{"title":"Grey Coverage Hair Colour Collection","description":"\u003cp data-start=\"49\" data-end=\"368\"\u003eCover greys confidently at home with Smart Beauty Grey Coverage Hair Colour. Whether you want natural-looking brunette tones, rich black shades, warm blondes, or vibrant colour with reliable grey coverage, our expertly developed hair colour kits help you achieve salon-worthy results with ease, comfort, and confidence.\u003c\/p\u003e\n\u003cp data-start=\"370\" data-end=\"690\"\u003eGrey hair is completely natural, but choosing how you colour it should feel empowering and personal. At Smart Beauty, we believe home hair colouring should be simple, supportive, and approachable — especially for customers looking for dependable grey coverage without the stress or expense of regular salon appointments.\u003c\/p\u003e\n\u003cp data-start=\"692\" data-end=\"1046\"\u003eOur grey coverage collection has been carefully designed to provide rich, even-looking colour while helping hair appear glossy, vibrant, and refreshed. Whether you’re covering a few scattered greys, maintaining root colour between appointments, or transforming fully grey hair, Smart Beauty products are created to help deliver beautiful results at home.\u003c\/p\u003e\n\u003cp data-start=\"1048\" data-end=\"1335\"\u003eFrom natural brunette shades and soft blondes to deep black tones and warm reds, our colour range offers options to suit every style and personality. Darker shades often provide the strongest grey coverage, while softer natural tones can create a more blended and low-maintenance finish.\u003c\/p\u003e\n\u003cp data-start=\"1337\" data-end=\"1609\"\u003eAll Smart Beauty hair colour products are cruelty-free, vegan, and proudly made in the UK using carefully sourced ingredients from the UK and Europe. We prioritise quality formulations that combine vibrant colour performance with beginner-friendly application and support.\u003c\/p\u003e\n\u003cp data-start=\"1611\" data-end=\"1920\"\u003eGrey hair can sometimes feel drier or more resistant to colour, which is why aftercare is an important part of maintaining healthy-looking results. Pair your chosen colour with our nourishing aftercare and colour-protection products to help maintain softness, shine, and colour longevity between applications.\u003c\/p\u003e\n\u003cp data-start=\"1922\" data-end=\"2271\"\u003eIf you’re new to colouring grey hair at home, you’re not alone — and that’s where we shine. Smart Beauty was created to inspire and educate customers to colour safely and confidently from home. Through easy-to-follow instructions, educational guidance, and supportive advice, we help simplify the process and make grey coverage feel more achievable.\u003c\/p\u003e\n\u003cp data-start=\"2273\" data-end=\"2538\"\u003eWhether you want seamless root touch-ups, natural-looking brunette coverage, or bold full-colour transformation, Smart Beauty Grey Coverage Hair Colour helps you achieve beautiful, confidence-boosting results with professional-quality support every step of the way.\u003c\/p\u003e\n\u003chr data-start=\"2540\" data-end=\"2543\"\u003e\n\u003ch1 data-section-id=\"uu71dl\" data-start=\"2545\" data-end=\"2558\"\u003eFAQ Section\u003c\/h1\u003e\n\u003ch2 data-section-id=\"96l4k4\" data-start=\"2560\" data-end=\"2612\"\u003eWhat is the best hair dye for covering grey hair?\u003c\/h2\u003e\n\u003cp data-start=\"2613\" data-end=\"2801\"\u003eThe best hair dye for grey coverage depends on your desired result. Darker and natural shades often provide the strongest coverage, while softer tones can create a more blended appearance.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1aqi3vh\" data-start=\"2803\" data-end=\"2843\"\u003eDoes grey hair need special hair dye?\u003c\/h2\u003e\n\u003cp data-start=\"2844\" data-end=\"3029\"\u003eGrey hair can sometimes be more resistant to colour because of changes in hair texture. Products designed for strong pigmentation and even application can help improve coverage results.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1halawa\" data-start=\"3031\" data-end=\"3079\"\u003eHow long does grey coverage hair colour last?\u003c\/h2\u003e\n\u003cp data-start=\"3080\" data-end=\"3232\"\u003eGrey coverage typically lasts several weeks depending on your hair growth, washing routine, and aftercare. Root touch-ups may be needed as hair regrows.\u003c\/p\u003e\n\u003ch2 data-section-id=\"15b1lyy\" data-start=\"3234\" data-end=\"3280\"\u003eCan I cover grey hair at home successfully?\u003c\/h2\u003e\n\u003cp data-start=\"3281\" data-end=\"3439\"\u003eYes. Smart Beauty products are designed to make home hair colouring easier and more approachable, with beginner-friendly instructions and supportive guidance.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1brss96\" data-start=\"3441\" data-end=\"3479\"\u003eWhich colours cover grey hair best?\u003c\/h2\u003e\n\u003cp data-start=\"3480\" data-end=\"3641\"\u003eNatural brunette shades, darker blondes, and black hair colours are popular choices for reliable grey coverage. Richer tones often create fuller-looking results.\u003c\/p\u003e\n\u003ch2 data-section-id=\"53g7sj\" data-start=\"3643\" data-end=\"3711\"\u003eIs Smart Beauty grey coverage hair colour vegan and cruelty-free?\u003c\/h2\u003e\n\u003cp data-start=\"3712\" data-end=\"3854\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eYes. All Smart Beauty products are vegan, cruelty-free, and proudly made in the UK using carefully sourced ingredients from the UK and Europe.\u003c\/p\u003e","products":[{"product_id":"espresso-brown-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour","title":"Brown Hair Dye | Espresso Brown No. 4 Permanent Hair Colour | Smart Beauty","description":"\u003ch4\u003e\u003cspan\u003eRich Espresso Brown Hair Dye with 100% Grey Coverage\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLooking for a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebrown hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that delivers rich, natural-looking colour with long-lasting shine?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty Espresso Brown is a luxurious \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, equivalent to a classic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNo. 4 shade\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, designed to create rich brunette hair with beautiful depth and a glossy finish. Our advanced formula features \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology built directly into the Permanent Colour Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping support your hair throughout the colouring process while delivering vibrant, salon-quality colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering stubborn grey hair, refreshing faded brown hair, or returning to a rich brunette shade, you'll enjoy beautifully soft, shiny hair with complete confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause beautiful colour should never come at the expense of healthy-looking hair.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eBrown Hair Dye with Built-In Smart Plex Technology\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMost permanent hair colours focus only on colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty goes one step further.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur exclusive \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology is blended directly into the Permanent Colour Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping support every strand throughout the colouring process. As the rich colour pigments penetrate deeply into the hair, the Plex-enriched formula helps reinforce the hair's internal structure, leaving your hair looking smoother, shinier, and healthier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverything happens in one simple colouring step, so you can enjoy rich, professional-quality colour while caring for your hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eProfessional colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHealthier-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne easy application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eRich Espresso Brown Colour That Lasts\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebrown hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers rich, multi-dimensional brunette colour that stays vibrant wash after wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEquivalent to a classic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNo. 4 Espresso Brown\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e creates natural-looking depth with beautiful shine, making it ideal if you're looking for a sophisticated brunette shade that's neither too dark nor too light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect if you're:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eCovering grey hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefreshing faded brown hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReturning to your natural brunette shade\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eColouring your hair for the first time\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaintaining your favorite brown hair colour\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnjoy salon-quality results without the salon price.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elong, particularly thick, or very curly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we recommend using \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2–3 packs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to ensure complete, even coverage from roots to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003e100% Grey Hair Coverage\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGrey hair deserves complete coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty Espresso Brown is specially formulated to provide reliable, even grey coverage while creating a rich, natural-looking brunette finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe permanent formula penetrates every strand for consistent, long-lasting colour that blends beautifully with your natural hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo patchy roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo uneven colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eJust rich, glossy brown hair you'll love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eWhat's Inside the Pack?\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverything you need to achieve beautiful, salon-quality colour at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach Smart Beauty Espresso Brown Hair Colour Pack includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003ePermanent Colour Cream with built-in Smart Plex Technology\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeveloper Lotion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtective Gloves\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy Step-by-Step Instructions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSimply mix, apply, rinse, condition, and enjoy rich Espresso Brown hair with beautiful shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h4\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003ePerform a skin allergy test 48 hours before colouring.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMix the Permanent Colour Cream with the Developer Lotion following the enclosed instructions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply evenly from roots to ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave to develop for 30–45 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until the water runs clear.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry and style to reveal rich Espresso Brown No. 4 colour with brilliant shine.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eSuitable for All Hair Types\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebrown hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is suitable for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eStraight hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWavy hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCurly hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCoily hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThick hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFine hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNatural hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePreviously coloured hair*\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elong, particularly thick, or very curly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we recommend using \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2–3 packs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e for complete, even coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e*Always perform a strand test before colouring previously treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h4\u003e\n\u003ch5\u003e\u003cspan\u003eWhat shade is Espresso Brown?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEspresso Brown is equivalent to a classic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNo. 4 brown hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, creating a rich brunette shade with natural warmth, beautiful depth, and brilliant shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eDoes this brown hair dye cover grey hair?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. Smart Beauty Espresso Brown provides \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e100% grey coverage\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, delivering rich, even, long-lasting colour from root to tip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eHow does Smart Plex Technology work?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Plex Technology is built directly into the Permanent Colour Cream. During the colouring process, it helps support the hair's internal structure while the colour develops, helping reduce breakage and leaving your hair looking healthier, softer, and shinier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eIs this permanent or semi-permanent?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e designed to provide long-lasting brunette colour, complete grey coverage, and salon-quality shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eHow many packs do I need?\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne pack is usually enough for short to shoulder-length hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elong, particularly thick, or very curly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we recommend using \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2–3 packs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to ensure complete, even coverage from roots to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eWhy Choose Smart Beauty?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt Smart Beauty, we believe colouring your hair should be simple, enjoyable, and empowering.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThat's why every \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combines professional-quality pigments with Smart Plex Technology built directly into the Permanent Colour Cream—helping care for your hair while delivering rich, long-lasting colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering grey hair, refreshing your favorite brunette shade, or discovering the richness of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEspresso Brown No. 4\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Smart Beauty makes it easy to achieve glossy, salon-quality results from the comfort of your home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvery application leaves your hair looking vibrant, feeling soft, and full of healthy-looking shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBeautiful colour. Healthier-looking hair. Colour with confidence.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57160945238347,"sku":"B0825WNGD4","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart_beauty_espresso_brown_1.1.webp?v=1777529425"},{"product_id":"espresso-brown-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy","title":"Brown Hair Dye | Espresso Brown No. 4 Permanent Hair Color | Smart Beauty","description":"\u003ch4\u003e\u003cspan\u003eRich Espresso Brown Hair Dye with 100% Gray Coverage\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLooking for a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebrown hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that delivers rich, natural-looking color with long-lasting shine?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty Espresso Brown is a luxurious \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, equivalent to a classic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNo. 4 shade\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, designed to create rich brunette hair with beautiful depth and a glossy finish. Our advanced formula features \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology built directly into the Permanent Color Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping support your hair throughout the coloring process while delivering vibrant, salon-quality color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering stubborn gray hair, refreshing faded brown hair, or returning to a rich brunette shade, you'll enjoy beautifully soft, shiny hair with complete confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause beautiful color should never come at the expense of healthy-looking hair.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eBrown Hair Dye with Built-In Smart Plex Technology\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMost permanent hair colors focus only on color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty goes one step further.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur exclusive \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology is blended directly into the Permanent Color Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping support every strand throughout the coloring process. As the rich color pigments penetrate deeply into the hair, the Plex-enriched formula helps reinforce the hair's internal structure, leaving your hair looking smoother, shinier, and healthier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverything happens in one simple coloring step, so you can enjoy rich, professional-quality color while caring for your hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eProfessional color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHealthier-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne easy application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eRich Espresso Brown Color That Lasts\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebrown hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers rich, multi-dimensional brunette color that stays vibrant wash after wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEquivalent to a classic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNo. 4 Espresso Brown\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e creates natural-looking depth with beautiful shine, making it ideal if you're looking for a sophisticated brunette shade that's neither too dark nor too light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect if you're:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eCovering gray hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefreshing faded brown hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReturning to your natural brunette shade\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eColoring your hair for the first time\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaintaining your favorite brown hair color\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnjoy salon-quality results without the salon price.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elong, particularly thick, or very curly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we recommend using \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2–3 packs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to ensure complete, even coverage from roots to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003e100% Gray Hair Coverage\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGray hair deserves complete coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty Espresso Brown is specially formulated to provide reliable, even gray coverage while creating a rich, natural-looking brunette finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe permanent formula penetrates every strand for consistent, long-lasting color that blends beautifully with your natural hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo patchy roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo uneven color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eJust rich, glossy brown hair you'll love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eWhat's Inside the Pack?\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverything you need to achieve beautiful, salon-quality color at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach Smart Beauty Espresso Brown Hair Color Pack includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003ePermanent Color Cream with built-in Smart Plex Technology\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeveloper Lotion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtective Gloves\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy Step-by-Step Instructions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSimply mix, apply, rinse, condition, and enjoy rich Espresso Brown hair with beautiful shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h4\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003ePerform a skin allergy test 48 hours before coloring.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMix the Permanent Color Cream with the Developer Lotion following the enclosed instructions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply evenly from roots to ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave to develop for 30–45 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until the water runs clear.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry and style to reveal rich Espresso Brown No. 4 color with brilliant shine.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eSuitable for All Hair Types\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebrown hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is suitable for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eStraight hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWavy hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCurly hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCoily hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThick hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFine hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNatural hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePreviously colored hair*\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elong, particularly thick, or very curly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we recommend using \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2–3 packs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e for complete, even coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e*Always perform a strand test before coloring previously treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h4\u003e\n\u003ch5\u003e\u003cspan\u003eWhat shade is Espresso Brown?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEspresso Brown is equivalent to a classic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNo. 4 brown hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, creating a rich brunette shade with natural warmth, beautiful depth, and brilliant shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eDoes this brown hair dye cover gray hair?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. Smart Beauty Espresso Brown provides \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e100% gray coverage\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, delivering rich, even, long-lasting color from root to tip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eHow does Smart Plex Technology work?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Plex Technology is built directly into the Permanent Color Cream. During the coloring process, it helps support the hair's internal structure while the color develops, helping reduce breakage and leaving your hair looking healthier, softer, and shinier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eIs this permanent or semi-permanent?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e designed to provide long-lasting brunette color, complete gray coverage, and salon-quality shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eHow many packs do I need?\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne pack is usually enough for short to shoulder-length hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elong, particularly thick, or very curly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we recommend using \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2–3 packs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to ensure complete, even coverage from roots to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eWhy Choose Smart Beauty?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt Smart Beauty, we believe coloring your hair should be simple, enjoyable, and empowering.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThat's why every \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combines professional-quality pigments with Smart Plex Technology built directly into the Permanent Color Cream—helping care for your hair while delivering rich, long-lasting color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering gray hair, refreshing your favorite brunette shade, or discovering the richness of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEspresso Brown No. 4\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Smart Beauty makes it easy to achieve glossy, salon-quality results from the comfort of your home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvery application leaves your hair looking vibrant, feeling soft, and full of healthy-looking shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBeautiful color. Healthier-looking hair. Color with confidence.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57416845558091,"sku":"1526-FBA","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart_beauty_espresso_brown_1.1.webp?v=1777529425"},{"product_id":"espresso-brown-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy-1","title":"Brown Hair Dye | Espresso Brown No. 4 Permanent Hair Color | Smart Beauty","description":"\u003ch4\u003e\u003cspan\u003eRich Espresso Brown Hair Dye with 100% Gray Coverage\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLooking for a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebrown hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that delivers rich, natural-looking color with long-lasting shine?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty Espresso Brown is a luxurious \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, equivalent to a classic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNo. 4 shade\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, designed to create rich brunette hair with beautiful depth and a glossy finish. Our advanced formula features \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology built directly into the Permanent Color Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping support your hair throughout the coloring process while delivering vibrant, salon-quality color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering stubborn gray hair, refreshing faded brown hair, or returning to a rich brunette shade, you'll enjoy beautifully soft, shiny hair with complete confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause beautiful color should never come at the expense of healthy-looking hair.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eBrown Hair Dye with Built-In Smart Plex Technology\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMost permanent hair colors focus only on color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty goes one step further.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur exclusive \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology is blended directly into the Permanent Color Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping support every strand throughout the coloring process. As the rich color pigments penetrate deeply into the hair, the Plex-enriched formula helps reinforce the hair's internal structure, leaving your hair looking smoother, shinier, and healthier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverything happens in one simple coloring step, so you can enjoy rich, professional-quality color while caring for your hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eProfessional color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHealthier-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne easy application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eRich Espresso Brown Color That Lasts\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebrown hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers rich, multi-dimensional brunette color that stays vibrant wash after wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEquivalent to a classic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNo. 4 Espresso Brown\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e creates natural-looking depth with beautiful shine, making it ideal if you're looking for a sophisticated brunette shade that's neither too dark nor too light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect if you're:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eCovering gray hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefreshing faded brown hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReturning to your natural brunette shade\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eColoring your hair for the first time\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaintaining your favorite brown hair color\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnjoy salon-quality results without the salon price.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elong, particularly thick, or very curly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we recommend using \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2–3 packs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to ensure complete, even coverage from roots to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003e100% Gray Hair Coverage\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGray hair deserves complete coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty Espresso Brown is specially formulated to provide reliable, even gray coverage while creating a rich, natural-looking brunette finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe permanent formula penetrates every strand for consistent, long-lasting color that blends beautifully with your natural hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo patchy roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo uneven color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eJust rich, glossy brown hair you'll love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eWhat's Inside the Pack?\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverything you need to achieve beautiful, salon-quality color at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach Smart Beauty Espresso Brown Hair Color Pack includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003ePermanent Color Cream with built-in Smart Plex Technology\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeveloper Lotion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtective Gloves\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy Step-by-Step Instructions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSimply mix, apply, rinse, condition, and enjoy rich Espresso Brown hair with beautiful shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h4\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003ePerform a skin allergy test 48 hours before coloring.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMix the Permanent Color Cream with the Developer Lotion following the enclosed instructions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply evenly from roots to ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave to develop for 30–45 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until the water runs clear.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry and style to reveal rich Espresso Brown No. 4 color with brilliant shine.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eSuitable for All Hair Types\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebrown hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is suitable for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eStraight hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWavy hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCurly hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCoily hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThick hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFine hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNatural hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePreviously colored hair*\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elong, particularly thick, or very curly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we recommend using \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2–3 packs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e for complete, even coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e*Always perform a strand test before coloring previously treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h4\u003e\n\u003ch5\u003e\u003cspan\u003eWhat shade is Espresso Brown?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEspresso Brown is equivalent to a classic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNo. 4 brown hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, creating a rich brunette shade with natural warmth, beautiful depth, and brilliant shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eDoes this brown hair dye cover gray hair?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. Smart Beauty Espresso Brown provides \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e100% gray coverage\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, delivering rich, even, long-lasting color from root to tip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eHow does Smart Plex Technology work?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Plex Technology is built directly into the Permanent Color Cream. During the coloring process, it helps support the hair's internal structure while the color develops, helping reduce breakage and leaving your hair looking healthier, softer, and shinier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eIs this permanent or semi-permanent?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e designed to provide long-lasting brunette color, complete gray coverage, and salon-quality shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eHow many packs do I need?\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne pack is usually enough for short to shoulder-length hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elong, particularly thick, or very curly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we recommend using \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2–3 packs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to ensure complete, even coverage from roots to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eWhy Choose Smart Beauty?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt Smart Beauty, we believe coloring your hair should be simple, enjoyable, and empowering.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThat's why every \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combines professional-quality pigments with Smart Plex Technology built directly into the Permanent Color Cream—helping care for your hair while delivering rich, long-lasting color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering gray hair, refreshing your favorite brunette shade, or discovering the richness of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEspresso Brown No. 4\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Smart Beauty makes it easy to achieve glossy, salon-quality results from the comfort of your home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvery application leaves your hair looking vibrant, feeling soft, and full of healthy-looking shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBeautiful color. Healthier-looking hair. Color with confidence.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57436058943819,"sku":"FBM-DE-1008","price":14.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart_beauty_espresso_brown_1.1.webp?v=1777529425"},{"product_id":"espresso-brown-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy-2","title":"Brown Hair Dye – Espresso Brown No. 4 Permanent Hair Color","description":"\u003ch4\u003e\u003cspan\u003eRich Espresso Brown Hair Dye with 100% Gray Coverage\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLooking for a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebrown hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that delivers rich, natural-looking color with long-lasting shine?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty Espresso Brown is a luxurious \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, equivalent to a classic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNo. 4 shade\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, designed to create rich brunette hair with beautiful depth and a glossy finish. Our advanced formula features \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology built directly into the Permanent Color Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping support your hair throughout the coloring process while delivering vibrant, salon-quality color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering stubborn gray hair, refreshing faded brown hair, or returning to a rich brunette shade, you'll enjoy beautifully soft, shiny hair with complete confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause beautiful color should never come at the expense of healthy-looking hair.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eBrown Hair Dye with Built-In Smart Plex Technology\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMost permanent hair colors focus only on color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty goes one step further.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur exclusive \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology is blended directly into the Permanent Color Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping support every strand throughout the coloring process. As the rich color pigments penetrate deeply into the hair, the Plex-enriched formula helps reinforce the hair's internal structure, leaving your hair looking smoother, shinier, and healthier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverything happens in one simple coloring step, so you can enjoy rich, professional-quality color while caring for your hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eProfessional color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHealthier-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne easy application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eRich Espresso Brown Color That Lasts\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebrown hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers rich, multi-dimensional brunette color that stays vibrant wash after wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEquivalent to a classic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNo. 4 Espresso Brown\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e creates natural-looking depth with beautiful shine, making it ideal if you're looking for a sophisticated brunette shade that's neither too dark nor too light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect if you're:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eCovering gray hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefreshing faded brown hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReturning to your natural brunette shade\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eColoring your hair for the first time\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaintaining your favorite brown hair color\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnjoy salon-quality results without the salon price.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elong, particularly thick, or very curly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we recommend using \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2–3 packs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to ensure complete, even coverage from roots to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003e100% Gray Hair Coverage\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGray hair deserves complete coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty Espresso Brown is specially formulated to provide reliable, even gray coverage while creating a rich, natural-looking brunette finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe permanent formula penetrates every strand for consistent, long-lasting color that blends beautifully with your natural hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo patchy roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo uneven color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eJust rich, glossy brown hair you'll love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eWhat's Inside the Pack?\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverything you need to achieve beautiful, salon-quality color at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach Smart Beauty Espresso Brown Hair Color Pack includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003ePermanent Color Cream with built-in Smart Plex Technology\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeveloper Lotion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtective Gloves\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy Step-by-Step Instructions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSimply mix, apply, rinse, condition, and enjoy rich Espresso Brown hair with beautiful shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h4\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003ePerform a skin allergy test 48 hours before coloring.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMix the Permanent Color Cream with the Developer Lotion following the enclosed instructions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply evenly from roots to ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave to develop for 30–45 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until the water runs clear.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry and style to reveal rich Espresso Brown No. 4 color with brilliant shine.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eSuitable for All Hair Types\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebrown hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is suitable for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eStraight hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWavy hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCurly hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCoily hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThick hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFine hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNatural hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePreviously colored hair*\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elong, particularly thick, or very curly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we recommend using \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2–3 packs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e for complete, even coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e*Always perform a strand test before coloring previously treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h4\u003e\n\u003ch5\u003e\u003cspan\u003eWhat shade is Espresso Brown?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEspresso Brown is equivalent to a classic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNo. 4 brown hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, creating a rich brunette shade with natural warmth, beautiful depth, and brilliant shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eDoes this brown hair dye cover gray hair?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. Smart Beauty Espresso Brown provides \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e100% gray coverage\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, delivering rich, even, long-lasting color from root to tip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eHow does Smart Plex Technology work?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Plex Technology is built directly into the Permanent Color Cream. During the coloring process, it helps support the hair's internal structure while the color develops, helping reduce breakage and leaving your hair looking healthier, softer, and shinier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eIs this permanent or semi-permanent?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e designed to provide long-lasting brunette color, complete gray coverage, and salon-quality shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eHow many packs do I need?\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne pack is usually enough for short to shoulder-length hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elong, particularly thick, or very curly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we recommend using \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2–3 packs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to ensure complete, even coverage from roots to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eWhy Choose Smart Beauty?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt Smart Beauty, we believe coloring your hair should be simple, enjoyable, and empowering.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThat's why every \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combines professional-quality pigments with Smart Plex Technology built directly into the Permanent Color Cream—helping care for your hair while delivering rich, long-lasting color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering gray hair, refreshing your favorite brunette shade, or discovering the richness of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEspresso Brown No. 4\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Smart Beauty makes it easy to achieve glossy, salon-quality results from the comfort of your home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvery application leaves your hair looking vibrant, feeling soft, and full of healthy-looking shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBeautiful color. Healthier-looking hair. Color with confidence.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57444615422283,"sku":"1526-FBM-CA","price":14.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart_beauty_espresso_brown_1.1.webp?v=1777529425"}],"url":"https:\/\/smartbeautyshop.com\/it-it\/collections\/grey-coverage-hair-colour-collection.oembed","provider":"Smart Beauty Hair Dye","version":"1.0","type":"link"}