Commitment

The first step towards reinvention?
Changing up your hair colour, of course!
Whatever be your commitment, we've got you covered.

Permanent 

SHOP PERMANENT

Bleach Blonde

SHOP BLONDE TONES

Bleach Blonde is a New Beauty

Blonde Hair Lightener With Added Platinum Conditioning Toner
Blonde Hair Lightener With Added Platinum Conditioning Toner
Blonde Hair Lightener With Added Platinum Conditioning Toner
Blonde Hair Lightener With Added Platinum Conditioning Toner

Smart Blonde Hair Lightener with Platinum Blonde Conditioning Toner | Hair bleach

£5.95
Smart Blonde Bleach-it | The Ultimate hair lightener
Smart Blonde Bleach-it | The Ultimate hair lightener
Smart Blonde Bleach-it | The Ultimate hair lightener
Smart Blonde Bleach-it | The Ultimate hair lightener
Smart Blonde Bleach-it | The Ultimate hair lightener
Smart Blonde Bleach-it | The Ultimate hair lightener
Smart Blonde Bleach-it | The Ultimate hair lightener
Smart Blonde Bleach-it | The Ultimate hair lightener
Smart Blonde Bleach-it | The Ultimate hair lightener
Smart Blonde Bleach-it | The Ultimate hair lightener

Smart Blonde Bleach-it | The Ultimate hair lightener

£7.45
Smart Blonde Hair Lightener with Ash Blonde Conditioning Toner | Hair bleach
Smart Blonde Hair Lightener with Ash Blonde Conditioning Toner | Hair bleach
Smart Blonde Hair Lightener with Ash Blonde Conditioning Toner | Hair bleach
Smart Blonde Hair Lightener with Ash Blonde Conditioning Toner | Hair bleach

Smart Blonde Hair Lightener with Ash Blonde Conditioning Toner | Hair bleach

£5.95
Smart Blonde Hair Lightener with Honey Blonde Conditioning Toner | Hair bleach
Smart Blonde Hair Lightener with Honey Blonde Conditioning Toner | Hair bleach
Smart Blonde Hair Lightener with Honey Blonde Conditioning Toner | Hair bleach

Smart Blonde Hair Lightener with Honey Blonde Conditioning Toner | Hair bleach

£5.95

Days aren't great, but your hair can be

Colour Refreshers

Shop Colour Refreshers

Let your hair do the talking

Hair Dye Permanent Purple
Hair Dye Permanent Purple
vegan cruelty free nio-plex conditioning permanent hair colouring kits purple amethyst
vegan cruelty free nio-plex conditioning permanent hair colour swatches purple amethyst
vegan cruelty free nio-plex conditioning permanent hair colouring kits contents purple amethyst

Amethyst Purple Hair Dye | Permanent Hair Colour

£8.49
Hair Dye Permanent Metallic Silver | Vegan | Cruelty Free | Made in the EU
Hair Dye Permanent Metallic Silver | Vegan | Cruelty Free | Made in the EU
vegan cruelty free permanent hair colouring kits metallic pastel silver
vegan cruelty free permanent hair colour swatches metallic pastel silver
vegan cruelty free permanent hair colouring kits contents metallic pastel silver

Metallic Silver Pastel Hair Dye | Permanent Hair Colour

£8.49
Hair Dye Bright Permanent Red | Vegan | ppd Free | cruelty free
Hair Dye Bright Permanent Red | Vegan | ppd Free | cruelty free
Hair Dye Bright Permanent Red | Vegan | ppd Free | cruelty free
vegan cruelty free nio-plex conditioning permanent hair colour swatches hollywood red
vegan cruelty free nio-plex conditioning permanent hair colour swatches hollywood red
Hair Dye Bright Permanent Red | Vegan | ppd Free | cruelty free

Highlights Red Hair Dye | For Use On Dark Hair

£8.45
Hair Dye Bright Permanent Red | Vegan | ppd Free | cruelty free
Hair Dye Bright Permanent Red | Vegan | ppd Free | cruelty free
vegan cruelty free nio-plex conditioning permanent hair colouring kits hollywood red
vegan cruelty free nio-plex conditioning permanent hair colour swatches hollywood red
vegan cruelty free nio-plex conditioning permanent hair colour swatches hollywood red
Hollywood Red Hair Dye | Permanent Hair Colour

Hollywood Red Hair Dye | Permanent Hair Colour

£8.49

What We Stand For

Smart Beauty is multi-award-winning niche brand for innovative hair colouring sets.
Our unique approach is to inspire, train users and ensure excellent results for discerning fashion conscious consumers.
We source and manufacture responsibly formulations being mindful of the impact on our society.
We do not test on animals. Our products are vegan friendly.

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