the full Smart Beauty collection to find your next colour transformation.