Looking for a black hair dye that delivers rich, long-lasting colour without leaving your hair feeling dry or damaged?
Smart Beauty Pure Black Hair Dye has been carefully developed to give you salon-quality results at home. Our advanced permanent formula is enriched with Plex Technology built directly into the colour cream, helping to support and protect your hair while it colours.
Whether you're covering grey hair, refreshing faded colour or transforming your look completely, you'll enjoy beautifully rich black hair with exceptional shine, softness and confidence.
Because beautiful colour should never come at the expense of healthy-looking hair.
Most permanent hair colours focus only on colour.
Smart Beauty goes one step further.
Our unique formula contains Plex Technology blended directly into the permanent colour cream, so every strand is cared for throughout the colouring process.
As your colour develops, the Plex-enriched formula helps support the hair's internal structure while the rich pigments penetrate deeply into the hair.
The result is beautifully vibrant colour with hair that feels softer, smoother and healthier after colouring.
There's no separate Plex treatment to apply—everything happens in one simple colouring step.
Our permanent black hair dye delivers deep, rich colour that stays vibrant wash after wash.
The highly pigmented formula provides excellent colour saturation for a natural-looking black finish with brilliant shine.
Perfect whether you're:
You'll enjoy professional-looking results without the salon appointment.
If your hair is longer than shoulder length or particularly thick, we recommend using two packs to ensure complete coverage.
Grey hair can be stubborn.
That's why Smart Beauty Pure Black Hair Dye has been formulated to provide reliable, even coverage from root to tip.
The permanent colour penetrates deeply into every strand to create rich, consistent colour that blends naturally with your hair.
No patchiness.
No uneven roots.
Just beautiful, confident colour.
Each Smart Beauty Black Hair Dye Kit contains everything you need to achieve beautiful results at home.
Our permanent black hair dye is suitable for:
If your hair is longer than shoulder length or particularly thick, we recommend using two packs to ensure full coverage.
*Always perform a strand test before colouring previously treated hair.
Yes. Smart Beauty Pure Black Hair Dye provides 100% grey coverage for long-lasting, even colour.
Our Plex Technology is built directly into the permanent colour cream. As the colour develops, the Plex-enriched formula helps support the hair's internal structure during colouring, helping to reduce breakage while delivering rich, permanent colour.
This is a permanent black hair dye designed for long-lasting colour and complete grey coverage.
Our formula has been developed with built-in Plex Technology to help support the hair during colouring, leaving it feeling soft, smooth and healthy-looking.
If your hair is longer than shoulder length, particularly thick or you're colouring from root to tip, we recommend using two boxes for complete coverage.
At Smart Beauty, we believe colouring your hair should feel exciting—not intimidating.
That's why every formula combines rich, professional-quality colour with hair-loving technology that helps care for your hair as it colours.
Whether you're touching up roots, covering grey hair or embracing a bold new look, our black hair dye makes it easy to achieve beautiful, glossy results from the comfort of home.
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