Semi‑permanent hair dye is a deposit‑only colour that sits on the outside of your hair, adding tone and shine without

Dreaming of that cool, luminous platinum but worried about brass, breakage or a botched box-dye job? You’re not alone. Platinum

Grey hairs have a habit of showing up exactly where you’ll notice them most—at the hairline, parting and temples—and they

Tried a bold shade and now need it gone—without reaching for bleach? Semi-permanent dyes can cling longer than expected, especially

Ash blonde hair toner is a sheer, cool‑toned colour that neutralises brassiness in blonde or pre‑lightened hair. Think of it