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Creative, vegan-friendly hair colour designed to make home hair colouring safe, simple and expressive

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UtsåldSmart Blonde Gentle 6% Hair Bleach Kit for Blonde Hair– professional-grade at-home hair bleach for naturally blonde or light-colored hair, lifts up to 4 shades, gentle on sensitive scalps, cruelty-free and vegan-friendly.
No.2 Smart Blonde Hair Bleach Kit for Blonde Hair REA-pris168,57 kr
UtsåldSmiling woman with soft creamy blonde hair coloured using Smart Beauty Creamy Blonde Hair Dye with Plex Care – vegan, cruelty-free permanent hair colour made in the UK for a silky, salon-quality finish.
Creamy Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Colour REA-pris168,57 kr
(5.0)
UtsåldSmiling woman with radiant summer blonde hair coloured using Smart Beauty Summer Blonde Hair Dye with Plex Care – vegan, cruelty-free permanent hair colour made in the UK for a sun-kissed, salon-quality look
Golden Summer Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour REA-pris168,57 kr
Utsåldsmart blonde bleach kit for dark hair
No.1 Smart Blonde Hair Bleach Kit for Dark Hair REA-pris168,57 kr
(4.8)
UtsåldSmart Beauty Platinum Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour
Platinum Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour REA-pris168,57 kr
(4.8)
UtsåldSmart Beauty Ash Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour
Ash Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour REA-pris168,57 kr
(4.7)
All blonde kits
UtsåldSmiling woman with glossy copper brown hair coloured using Smart Beauty Permanent Copper Brown Hair Dye with Plex Care – vegan, cruelty-free home hair colour made in the UK
Amber Copper Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour REA-pris168,57 kr
(5.0)
Utsåldwoman with soft pastel pink hair coloured using Smart Beauty Pastel Pink Hair Dye with Plex Care – vegan, cruelty-free semi-permanent hair colour made in the UK for a luminous, salon-quality finish
Candy Floss Pink Pastel Hair Dye | Semi-permanent Hair Colour REA-pris94,10 kr
(5.0)
UtsåldSmiling woman with vibrant electric blue hair coloured using Smart Beauty Electric Blue Hair Dye with Plex Care – vegan, cruelty-free semi-permanent hair colour made in the UK for bold, salon-quality results.
Electric Blue Vibrant Semi-permanent Hair Colour REA-pris94,10 kr
(5.0)
UtsåldSmiling woman with shimmering silver hair coloured using Smart Beauty Metallic Silver Hair Dye with Plex Care – vegan, cruelty-free permanent hair colour made in the UK for salon-quality shine.
Metallic Silver Hair Dye with Added Plex Hair Care Conditioner, Demi-Permanent Hair Colour REA-pris168,57 kr
UtsåldSmiling woman with soft rose gold hair coloured using Smart Beauty Rose Gold Hair Dye with Plex Care – vegan, cruelty-free permanent hair colour made in the UK for radiant shine and silky finish
Metallic Rose Gold Hair Dye with Added Plex Hair Care Conditioner, Demi-Permanent Hair Colour REA-pris168,57 kr
UtsåldPure Purple Vibrant Semi-permanent Hair Colour
Pure Purple Vibrant Semi-permanent Hair Colour REA-pris94,10 kr
(5.0)
UtsåldSmart Beauty Black Sapphire Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour
Blue Black Hair Dye | Sapphire Permanent Hair Color with Smart Plex | Smart Beauty REA-pris168,57 kr
(4.7)
All colour kits
Mosaic of three women with bleached hair in ancient Roman attire on a textured wall.

The Ultimate Guide to Bleaching Your Hair at Home

Everything you need to know to achieve beautiful blonde, platinum, pastel and vibrant colour results safely at home.


✓ Learn how bleach actually works

✓ Avoid the most common bleaching mistakes

✓ Step-by-step application guide

✓ Discover the secret to perfect platinum blonde

✓ Expert aftercare tips for healthy-looking hair

Download your FREE Guide

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Made in the UK

Quality hair colour kits proudly made in the UK.

Vegan & Cruelty-Free

Kind-to-hair colour, never tested on animals.

Built-In Plex Care

Helps protect, rebuild and restore as you colour.

Safe Colour Confidence

Easy guidance to help you colour beautifully at home.