{"product_id":"platinum-blonde-hair-dye-smart-plex","title":"Platinum Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch3\u003e\u003cstrong\u003eTransform Your Look with Permanent Platinum Blonde Hair Dye\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eElevate your style with a radiant, long-lasting platinum blonde colour from Smart Beauty. Whether you're embracing your bold side or want to refresh your look with a sleek, icy finish, our Platinum Blonde Hair Dye is the ultimate choice.\u003c\/p\u003e\n\u003cp\u003eFormulated with our innovative Smart Plex Technology, this hair dye doesn’t just colour your hair—it strengthens and protects it during the process, leaving you with vibrant, glossy hair that feels as good as it looks.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Has Smart Plex Been Added to Our Platinum Blonde Hair Dye?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eYou’ve probably seen ‘plex’ treatments in professional salons—it’s regarded as the game-changer for hair colouring. Unlike traditional conditioners that simply coat the hair, plex treatments rebuild the micro-bond fibre structure within the hair shaft, making your hair stronger and healthier. Our Smart Plex is expertly blended into the dye to repair, treat, and tone your hair simultaneously.\u003c\/p\u003e\n\u003cp\u003eThe kit includes everything you need for a stunning platinum blonde result:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e50ml of Smart Beauty Platinum Blonde Permanent Hair Colour with Smart Plex\u003c\/li\u003e\n\u003cli\u003e100ml Smart Colour Activator Cream\u003c\/li\u003e\n\u003cli\u003eProtective gloves\u003c\/li\u003e\n\u003cli\u003eStep-by-step illustrated instruction leaflet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003ePlatinum Blonde Hair Dye – Perfect for Every Occasion\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhether you're preparing for a festival, a special event, or a social media-worthy hair makeover, our Platinum Blonde Hair Dye is versatile and transformative:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEveryday Glow:\u003c\/strong\u003e Brighten your style with an icy platinum blonde that complements any outfit or makeup look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCovering Greys:\u003c\/strong\u003e Achieve seamless, natural coverage for grey hair with a flawless finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBold Reinvention:\u003c\/strong\u003e Reinvent your look with a striking, statement-making platinum blonde that boosts your confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe long-lasting formula and nourishing benefits keep your hair vibrant and healthy for any occasion.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eTips for Best Results for Platinum Blonde Hair Dye\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-colouring preparation:\u003c\/strong\u003e Make sure your hair is clean and free of heavy styling products before applying the dye.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrand test:\u003c\/strong\u003e Perform a strand test to ensure the desired colour result and compatibility with your hair type.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaintenance:\u003c\/strong\u003e Use colour-protecting shampoos and \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eSmart Beauty Platinum Conditioning Toners\u003c\/a\u003e to maintain your platinum blonde shade and prevent brassiness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003ePlatinum Blonde Hair Dye – Frequently Asked Questions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e1. Does Smart Beauty’s Platinum Blonde Hair Dye work on darker hair?\u003c\/strong\u003e\u003cbr\u003eYes, but for darker hair shades, you may need to pre-lighten or apply more than one treatment to achieve the desired platinum tone. Always follow the instructions and perform a strand test.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. How long does the colour last?\u003c\/strong\u003e\u003cbr\u003eTypically, the platinum blonde shade remains vibrant for 6-8 weeks, depending on your hair care routine. To maintain its brightness, use \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eSmart Beauty Platinum Conditioning Toners \u003c\/a\u003eto neutralise any yellow tones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. Will this dye damage my hair?\u003c\/strong\u003e\u003cbr\u003eNo, the formula is enriched with Smart Plex Technology, which repairs hair bonds and strengthens your hair during the colouring process. It also contains hydrating ingredients to prevent damage or dryness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4. Is it safe to use on sensitive scalps?\u003c\/strong\u003e\u003cbr\u003eYes, the formula is designed to be gentle, but we recommend performing a patch test 48 hours before application to check for any sensitivity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5. Can it be used to cover grey hair?\u003c\/strong\u003e\u003cbr\u003eYes, our Platinum Blonde Hair Dye provides even coverage for grey hair, resulting in a youthful, icy finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e6. Can I use it to create platinum blonde highlights?\u003c\/strong\u003e\u003cbr\u003eYes! You can use Smart Beauty Platinum Blonde Hair Dye to create stunning highlights. For best results, use our \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/hair-highlighting-kit-contains-all-you-need-to-create-professional\/\" target=\"_blank\" rel=\"noopener\"\u003ehighlighting kit\u003c\/a\u003e or a quality \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/quality-highlighting-cap-metal-hook\/\" target=\"_blank\" rel=\"noopener\"\u003ehighlight cap and hook\u003c\/a\u003e (sold separately).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e7. Is this product cruelty-free and vegan?\u003c\/strong\u003e\u003cbr\u003eYes, our Platinum Blonde Hair Dye is 100% vegan and cruelty-free, perfect for conscious beauty lovers who want guilt-free glamour.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eYour Perfect Platinum Look Awaits\u003c\/strong\u003e\u003cbr\u003eReady to achieve your dream platinum blonde? Follow our expert instructions for a flawless application and enjoy hair that shines with confidence.\u003c\/p\u003e\n\u003cp\u003eFor more styling tips, check out our \u003cstrong\u003e“\u003ca href=\"https:\/\/howtodyemyhair.com\/\" target=\"_blank\" rel=\"noopener\"\u003eHow to Colour My Hair\u003c\/a\u003e”\u003c\/strong\u003e blog for step-by-step advice and hair care recommendations.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/blonde-1\" target=\"_blank\" rel=\"noopener\"\u003e View Blonde collection\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e?\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237992407371,"sku":"SB1588","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-platinum-blonde-1.1.webp?v=1778153268","url":"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-hair-dye-smart-plex","provider":"Smart Beauty Hair Dye","version":"1.0","type":"link"}