{"product_id":"blondeplex-summer-blonde-permanent-hair-dye","title":"Golden Summer Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch3\u003eContains Smart Plex which Protects and Strengthens Hair during Hair Colouring | Lightens and Tones Natural or Coloured Hair\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUltra blonde permanent hair lightener with added creamy colour and care treatment\u003c\/li\u003e\n\u003cli\u003eFeaturing Smart Plex anti-breakage formulation to protect and strengthen your hair during and after colouring\u003c\/li\u003e\n\u003cli\u003eSummer Smart Blonde is a perfect solution to blend or cover grey or silver or thinning hair\u003c\/li\u003e\n\u003cli\u003eTo get the best golden blonde results apply to light-to-medium blonde hair. If your hair is darker, the platinum result will not be as visible\u003c\/li\u003e\n\u003cli\u003eGone are the days of yellow straw like blonde hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThere has never been a better product to help you go blonde. Transform your hair colour with Smart Beauty Summer Blonde hair dye permanent with added Smart Plex Anti-Breakage formulation to protect and strengthen your hair during and after colouring. Using the latest salon quality hair colouring technology, we make it accessible and affordable for home use. Smart Blonde Summer is recommended solution to blend or cover grey, silver or thinning hair\u003cbr\u003e\nTo achieve the optimum golden shade the product should be applied to light to medium blonde hair. With darker hair, the platinum result will not be as visible.\u003cbr\u003e\nWhat is Blonde Smart Plex? You may have seen ‘plex’ in professional salons. Described as as ‘the single most important development in hair colour’ plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fibre structure of your hair making it healthier and stronger. Smart Blonde Plex is blended into our hair dyes to treat and tone the hair at the same time. This kit contains 50ml of Smart Beauty Summer permanent hair colour with added Smart plex, a 100ml bottle of Smart Colour activator cream, a pair of protective gloves and an illustrated step by step instruction leaflet. We want you to have a positive experience with our hair colour; each pack contains an easy to follow illustrated instruction leaflet.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237992571211,"sku":"EB024","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-summer-blonde-1.1.webp?v=1778153272","url":"https:\/\/smartbeautyshop.com\/products\/blondeplex-summer-blonde-permanent-hair-dye","provider":"Smart Beauty Hair Dye","version":"1.0","type":"link"}