Smart Beauty hollywood red permanent hair dye kit is perfect for a bold all-out transformation, looks fantastic on brown hair. Our red hair colour formulation contains Nio-Active technology which deeply penetrates the hair during the colouring process to prevent damage, leaving the hair soft, smooth and shiny. View Permanent Hair Colour collection.
For full head application (Thick or hair longer than 20cm may need two packs)
Giving perfect grey coverage, lasting up to 28 washes
Hair dye without ppd (para-phenylenediamine)
Suitable for Vegans
Hollywood red permanent hair dye is perfect for dark blonde to medium brown hair and not as suitable for use on very light or bleached blonde hair as the result will be very bright. Colour and length of duration will depend on porosity, length, fineness and condition of hair, as well as any previous treatments. How to colour your hair at home? Box contains 50ml Colourant, 75ml developing lotion, gloves and instructions. Smart Beauty products are made in the EU. Order before 3pm (excludes weekends) - for next day delivery. Not available in UK high street stores, buy Online only.
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How to use+
How to achieve a vibrant Hollywood Red colour? (Full instructions provided in pack)
Start with unwashed hair
Always do a skin and strand test
Place a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear
Wearing gloves provided, empty the tube of colour cream into the application bottle and shake until thoroughly mixed
Apply to each section evenly, swiftly, using the nozzle
Comb through and allow time to develop (Max. time 30 minutes)
Rinse thoroughly, and wash with colour safe shampoo
Rinse, dry and style
Will it damage my hair?
This unique Permanent Hollywood Red formulation deeply penetrates the hair during the colouring process, providing strength and protection.
How long will the colour last?
This is a permanent colour
What present hair colour is this best for:?
We recommend this shade for Light Brown Hair
Will it cover grey?
Yes, this product is suitable for up to 50% grey
How do I refresh the colour?
Simply reapply the colour to dry unwashed hair, following the instruction in the pack. How many packs do I need?
If your hair is thick or long, two packs may be required How long is the development time?
Approx. 30 minutes.
Smart Beauty metallic lilac purple permanent hair dye kit is perfect for adding soft pastel tone to very light or bleached blonde hair.Our lilac hair colour formulation contains Nio-Active technology...
The product, itself is amazing. I absolutely love it. It last a lot longer than any other red dye I've used in the past.
The delivery process was a nightmare. It took slightly under 3 weeks to get here, and when it did, the package was opened in different areas, squashed on one side, and the box containing my 4 hair dyes was barely holding together. From now on I think I'll order this product through Amazon to ensure it's here in 2 days and in great condition.
I love this color!
It leaves your hair super soft and it is really beautiful.
The only downside is the strong peroxide smell, but otherwise absolutely great
Easy to use. Excellent results, I know that smart beauty excellent customer service team are there for me if I have any questions.great product.highly recommended.
Would definitely order again.
Its awesome x
I love that I found a wonderful longlasting colour without animal testing and vegan. This is the main thing for me!
Very impressed! Most important consideration - it's cruelty free! There was plenty of mixture in the bottle to cover my whole head (although the bottle itself was too big and squidgy to efficiently get all the mixture out, so I cut the bottle in half and scooped the remainder out with my hands). There was no awful smell, and no stinging that you get with other permanent hair dyes. My hair is mid/dark brown with greys and already coloured red with another product, and the colour came out pretty much as the box, which I love. When I washed my hair for the first time after a few days much less dye came out than I am used to, which is really impressive. Next time I might mix the Hollywood Red and the Deep Amber to get a more orangey red but I can safely say that, whatever colour I choose, from now on I am definitely a Smart Beauty convert!
Was so happy to find a red hair dye which is both permanent and vegan/cruelty free! Really happy with the results :)
Amazing, best colourant I've ever used, my hair was in great condition after using. Will definitely buy again.
I am so impressed with this hair dye! It's such a struggle trying to find vegan and CF permanent red dye so when I saw this I had to try it and I'm so glad I've found it! I've loved the smart beauty red colour refresher for a while but it doesn't seem to be stocked in Superdrug anymore so a Google search found this site.
I'm super impressed with:
*Complete grey coverage! Seriously, it's all disguised.
*The bright colour. It's like a semi permanent fashion shade but permanent.
*1 pack did my whole head. I've got 22" extensions and super thick hair so this is a huge deal.
I can't comment on the colour retention yet but I'm hoping it stays this vibrant for at least a few washes and if it does, I've definitely found my new holy grail of hair dyes.
Absolutely love this hair dye. The red is perfect and exactly what I wanted! Plus vegan and cruelty free!
Probably the best permanent red colour I have tried , great coverage on unbleached hair but still not as vibrant as the semi permanent red colours around
Great colour, I love this red! Speedy delivery, Thank you! ❤️
Great hair colour. I have mid brown hair and it's still really bright.
Have always used smart beauty products and love the condition of my hair afterwards
Good hair dye. Love the colour. I have dreadlocks and it didn't dry them out too much. The only downside was that the bottle was very hard to press/squeeze so I ended up taking the nozzle off. Just about to buy another one and will be trying a different colour.
Love this. It's a rich red colour and leaves the hair super soft.