August 13, 2020
Well, we now have a product to hit all of your blonde hair goals, from grey coverage to brightening up your faded colour, while also being completely safe for your hair. How is that possible? Smart Blonde+Plex is our first blonde range with added Smart Plex Anti-Breakage formulation. It’s blended into our hair dyes to protect your already tired hair from damage during colouring. Just like salon professional lightener, Smart Blonde+Plex treats and tones your hair at the same time. You can now safely enjoy four of the trendiest blonde shades – Platinum Blonde, Ash Blonde, Creamy Blonde and Summer Blonde.
Smart Plex is an accessible and affordable alternative to salon. Just like Olaplex, that's used by celebrities and professional hairstylists, Smart Plex also rebuilds the micro-bond fibre structure of your hair. Apart from colouring your hair, it also makes it more nourished, healthier and stronger.
Smart Blonde+Plex provides 100% grey coverage. And those shades are so pretty, they will instantly make you feel and look younger. We particularly recommend Smart Blonde Platinum as a solution to blend or cover grey, silver or thinning hair. So even if your hair is thin and fragile, this blonde range won’t break them. Besides, it will do quite the opposite – the Plex formula will restore your hair strength, suppleness and volume.
If you don’t have grey hair and just want to rock the platinum blonde trend, Smart Blonde+Plex will tick all of the boxes too. It will make your hair brighter, softer and glossier, just like Kylie Jenners when she embraced the icy blonde hair trend.
Smart Blonde+Plex hair dyes will lift up to 4 shades. Please note that to get a perfect Platinum or Ash colour, your hair should be naturally light or medium blonde. If you have black or dark brown hair and use this product, you will get a medium dark brown hair. So to go blonde from brown and achieve the shades shown on the box, you will need to lighten your hair first. We advise that you bleach your dark brown or black hair in multiple sessions to maintain its structure and health.
Do a patch test 48 hours before dyeing your hair. Why? Although we meet all EU/UK Cosmetic Directives’ rules and regulations, your body is unique and you never know how it will react to any of the ingredients.
What’s in the box: 50ml of permanent blonde hair colour with added Smart Plex, a 100ml bottle of Smart Colour activator cream, a pair of protective gloves and an illustrated step by step instruction leaflet. If your hair is thick or long you may want to use two packs.
—> Spread and apply the remaining product all over, making sure the hair is completely saturated and leave to develop for a total of 45 minutes.
—> Once the roots are saturated, massage and leave for 20 minutes. Apply the remaining cream throughout the lengths and ends of the hair making sure the hair is completely saturated and leave to develop for 15 minutes, making the total time 45 minutes from the start to the finish.
Start the timer before you apply the colour. We’ve noticed that our customers are over-processing the colour which leads to poor results. This is because they start the timing process when they finished applying the colour, rather when they start.
So there you go! Your lustrous blonde hair is ready, all done by yourself. Stronger and softer than before, with added brightness and gloss. All of this is provided by a single Smart Blonde+Plex colouring pack at the comfort of your own home. Buy now on special offer and experience the difference.
April 02, 2020
Fiery, vibrant, dark or subtle, red hair is a real head turner! It's the high-impact hair colour that never goes out of style, but it’s also the toughest one to maintain. In this article, we explain the science behind this unique hue, plus share some secrets of making your red hair colour last longer.
February 12, 2020
December 20, 2019