From rich copper tones on the red carpet to soft, lived-in blondes spotted across social media, hair colour trends 2025 are all about expressive, wearable shades that let your personality shine. Whether you’re after a subtle refresh or a bold transformation, this year’s most-wanted colours draw inspiration from celebrity stylists and fashion runways alike.
At Smart Beauty, we believe stunning hair colour shouldn’t require a salon appointment or compromise your values. Our vegan, cruelty-free formulas, enriched with plex technology, make it simple to achieve professional-quality results from home, while keeping your hair healthy and vibrant. That’s why we’ve put together this guide: to help you discover which shades are defining 2025 and how you can recreate them yourself.
Below, you’ll find nine celebrity-inspired hair colour trends that are set to dominate this year. Each trend includes the shades to look for, the stars who’ve worn them best, and tips on achieving the look at home. Whether you’re drawn to warm autumnal hues or icy platinum finishes, there’s a trend here for every style and hair type.
1. Smart Beauty at-home colour kits for 2025 trends
Before you dive into any of the celebrity-inspired shades below, it helps to understand what at-home colour can realistically deliver. Smart Beauty kits are formulated with plex technology to protect your hair while you colour, and they’re free from harsh chemicals like PPD, ammonia, and resorcinol. This means you can experiment with 2025’s biggest trends without compromising your hair health or ethical values.
What you can realistically achieve at home
You can lift your natural shade by one to two levels with a single application, which covers most trend-led brunettes, coppers, and medium blondes. If you want a dramatic lightening effect (think dark brown to platinum), you’ll need to bleach first, then tone with your chosen shade. Smart Beauty’s vegan formulas deliver vibrant, glossy results that rival salon finishes, especially when you follow the instructions and allow proper processing time.
How to choose permanent, demi, or semi-permanent
Permanent colour gives you long-lasting coverage and works best for grey blending or a full shade change. Demi-permanent formulas deposit colour without lifting your natural base, making them ideal for adding richness or tone without commitment. Semi-permanent options gradually fade over multiple washes, which suits you if you want to trial a trend before going all in. Your choice depends on how bold you want to go and how often you’re willing to refresh.
Choose permanent for lasting transformation, demi for tonal depth, and semi for low-commitment experimentation.
Ingredient and sensitivity checks to do first
Smart Beauty products are PPD-free and ammonia-free, but you should still conduct a patch test 48 hours before colouring. Apply a small amount of mixed colour to your inner elbow or behind your ear, then check for redness or irritation. If you have extremely sensitive skin or a history of allergic reactions, consult your GP before proceeding.
Shade families to start with for trend-led results
The Pink & Red, Plum & Purple, and Brown & Copper families align perfectly with 2025’s warmest trends. For cooler tones, explore Silver & Grey or Bleach & Blonde collections. Each family includes shades formulated for different starting bases, so you can match your natural colour and achieve the exact tone you’re after.
Essential add-ons for better colour and less damage
Invest in a colour-safe shampoo and conditioner to extend vibrancy between applications. A heat protectant spray shields your hair from styling tools, while a deep conditioning mask replenishes moisture after colouring. These simple additions keep your hair soft, shiny, and ready for your next trend.
2. Cherry cola brunette
Cherry cola brunette blends deep brown roots with warm, burgundy undertones that catch the light like polished mahogany. This shade sits firmly among the hair colour trends 2025, offering a richer alternative to flat chocolate tones while remaining office-friendly and wearable. Celebrities like Selena Gomez and Lily Collins have sported variations of this colour, proving its versatility across different skin tones and personal styles.
What it looks like in real life
You’ll see a multi-dimensional brown base with subtle cherry or plum highlights that appear when natural or artificial light hits your hair. The colour shifts between deep espresso and soft burgundy, creating depth without looking artificially red. It works beautifully on wavy or straight hair, as the tonal variation adds movement and texture to any cut.
Who it flatters most
This shade suits medium to dark natural bases and complements warm or neutral skin undertones. If you have hazel, green, or brown eyes, the burgundy undertones will make them appear brighter. Cool-toned individuals can still wear cherry cola by choosing formulas with less red and more violet-leaning pigments.
The key technique behind the look
Colourists apply a deep brown base colour across your entire head, then glaze with cherry or burgundy tones to create that cola-inspired richness. At home, you achieve this by choosing a brown shade with warm red undertones rather than applying separate colours.
How to get a cherry cola tone at home
Start with Smart Beauty’s Brown & Copper collection, selecting a shade one level darker than your natural colour with visible red pigments. Apply the colour evenly from roots to ends, processing for the full recommended time to ensure the burgundy undertones develop properly. If your hair is naturally light, you may need a deeper base first.
Choose a brown shade with red undertones rather than mixing separate colours for consistent results.
Maintenance and fade-proofing tips
Wash your hair with colour-safe shampoo in lukewarm water to prevent the red tones from fading quickly. Apply a burgundy or red colour-depositing conditioner once weekly to refresh the cherry notes between full colour applications. Limit heat styling to preserve vibrancy, and always use a heat protectant when you do style.
3. Mocha mousse brunette
Mocha mousse brunette captures the creamy, soft-brown elegance of your favourite coffee drink, delivering a shade that feels both sophisticated and effortlessly modern. This colour sits among the top hair colour trends 2025, offering a warmer, lighter alternative to espresso tones while maintaining the depth and richness that brunettes love. Celebrities like Hailey Bieber and Kendall Jenner have embraced similar shades, proving that mocha tones complement a wide range of styles and occasions.
What it looks like in real life
You’ll notice a medium to light brown base with warm caramel and honey undertones that create a soft, dimensional finish. The colour appears lighter than traditional chocolate brown, with a luminous quality that catches natural light beautifully. This shade works particularly well on layered cuts, as the tonal variation adds movement and prevents the colour from looking flat or one-dimensional.
Who it flatters most
This shade suits light to medium natural bases and complements warm or neutral skin tones. If you have blue, hazel, or green eyes, the caramel undertones will make your eye colour stand out. Cooler skin tones can still wear mocha mousse by selecting formulas with slightly ashier undertones to balance the warmth.
The key technique behind the look
Colourists create this effect by applying a medium brown base with strategic caramel or honey highlights woven throughout. The result mimics the creamy, blended appearance of a well-made mocha drink, with no harsh lines or obvious contrast between shades.
How to get a mocha mousse tone at home
Select a shade from Smart Beauty’s Brown & Copper collection that sits one to two levels lighter than your natural colour, with visible warm undertones. Apply the colour evenly, ensuring you saturate each section properly to achieve that creamy, blended finish.
Choose a lighter brown with caramel notes rather than a deep chocolate for authentic mocha results.
Maintenance and fade-proofing tips
Use a colour-safe shampoo in cool water to preserve the warm tones and prevent brassiness. Apply a moisturising hair mask weekly to maintain the glossy, healthy appearance that makes mocha mousse look salon-fresh. Limit sun exposure or use UV-protectant products to stop the colour from lightening prematurely.
4. Espresso martini brunette
Espresso martini brunette delivers the deepest, most dramatic shade among the hair colour trends 2025, capturing the glossy intensity of a perfectly pulled espresso shot. This ultra-dark brown features cool, almost black undertones with a reflective shine that makes your hair appear incredibly healthy and polished. Celebrities like Kim Kardashian and Megan Fox have worn variations of this shade, demonstrating how it adds instant sophistication and edge to any look.
What it looks like in real life
You’ll see a rich, near-black brown with cool undertones that prevent the colour from appearing flat or dull. The shade reflects light beautifully, creating a glossy, lacquered finish that resembles freshly styled salon hair. This colour works particularly well on sleek, straight styles where the shine can take centre stage.
Who it flatters most
This shade suits medium to dark natural bases and complements cool or neutral skin tones. If you have dark eyes and olive or fair skin, the cool brown tones will create striking contrast. Warm-toned individuals can still wear espresso by adding subtle caramel lowlights to soften the coolness.
The key technique behind the look
Colourists apply an ultra-dark brown with cool, ash-based pigments throughout your hair, avoiding any warmth that might turn the colour muddy. The goal is maximum depth with maximum shine.
How to get an espresso tone at home
Choose the darkest shade from Smart Beauty’s Brown & Copper collection with visible cool undertones. Apply thoroughly from roots to ends, processing for the full recommended time to achieve that deep, glossy finish.
Select the darkest cool-toned brown available rather than black for richer, more dimensional results.
Maintenance and fade-proofing tips
Wash with colour-safe shampoo in cool water to prevent fading and maintain the cool undertones. Apply a purple-toned conditioner monthly to neutralise any unwanted warmth that develops over time.
5. Sunkissed bronde balayage
Sunkissed bronde balayage blends the best of blonde and brunette into a seamless gradient that mimics natural, sun-lightened hair. This shade ranks among the most requested hair colour trends 2025, offering a low-maintenance option that grows out beautifully without harsh regrowth lines. Celebrities like Jennifer Aniston and Gigi Hadid have made this colour their signature, proving its timeless appeal and versatility across seasons.
What it looks like in real life
You’ll notice a warm brown base that transitions into honey blonde through the mid-lengths and ends, creating a natural-looking gradient. The colour appears lighter around your face and at the tips, mimicking how the sun would naturally lighten your hair over summer months. This shade works beautifully on wavy or curly hair, as the texture enhances the multidimensional effect.
Who it flatters most
This shade suits light to medium natural bases and complements warm or neutral skin tones. If you have light brown, hazel, or green eyes, the golden tones will brighten your entire face. Cool-toned individuals can still wear bronde by requesting ashier blonde tones mixed into the balayage.
The key technique behind the look
Colourists paint lighter shades onto your hair in a sweeping motion rather than using foils, creating soft, blended transitions between brown and blonde. The colour concentrates around your face and ends while leaving roots darker.
How to get a bronde blend at home
Select a shade from Smart Beauty’s Bleach & Blonde collection that sits two to three levels lighter than your natural colour. Apply the lightener to your mid-lengths and ends, avoiding your roots entirely, then tone with a warm honey or caramel blonde for that sunkissed finish.
Apply lightener only to mid-lengths and ends to recreate the natural gradient effect of balayage.
Maintenance and fade-proofing tips
Use a purple shampoo once weekly to prevent the blonde tones from turning brassy. Apply a nourishing hair oil to your ends daily to maintain shine and prevent dryness where the colour is lightest.
6. Old money blonde
Old money blonde channels the understated elegance of inherited wealth, delivering a soft, buttery blonde that appears naturally sun-kissed rather than artificially bright. This shade sits among the most sophisticated hair colour trends 2025, offering a timeless alternative to high-maintenance platinum or overly golden tones. Celebrities like Gwyneth Paltrow and Margot Robbie have perfected this look, demonstrating how the right blonde can elevate your entire appearance without appearing overdone.
What it looks like in real life
You’ll see a champagne to honey blonde base with subtle darker roots that create a lived-in, expensive finish. The colour appears softer and more dimensional than traditional highlights, with no harsh lines or obvious contrast between shades. This shade works beautifully on medium to long hair, where the tonal variation can develop properly throughout your lengths.
Who it flatters most
This shade suits naturally blonde to light brown bases and complements fair to medium skin tones. If you have blue or green eyes, the soft blonde tones will create an effortlessly polished look. Warmer skin tones benefit from slightly golden versions of this shade.
The key technique behind the look
Colourists create this effect by keeping roots slightly darker than your mid-lengths and blending multiple blonde tones throughout rather than using a single flat colour. The result mimics years of gentle sun exposure.
How to get a lived-in blonde at home
Choose a shade from Smart Beauty’s Bleach & Blonde collection that sits one level lighter than your natural colour. Apply the colour starting 2-3 centimetres from your roots, blending downwards for that soft, grown-out appearance.
Start application away from your roots to recreate the naturally darker regrowth that defines old money blonde.
Maintenance and fade-proofing tips
Use purple shampoo every third wash to maintain the cool, champagne tones without letting warmth develop. Apply a bond-building treatment monthly to keep your blonde soft and strong.
7. Ginger spice and copper reds
Ginger spice and copper reds bring warmth and vibrancy to the hair colour trends 2025, offering shades that range from soft peachy copper to rich auburn. This colour family has gained momentum thanks to celebrities like Emma Stone and Isla Fisher, who prove that red tones can look natural, sophisticated, and utterly striking. These shades deliver instant impact while remaining wearable enough for everyday life, making them perfect if you want to stand out without appearing too bold.
What it looks like in real life
You’ll see a rich copper base with warm orange and gold undertones that catch natural light beautifully. The colour appears vibrant and dimensional, shifting between burnished copper and soft ginger depending on your lighting. This shade works particularly well on layered cuts, where the tonal variation creates movement and prevents the colour from appearing flat.
Who it flatters most
This shade suits light to medium natural bases and complements warm skin tones beautifully. If you have green, hazel, or brown eyes, the copper tones will make your eye colour appear more intense. Fair-skinned individuals should opt for softer peachy coppers, while deeper skin tones can wear rich auburn shades.
The key technique behind the look
Colourists apply a solid copper base with lighter ginger pieces woven through to create dimension and prevent the colour from appearing too uniform or artificial.
How to get wearable copper at home
Select a shade from Smart Beauty’s Brown & Copper collection with visible orange-red pigments. Apply the colour evenly from roots to ends, processing for the full recommended time to ensure the copper tones develop properly.
Choose medium copper tones rather than bright orange for natural-looking results that suit everyday wear.
Maintenance and fade-proofing tips
Use colour-safe shampoo in cool water to preserve the copper tones, as reds fade faster than other colours. Apply a copper-depositing conditioner weekly to refresh the vibrancy between full colour applications.
8. Golden silver blonde
Golden silver blonde softens the traditional platinum look by blending warm honey tones with cool silver, creating a blonde that feels both modern and wearable. This shade appears among the most versatile hair colour trends 2025, offering those who want silver hair without the stark, icy finish that can wash out certain skin tones. Celebrities like Cara Delevingne and Taylor Swift have experimented with variations of this colour, showing how golden silver can adapt to different personal styles while maintaining sophistication.
What it looks like in real life
You’ll notice a pale blonde base with warm champagne and cool silver tones blended throughout, creating a multidimensional effect that shifts between warm and cool depending on your lighting. The colour appears softer than pure platinum while maintaining the bright, eye-catching quality that makes silver blonde so striking. This shade works beautifully on medium to long hair, where the tonal variation can develop fully without appearing patchy.
Who it flatters most
This shade suits naturally blonde to light brown bases and complements fair to medium skin tones beautifully. If you have pale skin with pink undertones, the golden notes prevent the silver from appearing too harsh or cold against your complexion. Warmer skin tones benefit from increased golden tones in the blend.
The key technique behind the look
Colourists lighten your hair to a pale blonde base, then tone with a mixture of silver and golden pigments to create that balanced, dimensional finish rather than applying pure silver toner alone.
How to get a softer silver at home
Start by lifting your hair with Smart Beauty’s Bleach & Blonde collection to reach a pale yellow blonde. Apply a silver toner mixed with a small amount of warm blonde to achieve that golden silver balance rather than going fully cool.
Mix warm and cool toners together rather than choosing one extreme for authentic golden silver results.
Maintenance and fade-proofing tips
Alternate between purple shampoo and regular colour-safe shampoo to maintain both the silver and golden tones without letting one dominate. Apply a bond repair treatment weekly to keep your lightened hair strong and healthy.
9. Blended grey transitions
Blended grey transitions represent one of the most practical hair colour trends 2025, offering a dignified approach to embracing natural silver while maintaining cohesion and style. Rather than hiding grey or letting it grow out in stark, obvious lines, this technique integrates your natural silver with your existing colour to create a soft, intentional gradient. Celebrities like Helen Mirren and Jamie Lee Curtis have demonstrated how beautifully grey can be worn when blended properly, proving that silver hair can look polished and modern at any age.
What it looks like in real life
You’ll see your natural grey blended seamlessly with lowlights in your original colour, creating a soft, salt-and-pepper effect that appears intentional rather than accidental. The colour transitions gradually from darker roots to lighter silver, avoiding the harsh line that typically develops when grey grows in. This approach works on any hair length or texture, as the blending technique adapts to your natural growth pattern.
Who it flatters most
This shade suits anyone with visible grey who wants to reduce maintenance while maintaining a polished appearance. The technique complements all skin tones because you’re working with shades already natural to your hair.
The key technique behind the look
Colourists apply lowlights in your natural pre-grey colour throughout your hair, leaving silver pieces visible while creating dimension and preventing stark contrast between grey and coloured sections.
How to blend greys at home without harsh lines
Choose a shade from Smart Beauty’s collections that matches your natural pre-grey colour, then apply it selectively to sections of hair rather than covering everything. Focus colour on areas with less grey, allowing silver sections to remain visible throughout.
Apply colour selectively rather than all over to create natural-looking dimension between grey and coloured hair.
Maintenance and fade-proofing tips
Use a purple shampoo weekly to keep grey tones bright and prevent yellowing. Reapply colour every 8-10 weeks to maintain the blended effect as your grey continues to grow.
Your next colour move
Every one of these hair colour trends 2025 offers something different, whether you’re drawn to the deep richness of espresso brunette or the soft sophistication of old money blonde. The key to success lies in understanding your starting point, choosing the right formula for your commitment level, and maintaining your colour properly once you’ve achieved it. Smart Beauty’s vegan, plex-enriched formulas make these celebrity-inspired shades accessible without compromising your hair health or ethical values.
Your starting shade determines which trends you can achieve most easily, but with proper preparation and the right products, you can transform your hair into any of these looks from home. Browse our Creative Colour System to find the exact shades that match your chosen trend, complete with everything you need for vibrant, professional results. Whether you’re experimenting with copper tones or committing to a full blonde transformation, you’ll find formulas designed to protect your hair while delivering the colour you want.