Copper tones bring warmth and dimension to blonde hair, but finding the right shade can feel overwhelming. Too bright and

You want purple hair but you have dark hair. Most purple dyes need bleach. That means damage, time, and expense.

Your hair looks too dark, grey, or purple. You wanted subtle blonde tones but ended up with ash that went

When you start researching at home hair bleaching, you’ll notice bleach powder comes in two main colours: blue and white.

You want to cover your grey hair permanently but PPD gives you allergic reactions. Rashes, itching, swelling. Your scalp burns

You want lighter hair but you worry about allergic reactions to bleach. Maybe you have sensitive skin or you have

You colour your hair blonde and it looks perfect. Then a few washes later, you notice those unwanted orange or

Salon visits can drain your wallet and calendar. You want fresh colour without the price tag or the hassle of

You colour your hair and love the fresh vibrant shade. Then a few washes later the brilliance starts to dull.

You want permanent hair colour that lasts but refuse to support brands that test on animals. The problem is that