Finding vegan hair dye that actually works can feel like an endless search. You want vibrant, long lasting colour, but you refuse to compromise on your ethical values or hair health. The problem is clear: most high street brands still use animal derived ingredients like keratin, lanolin, or carmine in their formulas, and many test their products on animals. This leaves you scrolling through product pages, decoding ingredient lists, verifying certification badges, and questioning whether vegan claims are genuine. You need straightforward recommendations from brands you can trust.
This guide delivers exactly that. We’ve reviewed five vegan hair dye brands available in the UK right now, all confirmed cruelty free and completely free from animal ingredients. Each section breaks down their vegan credentials, the colour results you can realistically expect, who they work best for, and where to buy them online or in store. Whether you’re covering stubborn greys, going bold with jewel tones, or refreshing your natural shade, you’ll find a trusted option that aligns with your values.
1. Smart Beauty vegan hair dye
Smart Beauty stands as one of the best vegan hair dye UK brands for a clear reason: every single formula is 100% vegan and cruelty free. The brand manufactures all products in the UK using plex enriched technology that protects your hair during colouring. You get professional results without the salon price tag or the ethical concerns that plague mainstream brands.
Key vegan credentials
Smart Beauty holds PETA approval and formulates every product without PPD, ammonia, or resorcinol. The brand never tests on animals and excludes all animal derived ingredients from every batch. Each kit uses vegan friendly developer options and conditioning sachets that are completely free from keratin, lanolin, and carmine. You can colour your hair knowing the product aligns with your values.
Smart Beauty’s plex enriched formulas protect hair strands during colouring, leaving your hair glossy and healthy looking rather than damaged.
Shades and results you can expect
You’ll find over 30 vibrant shades across six colour families: Pink & Red, Plum & Purple, Black & Blue, Bleach & Blonde, Silver & Grey, and Brown & Copper. Smart Beauty offers permanent, demi permanent, and semi permanent options depending on your commitment level. The plex technology delivers glossy, healthy looking results that last without compromising strand strength.
Best for these hair goals
Smart Beauty works brilliantly if you’re covering grey hair, experimenting with bold fashion colours, or maintaining natural looking tones at home. The formulas suit sensitive scalps thanks to allergen free ingredients.
How to buy in the UK
You can purchase directly from the Smart Beauty website with free standard delivery on qualifying orders. The site offers seasonal discount codes and curated collections that match current trends.
2. Bleach London vegan hair colour
Bleach London built its reputation on delivering vibrant, unapologetic colour that refuses to fade into the background. The brand manufactures cruelty free formulas entirely free from animal derived ingredients, giving you the confidence to experiment with bold shades without ethical compromise. Bleach London positions itself as a leader in the vegan hair colour movement, combining fashion forward hues with transparent ingredient sourcing.
Key vegan credentials
Every Bleach London product carries certified vegan status and cruelty free verification. The brand eliminates ammonia and bleach from its semi permanent range, protecting your hair from unnecessary damage. Bleach London recently removed all single use plastic brushes and bowls from home kits, demonstrating genuine commitment to environmental responsibility alongside ethical formulation.
Shades and results you can expect
Bleach London offers semi permanent dyes, bleach kits, and toners designed for all hair types. You’ll find everything from soft pastels to electric brights that hold their intensity for up to eight weeks. The brand specializes in vivid fashion colours that maintain vibrancy wash after wash, making it one of the best vegan hair dye UK options for bold transformations.
Bleach London’s recent packaging overhaul removed thousands of single use plastic items from circulation, proving vegan beauty can prioritize both animals and the planet.
Best for these hair goals
Choose Bleach London when you’re embracing bold fashion colours or creating statement ombre effects. The formulas work particularly well if you’re experimenting with temporary colour changes or layering multiple shades for custom results.
How to buy in the UK
You can purchase from the Bleach London website or find products stocked at Superdrug stores nationwide. The brand also lists products on Amazon UK for convenient delivery.
3. Naturtint plant based hair colour
Naturtint pioneered ammonia free permanent colour long before vegan beauty became mainstream. The brand builds every formula around plant based ingredients that deliver lasting results without harsh chemicals. Naturtint stands among the best vegan hair dye UK brands for anyone seeking gentle, natural looking colour that covers greys effectively while respecting both hair health and ethical standards.
Key vegan credentials
Naturtint formulates every product as 100% vegan and cruelty free, eliminating animal testing and animal derived ingredients across the entire range. The brand refuses to use ammonia, parabens, or synthetic additives that damage hair structure. Instead, Naturtint relies on botanicals and plant extracts to create colour that nourishes as it deposits pigment.
Shades and results you can expect
You’ll find 32 permanent shades spanning natural tones from deep black through to golden blonde. Naturtint allows you to mix colours together, creating custom shades that match your exact vision. The permanent formula provides complete grey coverage that lasts through multiple wash cycles without fading prematurely.
Naturtint’s plant based formula means you get grey coverage without exposing your scalp to ammonia fumes or harsh synthetic chemicals.
Best for these hair goals
Choose Naturtint when you need reliable grey coverage or want to maintain natural looking colour long term. The gentle formula suits sensitive scalps and anyone avoiding chemical laden alternatives.
How to buy in the UK
You can purchase Naturtint from Holland & Barrett stores, health food shops, and the Naturtint UK website. Major online retailers including Amazon UK stock the full shade range.
4. Crazy Color vibrant vegan dyes
Crazy Color delivers eye catching semi permanent shades that transform your look without permanent commitment. The brand manufactures 100% vegan formulas in the UK using natural ingredients that protect hair health while depositing intense pigment. Crazy Color earned PETA approval for its cruelty free production methods, making it a trusted choice among the best vegan hair dye UK brands for temporary colour experimentation.
Key vegan credentials
Every Crazy Color product carries verified vegan and cruelty free status confirmed by PETA certification. The brand eliminates ammonia, peroxide, and animal derived ingredients from all formulas, relying instead on botanical extracts and conditioning agents. You get vibrant colour without exposing your hair to harsh chemicals or supporting animal testing.
Crazy Color’s UK manufacturing and natural ingredient focus means you’re choosing a brand that prioritizes both ethical production and local sourcing.
Shades and results you can expect
Crazy Color offers over 40 vibrant shades ranging from candy pinks through to deep purples and electric blues. The semi permanent formula lasts four to six weeks depending on your hair porosity and washing frequency. You’ll achieve the most intense results on pre lightened or blonde hair.
Best for these hair goals
Choose Crazy Color when you want temporary bold colour for festivals, events, or trying new shades before committing permanently. The formula works brilliantly for creating multi tonal effects or rainbow hair.
How to buy in the UK
You can purchase Crazy Color from Superdrug stores, independent beauty retailers, and the Crazy Color website directly. The brand also lists products on Amazon UK for quick delivery.
5. Josh Wood Colour at home vegan kits
Josh Wood Colour brings professional salon expertise to your home with vegan formulas designed by one of London’s most respected colourists. The brand offers permanent and semi permanent options that deliver polished, natural looking results without animal derived ingredients or testing. Josh Wood positioned itself among the best vegan hair dye UK brands by combining technical excellence with ethical production standards.
Key vegan credentials
Josh Wood Colour formulates its vegan range without animal derived ingredients and maintains cruelty free certification across all products. The brand eliminates harsh chemicals while preserving salon quality pigment deposit. You get professional grade colour that respects both your ethical values and hair health.
Shades and results you can expect
The range includes permanent colour, semi permanent dyes, and grey root touch up products spanning natural tones from warm browns through to cool blondes. You’ll achieve salon fresh results that blend seamlessly with your natural hair or create subtle dimension without harsh lines.
Josh Wood’s professional formulation background means you get salon level colour mixing and deposit without leaving your bathroom.
Best for these hair goals
Choose Josh Wood Colour when you need sophisticated grey coverage or want to maintain natural looking dimension between salon visits. The formulas suit anyone seeking refined, polished colour rather than bold fashion shades.
How to buy in the UK
You can purchase directly from the Josh Wood Colour website or find products stocked at Boots stores nationwide.
Ready to choose your shade
You now have five verified options for the best vegan hair dye UK brands that deliver real results without compromising your values. Each brand brings unique strengths to your bathroom: Smart Beauty combines plex enriched protection with extensive shade ranges, Bleach London offers bold fashion colours that stay vibrant, Naturtint provides gentle grey coverage through plant based formulas, Crazy Color delivers temporary experimentation without long term commitment, and Josh Wood Colour brings professional salon quality to at home application.
Your choice depends entirely on your hair goals. Covering stubborn greys requires different formulas than creating electric pink ends or refreshing natural brown tones. All five brands share the same foundation: complete vegan certification, cruelty free production, and formulas that protect hair health rather than destroying it.
Browse the complete Smart Beauty vegan hair colour collection to find your perfect shade and transform your look with confidence today.
