Smart Beauty Hair Dye

Creative, vegan-friendly hair colour designed to make home hair colouring safe, simple and expressive

Salon-quality hair colour at home

Find Your Shade Shop Hair Colour

Our best sellers

Smart Beauty Ash Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour

Ash Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Color

$24.00

(4.7)

Sold out

Smiling woman with soft creamy blonde hair coloured using Smart Beauty Creamy Blonde Hair Dye with Plex Care – vegan, cruelty-free permanent hair colour made in the UK for a silky, salon-quality finish.

Creamy Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Color

$24.00

(5.0)

Sold out

Smiling woman with radiant summer blonde hair coloured using Smart Beauty Summer Blonde Hair Dye with Plex Care – vegan, cruelty-free permanent hair colour made in the UK for a sun-kissed, salon-quality look

Golden Summer Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Color

$24.00

No.1 Smart Blonde Hair Bleach Kit for Dark Hair

$24.00

(4.8)

Sold out

Smart Beauty Platinum Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour

Platinum Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Color

$24.00

(4.8)

All blonde kits

Smiling woman with glossy copper brown hair coloured using Smart Beauty Permanent Copper Brown Hair Dye with Plex Care – vegan, cruelty-free home hair colour made in the UK

Amber Copper Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour

$24.00

(5.0)

Sold out

woman with soft pastel pink hair coloured using Smart Beauty Pastel Pink Hair Dye with Plex Care – vegan, cruelty-free semi-permanent hair colour made in the UK for a luminous, salon-quality finish

Candy Floss Pink Pastel Hair Dye | Semi-permanent Hair Colour

$14.00

(5.0)

Smiling woman with vibrant electric blue hair coloured using Smart Beauty Electric Blue Hair Dye with Plex Care – vegan, cruelty-free semi-permanent hair colour made in the UK for bold, salon-quality results.

Electric Blue Vibrant Semi-permanent Hair Colour

$14.00

(5.0)

Sold out

Smiling woman with shimmering silver hair coloured using Smart Beauty Metallic Silver Hair Dye with Plex Care – vegan, cruelty-free permanent hair colour made in the UK for salon-quality shine.

Metallic Silver Hair Dye with Added Plex Hair Care Conditioner, Demi-Permanent Hair Color

$24.00

Smiling woman with soft rose gold hair coloured using Smart Beauty Rose Gold Hair Dye with Plex Care – vegan, cruelty-free permanent hair colour made in the UK for radiant shine and silky finish

Metallic Rose Gold Hair Dye with Added Plex Hair Care Conditioner, Demi-Permanent Hair Color

$24.00

Pure Purple Vibrant Semi-permanent Hair Colour

$14.00

(5.0)

Smart Beauty Black Sapphire Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour

Blue Black Hair Dye | Sapphire Permanent Hair Color with Smart Plex | Smart Beauty

$24.00

(4.7)

All colour kits

Mosaic of three women with bleached hair in ancient Roman attire on a textured wall.

The Ultimate Guide to Bleaching Your Hair at Home

Everything you need to know to achieve beautiful blonde, platinum, pastel and vibrant colour results safely at home.

✓ Learn how bleach actually works

✓ Avoid the most common bleaching mistakes

✓ Step-by-step application guide

✓ Discover the secret to perfect platinum blonde

✓ Expert aftercare tips for healthy-looking hair

Download your FREE Guide

News

From the blog

Thick Fiber Root Touch Up Powder: What It Is And How It Works

From the blog

Let customers speak for us