Permanent hair colour chemically alters your hair from the inside out. Unlike temporary options that simply coat your strands, permanent

Plum hair dye delivers that perfect blend of purple richness and red warmth. You want to transform your look with

Curious what demi‑permanent hair colour actually is? Think of it as a gloss with staying power: an ammonia‑free dye mixed

Choosing between permanent and semi-permanent hair colour? In simple terms, permanent colour is a commitment: it uses a developer to

If your blonde, highlighted or silver hair keeps turning warm, you’ve likely heard two fixes: toner and purple (silver) shampoo.

Semi‑permanent hair colour is a low‑commitment, deposit‑only dye that adds tone and shine without altering your natural pigment. Unlike permanent

Toning is simply colour-correcting: it adds the pigments your hair needs to cancel unwanted warmth (yellow, orange or red) after

Hair bleaching is the process of lightening your hair by dissolving its natural pigment (melanin) with an oxidising mix —

Craving copper, auburn or full‑on scarlet but stuck scrolling? With red hair dye, the shade, formula and your starting colour

Chasing a clean, icy blonde but keep seeing yellow, orange or “smoker’s” warmth creeping back in? Even after a good