You scroll through Instagram and see your favorite celebrities sporting bold hair colours that make you stop mid-swipe. Maybe it’s a playful pastel pink or a striking electric blue that catches your eye. You want that same confidence and edge, but the thought of booking expensive salon appointments or worrying about damaging your hair holds you back. The good news? These bold hair colours celebrities love are completely achievable at home with the right approach and products designed to protect your hair while delivering professional results.
This guide reveals five stunning shades worn by famous faces and shows you exactly how to recreate each look yourself. From soft pastels to dramatic jewel tones, you’ll discover which celebrity-inspired colours suit your skin tone, what maintenance each shade requires, and how to achieve salon-quality results from your bathroom. Each section includes specific product recommendations from Smart Beauty’s vegan and cruelty-free range, all enriched with plex technology to keep your hair healthy and vibrant throughout your color journey.
1. Playful pastel pink
Pastel pink has become one of the bold hair colours celebrities love for good reason. This soft yet striking shade walks the perfect line between romantic and rebellious, giving you a noticeable transformation without the intensity of neon brights. Stars like Dua Lipa, Rosie Huntington-Whiteley, and Kylie Jenner have all experimented with various pink tones, from barely-there rose to deeper peachy pinks that catch the light beautifully.
Celebrities known for rocking pink hair
Dua Lipa regularly switches between bold pinks and softer pastel versions, often pairing the shade with her signature dark roots for an edgy contrast. Her approach shows how pink works across different intensities and styles. Meanwhile, Sienna Miller opted for a subtle strawberry blonde with pink undertones, proving this colour family suits sophisticated looks just as well as punk-inspired styles. You’ll also spot pink hair on Nicki Minaj, who frequently sports vibrant bubble-gum shades, and Kaley Cuoco, who chose a softer rose gold blend.
Who suits this soft yet bold shade
Pastel pink flatters cool and neutral skin tones particularly well, as the colour’s natural coolness complements your complexion without clashing. If you have fair to medium skin, the shade creates a gentle contrast that looks fresh and modern. Warmer skin tones can absolutely wear pink too, but you’ll want to choose peachy-pink or coral-toned versions rather than baby pink for the most flattering result.
The lighter your starting shade, the more vibrant and true your pink will appear without multiple bleaching sessions.
Achieving the look with Smart Beauty
Smart Beauty’s Pink & Red collection offers multiple pink options to match your desired intensity. The plex-enriched formula protects your hair while depositing colour, which matters especially when working with pastels that require lighter base shades. You’ll achieve the best results on pre-lightened hair, ideally at a pale blonde level. Apply the colour evenly, leave it for the recommended time, and rinse with cool water to seal the cuticle and lock in that dreamy pastel tone.
2. Vibrant cosmic rust
Cosmic rust sits between fiery orange and rich copper, creating a warm metallic shade that photographs beautifully and turns heads in natural light. This colour delivers maximum impact while remaining surprisingly wearable for everyday life. Unlike traditional copper tones, cosmic rust has a deeper, more saturated base that catches light with an almost metallic shimmer, making it one of the bold hair colours celebrities love for red carpet appearances and casual street style alike.
Stars who embrace orange and copper tones
Emma Stone has become synonymous with various rust and copper shades throughout her career, often choosing deeper, more burnished versions that complement her features perfectly. Sophie Turner experimented with vibrant copper during her time between major projects, while Rihanna has sported everything from bright orange to deep rust tones. These celebrities prove how versatile this warm colour family can be across different styling approaches.
Complexions that glow with rust shades
Rust shades work beautifully on warm and neutral skin tones, creating a harmonious glow that looks naturally radiant. If you have peachy or golden undertones, this colour enhances your natural warmth rather than competing with it. Fair skin with warm undertones particularly benefits from the contrast, while medium to deeper complexions find that rust adds dimension and richness without overwhelming your features.
Rust tones bring out natural warmth in your complexion, making your skin appear more luminous.
Achieving the look with Smart Beauty
Smart Beauty’s Brown & Copper collection contains the perfect shades for creating cosmic rust at home. The plex-enriched formula deposits vibrant colour while maintaining hair strength, which matters when achieving these rich metallic tones. You’ll get the best results on lightened hair around a medium blonde level, though darker bases can achieve a subtle rust tint that shows beautifully in sunlight.
3. Electric blue
Electric blue represents one of the most daring choices among the bold hair colours celebrities love, delivering instant drama that works equally well for creative professionals and those seeking a complete transformation. This shade ranges from deep navy tones to vivid cerulean, all sharing that eye-catching intensity that makes people look twice. The colour works surprisingly well in various settings because its cool base brings sophistication even to the brightest versions.
Famous faces wearing navy and bright blue
Katy Perry practically made blue hair her signature during several major tours, alternating between electric blue and deeper navy shades that complemented her stage presence. You’ll also recognise blue locks on Nicole Richie, who chose a subtle teal-to-blue blend, and Demi Lovato, who has experimented with vibrant sapphire tones throughout different career phases. These stars demonstrate how blue adapts to different personalities and styling approaches.
Why blue makes a perfect statement colour
Blue creates maximum impact with minimum fuss because the colour stands out immediately against any background or outfit choice. Unlike warmer shades that can clash with certain clothing colours, blue’s cool neutrality works with your entire wardrobe.
Blue hair makes a bold statement while remaining surprisingly versatile for different occasions and styles.
Achieving the look with Smart Beauty
Smart Beauty’s Black & Blue collection contains the perfect electric shades for your transformation. The plex-enriched formula protects your hair while depositing intense colour, which matters when achieving these vibrant blues. You’ll need pre-lightened hair for the truest colour payoff, ideally reaching a pale blonde base before applying your chosen blue shade.
4. Icy silver
Icy silver represents the most sophisticated option among the bold hair colours celebrities love, delivering a futuristic edge that looks equally stunning on editorial spreads and everyday settings. This shade ranges from platinum blonde with silver tones to pure metallic grey, all sharing that cool, reflective quality that photographs beautifully. The colour requires serious commitment to maintenance but rewards you with an undeniably striking appearance that stands out without shouting.
Hollywood icons with platinum and grey locks
Helen Mirren has made silver hair her signature, proving the shade works beautifully for elegant, timeless looks. You’ll also recognise platinum silver on Lady Gaga, who wore various iterations during different eras, and Ariana Grande, who sported a silver-blonde blend that complemented her signature high ponytail. These celebrities demonstrate how silver adapts from classic sophistication to modern edge.
Maintenance levels for silver hair
Silver demands regular upkeep because the shade shows every hint of yellowing or warmth. You’ll need purple-toning treatments weekly to maintain that cool, icy tone and prevent brassiness from creeping in.
Silver requires dedication, but the striking results make every toning session worthwhile.
Achieving the look with Smart Beauty
Smart Beauty’s Silver & Grey collection contains professional formulas that deliver true silver tones at home. Your hair needs pre-lightening to very pale blonde for the purest silver result.
5. Dramatic deep plum
Deep plum combines the richness of burgundy with the cool sophistication of purple, creating one of the most versatile options among the bold hair colours celebrities love. This shade works beautifully in professional settings while delivering enough drama to turn heads wherever you go. The colour’s depth means it photographs differently under various lighting conditions, appearing almost black indoors before revealing stunning purple undertones in sunlight.
Celebs who love purple and violet hues
Nicole Scherzinger has sported deep plum tones that complemented her darker features perfectly, while Kelly Osbourne made lavender and deeper purple her signature for years. You’ll also recognise plum locks on Katy Perry during her various transformations and Selena Gomez, who chose a subtle burgundy-plum blend. These stars prove how purple tones suit different skin tones and personal styles.
Versatility of plum for dark and light hair
Plum adapts to your starting shade better than most colours. On darker bases, it creates a rich tint visible in certain light, while lightened hair shows the full vibrancy of purple tones.
Plum delivers dimension and richness whether you start with dark brown or blonde hair.
Achieving the look with Smart Beauty
Smart Beauty’s Plum & Purple collection offers multiple depths to match your desired intensity. The plex-enriched formula maintains hair health while depositing vibrant colour that lasts through multiple washes.
Ready for a bold change?
You’ve seen how the bold hair colours celebrities love work across different skin tones and personal styles. These shades transform your appearance without requiring salon visits or sacrificing hair health. Each colour option we covered delivers professional results when you choose formulas designed specifically for vibrant, long-lasting pigment combined with hair protection.
Your transformation starts with selecting the shade that matches your vision and complements your features. Smart Beauty’s plex-enriched formulas protect your hair throughout the colouring process, preventing damage while depositing intense colour that photographs beautifully and lasts through multiple washes. The vegan and cruelty-free collections give you salon-quality results from your bathroom.
Browse our Creative Colour System to explore the complete range of bold shades featured in this guide. You’ll find everything from playful pastels to dramatic jewel tones, all formulated to deliver confident colour while respecting your hair health. Your celebrity-inspired transformation awaits.