Transform your dark hair into vibrant red without the hassle of using bleach to pre-lighten, by using this NEW Highlights Red Contrast permanent hair dye. This Smart Beauty hair colouring kits uses the latest salon quality hair colouring technology and make it accessible and affordable for home use. With 100% grey coverage we place great emphasis in achieving intense colour results - as you would expect from a professional salon - yet they are easy and safe to use. Not suitable for resistant, Asian or Afro Caribbean Hair.
What is Colour Plex? You may have seen brands like Olaplex hair treatment in professional salons. Plex hair treatment has been described as ‘the single most important development in hair colour’. Unlike other conditioner and treatments that only add ingredients, plex actually nourishes and rebuilds the micro-bond fibre structure of your hair, making it healthier and stronger. Colour Plex is blended into our hair dyes so it treats and colours the hair at the same time.
This kit contains 50ml of Smart Beauty Red Contrast permanent hair colour with added Smart plex, a 75ml bottle of Smart Colour cream, a pair of protective gloves and an illustrated step by step instruction leaflet. To use, simple read and follow the safety instructions, mix the colour thoroughly with the cream, apply evenly, wait 15-35 minutes, rinse and style as desired. You do not need to use a conditioner. If your hair is thick or long, two-pack may be required.
Choose with confidence. All our Smart Beauty hair colour products, formulations and ingredients are sourced to meet the latest EU/UK Cosmetic Directives’ rules and regulations. We want you to have a positive experience with our hair colour and this is why each pack contains an easy to follow illustrated instruction leaflet which explains how to do skin sensitivity test, to avoid a possible allergic reaction, and a strand test to check the colour result before you do the full application.
At Smart Beauty, we are passionate about hair colour and our mission is to create a collection of hair dyes that are the best in class, cruelty-free, suitable for vegans, and use locally sourced ingredients. We have been making hair colour for over 15 years, and we are exceptionally proud of them, even winning consumer and industry awards. We try to do business the right way; we take responsibly for our impact on society and the planet. We welcome and encourage customer feedback. How to colour your hair at home
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How to use+
How to achieve a vibrant Hollywood Red colour? (Full instructions provided in pack)
Start with unwashed hair
Always do a skin and strand test
Place a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear
Wearing gloves provided, empty the tube of colour cream into the application bottle and shake until thoroughly mixed
Apply to each section evenly, swiftly, using the nozzle
Comb through and allow time to develop (Max. time 30 minutes)
Rinse thoroughly, and wash with colour safe shampoo
Rinse, dry and style
Will it damage my hair?
This unique Permanent Hollywood Red formulation deeply penetrates the hair during the colouring process, providing strength and protection.
How long will the colour last?
This is a permanent colour
What present hair colour is this best for:?
We recommend this shade for Light Brown Hair
Will it cover grey?
Yes, this product is suitable for up to 50% grey
How do I refresh the colour?
Simply reapply the colour to dry unwashed hair, following the instruction in the pack. How many packs do I need?
If your hair is thick or long, two packs may be required How long is the development time?
Approx. 30 minutes.
Smart Beauty metallic lilac purple permanent hair dye kit is perfect for adding soft pastel tone to very light or bleached blonde hair.Our lilac hair colour formulation contains Nio-Active technology...
Hair dye didn’t lift at all. My hair is dark brown/black. Turned my roots bright ginger so have had to spend another £26 on this site for different dye that I know actually works. I just didn’t want to have to bleach it. And thought this would be so good. Very disappointed. Would not recommend.
Hi, So this red didn't really do much to be honest. It us definitely not the same as the old Red Smart Beauty that was out years ago. Instead of a bright red colour I ended up with a kind of all over faded kind of copper red colour - which I'm happy enough with as it looks pretty good. I probably won't purchase it again though.
First time using this and I'm fairly happy with the results. It looked great to start with but two weeks later its faded a lot. I prefer the Hollywood red as it lasts longer .
It doesnt come with any conditioner, which I found odd. My hair is naturally jet black , the colour is nice but not very strong