You want permanent hair colour that lasts but refuse to support brands that test on animals. The problem is that many permanent dyes still conduct animal testing or contain animal derived ingredients. Finding truly cruelty free options in the UK requires research. You need to know which brands deliver long lasting colour without compromising your ethics.
This guide walks you through five cruelty free permanent hair dye brands available in the UK. You’ll discover what each brand offers in terms of grey coverage, ingredients, and colour range. We’ve included pricing details, where to buy, and who each brand suits best. By the end, you’ll know exactly which cruelty free permanent dye matches your hair goals and values.
1. Smart Beauty
Smart Beauty delivers cruelty free permanent hair dye options made in the UK with plex enriched formulas that strengthen hair during colouring. The brand commits to vegan, cruelty free production without PPD, ammonia, or resorcinol. You get salon quality results at home while supporting ethical manufacturing practices.
Smart Beauty overview and ethics
Smart Beauty manufactures all products in the UK and maintains strict vegan and cruelty free standards across every formula. The brand refuses to test on animals or use animal derived ingredients. You’ll find no PPD, ammonia, or resorcinol in any kit, which makes these dyes suitable for sensitive scalps. Smart Beauty focuses on home hair colouring that combines creative expression with ethical production values.
Permanent colour range and grey coverage
The permanent collection spans multiple colour families including pink, red, plum, purple, black, blue, blonde, silver, grey, brown, and copper. Permanent formulas deliver full grey coverage in a single application. You can choose shades designed specifically for blonde, dark blonde, light brown, or brown base colours. The range includes both natural tones and bold creative shades.
Plex technology, ingredients and hair condition
Plex technology works into every formula to strengthen hair bonds during the colouring process. This ingredient protects strands from damage while depositing colour. Your hair emerges glossy and soft rather than dry or brittle. The formulas skip harsh chemicals that typically cause scalp irritation or hair damage.
Plex enriched formulas protect your hair while delivering vibrant, long lasting colour.
Who Smart Beauty suits best
You’ll appreciate Smart Beauty if you want cruelty free permanent hair dye uk options that prioritise hair health. The brand works well for those with sensitive scalps, anyone following a vegan lifestyle, and people seeking creative colour options. You need confidence with home application techniques.
Pricing, kits and where to shop
Permanent dye kits start from competitive prices with regular seasonal discount codes available. You can shop directly through the Smart Beauty website for the full range. The site offers colour refreshers, toners, and hair care products to maintain your results between applications.
2. Naturtint
Naturtint pioneered ammonia free permanent hair colour over three decades ago and maintains strict cruelty free and vegan standards across every product. The brand earned recognition from both the Vegan Society and Cruelty Free International. You get professional grey coverage results from natural plant based ingredients made in Spain by Laboratorios Phergal.
Naturtint brand overview and certifications
Naturtint holds official certifications from The Vegan Trademark and Cruelty Free International, which means independent bodies verify the brand’s ethical claims. The company manufactures in Spain under high quality production standards and refuses animal testing at every stage. Naturtint commits to using 92% naturally derived ingredients across all permanent formulas.
Permanent colour performance and grey coverage
You’ll achieve complete grey coverage in one application with Naturtint’s permanent range. The formula deposits colour evenly without leaving patchy areas or roots. Each kit includes a 50ml quinoa multi care mask that locks in colour and adds shine after rinsing. Results last through multiple washes while maintaining vibrancy.
Ingredient profile and scalp sensitivity
The ammonia free formula reduces scalp irritation and eliminates harsh chemical smells during application. Naturtint incorporates plant oils, seed extracts, and botanical ingredients that condition hair while colouring. Your scalp receives gentle treatment even during full grey coverage processes.
Naturtint’s naturally derived ingredients deliver permanent colour without ammonia or harsh chemicals.
Who Naturtint is best for
Naturtint suits you if you need reliable grey coverage from cruelty free permanent hair dye uk options with proven certifications. The brand works well for sensitive scalps, anyone following vegan principles, and those wanting natural ingredients. You’ll appreciate the straightforward application process and conditioning treatments included.
Price, availability and shade selection tips
Expect to pay around £12.99 per box at Holland and Barrett, where the brand frequently runs buy one get one half price promotions. You can also purchase through online retailers and health food shops across the UK. The range offers 32 shades spanning natural browns, reds, blondes, and blacks.
3. Tints of Nature
Tints of Nature focuses on organic plant based ingredients and cruelty free production for both permanent and demi permanent hair colour formulas. The brand earned recognition for combining natural ingredients with professional results that cover grey hair effectively. You receive 92% naturally derived ingredients in permanent formulas and 95% naturally derived, 75% organic ingredients in demi permanent options.
Tints of Nature brand background
The company established itself as a pioneer in cruelty free permanent hair dye uk production by refusing animal testing and animal derived ingredients from launch. Tints of Nature manufactures formulas that meet strict organic certification standards while delivering long lasting colour results. The brand operates with transparent ingredient lists and clear ethical commitments across every product line.
Permanent and demi permanent colour options
Permanent formulas provide complete grey coverage and lasting colour that survives multiple washes. Your demi permanent choice offers semi permanent results with gentler processing that fades gradually. Both formula types incorporate plant based ingredients rather than harsh synthetic chemicals. You can select from natural tones spanning blonde, brown, red, and black shades.
Organic ingredients and hair friendly formula
Plant extracts, botanical oils, and certified organic components make up the bulk of each formula. Henna cream formulas condition hair while depositing colour molecules that bind to strands. Your hair receives nourishment during the colouring process rather than damage. The formulas exclude ammonia, resorcinol, and PPD.
Organic plant based ingredients deliver colour while protecting your hair health.
Ideal users and shade matching guidance
Tints of Nature suits you if you prioritise organic ingredients and gentle processing. The brand works well for sensitive scalps, anyone following natural beauty routines, and those wanting grey coverage without harsh chemicals. You’ll find shade guidance on packaging that matches your current hair colour to recommended tones.
Price range and where to buy
Expect to pay between £10 and £15 per box depending on formula type and retailer. You can purchase through health food stores, natural beauty shops, and online retailers across the UK. The brand offers lightening kits alongside colour formulas for those wanting to brighten hair before applying shade.
4. Oiamiga
Oiamiga offers 100% grey coverage with vegan friendly permanent hair dye formulas that reduce chemical content while delivering professional results. The brand emphasises inclusive shade ranges and faster processing times of just 20 minutes. You receive complete coverage on stubborn greys and dark base colours from formulas that prioritise fewer harsh chemicals.
Oiamiga brand story and inclusivity
The brand launched with a mission to make cruelty free permanent hair dye uk options accessible to everyone regardless of hair type or ethnic background. Oiamiga creates inclusive shade ranges that work across diverse hair textures and natural colours. Your hair receives equal consideration whether you need subtle brown tones or bold creative shades. The company refuses animal testing and animal derived ingredients across every product.
Permanent colour coverage on greys and dark hair
Permanent formulas deliver 100% grey coverage in a single application even on resistant white hairs. You’ll achieve full colour saturation on dark base colours without requiring pre lightening for most shades. Each formula deposits colour molecules that bond permanently to strands and survive multiple washes.
Vegan formula and lower chemical approach
Oiamiga reduces chemical content compared to traditional permanent dyes while maintaining colour performance. Vegan ingredients replace animal derived components throughout formulas. Your scalp experiences less irritation from the gentler chemical approach.
Oiamiga balances effective grey coverage with reduced chemical content for healthier results.
Who will get on best with Oiamiga
You’ll appreciate Oiamiga if you need reliable grey coverage from ethical brands with faster processing times. The formulas suit those with stubborn greys, dark natural hair, and anyone wanting inclusive shade options.
Cost, processing time and how to order
Processing completes in 20 minutes, which cuts application time significantly compared to standard 30 to 45 minute formulas. You can order directly through the Oiamiga website for the full permanent colour range and kit options.
5. Josh Wood Colour
Josh Wood Colour brings professional salon expertise to home hair colouring with cruelty free permanent hair dye uk options backed by decades of industry experience. The brand translates celebrity colourist techniques into accessible kits that deliver precision results. You receive permanent colour formulas enriched with shine boosting ingredients and conditioning treatments that match salon standards.
Josh Wood Colour overview and salon heritage
Celebrity colourist Josh Wood founded the brand after building a reputation colouring hair for high profile clients and editorial shoots. The company translates professional salon formulas into home friendly kits without compromising quality. Your kits include step by step guidance developed from salon techniques. Josh Wood Colour maintains vegan and cruelty free production standards across every permanent colour formula and refuses animal testing.
Permanent colour kits and root touch up solutions
Permanent colour kits provide complete coverage with long lasting results that survive multiple washes. You can choose from root touch up solutions that precisely match existing colour between full applications. Each kit includes precise shade matching tools and professional application equipment. The formulas deliver even colour distribution from roots to ends.
Conditioning ingredients and hair care add ons
Conditioning agents work through formulas to protect hair during colouring processes. You receive additional hair care products designed to maintain colour vibrancy and strand health between applications. The brand offers shine boosting treatments and colour refreshing options.
Professional salon formulas deliver permanent colour with conditioning ingredients that protect hair health.
Best suited hair types and colour goals
Josh Wood Colour suits you if you want salon quality results from cruelty free permanent hair dye uk options with professional guidance. The brand works well for those seeking natural looking colour, precise grey coverage, and premium formulations.
Pricing, subscriptions and where to buy in the UK
Kits start at premium price points reflecting professional formulations and salon heritage. You can purchase through the Josh Wood Colour website, which offers subscription options for regular colour maintenance. Select retailers stock the range across the UK.
Final thoughts
You now have five solid cruelty free permanent hair dye uk options that deliver lasting colour without animal testing. Each brand brings unique strengths, from Smart Beauty’s plex enriched formulas to Josh Wood Colour’s salon expertise. Your choice depends on specific hair needs, budget, and ingredient preferences.
All five brands refuse animal testing and animal derived ingredients while providing reliable grey coverage. Pick the brand that matches your scalp sensitivity, desired shade range, and ethical standards. Start with your current hair colour and grey coverage needs, then narrow options by price point and ingredient profile.
Explore Smart Beauty’s cruelty free permanent hair dye collection to discover plex enriched formulas made in the UK with vegan ingredients. You’ll find ethical options that protect hair health while delivering vibrant, long lasting colour results at home.
