Choosing between permanent and semi-permanent hair colour? In simple terms, permanent colour is a commitment: it uses a developer to

If your blonde, highlighted or silver hair keeps turning warm, you’ve likely heard two fixes: toner and purple (silver) shampoo.

Semi‑permanent hair colour is a low‑commitment, deposit‑only dye that adds tone and shine without altering your natural pigment. Unlike permanent

Toning is simply colour-correcting: it adds the pigments your hair needs to cancel unwanted warmth (yellow, orange or red) after

Hair bleaching is the process of lightening your hair by dissolving its natural pigment (melanin) with an oxidising mix —

Craving copper, auburn or full‑on scarlet but stuck scrolling? With red hair dye, the shade, formula and your starting colour

Chasing a clean, icy blonde but keep seeing yellow, orange or “smoker’s” warmth creeping back in? Even after a good

Craving a statement violet or a soft lilac sheen but not sure which purple dye will actually show up on

Semi‑permanent hair dye on bleached hair means adding low‑commitment colour to a lightened base. Semi‑permanent coats the hair and fades