Chasing a clean, icy blonde but keep seeing yellow, orange or “smoker’s” warmth creeping back in? Even after a good bleach, hard water, heat and everyday washing can turn platinum brassy or dull. The fix isn’t more lightener—it’s the right toner: cool pigments that neutralise warmth, refine the shade and leave hair looking bright, silvery and expensive, without tipping it grey or purple.
This guide does the heavy lifting for you. We’ve shortlisted the 7 best ice blonde hair toners available in the UK—covering kits, drops and professional-style creams—so you can compare finish, who each suits, how long they last, price and where to buy. You’ll also get clear, at-home instructions: when to tone after bleaching, the developer strength to use (if needed), exact processing times, strand-testing, and aftercare to keep brass at bay. Expect vegan and PPD-free picks (including plex-enriched options for strength) alongside cult favourites trusted by colourists. Ready for a cool, camera-clean blonde that holds? Let’s match you to the right toner and show you how to use it for a crisp, icy result at home.
1. Smart Beauty Ice Blonde Hair Toner (plex-enriched, vegan, PPD-free)
If your blonde keeps tipping warm, this ice blonde hair toner from Smart Beauty is designed to cool it back to a clean, expensive-looking shade at home. It’s UK-made, plex-enriched to help protect the hair fibre while toning, and the formula fits ethical routines: vegan, cruelty-free and free from PPD, ammonia and resorcinol.
What it is and finish
A cool-correcting toner that targets yellow and orange undertones to leave a bright, icy finish without flattening the colour. Expect a clear, luminous blonde—think ice-white to soft pearl—rather than smoky grey, with plex care to keep hair feeling soft and resilient.
| What you get | Details |
|---|---|
| Finish | Clean, icy blonde (anti-brass, brightening) |
| Care | Plex-enriched for strength and gloss |
| Ethics | Vegan, cruelty-free; PPD-, ammonia- and resorcinol-free |
| Processing | Typical toner timing is 10–15 minutes; follow pack instructions |
| Result aim | Neutralises yellow/orange for a crisp, ice-white look |
Best for
Best on hair pre-lightened to pale yellow or very light blonde (levels 9–10). Ideal if you want a cool, icy blonde that stays bright, and you prefer a kinder formula for sensitive scalps or ethical beauty standards. Not recommended for darker, unbleached bases.
How to use at home
Apply on freshly lightened or blonde hair when warmth is visible. Work methodically and saturate—toners need even contact for an even result.
- Strand test to preview tone and timing.
- Shampoo out bleach if applicable; do not condition. Towel-dry to damp.
- Mix the toner as directed (cream toners are mixed in a bowl and applied with a brush).
- Apply section-by-section, fully saturating.
- Process for 10–15 minutes (check frequently); then rinse with cool water.
- Follow with a nourishing conditioner or plex mask.
How long it lasts and aftercare
Longevity varies with porosity and routine. To keep your icy tone fresher for longer: wash less often, use sulphate-free shampoo, rinse cool, limit heat, and protect from UV. Use a purple shampoo or mask once weekly to top up cool pigments and keep brass at bay.
Price and where to buy
Available direct in the UK from Smart Beauty online and selected retailers. Look out for seasonal offers and bundles. Always follow the instructions inside your box for best results.
2. Bleach London White Toner Kit
If your fresh bleach is reading more banana than polar, Bleach London’s White Toner Kit is a popular pick to cool everything down to a clearer, whiter blonde. Used immediately after lightening or between salon visits, it targets lingering yellow so your blonde reads crisp and bright—ideal if you’re aiming for that clean, icy finish without murky ash.
What it is and finish
A post-bleach toning kit designed to neutralise yellow tones and refine very light blonde to a clearer, white-leaning result. Expect a bright, cool blonde rather than grey or purple—think “clear platinum” with a soft sheen.
| What you get | Details |
|---|---|
| Type | Post-bleach toner kit |
| Finish | Clean white/icy blonde (anti-brass) |
| Processing | Follow the pack; as a guide, toners typically process 10–15 minutes—check frequently |
| Result aim | Neutralises yellow to reveal a clearer platinum-white look |
Best for
Best on hair lifted to pale yellow (levels 9–10). Great for full-head bleach, highlights, or balayage that needs brass control. If your hair is still orange or gold, lift further before toning for a true icy outcome.
How to use at home
Work on damp, towel-dried hair for even uptake. Saturation is everything—get the toner on every strand for a uniform result.
- Do a strand test to preview timing and tone.
- Shampoo out bleach if applicable; skip conditioner. Towel-dry.
- Mix the kit components exactly as instructed.
- Apply section-by-section, fully saturating from root to tip.
- Process within the stated window; as a guide, check tone every few minutes (around 10–15 minutes is typical for toners).
- Rinse with cool water and condition.
How long it lasts and aftercare
Tone longevity depends on porosity and how often you wash. Expect gradual fade over several shampoos. To keep your ice blonde hair toner results fresher: use sulphate-free shampoo, rinse cool, limit heat, protect from UV, and top up weekly with a purple shampoo or mask.
Price and where to buy
Availability and pricing vary by retailer. Check reputable UK stores and read the pack for contents and instructions. Always purchase sealed kits and follow the included guidance for best results.
3. Schwarzkopf LIVE Ice White Toner T1
When you need a quick, reliable anti-brass fix, Schwarzkopf LIVE Ice White Toner T1 is a semi-permanent, post-bleach toner that’s vegan and ammonia-free. It’s formulated to give a clear blonde finish, cooling down yellow for a crisp, icy result that still looks bright and clean.
What it is and finish
This is a post-bleach ice blonde hair toner designed to neutralise warmth and refine very light blondes to a clear, platinum-leaning shade—more “ice-white clarity” than smoky grey.
| What you get | Details |
|---|---|
| Type | Semi-permanent post-bleach toner (T1) |
| Finish | Clear, cool blonde/ice white (anti-brass) |
| Formula | Vegan*, ammonia-free |
| Processing | Follow pack instructions; toners typically process 10–15 minutes (check frequently) |
Best for
Best on hair lifted to pale yellow (levels 9–10). Ideal after bleaching or to refresh highlights when yellow creeps in. If your base is still orange, lift further before toning to achieve a true icy outcome.
How to use at home
Work on clean, towel-dried hair for even uptake. Saturation is key—ensure every strand is coated for a uniform finish.
- Do a strand test to confirm timing and tone.
- Shampoo (post-bleach), skip conditioner, towel-dry to damp.
- Mix and apply as per the pack, section-by-section, fully saturating.
- Process within the stated window, checking tone frequently (around 10–15 minutes is typical for toners).
- Rinse with cool water and condition.
How long it lasts and aftercare
Results are semi-permanent and can last up to 16 washes, depending on porosity and routine. To keep your icy blonde fresher for longer, use sulphate-free shampoo, rinse cool, limit heat, protect from UV, and top up weekly with a purple shampoo or mask.
Price and where to buy
Widely available in the UK across high-street and online retailers. Always purchase sealed boxes and follow the enclosed instructions for best results.
4. Jerome Russell Bblonde Maximum Blonde Toner: Ice Blonde
A go-to for cooling down post-bleach yellow, Bblonde’s Maximum Blonde Toner in Ice Blonde is designed to shift warm undertones towards a clean, icy finish. If you’ve lifted to pale yellow but the result still reads buttery, this ice blonde hair toner helps refine it to a crisper, whiter blonde.
What it is and finish
A targeted, post-bleach toner that neutralises yellow and soft orange, helping very light blonde look clearer and more “ice white” without tipping dull or grey. It’s part of the Bblonde Maximum Blonde Toner range, so you can choose Ice Blonde when you want the coolest result.
| What you get | Details |
|---|---|
| Type | Post-bleach blonde toner |
| Finish | Cool, ice-leaning blonde (anti-brass) |
| Tone target | Neutralises yellow/orange warmth |
| Processing | Follow pack directions; toners typically process 10–15 minutes (check often) |
Best for
Best on hair pre-lightened to pale yellow/very light blonde (levels 9–10). Perfect after a fresh bleach or to refresh highlights that have turned brassy. If your hair is still strongly orange, lift further before toning for a true icy outcome.
How to use at home
Apply on clean, towel-dried hair and prioritise saturation for an even, icy finish. Cream-based toners are mixed in a bowl and applied with a brush.
- Do a strand test to confirm timing and shade.
- Shampoo out bleach if applicable; skip conditioner. Towel-dry.
- Mix the toner exactly as instructed.
- Apply in neat sections, fully saturating roots to ends.
- Process within the stated window, checking every few minutes.
- Rinse with cool water; condition to close the cuticle.
How long it lasts and aftercare
Toners fade gradually with washing and heat. To keep your icy blonde fresher: use sulphate-free shampoo, rinse cool, minimise hot tools, protect from UV/chlorine, and top up weekly with a purple shampoo or mask to maintain that clean, ice-blonde clarity.
Price and where to buy
Sold in the UK under the Jerome Russell Bblonde range, including the Ice Blonde variant. Availability and pricing vary by retailer; always buy sealed boxes and follow the enclosed instructions for best results.
5. SHRINE Drop It Ice White Toning Drops
If you prefer a flexible, on-demand way to keep brassiness in check, SHRINE’s Ice White Toning Drops give you control over intensity without committing to a full kit. This drop format is brilliant for maintaining a crisp, icy finish between bigger colour sessions and works as an easy top-up ice blonde hair toner at home.
What it is and finish
These are toning drops designed to cool down yellow and soft orange undertones, refining very light blondes to a clearer, ice-white result. Because you control the amount used (as directed on pack), you can keep things sheer and bright or add extra coolness for a sharper icy look—without tipping purple or grey.
Best for
Best on hair pre-lightened to pale yellow or very light blonde (levels 9–10). Ideal for maintenance between salon or box-toner applications, for refreshing highlights, or for anyone who wants a customisable anti-brass boost that keeps blonde looking clean and luminous.
How to use at home
Always strand test first to preview strength and timing, then mix and apply exactly as directed by SHRINE for your hair length and desired tone.
- Shampoo; skip conditioner and towel-dry to damp.
- Prepare your mix as per the pack instructions.
- Apply section-by-section, fully saturating for an even result.
- Process within the stated window, checking tone frequently (toners often sit 10–15 minutes).
- Rinse with cool water; follow with your preferred conditioner if advised.
How long it lasts and aftercare
Longevity varies with porosity and wash frequency, so re-tone as needed. To keep your icy blonde fresher: use sulphate-free shampoo, rinse cool, minimise heat, protect from UV/pool water, and top up weekly with a purple shampoo or mask to curb brassiness.
Price and where to buy
Available direct from SHRINE online, with a 365-day returns policy noted on-site. Purchase sealed product and follow the enclosed instructions for best results.
6. Scott Cornwall Colour Restore Iced Platinum
When blonde starts drifting buttery, Scott Cornwall Colour Restore Iced Platinum is a straightforward way to pull it back to a cooler, cleaner place. Think of it as an at-home ice blonde hair toner you can repeat as needed to keep platinum looking crisp between bigger colour sessions.
What it is and finish
A toning treatment designed to counteract yellow and reveal an iced-platinum, cool-toned finish. It refines very light blondes so they look clearer and brighter—more “ice white” than beige—without tipping murky or grey when used as directed.
Best for
Best on hair pre-lightened to pale yellow/very light blonde (levels 9–10). It’s a smart refresher for full bleach, highlights or balayage that’s reading warm, and for anyone who wants a low‑effort anti‑brass top‑up to keep a cool, icy result.
How to use at home
Follow the pack to the letter. As a general guide for icy blonde toners: apply to clean, towel‑dried hair, work in sections for full saturation, and process within the stated window, checking tone frequently (many toners sit around 10–15 minutes). Rinse with cool water and finish with the aftercare recommended on pack.
How long it lasts and aftercare
Tone fades gradually with washing and heat. To hold that iced look: wash less often with sulphate‑free shampoo, rinse cool, limit hot tools, shield from UV/chlorine, and use a purple shampoo or mask weekly to top up cool pigments and keep brass at bay.
Price and where to buy
Available in the UK via reputable retailers and online. Prices vary by stockist. Always buy sealed product and follow the enclosed instructions for best, even, icy results.
7. Schwarzkopf Professional BLONDME Blonde Toning: Ice
If you want a salon-clean finish from a professional system, BLONDME Blonde Toning in Ice is a strong choice for cancelling yellow and refining very light blondes to a crisp, icy result. It’s designed to be used on pre‑lightened hair and delivers clear, cool reflect without pushing the colour murky or grey when applied correctly.
What it is and finish
A professional blonde toning shade that targets residual warmth on very light blonde bases, revealing a cleaner, ice‑white effect. Expect clarity and brightness with a cool reflect that reads fresh and polished rather than smoky.
| What you get | Details |
|---|---|
| Type | Professional blonde toner shade: Ice |
| Finish | Clear, cool/icy blonde (anti‑brass) |
| Target | Neutralises yellow and soft gold tones |
| Level aim | Works best on pale yellow/very light blonde (approx. levels 9–10) |
| Mixing & timing | Mix and process strictly as per pack; check tone from around 10 minutes |
Best for
Best on hair lifted to pale yellow or lighter. It’s ideal after full bleach, highlights or a scalp bleach where you see uniform yellow that needs refining to ice. If you still see strong orange or gold, lift further before toning for a true icy outcome and a seamless finish.
How to use at home
Treat this like a professional step: test first, mix accurately, and saturate thoroughly so the result is even from root to tip. Work fast and methodically for consistency.
- Patch and strand test as directed.
- Shampoo out bleach if applicable; skip conditioner. Towel‑dry to damp.
- Mix Ice with the recommended developer exactly as per pack instructions.
- Apply in neat sections, fully saturating lengths and any areas that grab warm.
- Process within the stated window, checking tone frequently from around 10 minutes.
- Emulsify with a little water, rinse with cool water, and condition.
How long it lasts and aftercare
Toners fade gradually with washing, heat and sun. To keep your icy blonde fresher for longer: wash less often with sulphate‑free shampoo, rinse cool, minimise hot tools, protect from UV/chlorine, and use a purple shampoo or mask weekly to maintain that ice‑white clarity between tones.
Price and where to buy
BLONDME Blonde Toning: Ice is available in the UK via professional hair suppliers, selected salons and reputable online retailers. Buy sealed product and follow the included instructions for best, even results with your ice blonde hair toner.
Final thoughts
A crisp, icy blonde isn’t luck—it’s the right sequence: lift to pale yellow, choose the correct toner for your goal, apply with full saturation, watch the clock, then protect the finish with gentle washing, cool rinses and a weekly purple top-up. Do that and your colour reads clean, bright and expensive for far longer between sessions.
From quick semi-permanent fixes to custom drops and pro-style creams, the seven options above cover every budget and routine. If you want kinder formulas and strength support, reach for plex‑enriched, vegan and PPD‑free options. Ready to lock in your ice-white moment? Explore at-home kits, toners and aftercare from Smart Beauty and build a routine that keeps brass at bay and your blonde looking camera-clean, wash after wash.
