You want Directions Violet hair dye, but searching online throws up dozens of stockists with different prices, delivery options and customer reviews. You need to know which one offers the best deal, fastest shipping and most reliable service. Plus, you want clear instructions on how to use it properly so you don’t waste your money or damage your hair.
This guide compares seven trusted UK stockists where you can buy Directions Violet semi permanent hair dye. You’ll get detailed breakdowns of each retailer’s pricing, delivery times, return policies and customer feedback. We’ll also cover everything you need to know about application methods, processing times, colour results and how long the shade lasts. By the end, you’ll know exactly where to buy and how to get the best violet results for your hair.
1. Smart Beauty violet hair colour
Smart Beauty stocks a range of violet and purple hair dyes that offer alternatives to Directions Violet, including their own plex-enriched formulas. While the site focuses on its own-brand products rather than stocking Directions specifically, you’ll find comparable violet shades designed for home use with professional results. The range includes both semi-permanent and demi-permanent options in the Plum & Purple collection.
Product and shade overview
Smart Beauty’s violet range features multiple purple tones from deep indigo to bright violet, all formulated with plex technology that strengthens hair during colouring. Each shade comes in easy-to-use kits with clear colour swatches on product pages. The formulas are vegan, cruelty-free and PPD-free, making them suitable for sensitive scalps.
Hair type and base colour suitability
You’ll get the best results on pre-lightened or blonde hair, where the violet shows its true vibrancy. On darker bases, expect a subtle purple tint rather than full coverage. The plex technology means these dyes work well on previously coloured or chemically treated hair without excessive damage.
Application and processing guide
Apply to clean, towel-dried hair using the gloves and instructions provided in each kit. Process for 30-45 minutes depending on your desired intensity. Rinse thoroughly with cool water until it runs clear.
Colour result, longevity and aftercare
Expect vibrant violet that lasts 4-6 weeks with proper care. Use colour-safe shampoo and wash in cool water to extend the shade. The plex formula leaves hair soft and glossy rather than dry or brittle.
Smart Beauty’s UK-made formulas deliver salon-quality violet colour while strengthening your hair strands during the colouring process.
Price, delivery and returns
Prices range from £8-£15 per kit depending on the specific violet shade. UK delivery takes 2-3 working days, with free shipping on orders over £25. You can return unopened products within 30 days for a full refund.
Best for and key takeaways
Choose Smart Beauty if you want ethically-made violet hair colour with added hair protection. The plex technology makes these dyes ideal for anyone concerned about maintaining hair health while colouring. Best suited to those seeking UK-made alternatives to imported brands.
2. Directions Hair official site
The official Directions Hair website at directionshair.com gives you direct access to the brand’s full violet range, including the classic Violet shade and Ultra Violet variant. You buy straight from the manufacturer, which means you get guaranteed freshness and authenticity for your Directions violet hair dye. The site stocks the full 88ml tubs with detailed product information, application guides and customer support from the team who created the formula.
Product and shade overview
Directions Violet comes in two distinct options: the standard Violet (a true purple) and Ultra Violet (a deeper indigo-purple). Both are semi-permanent conditioning colours that come in 88ml tubs with a creamy consistency. The formula contains no ammonia, PPD or harsh chemicals, making it suitable for frequent reapplication.
Hair type and base colour suitability
You need pre-lightened blonde hair to see the full violet intensity. On darker bases like brown or black, you’ll get subtle purple tones rather than vibrant colour. The conditioning formula works on all hair textures, though porous or damaged hair absorbs colour faster and holds it longer.
Application and processing guide
Apply the dye to towel-dried, clean hair using gloves and a tint brush. Work through small sections to ensure even coverage. Leave it on for 15-30 minutes depending on your desired intensity, then rinse with cool water until it runs clear.
Colour result, longevity and aftercare
Expect bright purple on blonde bases that fades gradually over 4-8 washes. Use sulphate-free shampoo and wash in cool water to extend the colour. The semi-permanent formula deposits colour onto the hair surface rather than penetrating the cortex, so it fades without harsh regrowth lines.
Buying directly from Directions Hair ensures you receive genuine product with full manufacturer support and the latest batch dates.
Price, delivery and returns
Each 88ml tub costs £5.99 on the official site. UK delivery takes 3-5 working days with tracked shipping options available. Returns are accepted within 14 days for unopened products in their original packaging.
Best for and key takeaways
Choose the official site if you want guaranteed authenticity and direct customer service from the brand. Best for first-time users who need detailed guidance or anyone wanting to buy multiple shades with confidence in product freshness.
3. Amazon UK
Amazon UK stocks Directions Violet hair dye in 88ml tubs with multiple sellers offering both individual units and multipacks. You get the convenience of Prime delivery on many listings, plus buyer protection through Amazon’s A-to-Z guarantee. The platform gives you access to hundreds of verified purchase reviews that detail real results, processing times and colour longevity.
Product and shade overview
You’ll find the classic Directions Violet shade in standard 88ml tubs from various sellers. Some listings bundle multiple tubs at discounted rates, while others offer single units for trial purposes. Check seller ratings and product authenticity before purchasing, as Amazon’s marketplace model means multiple sellers stock the same item.
Hair type and base colour suitability
The product works best on pre-bleached blonde hair for maximum vibrancy. Reviews from verified buyers show that darker bases produce subtle purple undertones rather than bold colour. Users with porous or damaged hair report faster colour uptake and longer-lasting results.
Application and processing guide
Apply directions violet hair dye to towel-dried hair using the included gloves. Work through sections methodically for even coverage. Leave on for 20-30 minutes depending on your desired intensity, then rinse thoroughly with cool water.
Colour result, longevity and aftercare
Expect vibrant purple on blonde bases that gradually fades over 6-10 washes. Customer reviews consistently mention good colour deposit and manageable fading. Use colour-safe shampoo and cold water rinses to extend your results.
Amazon’s verified purchase reviews give you honest feedback from hundreds of UK buyers who’ve actually used the product on their own hair.
Price, delivery and returns
Prices range from £4.99 to £7.99 per tub depending on the seller and any active promotions. Prime members get next-day delivery on eligible listings. Returns follow Amazon’s standard policy, allowing refunds on unopened products within 30 days.
Best for and key takeaways
Choose Amazon UK if you want fast delivery through Prime or need to read extensive customer reviews before buying. Best suited to existing Prime members and anyone who values buyer protection policies.
4. Kate’s Clothing
Kate’s Clothing stocks La Riche Directions Violet hair dye as part of their alternative fashion and beauty range. You’ll find the standard 88ml tub alongside other Directions shades, with a focus on serving the alternative lifestyle community. The site caters to customers who want their hair colour from a retailer that understands bold self-expression.
Product and shade overview
You get the classic Directions Violet semi-permanent formula in the familiar 88ml tub size. Kate’s Clothing stocks this as a single unit rather than multipacks, making it suitable for first-time buyers or those topping up their existing colour. The product description includes clear guidance on achieving the best results.
Hair type and base colour suitability
The retailer recommends using directions violet hair dye on bleached blonde hair for the most accurate colour match. Unbleached hair produces much more subtle effects according to their product guidance. Your hair’s porosity and condition will affect how well the colour takes.
Application and processing guide
Apply the dye to towel-dried, freshly washed hair using gloves and a tint brush. Process for 15-30 minutes depending on your desired depth of colour, then rinse with cool water until it runs clear.
Colour result, longevity and aftercare
Expect vibrant purple on pre-lightened hair that fades gradually over multiple washes. Use sulphate-free shampoo and cold water rinses to maintain the colour intensity for longer.
Kate’s Clothing serves the alternative fashion community, making them a natural fit for customers who want bold hair colour alongside their style choices.
Price, delivery and returns
Each tub costs £5.50, positioning it competitively among UK stockists. Standard delivery takes 3-5 working days. Check their returns policy before ordering, as opened hair dye typically cannot be returned.
Best for and key takeaways
Choose Kate’s Clothing if you’re already shopping for alternative fashion items and want to add hair dye to your order. Best suited to customers who value supporting independent retailers within the alternative scene.
5. Attitude Clothing
Attitude Clothing offers Directions Violet hair dye in 100ml tubs, giving you more product than the standard 88ml size found at most retailers. This alternative fashion retailer stocks the full Directions range as part of their beauty and body modification supplies. You can order single units or browse their extensive selection of other vivid hair colours.
Product and shade overview
You receive the classic Directions Violet formula in a larger 100ml container rather than the typical 88ml tub. The semi-permanent formula maintains the same creamy consistency and conditioning properties as smaller sizes. Attitude Clothing presents clear product images and shade descriptions to help you choose the right purple tone.
Hair type and base colour suitability
The dye delivers optimal results on bleached blonde hair where the violet appears at full intensity. Darker bases show muted purple hints instead of vivid colour. Your hair’s condition and porosity determine how quickly the colour develops and how long it lasts.
Application and processing guide
Work the dye through clean, towel-dried hair section by section using the gloves provided. Process for 15-30 minutes based on your preferred colour depth, then rinse thoroughly with cool water.
Colour result, longevity and aftercare
Expect vibrant purple on pre-lightened bases that gradually fades over 6-8 washes. Maintain your colour with sulphate-free products and cold water washing to prevent premature fading.
The 100ml tub size gives you extra product for longer hair or multiple applications, making it better value than standard 88ml containers.
Price, delivery and returns
Each 100ml tub costs £6.99, representing good value given the increased volume. Standard UK delivery takes 3-5 working days. Check their returns policy before purchasing, as opened beauty products typically cannot be returned for hygiene reasons.
Best for and key takeaways
Choose Attitude Clothing if you want more product per purchase or need to cover longer hair. Best suited to customers who value the convenience of buying directions violet hair dye alongside alternative fashion items and accessories.
6. Blue Banana
Blue Banana stocks La Riche Directions Ultra Violet rather than the standard Violet shade, giving you a deeper indigo-purple option that sits between dark blue and deep purple on the colour spectrum. This alternative lifestyle retailer offers the 88ml tub format alongside their extensive range of alternative fashion, body jewellery and hair accessories. You can add directions violet hair dye to orders containing other subcultural style essentials.
Product and shade overview
You get Ultra Violet in the standard 88ml tub, which delivers a deeper, more indigo-leaning purple than the classic Violet formula. The semi-permanent conditioning dye maintains the same creamy texture as other Directions shades. Blue Banana’s product description highlights how this variant offers a unique take on purple hair colour.
Hair type and base colour suitability
Ultra Violet shows its true indigo depth on pre-lightened blonde hair where the darker pigments develop fully. Darker bases produce subtle blue-purple hints rather than dramatic colour change. Your hair’s porosity affects how the deeper pigments absorb.
Application and processing guide
Apply to clean, towel-dried hair using gloves and work through systematically. Process for 20-30 minutes depending on your desired intensity, then rinse with cool water until clear.
Colour result, longevity and aftercare
Expect deep indigo-purple on blonde bases that fades gradually through cooler purple tones. Use sulphate-free shampoo and cold water washes to maintain the colour depth longer.
Ultra Violet’s deeper indigo tone gives you a darker alternative to standard purple dyes, perfect for those wanting richer colour intensity.
Price, delivery and returns
Each 88ml tub costs £5.99 at Blue Banana. Standard UK delivery takes 3-5 working days. Check their returns policy before ordering, as opened hair colour products typically cannot be returned.
Best for and key takeaways
Choose Blue Banana if you want Ultra Violet’s deeper indigo shade instead of standard purple. Best suited to customers seeking darker violet tones or those already shopping for alternative fashion items.
7. Pak Cosmetics
Pak Cosmetics supplies Directions Semi Permanent Conditioning Hair Colour in Violet through their online beauty store, which specialises in professional and alternative hair care products. You get the standard 88ml tub with the classic Violet formula, backed by detailed product information on their website. The retailer focuses on stocking quality beauty brands for customers who want reliable alternatives to high street options.
Product and shade overview
You receive the classic Directions Violet formula in the familiar 88ml container size. The semi-permanent direct dye features a creamy consistency that applies easily without needing an oxidising emulsion. Pak Cosmetics provides clear product descriptions that explain the conditioning properties and colour characteristics of this violet shade.
Hair type and base colour suitability
Your best results come from applying directions violet hair dye to pre-lightened blonde hair where the purple shows at full vibrancy. Darker natural bases produce subtle undertones rather than bold colour changes. The conditioning formula works across all hair textures.
Application and processing guide
Work the dye through clean, towel-dried hair using gloves and a tint brush for even coverage. Process for 15-30 minutes based on your preferred colour intensity, then rinse thoroughly with cool water.
Colour result, longevity and aftercare
Expect vibrant purple on blonde bases that lasts between 3 to 4 weeks according to Pak Cosmetics’ product information. Use sulphate-free shampoo and cold water washes to extend your colour.
Pak Cosmetics’ specialist focus on beauty supplies means you get knowledgeable product descriptions and reliable stock availability for Directions shades.
Price, delivery and returns
Pricing remains competitive with other UK stockists. Standard delivery typically takes 3-5 working days. Check their specific returns policy before purchasing, as opened hair colour products usually cannot be returned.
Best for and key takeaways
Choose Pak Cosmetics if you want to buy from a dedicated beauty retailer that stocks professional brands. Best suited to customers who value specialist beauty knowledge and product authenticity.
Final thoughts
You now have seven reliable UK stockists where you can buy directions violet hair dye, each with different pricing, delivery times and product variants. The official Directions site gives you guaranteed authenticity, while Amazon offers Prime delivery speed. Alternative retailers like Kate’s Clothing and Blue Banana provide convenient shopping alongside fashion items.
If you want ethically-made alternatives with added hair protection, explore Smart Beauty’s violet hair colour range. Their plex-enriched formulas deliver vibrant purple results while strengthening your hair during the colouring process. All products are UK-made, vegan and cruelty-free, giving you professional colour quality with peace of mind about what you’re putting on your hair.
