What's Your Next Hair Colour?

An Innovative collection of home hair dyes

Rachel Bilson’s Golden Highlights Made For The Prettiest Red Carpet Debut - Smart Beauty Shop
Rachel Bilson’s Golden Highlights Made For The Prettiest Red Carpet Debut

April 02, 2020

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Olivia Colman silver blonde hair colour
Olivia Colman's Drastic Hair Colour Change For Oscars 2020

February 21, 2020

Just hours before the Academy Awards, the British actress asked her colourist to change her hair colour drastically. She ditched her signature mahogany brown hair colour for the fashion’s chicest shade of blonde – metallic silver. See how to get Olivia's silver blonde hair colour at home.

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Wow! Emma Thompson sets Christmas hair trend - Smart Beauty Shop
Wow! Emma Thompson sets Christmas hair trend

November 21, 2019

Dame Emma Thompson is an Oscar-winning actor, screenwriter, comedian, and activist, but now she can add up another role to her bio - hair trendsetter. Last week Ms Thompson shocked everyone at the Covent Garden Christmas party reveal with her new hair colour.

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90s chunky highlights are back thanks to Dua Lipa and Kim Kardashian - Smart Beauty Shop
90s chunky highlights are back thanks to Dua Lipa and Kim Kardashian

November 15, 2019

The 90’s chunky highlights are making a comeback thanks to Dua Lipa and Kim Kardashian. Famous hairstylists are embracing this nostalgic hair and transforming it into the new look. See the most stylish chunky highlights and try this retro colouring technique yourself.

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We launched our first damage-free blonde dyes - Smart Beauty Shop
We launched our first damage-free blonde dyes

August 13, 2020

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Why does red hair colour fade so fast? Plus, secrets to keep it vibrant - Smart Beauty Shop
Why does red hair colour fade so fast? Plus, secrets to keep it vibrant

April 02, 2020

Fiery, vibrant, dark or subtle, red hair is a real head turner! It's the high-impact hair colour that never goes out of style, but it’s also the toughest one to maintain. In this article, we explain the science behind this unique hue, plus share some secrets of making your red hair colour last longer.

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Smart Plex: At-Home Hair Colouring With 0% Damage - Smart Beauty Shop
Smart Plex: At-Home Hair Colouring With 0% Damage

February 12, 2020

Nio-Active Smart Plex makes it possible to colour hair without damage at home. There’s no way to deliver the dye to your hair without breaking your hair bonds, but the revolutionary Plex treatment added to our permanent hair dyes reconnects the bonds straight away and repairs your hair.

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Grown-Up Glitter Hair Ideas For Christmas and NYE - Smart Beauty Shop
Grown-Up Glitter Hair Ideas For Christmas and NYE

December 20, 2019

Christmas and NYE is the perfect time to put some sparkle to your looks. Get into a festive mood by adding as much glitter to your hair as you want. Check these 3 fabulous ideas to wear glitter in your hair, the grown-up way!

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