Pure Black Hair Dye | Permanent Hair Colour

Smart Beauty



Smart Beauty pure black permanent hair dye kit for natural-looking black hair.
Our black hair colour formulation contains Nio-Active technology which deeply penetrates the hair during the colouring process to prevent damage, leaving the hair soft, smooth, and shiny.

For full head application (Thick or hair longer than 20cm may need two packs)
100% grey coverage and root regrowth up to 2.5cm, lasts up to 28 washes
Suitable for Vegans
Pure Black is not suitable for use on very light or bleached blonde hair without pre-pigmentation. Colour and length of duration will depend on porosity, length, fineness, and condition of hair, as well as any previous treatments.

How to Use

How to achieve a vibrant Permanent Pure Black colour? (Full instructions provided in pack)
Start with unwashed hair
Always do a skin and strand test
Place a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear
Wearing gloves provided, empty the tube of colour cream into the application bottle and shake until thoroughly mixed 
Apply to each section evenly, swiftly, using the nozzle
Comb through and allow time to develop (Max. time 30 minutes)
Rinse thoroughly, and wash with colour safe shampoo
Rinse, dry and style


Tube of Permanent Pure Black colour cream
Developer Cream - activator
Pair of Protective gloves
Detailed Step-by-Step Instructions
50ml Colourant, 75ml developing lotion, gloves, and instructions. Smart Beauty products are made in the EU.


Will it damage my hair?
This unique Permanent Pure Black formulation deeply penetrates the hair during the colouring process, providing strength and protection.
How long will the colour last?
This is a permanent colour
What present hair colour is this best for:?
We recommend this shade for Dark Brown Hair
Will it cover grey?
Yes, this product is suitable for up to 50% grey
How do I refresh the colour?
Simply reapply the colour to dry unwashed hair, following the instruction in the pack.
How many packs do I need?
If your hair is thick or long, two packs may be required
How long is the development time?
Approx. 30 minutes.

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