Ruby Red Vibrant Semi-permanent Hair Dye

Smart Beauty



Creates an instant ruby red semi-permanent hair colour on blondes or pre-lightened hair
Adds intensive conditioning, leaving hair soft and shinny
20-30 minutes development time
Lasts up to 4-5 shampoos
Easy and safe to use, one-step application process
Free from ammonia, peroxide, parabens and p-Phenylenediamine (PPD). How to colour your hair at home

How to Use

How to dye your hair blonde from brown (Full instructions provided in pack).
Start with unwashed hair.
Always do a skin and strand test.
Place a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear.
Wearing gloves provided, in a non-metallic bowl, mix activator cream with the powder to form a creamy paste.
Apply to each section evenly, swiftly, using brush provided.
Comb through, cover with cling-film and allow time to develop (Max. time 60 minutes).
Rinse thoroughly, and towel dry.
Apply the ash toner as a conditioner.
allow to develop.
Rinse, dry and style


Smart Activator/Developer Cream x 2.
Protective Gloves.
Application Brush.
Instruction Leaflet.
Sachet of Ash Toner.
Step-by-step illustrated instructions.


Will it damage my hair?

No any moisture or protein loss will compensated by the platinum toner conditioner which will restore the hair condition.
How long will blonde hair last?
Step 1, will remove colour from your hair permanently. Signs of regrowth will depend on how quickly your hair grows, and how different the colour change is. The toner will fade and for best results, refeshed every 2-3 washes.
Can you buy extra toner sachets?
You can refresh the ash toner as required, extra sachets can be purchased from this store.
How many packs do you need?
1 x Pack for hair shorter than 20cm or root touch-up.
2 x Packs for hair longer than 20cm.
3 x Packs for long hair or multiple applications.
Contains peroxide and persulfates.
If you have suffered from a reaction to lightening products, do not use

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