Fiery, vibrant, dark or subtle, red hair is a real head turner! It's the high-impact hair colour that never goes out of style, but it’s also the toughest one to maintain. In this article, we explain the science behind this unique hue, plus share some secrets of making your red hair colour last longer.\nAt the end of this blog post, you will find a fun competition – join and get a chance to win one of the Smart Beauty permanent red hair dyes! \nWhy does red hair colour fade quickly? \nBefore answering this question, it’s worth explaining the chemistry behind hair colouring process. When you apply a hair dye, colouring agents lift your hair cuticle. Once it's open, the dye molecules pass into the hair cortex, the layer responsible for your hair pigment. The colour gets locked there for up to 6 weeks until the dye molecules are washed away. \nUnlike other colours, red hair colour is made of very small molecules. Because of their size, they are more easily removed by water, especially when you use shampoo. Also, those small red colour molecules are more easily broken by UV, chemicals and harsh hair products.\n\nIf you are thinking of going red, this article 'How to dye your hair red without pre-lightening' may be useful for you. \n \nHow to keep red hair colour from fading fast?\n\nThere are a few essential rules to maintain vibrant and shiny red hair colour between colouring sessions. \n\n \nProtect your hair from the sun\nUV radiation is the main reason for colour fading. Therefore, you should use hair products that create a protective layer against it or wear a hat.\nAfter having dyed your hair, don’t shampoo for 2-3 days\nWait for at least 72 hours so your hair cuticle can fully absorb the colour. Dry shampoo is your best friend!\nWash less, but with good hair products\nRed hair molecules are so small, it’s very easy to wash them out. The less you wash your hair, the longer you keep the colour vibrant. Though when you do wash it, use sulfate-free shampoos and conditioners that are created specifically for colour protection.\nUse hair colour refreshers\nEvery time you dye your hair, you weaken its cuticle. Healthy hair can keep the colour for longer and damaged cuticle releases it faster. Smart Beauty hair refreshers are a budget-friendly option to bring back the vibrancy of your hair colour. Simply apply it for 3 minutes and your red hair colour is refreshed! \nWash your hair with lukewarm water \nWhen you apply heat to your hair, its cuticle becomes porous and can’t hold the colour. Hot water and styling tools can definitely make your red hair colour fade quicker. Try to get used to colder water and style your hair just once a week to keep your colour bright. \nSounds good? Now let's move to a fun part!\n \nJoin the competition to win one of the Smart Beauty permanent hair dyes \nIn light of the current situation, many of you spend most of your time at home and need some entertainment. We get you! So here's the game for you: guess all of those 3 red hair celebrities and leave your answers in comments for this Facebook post. Be the first to guess all 3 and win Smart beauty red hair dye of their choice: Hollywood Red, Red Velvet or Rich Plum. We will close the comments in a week.\n \nGood luck!