May 08, 2019
The arrival of a new season often inspires us to try a different look, and the easiest way is to change our hair colour. That is why we are launching the new at-home permanent hair dye range of 8 beautiful colours! We believe that every woman with any hair type and texture should get the hair she deserves, and our new salon-inspired dye is aimed to reach this goal.
Meet the 8 unique shades that reflect hair colour trends 2019: Pure Black, Espresso Brown, Sapphire Black, Amethyst Purple, Rich Plum, Red Velvet, Hollywood Red and Deep Amber.
We have been researching the trends and going through many reports on hair colour prediction. The blue-black, purple and copper have turned out to be the trendiest hair colours of 2019, so we've used those shades as a basis. Then, we modified them and made a moodier and darker version of it.
The pure black is a massive trend although in 2019 it was updated with the hint of blue. Get inspired by Lana Connor's black hair colour with the inky undertone - it makes the hair look glossier as if it was a glass surface. The NYC-based colourist Stephanie Brown has shared with Elle Magazine:
"The 2019 twist on inky black hair is rich and deep with a hint of blue,”
The cool brown shades such as Espresso Brown and wood brown, Vanessa Hudgens' hair colour choices, are also in high demand this year according to colour director James Corbett:
"Wood is a brunette hue with hints of pale ash, maple or pine shades, which creates a raw dimension and elegant aesthetic” (source marieclaire.com)
Chilling Adventures of Sabrina star, Abigail Cowen is rocking the trend of hair Deep Amber hair. It has become very popular after The Institute of Pantone had announced Living Coral to be colour of the year 2019.
1. It’s long-lasting
A permanent dye that lasts for up to 28 washes.
2. It covers grey hair
Silver hair is still among the biggest hair trends of 2019, but not everybody likes it. If you don’t want to embrace your natural colour, our permanent dye is what you need. It provides 100% grey coverage use our new dye to get a 100% grey coverage and give it a shinier, bouncier look.
3. It's a cruelty-free hair dye
We believe that beauty shouldn’t come at the cost of animal welfare. That’s why ALL Smart Beauty hair dyes including the 8 new colours, are not tested on animals and are suitable for vegans.
4. It's made in the EU
Our hair dyes are produced and sourced from responsible suppliers in Italy and manufactured to EU standards.
5. It's safe for your hair
We used the Neo-Active ingredients treatment that protects your hair bonds from the chemicals during colouration. As a result, you get conditioned and nourished hair with a brand new shiny colour. Hollywood Red, Velvet Red, Deep Amber and Rich plum are also PPD free.
Want to give it a try but not sure about the colour?
Buy 2 new hair dyes for just £10 using the code 2-4-£10:
Pure Black, Espresso Brown, Sapphire Black, Amethyst Purple, Rich Plum, Red Velvet, Hollywood Red or Deep Amber.
September 15, 2022
Welcome back to the land of the living! It's been a long time since we've had news from you. Why did you stay away in the first place? Because we understand how hard it is to be locked down for this long, especially when there are so many things happening in the world that need your attention. Or maybe it was because you're just trying to save up some more time for fun stuff like getting new hair extensions or trying out a new colour. Whatever happened, we're glad you're back and looking great as always!
August 18, 2022
Ombré hair is the latest trend in hair care. It's not just a new way to dye your hair, but also a way to disguise outgrown roots and keep your colour fresh. The effect is created by dyeing only the ends of your hair with lighter shades, leaving the middle section its natural colour. This gives you a subtle blend between black and grey tones, adding interest to any style or cut you choose.
July 25, 2022