Looking for a cool blonde shade that neutralizes unwanted yellow and orange tones? Smart Beauty Ash Blonde Hair Dye delivers a beautiful, natural-looking ash blonde finish while helping to protect and strengthen your hair during coloring.
Powered by our Smart Plex Hair Care technology, this permanent hair color is designed to give you salon-worthy results at home, with less damage and more confidence.
Whether you're covering gray hair, refreshing faded blonde lengths, or touching up your roots, Ash Blonde creates a cool, sophisticated blonde shade you'll love.
✓ Neutralises unwanted brassiness and warm tones
✓ Creates a cool, natural-looking ash blonde finish
✓ Smart Plex technology helps protect and strengthen hair
✓ Permanent color with long-lasting results
✓ 100% gray coverage*
✓ Vegan and cruelty-free
✓ Easy-to-use complete home coloring kit
✓ Made using premium European ingredients
*Results may vary depending on hair condition and starting color.
Coloring your hair doesn't have to mean compromising its condition.
Our Smart Plex Hair Care technology works during the coloring process to help reinforce the hair's internal structure, leaving it looking healthier, shinier, and feeling stronger after coloring.
Ash Blonde is ideal if you want:
If your hair is dark brown or black, you may need to lighten your hair before achieving your desired ash blonde result.
Everything you need for beautiful blonde hair at home:
Carry out a patch test 48 hours before coloring.
Mix the color cream and developer according to the instructions.
Apply evenly from roots to ends.
Leave for the recommended development time.
Rinse thoroughly and apply the included conditioning treatment.
Style and enjoy your new cool ash blonde look.
At Smart Beauty, we're passionate about making creative home hair coloring safe, easy and accessible.
Our products are:
We believe great hair color should be simple, affordable and confidence-boosting.
Yes. Ash Blonde is formulated to provide excellent gray coverage whilst creating a cool, natural-looking blonde finish.
Yes. The ash pigments help neutralise unwanted yellow and orange tones, leaving hair looking cooler and fresher.
For best results, Ash Blonde should be used on blonde or lightened hair. Dark brown hair may require pre-lightening first.
The included Smart Plex Hair Care technology helps protect and support the hair during coloring, making it suitable for most hair types.
As a permanent hair color, results can last for several weeks depending on hair condition, washing frequency and aftercare routine.
Yes. All Smart Beauty hair color products are vegan and cruelty-free.
Choose options
