Blonde+plex | Ash Blonde Permanent Hair Dye

Contains Smart Plex which Protects and Strengthens Hair during Hair Colouring|Lightens and Tones Natural or Coloured Hair

• Ultra blonde permanent hair lightener with added ash colour and care treatment
• Featuring Smart Plex anti-breakage formulation to protect and strengthen your hair during and after colouring
• Ash Smart Blonde is a perfect solution to blend or cover grey or silver or thinning hair
• To get the best ash blonde results apply to light-to-medium blonde hair. If your hair is darker, the platinum result will not be as visible
• Gone are the days of yellow straw like blonde hair

There has never been a better product to help you go blonde. Transform your hair colour with Smart Beauty Ash Blonde hair dye permanent with added Smart Plex Anti-Breakage formulation to protect and strengthen your hair during and after colouring. Using the latest salon quality hair colouring technology, we make it accessible and affordable for home use. Smart Blonde Ash is recommended solution to blend or cover grey, silver or thinning hair
To achieve the optimum Ash shade the product should be applied to light to medium blonde hair. With darker hair, the platinum result will not be as visible.

What is Blonde Smart Plex?

You may have seen ‘plex’ in professional salons. Described as ‘the single most important development in hair colour’ plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fibre structure of your hair making it healthier and stronger. Smart Blonde Plex is blended into our hair dyes to treat and tone the hair at the same time. This kit contains 50ml of Smart Beauty Ash permanent hair colour with added Smart plex, a 100ml bottle of Smart Colour activator cream, a pair of protective gloves and an illustrated step by step instruction leaflet. We want you to have a positive experience with our hair colour; each pack contains an easy to follow illustrated instruction leaflet.

Read and follow the safety instructions included In the pack:

• Mix the colour thoroughly with the cream.
• Apply evenly.
• Wait for 30 minutes.
• Rinse and style as desired.
• You do not need to use conditioner.
• If your hair is thick or long, two pack may be required.

• 50ml of hair colour with added Smart plex
• 100ml bottle of Smart Colour activator cream
• A pair of protective gloves
• An illustrated step by step instruction leaflet

Aqua, Cetyl Alcohol, Cetearyl Alcohol, Propylene Glycol, Ammonia, Ceteareth-25, Cocamide MEA, Oleic Acid, Oleyl Alcohol, Ceteth-2, Aminomethyl Propanol, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, Acetyl Cysteine, Polyglyceryl-6 Laurate, PCA, Sorbitan Palmitate, Soy Isoflavones, Glycosphingolipids, Glycine, PVP, Alanine, Polyglyceryl-10 Oleate, Serine, Maleic Acid, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Dimethicone, Potassium Sorbate, Xanthan Gum, Ascorbic Acid, Disodium EDTA, Phenoxyethanol, Sodium Sulfite, Sodium Hydrosulfite, Parfum, Toluene-2,5-Diamine Sulfate, Resorcinol, 2,4-Diaminophenoxyethanol HCl, m-Aminophenol.

How do I achieve the shade of blonde I want, and will it work on dark hair?

Black hair is level 1, light brown is level 6, very light blonde is a level 12. For our Smart Blonde+plex to give you the desired colour, platinum, ash, creamy or summer, you will need to start with a hair shade of level 8 or lighter, which is medium / dark blonde. If your hair is darker than level 8 your hair will still be lightened up to 4 levels, however, the colour tone will be less visible. In that instance it is possible to use multi applications of this product to achieve the desired shade.
Which shade will suit me?

If you have grey or silver hair, then platinum and ash shades will blend beautifully. If you have thinning hair, then any of the 4 blonde shade will perfect.
What is the development time?
YThe total development time is a maximum of 45 minutes, it is very important to start timing as soon as you apply the cream. Do not wait until you have finished applying before starting the timing. Each section of your hair needs different development times, for examples your roots needs more development time as this is the newest hair. See instruction leaflet for more details about application process.
Will it damage my hair?
Smart Blonde+plex is our first blonde range with added Smart Plex Anti-Breakage formulation.Described as ‘the single most important development in hair colour’ plex is unlike other conditioners and treatments which only add ingredients. Smart Plex actually nourishes and rebuilds the microbond fibre structure of your hair making it healthier and stronger.