{"title":"Autumn Collection 2025","description":"Enjoy \u003cstrong data-start=\"132\" data-end=\"143\"\u003e10% Off\u003c\/strong\u003e our luxurious collection of autumn-inspired shades!\u003cbr data-start=\"195\" data-end=\"198\"\u003eThis season, let your hair glow with warmth and confidence — from the first crisp breeze to the soft glow of flickering candlelight.","products":[{"product_id":"amethyst-purple-hair-dye-permanent-hair-colour","title":"Amethyst Purple Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Rich, Permanent Amethyst Purple Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Amethyst Purple Hair Dye\u003c\/strong\u003e — a vibrant permanent purple hair colour designed to deliver deep jewel-toned results with exceptional shine, rich colour depth, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold refresh, or striking purple highlights, Amethyst Purple creates an intense multidimensional finish that looks rich, glossy, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Amethyst Purple 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant purple colour with rich jewel depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps \u003cstrong\u003eprotect, rebuild and restore hair during colouring\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Amethyst Purple includes \u003cstrong\u003ePlex technology\u003c\/strong\u003e designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProtect\u003c\/strong\u003e the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRebuild\u003c\/strong\u003e weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRestore\u003c\/strong\u003e softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold purple colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eAmethyst Purple works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep purple tones on pre-lightened blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA rich violet glow over lighter brown hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour panels or highlights\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led statement shade that still feels elegant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous amethyst purple\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eDeep violet-purple richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle purple reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to pre-lightened hair for maximum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect colour longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with a purple colour maintenance cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp data-start=\"129\" data-end=\"261\"\u003e\u003cstrong data-start=\"129\" data-end=\"164\"\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr data-start=\"164\" data-end=\"167\"\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"391\"\u003e\u003cstrong data-start=\"263\" data-end=\"302\"\u003eHow long does Amethyst Purple last?\u003c\/strong\u003e\u003cbr data-start=\"302\" data-end=\"305\"\u003ePermanent colour remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"658\"\u003e\u003cstrong data-start=\"393\" data-end=\"454\"\u003eHow can I refresh the purple colour between applications?\u003c\/strong\u003e\u003cbr data-start=\"454\" data-end=\"457\"\u003eYou can easily revive faded tones using \u003cstrong data-start=\"497\" data-end=\"537\"\u003eSmart Beauty Purple Colour Refresher\u003c\/strong\u003e, designed to boost purple vibrancy and keep your colour looking rich, fresh and glossy between full colour applications.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"807\"\u003e\u003cstrong data-start=\"660\" data-end=\"687\"\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr data-start=\"687\" data-end=\"690\"\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"917\"\u003e\u003cstrong data-start=\"809\" data-end=\"856\"\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr data-start=\"856\" data-end=\"859\"\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237991850315,"sku":"SB 1533","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-amathst-purple-hair-dye-1.1.png?v=1778153249"},{"product_id":"metallic-rose-gold-pastel-permanent-hair-colour","title":"Metallic Rose Gold Hair Dye with Added Plex Hair Care Conditioner, Demi-Permanent Hair Colour","description":"\u003cp\u003eSmart Beauty metallic rose gold permanent hair dye kit is perfect, for adding soft pastel tone to very light or bleached blonde hair.\u003cbr\u003e\nOur rose gold hair dye formulation contains Nio-Active technology which deeply penetrates the hair during the colouring process to prevent damage, leaving the hair soft, smooth, and shiny.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor full head application (Thick or hair longer than 20cm may need two packs)Giving perfect grey coverage,\u003c\/li\u003e\n\u003cli\u003eRose gold hair dye Lasting up to 28 washes\u003c\/li\u003e\n\u003cli\u003e Cruelty-Free\u003c\/li\u003e\n\u003cli\u003e Suitable for Vegans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to achieve a Metallic Rose Gold Pastel Hair Dye? (Full instructions provided in the pack)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirstly Start with natural light blonde or pre-bleached, unwashed hair\u003c\/li\u003e\n\u003cli\u003eSecondly, always do a skin and strand test.\u003c\/li\u003e\n\u003cli\u003eThirdly Place a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear.\u003c\/li\u003e\n\u003cli\u003ewearing gloves provided.\u003c\/li\u003e\n\u003cli\u003eempty the tube of colour cream into the application bottle and shake until thoroughly mixed\u003c\/li\u003e\n\u003cli\u003eApply  rose gold hair dye to each section evenly, and swiftly, using the nozzle combo through and allow time to develop (Max. time 40 minutes).\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, and wash with colour safe shampoo.\u003c\/li\u003e\n\u003cli\u003eIn short, Rinse, rinse, dry, and style your hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMetallic rose gold permanent hair dye is only suitable for use on very light or bleached blonde hair, it will not show on yellow blondes or brown hair.\u003c\/p\u003e\n\u003ch3\u003eColour and length of duration will depend on porosity, length, fineness, and condition of hair, as well as any previous treatments.\u003cbr\u003e\n\u003cstrong\u003eBox contains:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e50ml Colourant, 75ml developing lotion, gloves, and instructions.\u003c\/p\u003e\n\u003cp\u003eSmart Beauty products are made in the EU.\u003cbr\u003e\nOrder before 3 pm (excludes weekends) - for next-day delivery. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e?\u003cbr\u003e\nNot available in UK high street stores, buy Online only.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left\"\u003e\u003cimg style=\"float: none\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/matallic-packing-uk-icons_large.png\" alt=\"EXCLUSIVE TO THIS WEBSITE IN THE UK | NOT AVAILABLE IN UK RETAIL STORES\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237997322571,"sku":"SB1342","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-rose-gold.webp?v=1778153353"},{"product_id":"sapphire-black-hair-dye-permanent-hair-colour","title":"Blue Black Hair Dye | Sapphire Permanent Hair Colour with Smart Plex | Smart Beauty","description":"\u003ch3\u003e\u003cspan\u003eRich, Blue Black Hair Dye with Brilliant Shine and 100% Grey Coverage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLooking for a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that delivers rich, long-lasting colour with incredible shine?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty Black Sapphire is a luxurious \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that combines deep black pigments with cool blue undertones for a multidimensional finish that catches the light beautifully. Our advanced formula is enriched with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology built directly into the Colour Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping support your hair throughout the colouring process while delivering vibrant, salon-quality colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering stubborn grey hair, refreshing faded colour, or creating a bold new look, you'll enjoy beautifully rich blue black hair with exceptional shine, softness, and confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause beautiful colour should never come at the expense of healthy-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eBlue Black Hair Dye with Built-In Smart Plex Technology\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMost permanent hair dyes focus only on colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty goes one step further.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur exclusive \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology is blended directly into the Permanent Colour Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping care for every strand while your hair colours. As the rich pigments penetrate deeply into the hair, the Plex-enriched formula helps support the hair's internal structure, leaving it looking smoother, shinier, and healthier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnlike products that require a separate Plex treatment, Smart Beauty builds this advanced technology directly into the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e formula, giving you beautiful colour and healthier-looking hair in one simple application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eProfessional colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHealthier-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne easy step.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eDeep Blue Black Hair Colour That Lasts\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers intense, long-lasting colour with rich blue undertones that reveal themselves beautifully in natural and artificial light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe premium \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e formula creates a glossy black finish with subtle sapphire reflections for hair that looks vibrant, healthy, and full of dimension.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect if you're:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eCovering grey hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefreshing faded blue black hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSwitching from natural black to a cooler-toned shade\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eColouring your hair for the first time\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaintaining your signature blue black look\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnjoy professional-looking results without paying salon prices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor longer, thicker, or very curly hair, we recommend using two boxes to ensure complete, even coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003e100% Grey Hair Coverage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGrey hair deserves complete coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eBlue Black Hair Dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is specially formulated to provide reliable, even coverage from root to tip while creating a rich blue black finish with exceptional shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe permanent formula penetrates every strand to deliver consistent, long-lasting colour that blends beautifully with your natural hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo patchy roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo uneven colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eJust beautifully rich blue black hair you'll love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eWhat's Inside the Box?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverything you need for beautiful, salon-quality colour at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach Smart Beauty Black Sapphire Kit includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003ePermanent Colour Cream enriched with Smart Plex Technology\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeveloper Lotion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtective Gloves\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy Step-by-Step Instructions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSimply mix, apply, rinse, condition, and enjoy vibrant blue black hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h3\u003e\n\u003col start=\"1\" data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003ePerform a skin allergy test 48 hours before colouring.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMix the Permanent Colour Cream with the Developer Lotion following the enclosed instructions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply evenly from roots to ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave to develop for 30–45 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until the water runs clear.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry and style to reveal rich blue black colour with brilliant shine.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eSuitable for All Hair Types\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is suitable for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eStraight hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWavy hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCurly hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCoily hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThick hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFine hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNatural hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePreviously coloured hair*\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is longer than shoulder length, particularly thick, or very curly, we recommend using two or three boxes for complete coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e*Always perform a strand test before colouring previously treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch5\u003e\u003cspan\u003eWhat is blue black hair dye?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBlue black hair dye combines rich black pigments with cool blue undertones to create a glossy black finish with subtle sapphire reflections. The blue tones become more noticeable in natural sunlight and bright indoor lighting, giving your hair extra depth and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eDoes this blue black hair dye cover grey hair?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. Smart Beauty Blue Black Hair Dye provides 100% grey coverage while delivering rich, even blue black colour from root to tip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eHow does Smart Plex Technology work?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Plex Technology is built directly into the Permanent Colour Cream. As your hair colours, the Plex-enriched formula helps support the hair's internal structure during the colouring process, helping reduce breakage while delivering rich, permanent colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eIs this permanent or semi-permanent?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e designed to provide long-lasting blue black colour, complete grey coverage, and brilliant shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eWill the blue tones be bright?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo. Black Sapphire is primarily a rich black shade with subtle blue undertones that create extra depth and a glossy sapphire shine rather than a vivid blue colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eDo I need one box or two?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is longer than shoulder length, particularly thick, or you're colouring from roots to ends, we recommend using two or three boxes to ensure complete, even coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eWhy Choose Smart Beauty?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt Smart Beauty, we believe colouring your hair should be simple, enjoyable, and empowering.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThat's why every \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combines professional-quality pigments with Smart Plex Technology built directly into the Colour Cream—helping care for your hair while delivering beautiful, long-lasting colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering grey hair, refreshing your favorite shade, or embracing the sophisticated shine of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Smart Beauty makes it easy to achieve rich, glossy, salon-quality results at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvery application leaves your hair looking vibrant, feeling soft, and full of healthy-looking shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBeautiful colour. Healthier-looking hair. Colour with confidence.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237999681867,"sku":"EB002","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-sapphire-blue-black-11.webp?v=1778153395"},{"product_id":"amethyst-purple-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy","title":"Amethyst Purple Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Color","description":"\u003ch1\u003eTurn Heads with Rich, Permanent Amethyst Purple Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Amethyst Purple Hair Dye\u003c\/strong\u003e — a vibrant permanent purple hair color designed to deliver deep jewel-toned results with exceptional shine, rich color depth, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold refresh, or striking purple highlights, Amethyst Purple creates an intense multidimensional finish that looks rich, glossy, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement hair color without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Amethyst Purple 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant purple color with rich jewel depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGray blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps \u003cstrong\u003eprotect, rebuild and restore hair during coloring\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Amethyst Purple includes \u003cstrong\u003ePlex technology\u003c\/strong\u003e designed to support the hair while coloring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the coloring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProtect\u003c\/strong\u003e the hair structure during color development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRebuild\u003c\/strong\u003e weakened bonds that can be stressed during coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRestore\u003c\/strong\u003e softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold purple colour while helping hair feel healthier, smoother and more resilient after coloring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eAmethyst Purple works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep purple tones on pre-lightened blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA rich violet glow over lighter brown hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative color panels or highlights\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led statement shade that still feels elegant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete coloring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable color performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home coloring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour color result is designed to be achievable even if you are coloring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Color Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous amethyst purple\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eDeep violet-purple richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle purple reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to pre-lightened hair for maximum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect color longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with a purple color maintenance cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp data-start=\"129\" data-end=\"261\"\u003e\u003cstrong data-start=\"129\" data-end=\"164\"\u003eIs this suitable for gray hair?\u003c\/strong\u003e\u003cbr data-start=\"164\" data-end=\"167\"\u003eIt blends gray beautifully, though results vary depending on hair texture and gray percentage.\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"391\"\u003e\u003cstrong data-start=\"263\" data-end=\"302\"\u003eHow long does Amethyst Purple last?\u003c\/strong\u003e\u003cbr data-start=\"302\" data-end=\"305\"\u003ePermanent color remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"658\"\u003e\u003cstrong data-start=\"393\" data-end=\"454\"\u003eHow can I refresh the purple color between applications?\u003c\/strong\u003e\u003cbr data-start=\"454\" data-end=\"457\"\u003eYou can easily revive faded tones using \u003cstrong data-start=\"497\" data-end=\"537\"\u003eSmart Beauty Purple Color Refresher\u003c\/strong\u003e, designed to boost purple vibrancy and keep your color looking rich, fresh and glossy between full color applications.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"807\"\u003e\u003cstrong data-start=\"660\" data-end=\"687\"\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr data-start=\"687\" data-end=\"690\"\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler coloring experience.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"917\"\u003e\u003cstrong data-start=\"809\" data-end=\"856\"\u003eCan I use it over previously colored hair?\u003c\/strong\u003e\u003cbr data-start=\"856\" data-end=\"859\"\u003eYes, but final results depend on your current color base.\u003c\/p\u003e\n\u003ch1\u003eTurn Heads with Rich, Permanent Amethyst Purple Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Amethyst Purple Hair Dye\u003c\/strong\u003e — a vibrant permanent purple hair color designed to deliver deep jewel-toned results with exceptional shine, rich color depth, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold refresh, or striking purple highlights, Amethyst Purple creates an intense multidimensional finish that looks rich, glossy, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement hair color without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Amethyst Purple 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant purple color with rich jewel depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGray blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps \u003cstrong\u003eprotect, rebuild and restore hair during coloring\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Amethyst Purple includes \u003cstrong\u003ePlex technology\u003c\/strong\u003e designed to support the hair while coloring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the coloring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProtect\u003c\/strong\u003e the hair structure during color development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRebuild\u003c\/strong\u003e weakened bonds that can be stressed during coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRestore\u003c\/strong\u003e softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold purple color while helping hair feel healthier, smoother and more resilient after coloring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eAmethyst Purple works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep purple tones on pre-lightened blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA rich violet glow over lighter brown hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative color panels or highlights\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led statement shade that still feels elegant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete coloring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable color performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home coloring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour color result is designed to be achievable even if you are coloring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Color Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous amethyst purple\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eDeep violet-purple richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle purple reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to pre-lightened hair for maximum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect color longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with a purple color maintenance cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp data-start=\"129\" data-end=\"261\"\u003e\u003cstrong data-start=\"129\" data-end=\"164\"\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr data-start=\"164\" data-end=\"167\"\u003eIt blends grey beautifully, though results vary depending on hair texture and gray percentage.\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"391\"\u003e\u003cstrong data-start=\"263\" data-end=\"302\"\u003eHow long does Amethyst Purple last?\u003c\/strong\u003e\u003cbr data-start=\"302\" data-end=\"305\"\u003ePermanent color remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"658\"\u003e\u003cstrong data-start=\"393\" data-end=\"454\"\u003eHow can I refresh the purple color between applications?\u003c\/strong\u003e\u003cbr data-start=\"454\" data-end=\"457\"\u003eYou can easily revive faded tones using \u003cstrong data-start=\"497\" data-end=\"537\"\u003eSmart Beauty Purple Color Refresher\u003c\/strong\u003e, designed to boost purple vibrancy and keep your color looking rich, fresh and glossy between full color applications.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"807\"\u003e\u003cstrong data-start=\"660\" data-end=\"687\"\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr data-start=\"687\" data-end=\"690\"\u003eThe built-in Plex system helps protect, rebuild and restore hair during coloring for a gentler coloring experience.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"917\"\u003e\u003cstrong data-start=\"809\" data-end=\"856\"\u003eCan I use it over previously colored hair?\u003c\/strong\u003e\u003cbr data-start=\"856\" data-end=\"859\"\u003eYes, but final results depend on your current color base.\u003c\/p\u003e\n\u003ch1\u003eTurn Heads with Rich, Permanent Amethyst Purple Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Amethyst Purple Hair Dye\u003c\/strong\u003e — a vibrant permanent purple hair color designed to deliver deep jewel-toned results with exceptional shine, rich color depth, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold refresh, or striking purple highlights, Amethyst Purple creates an intense multidimensional finish that looks rich, glossy, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement hair color without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Amethyst Purple 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant purple color with rich jewel depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps \u003cstrong\u003eprotect, rebuild and restore hair during coloring\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Amethyst Purple includes \u003cstrong\u003ePlex technology\u003c\/strong\u003e designed to support the hair while coloring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the coloring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProtect\u003c\/strong\u003e the hair structure during color development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRebuild\u003c\/strong\u003e weakened bonds that can be stressed during coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRestore\u003c\/strong\u003e softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold purple color while helping hair feel healthier, smoother and more resilient after coloring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eAmethyst Purple works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep purple tones on pre-lightened blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA rich violet glow over lighter brown hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative color panels or highlights\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led statement shade that still feels elegant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete coloring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable color performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home coloring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour color result is designed to be achievable even if you are coloring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Color Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous amethyst purple\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eDeep violet-purple richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle purple reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to pre-lightened hair for maximum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect color longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with a purple color maintenance cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp data-end=\"261\" data-start=\"129\"\u003e\u003cstrong data-end=\"164\" data-start=\"129\"\u003eIs this suitable for gray hair?\u003c\/strong\u003e\u003cbr data-end=\"167\" data-start=\"164\"\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp data-end=\"391\" data-start=\"263\"\u003e\u003cstrong data-end=\"302\" data-start=\"263\"\u003eHow long does Amethyst Purple last?\u003c\/strong\u003e\u003cbr data-end=\"305\" data-start=\"302\"\u003ePermanent color remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp data-end=\"658\" data-start=\"393\"\u003e\u003cstrong data-end=\"454\" data-start=\"393\"\u003eHow can I refresh the purple color between applications?\u003c\/strong\u003e\u003cbr data-end=\"457\" data-start=\"454\"\u003eYou can easily revive faded tones using \u003cstrong data-end=\"537\" data-start=\"497\"\u003eSmart Beauty Purple Color Refresher\u003c\/strong\u003e, designed to boost purple vibrancy and keep your color looking rich, fresh and glossy between full color applications.\u003c\/p\u003e\n\u003cp data-end=\"807\" data-start=\"660\"\u003e\u003cstrong data-end=\"687\" data-start=\"660\"\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr data-end=\"690\" data-start=\"687\"\u003eThe built-in Plex system helps protect, rebuild and restore hair during coloring for a gentler coloring experience.\u003c\/p\u003e\n\u003cp data-end=\"917\" data-start=\"809\"\u003e\u003cstrong data-end=\"856\" data-start=\"809\"\u003eCan I use it over previously colored hair?\u003c\/strong\u003e\u003cbr data-end=\"859\" data-start=\"856\"\u003eYes, but final results depend on your current color base.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57415476838731,"sku":"FBA-1533","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-amathst-purple-hair-dye-1.1.png?v=1778153249"},{"product_id":"metallic-rose-gold-hair-dye-with-added-plex-hair-care-conditioner-demi-permanent-hair-colour-copy","title":"Rose Gold Hair Dye with Added Plex Hair Care Conditioner, Demi-Permanent Hair Color","description":"\u003cp\u003eSmart Beauty Metallic Rose Gold permanent hair dye kit is perfect, for adding soft pastel tone to very light or bleached blonde hair.\u003cbr\u003eOur rose gold hair dye formulation contains Nio-Active technology which deeply penetrates the hair during the coloring process to prevent damage, leaving the hair soft, smooth, and shiny.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor full head application (Thick or hair longer than 20cm may need two packs)Giving perfect gray coverage,\u003c\/li\u003e\n\u003cli\u003eRose gold hair dye Lasting up to 28 washes\u003c\/li\u003e\n\u003cli\u003eCruelty-Free\u003c\/li\u003e\n\u003cli\u003eSuitable for Vegans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to achieve a Metallic Rose Gold Pastel Hair Dye? (Full instructions provided in the pack)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirstly Start with natural light blonde or pre-bleached, unwashed hair\u003c\/li\u003e\n\u003cli\u003eSecondly, always do a skin and strand test.\u003c\/li\u003e\n\u003cli\u003eThirdly Place a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear.\u003c\/li\u003e\n\u003cli\u003eWearing gloves provided.\u003c\/li\u003e\n\u003cli\u003eEmpty the tube of color cream into the application bottle and shake until thoroughly mixed\u003c\/li\u003e\n\u003cli\u003eApply rose gold hair dye to each section evenly, and swiftly, using the nozzle combo through and allow time to develop (Max. time 40 minutes).\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, and wash with color safe shampoo.\u003c\/li\u003e\n\u003cli\u003eIn short, Rinse, rinse, dry, and style your hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMetallic rose gold permanent hair dye is only suitable for use on very light or bleached blonde hair, it will not show on yellow blondes or brown hair.\u003c\/p\u003e\n\u003ch3\u003eColor and length of duration will depend on porosity, length, fineness, and condition of hair, as well as any previous treatments.\u003cbr\u003e\u003cstrong\u003eBox contains:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e50ml Colorant, 75ml developing lotion, gloves, and instructions.\u003c\/p\u003e\n\u003cp\u003eSmart Beauty products are made in the EU.\u003cbr\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57416783003979,"sku":"1342-FBA","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-rose-gold.webp?v=1778153353"},{"product_id":"amethyst-purple-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy-1","title":"Amethyst Purple Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Rich, Permanent Amethyst Purple Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Amethyst Purple Hair Dye\u003c\/strong\u003e — a vibrant permanent purple hair colour designed to deliver deep jewel-toned results with exceptional shine, rich colour depth, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold refresh, or striking purple highlights, Amethyst Purple creates an intense multidimensional finish that looks rich, glossy, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Amethyst Purple 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant purple colour with rich jewel depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps \u003cstrong\u003eprotect, rebuild and restore hair during colouring\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Amethyst Purple includes \u003cstrong\u003ePlex technology\u003c\/strong\u003e designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProtect\u003c\/strong\u003e the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRebuild\u003c\/strong\u003e weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRestore\u003c\/strong\u003e softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold purple colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eAmethyst Purple works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep purple tones on pre-lightened blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA rich violet glow over lighter brown hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour panels or highlights\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led statement shade that still feels elegant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous amethyst purple\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eDeep violet-purple richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle purple reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to pre-lightened hair for maximum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect colour longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with a purple colour maintenance cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp data-start=\"129\" data-end=\"261\"\u003e\u003cstrong data-start=\"129\" data-end=\"164\"\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr data-start=\"164\" data-end=\"167\"\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"391\"\u003e\u003cstrong data-start=\"263\" data-end=\"302\"\u003eHow long does Amethyst Purple last?\u003c\/strong\u003e\u003cbr data-start=\"302\" data-end=\"305\"\u003ePermanent colour remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"658\"\u003e\u003cstrong data-start=\"393\" data-end=\"454\"\u003eHow can I refresh the purple colour between applications?\u003c\/strong\u003e\u003cbr data-start=\"454\" data-end=\"457\"\u003eYou can easily revive faded tones using \u003cstrong data-start=\"497\" data-end=\"537\"\u003eSmart Beauty Purple Colour Refresher\u003c\/strong\u003e, designed to boost purple vibrancy and keep your colour looking rich, fresh and glossy between full colour applications.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"807\"\u003e\u003cstrong data-start=\"660\" data-end=\"687\"\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr data-start=\"687\" data-end=\"690\"\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"917\"\u003e\u003cstrong data-start=\"809\" data-end=\"856\"\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr data-start=\"856\" data-end=\"859\"\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57433170280779,"sku":"FBM-DE-1001","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-amathst-purple-hair-dye-1.1.png?v=1778153249"},{"product_id":"metallic-rose-gold-hair-dye-with-added-plex-hair-care-conditioner-demi-permanent-hair-colour-copy-1","title":"Metallic Rose Gold Hair Dye with Added Plex Hair Care Conditioner, Demi-Permanent Hair Colour","description":"\u003cp\u003eSmart Beauty metallic rose gold permanent hair dye kit is perfect, for adding soft pastel tone to very light or bleached blonde hair.\u003cbr\u003e\nOur rose gold hair dye formulation contains Nio-Active technology which deeply penetrates the hair during the colouring process to prevent damage, leaving the hair soft, smooth, and shiny.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor full head application (Thick or hair longer than 20cm may need two packs)Giving perfect grey coverage,\u003c\/li\u003e\n\u003cli\u003eRose gold hair dye Lasting up to 28 washes\u003c\/li\u003e\n\u003cli\u003e Cruelty-Free\u003c\/li\u003e\n\u003cli\u003e Suitable for Vegans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to achieve a Metallic Rose Gold Pastel Hair Dye? (Full instructions provided in the pack)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirstly Start with natural light blonde or pre-bleached, unwashed hair\u003c\/li\u003e\n\u003cli\u003eSecondly, always do a skin and strand test.\u003c\/li\u003e\n\u003cli\u003eThirdly Place a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear.\u003c\/li\u003e\n\u003cli\u003ewearing gloves provided.\u003c\/li\u003e\n\u003cli\u003eempty the tube of colour cream into the application bottle and shake until thoroughly mixed\u003c\/li\u003e\n\u003cli\u003eApply  rose gold hair dye to each section evenly, and swiftly, using the nozzle combo through and allow time to develop (Max. time 40 minutes).\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, and wash with colour safe shampoo.\u003c\/li\u003e\n\u003cli\u003eIn short, Rinse, rinse, dry, and style your hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMetallic rose gold permanent hair dye is only suitable for use on very light or bleached blonde hair, it will not show on yellow blondes or brown hair.\u003c\/p\u003e\n\u003ch3\u003eColour and length of duration will depend on porosity, length, fineness, and condition of hair, as well as any previous treatments.\u003cbr\u003e\n\u003cstrong\u003eBox contains:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e50ml Colourant, 75ml developing lotion, gloves, and instructions.\u003c\/p\u003e\n\u003cp\u003eSmart Beauty products are made in the EU.\u003cbr\u003e\nOrder before 3 pm (excludes weekends) - for next-day delivery. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e?\u003cbr\u003e\nNot available in UK high street stores, buy Online only.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left\"\u003e\u003cimg style=\"float: none\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/matallic-packing-uk-icons_large.png\" alt=\"EXCLUSIVE TO THIS WEBSITE IN THE UK | NOT AVAILABLE IN UK RETAIL STORES\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57433857589579,"sku":"FBM-DE-1013","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-rose-gold.webp?v=1778153353"},{"product_id":"sapphire-black-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-color-copy","title":"Blue Black Hair Dye | Sapphire Permanent Hair Color with Smart Plex | Smart Beauty","description":"\u003ch3\u003e\u003cspan\u003eRich, Blue Black Hair Dye with Brilliant Shine and 100% Gray Coverage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLooking for a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that delivers rich, long-lasting color with incredible shine?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty Black Sapphire is a luxurious \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that combines deep black pigments with cool blue undertones for a multidimensional finish that catches the light beautifully. Our advanced formula is enriched with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology built directly into the Color Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping support your hair throughout the coloring process while delivering vibrant, salon-quality color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering stubborn gray hair, refreshing faded color, or creating a bold new look, you'll enjoy beautifully rich blue black hair with exceptional shine, softness, and confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause beautiful color should never come at the expense of healthy-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eBlue Black Hair Dye with Built-In Smart Plex Technology\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMost permanent hair dyes focus only on color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty goes one step further.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur exclusive \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology is blended directly into the Permanent Color Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping care for every strand while your hair colors. As the rich pigments penetrate deeply into the hair, the Plex-enriched formula helps support the hair's internal structure, leaving it looking smoother, shinier, and healthier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnlike products that require a separate Plex treatment, Smart Beauty builds this advanced technology directly into the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e formula, giving you beautiful color and healthier-looking hair in one simple application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eProfessional color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHealthier-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne easy step.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eDeep Blue Black Hair Color That Lasts\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers intense, long-lasting color with rich blue undertones that reveal themselves beautifully in natural and artificial light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe premium \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e formula creates a glossy black finish with subtle sapphire reflections for hair that looks vibrant, healthy, and full of dimension.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect if you're:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eCovering gray hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefreshing faded blue black hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSwitching from natural black to a cooler-toned shade\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eColoring your hair for the first time\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaintaining your signature blue black look\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnjoy professional-looking results without paying salon prices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor longer, thicker, or very curly hair, we recommend using two boxes to ensure complete, even coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003e100% Gray Hair Coverage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGray hair deserves complete coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eBlue Black Hair Dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is specially formulated to provide reliable, even coverage from root to tip while creating a rich blue black finish with exceptional shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe permanent formula penetrates every strand to deliver consistent, long-lasting color that blends beautifully with your natural hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo patchy roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo uneven color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eJust beautifully rich blue black hair you'll love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eWhat's Inside the Box?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverything you need for beautiful, salon-quality color at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach Smart Beauty Black Sapphire Kit includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003ePermanent Color Cream enriched with Smart Plex Technology\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeveloper Lotion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtective Gloves\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy Step-by-Step Instructions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSimply mix, apply, rinse, condition, and enjoy vibrant blue black hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h3\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003ePerform a skin allergy test 48 hours before coloring.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMix the Permanent Color Cream with the Developer Lotion following the enclosed instructions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply evenly from roots to ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave to develop for 30–45 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until the water runs clear.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry and style to reveal rich blue black color with brilliant shine.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eSuitable for All Hair Types\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is suitable for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eStraight hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWavy hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCurly hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCoily hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThick hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFine hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNatural hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePreviously colored hair*\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is longer than shoulder length, particularly thick, or very curly, we recommend using two boxes for complete coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e*Always perform a strand test before coloring previously treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch5\u003e\u003cspan\u003eWhat is blue black hair dye?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBlue black hair dye combines rich black pigments with cool blue undertones to create a glossy black finish with subtle sapphire reflections. The blue tones become more noticeable in natural sunlight and bright indoor lighting, giving your hair extra depth and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eDoes this blue black hair dye cover gray hair?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. Smart Beauty Blue Black Hair Dye provides 100% gray coverage while delivering rich, even blue black color from root to tip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eHow does Smart Plex Technology work?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Plex Technology is built directly into the Permanent Color Cream. As your hair colors, the Plex-enriched formula helps support the hair's internal structure during the coloring process, helping reduce breakage while delivering rich, permanent color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eIs this permanent or semi-permanent?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e designed to provide long-lasting blue black color, complete gray coverage, and brilliant shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eWill the blue tones be bright?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo. Black Sapphire is primarily a rich black shade with subtle blue undertones that create extra depth and a glossy sapphire shine rather than a vivid blue color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eDo I need one box or two?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is longer than shoulder length, particularly thick, or you're coloring from roots to ends, we recommend using two or three boxes to ensure complete, even coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eWhy Choose Smart Beauty?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt Smart Beauty, we believe coloring your hair should be simple, enjoyable, and empowering.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThat's why every \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combines professional-quality pigments with Smart Plex Technology built directly into the Color Cream—helping care for your hair while delivering beautiful, long-lasting color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering gray hair, refreshing your favorite shade, or embracing the sophisticated shine of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Smart Beauty makes it easy to achieve rich, glossy, salon-quality results at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvery application leaves your hair looking vibrant, feeling soft, and full of healthy-looking shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBeautiful color. Healthier-looking hair. Color with confidence.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57434615906635,"sku":"FBM-DE-1007","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-sapphire-blue-black-11.webp?v=1778153395"},{"product_id":"amethyst-purple-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy-2","title":"Amethyst Purple Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Color","description":"\u003ch1\u003eTurn Heads with Rich, Permanent Amethyst Purple Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Amethyst Purple Hair Dye\u003c\/strong\u003e — a vibrant permanent purple hair color designed to deliver deep jewel-toned results with exceptional shine, rich color depth, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold refresh, or striking purple highlights, Amethyst Purple creates an intense multidimensional finish that looks rich, glossy, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement hair color without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Amethyst Purple 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant purple color with rich jewel depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGray blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps \u003cstrong\u003eprotect, rebuild and restore hair during coloring\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Amethyst Purple includes \u003cstrong\u003ePlex technology\u003c\/strong\u003e designed to support the hair while coloring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the coloring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProtect\u003c\/strong\u003e the hair structure during color development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRebuild\u003c\/strong\u003e weakened bonds that can be stressed during coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRestore\u003c\/strong\u003e softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold purple colour while helping hair feel healthier, smoother and more resilient after coloring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eAmethyst Purple works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep purple tones on pre-lightened blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA rich violet glow over lighter brown hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour panels or highlights\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led statement shade that still feels elegant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete coloring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable color performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home coloring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour color result is designed to be achievable even if you are coloring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Color Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous amethyst purple\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eDeep violet-purple richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle purple reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to pre-lightened hair for maximum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect color longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with a purple color maintenance cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp data-start=\"129\" data-end=\"261\"\u003e\u003cstrong data-start=\"129\" data-end=\"164\"\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr data-start=\"164\" data-end=\"167\"\u003eIt blends gray beautifully, though results vary depending on hair texture and gray percentage.\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"391\"\u003e\u003cstrong data-start=\"263\" data-end=\"302\"\u003eHow long does Amethyst Purple last?\u003c\/strong\u003e\u003cbr data-start=\"302\" data-end=\"305\"\u003ePermanent color remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"658\"\u003e\u003cstrong data-start=\"393\" data-end=\"454\"\u003eHow can I refresh the purple color between applications?\u003c\/strong\u003e\u003cbr data-start=\"454\" data-end=\"457\"\u003eYou can easily revive faded tones using \u003cstrong data-start=\"497\" data-end=\"537\"\u003eSmart Beauty Purple Color Refresher\u003c\/strong\u003e, designed to boost purple vibrancy and keep your color looking rich, fresh and glossy between full color applications.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"807\"\u003e\u003cstrong data-start=\"660\" data-end=\"687\"\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr data-start=\"687\" data-end=\"690\"\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler coloring experience.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"917\"\u003e\u003cstrong data-start=\"809\" data-end=\"856\"\u003eCan I use it over previously colored hair?\u003c\/strong\u003e\u003cbr data-start=\"856\" data-end=\"859\"\u003eYes, but final results depend on your current color base.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57444382277963,"sku":"FBM-1533-CA","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-amathst-purple-hair-dye-1.1.png?v=1778153249"},{"product_id":"metallic-rose-gold-hair-dye-with-added-plex-hair-care-conditioner-demi-permanent-hair-colour-copy-2","title":"Metallic Rose Gold Hair Dye with Added Plex Hair Care Conditioner, Demi-Permanent Hair Color","description":"\u003cp\u003eSmart Beauty Metallic Rose Gold permanent hair dye kit is perfect, for adding soft pastel tone to very light or bleached blonde hair.\u003cbr\u003eOur rose gold hair dye formulation contains Nio-Active technology which deeply penetrates the hair during the coloring process to prevent damage, leaving the hair soft, smooth, and shiny.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor full head application (Thick or hair longer than 20cm may need two packs)Giving perfect gray coverage,\u003c\/li\u003e\n\u003cli\u003eRose gold hair dye Lasting up to 28 washes\u003c\/li\u003e\n\u003cli\u003eCruelty-Free\u003c\/li\u003e\n\u003cli\u003eSuitable for Vegans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to achieve a Metallic Rose Gold Pastel Hair Dye? (Full instructions provided in the pack)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirstly Start with natural light blonde or pre-bleached, unwashed hair\u003c\/li\u003e\n\u003cli\u003eSecondly, always do a skin and strand test.\u003c\/li\u003e\n\u003cli\u003eThirdly Place a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear.\u003c\/li\u003e\n\u003cli\u003ewearing gloves provided.\u003c\/li\u003e\n\u003cli\u003eempty the tube of color cream into the application bottle and shake until thoroughly mixed\u003c\/li\u003e\n\u003cli\u003eApply rose gold hair dye to each section evenly, and swiftly, using the nozzle combo through and allow time to develop (Max. time 40 minutes).\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, and wash with color safe shampoo.\u003c\/li\u003e\n\u003cli\u003eIn short, Rinse, rinse, dry, and style your hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMetallic rose gold permanent hair dye is only suitable for use on very light or bleached blonde hair, it will not show on yellow blondes or brown hair.\u003c\/p\u003e\n\u003ch3\u003eColor and length of duration will depend on porosity, length, fineness, and condition of hair, as well as any previous treatments.\u003cbr\u003e\u003cstrong\u003eBox contains:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e50ml Colorant, 75ml developing lotion, gloves, and instructions.\u003c\/p\u003e\n\u003cp\u003eSmart Beauty products are made in the EU.\u003cbr\u003eOrder before 3 pm (excludes weekends) - for next-day delivery. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" rel=\"noopener\" target=\"_blank\"\u003eHow to color your hair at home\u003c\/a\u003e?\u003cbr\u003eNot available in UK high street stores, buy Online only.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/matallic-packing-uk-icons_large.png\" alt=\"EXCLUSIVE TO THIS WEBSITE IN THE UK | NOT AVAILABLE IN UK RETAIL STORES\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57444727619915,"sku":"1342-FBM-CA","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-rose-gold.webp?v=1778153353"},{"product_id":"sapphire-black-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-color-copy-1","title":"Blue Black Hair Dye | Sapphire Permanent Hair Color with Smart Plex | Smart Beauty","description":"\u003ch3\u003e\u003cspan\u003eRich, Blue Black Hair Dye with Brilliant Shine and 100% Gray Coverage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLooking for a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that delivers rich, long-lasting color with incredible shine?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty Black Sapphire is a luxurious \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that combines deep black pigments with cool blue undertones for a multidimensional finish that catches the light beautifully. Our advanced formula is enriched with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology built directly into the Color Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping support your hair throughout the coloring process while delivering vibrant, salon-quality color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering stubborn gray hair, refreshing faded color, or creating a bold new look, you'll enjoy beautifully rich blue black hair with exceptional shine, softness, and confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause beautiful color should never come at the expense of healthy-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eBlue Black Hair Dye with Built-In Smart Plex Technology\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMost permanent hair dyes focus only on color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty goes one step further.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur exclusive \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology is blended directly into the Permanent Color Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping care for every strand while your hair colors. As the rich pigments penetrate deeply into the hair, the Plex-enriched formula helps support the hair's internal structure, leaving it looking smoother, shinier, and healthier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnlike products that require a separate Plex treatment, Smart Beauty builds this advanced technology directly into the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e formula, giving you beautiful color and healthier-looking hair in one simple application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eProfessional color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHealthier-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne easy step.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eDeep Blue Black Hair Color That Lasts\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers intense, long-lasting color with rich blue undertones that reveal themselves beautifully in natural and artificial light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe premium \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e formula creates a glossy black finish with subtle sapphire reflections for hair that looks vibrant, healthy, and full of dimension.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect if you're:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eCovering gray hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefreshing faded blue black hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSwitching from natural black to a cooler-toned shade\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eColoring your hair for the first time\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaintaining your signature blue black look\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnjoy professional-looking results without paying salon prices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor longer, thicker, or very curly hair, we recommend using two boxes to ensure complete, even coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003e100% Gray Hair Coverage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGray hair deserves complete coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eBlue Black Hair Dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is specially formulated to provide reliable, even coverage from root to tip while creating a rich blue black finish with exceptional shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe permanent formula penetrates every strand to deliver consistent, long-lasting color that blends beautifully with your natural hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo patchy roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo uneven color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eJust beautifully rich blue black hair you'll love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eWhat's Inside the Box?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverything you need for beautiful, salon-quality color at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach Smart Beauty Black Sapphire Kit includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003ePermanent Color Cream enriched with Smart Plex Technology\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeveloper Lotion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtective Gloves\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy Step-by-Step Instructions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSimply mix, apply, rinse, condition, and enjoy vibrant blue black hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h3\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003ePerform a skin allergy test 48 hours before coloring.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMix the Permanent Color Cream with the Developer Lotion following the enclosed instructions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply evenly from roots to ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave to develop for 30–45 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until the water runs clear.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry and style to reveal rich blue black color with brilliant shine.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eSuitable for All Hair Types\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is suitable for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eStraight hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWavy hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCurly hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCoily hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThick hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFine hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNatural hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePreviously colored hair*\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is longer than shoulder length, particularly thick, or very curly, we recommend using two boxes for complete coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e*Always perform a strand test before coloring previously treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch5\u003e\u003cspan\u003eWhat is blue black hair dye?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBlue black hair dye combines rich black pigments with cool blue undertones to create a glossy black finish with subtle sapphire reflections. The blue tones become more noticeable in natural sunlight and bright indoor lighting, giving your hair extra depth and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eDoes this blue black hair dye cover gray hair?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. Smart Beauty Blue Black Hair Dye provides 100% gray coverage while delivering rich, even blue black color from root to tip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eHow does Smart Plex Technology work?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Plex Technology is built directly into the Permanent Color Cream. As your hair colors, the Plex-enriched formula helps support the hair's internal structure during the coloring process, helping reduce breakage while delivering rich, permanent color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eIs this permanent or semi-permanent?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e designed to provide long-lasting blue black color, complete gray coverage, and brilliant shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eWill the blue tones be bright?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo. Black Sapphire is primarily a rich black shade with subtle blue undertones that create extra depth and a glossy sapphire shine rather than a vivid blue color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eDo I need one box or two?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is longer than shoulder length, particularly thick, or you're coloring from roots to ends, we recommend using two or three boxes to ensure complete, even coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eWhy Choose Smart Beauty?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt Smart Beauty, we believe coloring your hair should be simple, enjoyable, and empowering.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThat's why every \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combines professional-quality pigments with Smart Plex Technology built directly into the Color Cream—helping care for your hair while delivering beautiful, long-lasting color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering gray hair, refreshing your favorite shade, or embracing the sophisticated shine of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Smart Beauty makes it easy to achieve rich, glossy, salon-quality results at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvery application leaves your hair looking vibrant, feeling soft, and full of healthy-looking shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBeautiful color. Healthier-looking hair. Color with confidence.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57444838048075,"sku":"1519-FBM-CA","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-sapphire-blue-black-11.webp?v=1778153395"},{"product_id":"sapphire-black-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-color-copy-2","title":"Blue Black Hair Dye | Sapphire Permanent Hair Color with Smart Plex | Smart Beauty","description":"\u003ch3\u003e\u003cspan\u003eRich, Blue Black Hair Dye with Brilliant Shine and 100% Gray Coverage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLooking for a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that delivers rich, long-lasting color with incredible shine?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty Black Sapphire is a luxurious \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that combines deep black pigments with cool blue undertones for a multidimensional finish that catches the light beautifully. Our advanced formula is enriched with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology built directly into the Color Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping support your hair throughout the coloring process while delivering vibrant, salon-quality color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering stubborn gray hair, refreshing faded color, or creating a bold new look, you'll enjoy beautifully rich blue black hair with exceptional shine, softness, and confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause beautiful color should never come at the expense of healthy-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eBlue Black Hair Dye with Built-In Smart Plex Technology\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMost permanent hair dyes focus only on color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty goes one step further.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur exclusive \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology is blended directly into the Permanent Color Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping care for every strand while your hair colors. As the rich pigments penetrate deeply into the hair, the Plex-enriched formula helps support the hair's internal structure, leaving it looking smoother, shinier, and healthier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnlike products that require a separate Plex treatment, Smart Beauty builds this advanced technology directly into the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e formula, giving you beautiful color and healthier-looking hair in one simple application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eProfessional color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHealthier-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne easy step.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eDeep Blue Black Hair Color That Lasts\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers intense, long-lasting color with rich blue undertones that reveal themselves beautifully in natural and artificial light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe premium \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e formula creates a glossy black finish with subtle sapphire reflections for hair that looks vibrant, healthy, and full of dimension.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect if you're:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eCovering gray hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefreshing faded blue black hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSwitching from natural black to a cooler-toned shade\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eColoring your hair for the first time\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaintaining your signature blue black look\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnjoy professional-looking results without paying salon prices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor longer, thicker, or very curly hair, we recommend using two boxes to ensure complete, even coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003e100% Gray Hair Coverage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGray hair deserves complete coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eBlue Black Hair Dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is specially formulated to provide reliable, even coverage from root to tip while creating a rich blue black finish with exceptional shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe permanent formula penetrates every strand to deliver consistent, long-lasting color that blends beautifully with your natural hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo patchy roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo uneven color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eJust beautifully rich blue black hair you'll love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eWhat's Inside the Box?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverything you need for beautiful, salon-quality color at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach Smart Beauty Black Sapphire Kit includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003ePermanent Color Cream enriched with Smart Plex Technology\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeveloper Lotion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtective Gloves\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy Step-by-Step Instructions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSimply mix, apply, rinse, condition, and enjoy vibrant blue black hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h3\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003ePerform a skin allergy test 48 hours before coloring.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMix the Permanent Color Cream with the Developer Lotion following the enclosed instructions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply evenly from roots to ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave to develop for 30–45 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until the water runs clear.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry and style to reveal rich blue black color with brilliant shine.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eSuitable for All Hair Types\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is suitable for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eStraight hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWavy hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCurly hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCoily hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThick hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFine hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNatural hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePreviously colored hair*\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is longer than shoulder length, particularly thick, or very curly, we recommend using two boxes for complete coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e*Always perform a strand test before coloring previously treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch5\u003e\u003cspan\u003eWhat is blue black hair dye?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBlue black hair dye combines rich black pigments with cool blue undertones to create a glossy black finish with subtle sapphire reflections. The blue tones become more noticeable in natural sunlight and bright indoor lighting, giving your hair extra depth and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eDoes this blue black hair dye cover gray hair?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. Smart Beauty Blue Black Hair Dye provides 100% gray coverage while delivering rich, even blue black color from root to tip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eHow does Smart Plex Technology work?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Plex Technology is built directly into the Permanent Color Cream. As your hair colors, the Plex-enriched formula helps support the hair's internal structure during the coloring process, helping reduce breakage while delivering rich, permanent color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eIs this permanent or semi-permanent?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e designed to provide long-lasting blue black color, complete gray coverage, and brilliant shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eWill the blue tones be bright?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo. Black Sapphire is primarily a rich black shade with subtle blue undertones that create extra depth and a glossy sapphire shine rather than a vivid blue color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eDo I need one box or two?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is longer than shoulder length, particularly thick, or you're coloring from roots to ends, we recommend using two or three boxes to ensure complete, even coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eWhy Choose Smart Beauty?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt Smart Beauty, we believe coloring your hair should be simple, enjoyable, and empowering.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThat's why every \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combines professional-quality pigments with Smart Plex Technology built directly into the Color Cream—helping care for your hair while delivering beautiful, long-lasting color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering gray hair, refreshing your favorite shade, or embracing the sophisticated shine of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Smart Beauty makes it easy to achieve rich, glossy, salon-quality results at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvery application leaves your hair looking vibrant, feeling soft, and full of healthy-looking shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBeautiful color. Healthier-looking hair. Color with confidence.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57454119453003,"sku":"1519-FBA","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-sapphire-blue-black-11.webp?v=1778153395"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/collections\/autumn.webp?v=1778153144","url":"https:\/\/smartbeautyshop.com\/it-it\/collections\/autumn-collection-2025.oembed","provider":"Smart Beauty Hair Dye","version":"1.0","type":"link"}