Smart Beauty is an award-winning brand of innovative home hair colouring products.
Our unique approach and formulations offer inspiration, education and outstanding results to fashion-conscious consumers.
We do not test on animals and our products are suitable for vegans
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Trendy hues of 2018 repeat the natural palette of fall - warm, rich and shiny. Rainbow colours are also having their moment and come in dusty shades as well as neon bright. The trendy highlights will remind us of our favourite autumn drinks - coconut mocha, pumpkin latte and caramel cappuccino.
Going brunette to blonde is probably the most demanded makeover among celebrities in 2017-2018. From Emilia Clarke's "Mother of Dragons" platinum locks to Solange Knowles with her beautiful blonde afro - everyone is embracing the Blonde Hair obsession, and you may too.
Boom boom boom, Katy you are a firework! There is no other artist who has changed their hair colour for so many times, and yet Katy Perry did it again! After finishing her Asia tour, the singer was so amazed by the beauty of cherry blossom, that she decided to colour her hair Candy Floss Pink leaving the roots dark.
Summertime is a beautiful and fun season for us, but perhaps not so much for our hair. By the end of the summer, we are left with split ends, tangles and destroyed hair colour. All that due to UV light, humidity and chlorinated water which are the enemies of good-looking and healthy hair.
The two-tone ombré hair is one of the longest-running hair colouring trends. Ombré means “shadow” or “shade” in French. It’s the colouring technique used to create a gradual blend from one shade to another. It’s a fun, creative and low-maintenance hair colour idea. You literally can forget about your roots for months.
Festivals give us the chance to be adventurous with our looks. Fun festival clothing and a bright makeup will make you stand out from the crowd, but hair shouldn't be boring either. Get creative and experiment with hairstyles, temporary colour sprays, glitter and accessories.
It’s been just a few weeks since you dyed your hair, but today the colour looks not as bright and shiny. We feel your pain! After a while blonde shades become yellow, brunettes turn greyish and reds simply fade, but dyeing too often may damage your hair and burn a hole in your pocket… Smart Beauty offers a safe, inexpensive and easy-to-apply Hair Colour Refreshers to use in-between salon appointments.