{"title":"Collection de colorations blondes","description":"\u003cp data-start=\"42\" data-end=\"391\"\u003eLa coloration Smart Beauty Blonde est conçue pour vous aider à obtenir chez vous une couleur de cheveux blonds digne d'un salon de coiffure — en toute sécurité, confiance et beauté. Que vous rêviez de tons platine glacés, d'un blond vanille crémeux, d'un blond d'été lumineux ou d'une finition douce et ensoleillée, nos kits de coloration capillaire développés par des experts rendent les résultats professionnels plus faciles que jamais.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"748\"\u003eChez Smart Beauty, nous pensons que la coloration à domicile doit être stimulante, et non intimidante. C'est pourquoi notre gamme de couleurs de cheveux blonds a été soigneusement créée pour simplifier le processus de coloration tout en offrant des résultats éclatants et durables. Des blondes débutantes aux passionnées de couleur expérimentées, nos produits sont faits pour vous aider à colorer en toute confiance.\u003c\/p\u003e\n\u003cp data-start=\"750\" data-end=\"1043\"\u003eNos colorations blondes et nos kits de décoloration sont sans cruauté animale, végétaliens, et fièrement fabriqués au Royaume-Uni à partir d'ingrédients de haute qualité provenant du Royaume-Uni et d'Europe. Nous mettons l'accent sur la performance sans compromettre le soin, vous aidant à obtenir des nuances blondes lumineuses tout en respectant la condition de vos cheveux.\u003c\/p\u003e\n\u003cp data-start=\"1045\" data-end=\"1361\"\u003eChoisir la bonne nuance de blond peut complètement transformer votre look. Le Blond Platine offre une finition froide et affirmée, tandis que le Blond Crème propose un ton plus doux et plus naturel. Vous recherchez une énergie estivale plus lumineuse ? Le Blond Été crée des tons dorés éclatants parfaits pour des résultats de coloration capillaire plus clairs et inspirés du soleil.\u003c\/p\u003e\n\u003cp data-start=\"1363\" data-end=\"1648\"\u003ePour les clientes qui éclaircissent des cheveux plus foncés, nos kits de décoloration sont conçus pour rendre le processus plus sûr et plus facile à gérer à la maison. Associez votre couleur blonde à nos toners et produits de soin après-couleur pour aider à réduire les tons cuivrés, maintenir la brillance et garder votre blond frais entre deux applications.\u003c\/p\u003e\n\u003cp data-start=\"1650\" data-end=\"1954\"\u003eVous ne savez pas par où commencer ? Vous n'êtes pas seule — et c'est là que nous brillons. Smart Beauty est plus qu'une simple teinture capillaire ; nous sommes votre partenaire en matière de coloration capillaire à domicile. Nos kits adaptés aux débutants, nos guides pédagogiques et notre support étape par étape contribuent à démystifier la coloration blonde afin que vous vous sentiez soutenue tout au long de votre parcours capillaire.\u003c\/p\u003e\n\u003cp data-start=\"1956\" data-end=\"2142\"\u003eQue vous souhaitiez une transformation platine audacieuse ou des tons blonds doux et beurrés, Smart Beauty vous aide à créer une belle couleur de cheveux blonds à la maison — avec clarté, confiance et créativité.\u003c\/p\u003e\n\u003chr data-start=\"2144\" data-end=\"2147\"\u003e\n\u003ch1 data-section-id=\"uu71dl\" data-start=\"2149\" data-end=\"2162\"\u003eSection FAQ\u003c\/h1\u003e\n\u003ch2 data-section-id=\"1kvu140\" data-start=\"2164\" data-end=\"2213\"\u003eQuelle est la meilleure teinture blonde pour une utilisation à domicile ?\u003c\/h2\u003e\n\u003cp data-start=\"2214\" data-end=\"2462\"\u003eLa meilleure teinture blonde pour une utilisation à domicile dépend de votre couleur de départ et du résultat souhaité. Smart Beauty propose une gamme de nuances blondes, allant du Blond Platine froid aux tons Blond Crème plus doux, ainsi que des kits de décoloration et des toners pour des résultats personnalisés.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1mx0bae\" data-start=\"2464\" data-end=\"2503\"\u003ePuis-je décolorer mes cheveux en toute sécurité à la maison ?\u003c\/h2\u003e\n\u003cp data-start=\"2504\" data-end=\"2711\"\u003eOui — avec les bons produits et les bonnes instructions. Les kits de décoloration Smart Beauty sont conçus pour rendre l'éclaircissement à domicile plus sûr et plus facile, avec des instructions claires et un soutien pédagogique pour vous aider à colorer en toute confiance.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1k1cr11\" data-start=\"2713\" data-end=\"2765\"\u003eComment empêcher les cheveux blonds de jaunir ou de devenir cuivrés ?\u003c\/h2\u003e\n\u003cp data-start=\"2766\" data-end=\"2968\"\u003eL'utilisation régulière d'un toner ou d'un shampoing violet peut aider à neutraliser les tons jaunes et orangés. Notre collection Toners \u0026amp; Correction de couleur est conçue spécifiquement pour aider à maintenir des nuances blondes plus claires et plus froides.\u003c\/p\u003e\n\u003ch2 data-section-id=\"hrb8yi\" data-start=\"2970\" data-end=\"3031\"\u003eLa coloration blonde Smart Beauty est-elle végétalienne et sans cruauté animale ?\u003c\/h2\u003e\n\u003cp data-start=\"3032\" data-end=\"3191\"\u003eOui. Tous les produits de coloration Smart Beauty sont sans cruauté animale et végétaliens, et sont fièrement fabriqués au Royaume-Uni à partir d'ingrédients de qualité provenant du Royaume-Uni et d'Europe.\u003c\/p\u003e\n\u003ch2 data-section-id=\"urs8m6\" data-start=\"3193\" data-end=\"3237\"\u003eQuelle nuance de blond est la meilleure pour les débutantes ?\u003c\/h2\u003e\n\u003cp data-start=\"3238\" data-end=\"3466\"\u003eLe Blond Crème est souvent un excellent point de départ pour les clientes qui débutent dans la coloration blonde, car il crée une finition plus douce et plus naturelle. Nos guides adaptés aux débutants peuvent également vous aider à choisir la bonne nuance pour vos objectifs capillaires.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1vd3xkz\" data-start=\"3468\" data-end=\"3509\"\u003eCombien de temps dure la coloration blonde ?\u003c\/h2\u003e\n\u003cp data-start=\"3510\" data-end=\"3686\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eCela dépend de la nuance, de l'état de vos cheveux et de votre routine de soins après-coloration. L'utilisation de shampoings adaptés aux cheveux colorés et de produits tonifiants réguliers peut aider à maintenir l'éclat du blond plus longtemps.\u003c\/p\u003e","products":[{"product_id":"ash-blonde-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour","title":"Teinture capillaire blond cendré avec revitalisant capillaire Plex intégré, coloration permanente","description":"\u003ch2\u003e\u003cspan\u003eCool, Bright Ash Blonde Hair Colour Without the Brass\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLooking for a cool blonde shade that neutralises unwanted yellow and orange tones? Smart Beauty Ash Blonde Hair Dye delivers a beautiful, natural-looking ash blonde finish while helping to protect and strengthen your hair during colouring.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePowered by our Smart Plex Hair Care technology, this permanent hair colour is designed to give you salon-worthy results at home, with less damage and more confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering grey hair, refreshing faded blonde lengths, or touching up your roots, Ash Blonde creates a cool, sophisticated blonde shade you'll love.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy You'll Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Neutralises unwanted brassiness and warm tones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Creates a cool, natural-looking ash blonde finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Smart Plex technology helps protect and strengthen hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Permanent colour with long-lasting results\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ 100% grey coverage*\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Vegan and cruelty-free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Easy-to-use complete home colouring kit\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Made using premium European ingredients\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e*Results may vary depending on hair condition and starting colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eWhat Makes Smart Plex Different?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eColouring your hair doesn't have to mean compromising its condition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur Smart Plex Hair Care technology works during the colouring process to help reinforce the hair's internal structure, leaving it looking healthier, shinier, and feeling stronger after colouring.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eBenefits of Smart Plex\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eHelps reduce breakage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSupports stronger-looking hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eImproves softness and shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps maintain hair condition during colouring\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves hair feeling nourished and manageable\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eIs Ash Blonde Right For Me?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAsh Blonde is ideal if you want:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eA cool blonde shade\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTo reduce yellow or brassy tones\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTo refresh blonde hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTo cover grey hair naturally\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eA sophisticated blonde colour with a soft, natural finish\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eBest Results On\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eLight Blonde Hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMedium Blonde Hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDark Blonde Hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePreviously Coloured Blonde Hair\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is dark brown or black, you may need to lighten your hair before achieving your desired ash blonde result.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eWhat's Included?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverything you need for beautiful blonde hair at home:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eColour Cream\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeveloper Lotion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmart Plex Treatment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eConditioning Treatment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtective Gloves\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy-to-Follow Instructions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eHow To Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eStep 1\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCarry out a patch test 48 hours before colouring.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eStep 2\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMix the colour cream and developer according to the instructions.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eStep 3\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply evenly from roots to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eStep 4\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLeave for the recommended development time.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eStep 5\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRinse thoroughly and apply the included conditioning treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eStep 6\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eStyle and enjoy your new cool ash blonde look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eThe Smart Beauty Difference\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt Smart Beauty, we're passionate about making creative home hair colouring safe, easy and accessible.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur products are:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eFamily-owned British brand\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVegan\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCruelty-free\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMade using premium European ingredients\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned for home use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSupported by expert colouring advice\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWe believe great hair colour should be simple, affordable and confidence-boosting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eWill Ash Blonde cover grey hair?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. Ash Blonde is formulated to provide excellent grey coverage whilst creating a cool, natural-looking blonde finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWill it remove brassiness?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. The ash pigments help neutralise unwanted yellow and orange tones, leaving hair looking cooler and fresher.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCan I use it on dark brown hair?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor best results, Ash Blonde should be used on blonde or lightened hair. Dark brown hair may require pre-lightening first.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIs it suitable for damaged hair?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe included Smart Plex Hair Care technology helps protect and support the hair during colouring, making it suitable for most hair types.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHow long does the colour last?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAs a permanent hair colour, results can last for several weeks depending on hair condition, washing frequency and aftercare routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIs it vegan and cruelty-free?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eYes. All Smart Beauty hair colour products are vegan and cruelty-free.\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57160962965835,"sku":"SB 1595","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-ash-blonde1.1.webp?v=1777530484"},{"product_id":"summer-blonde-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour","title":"Coloration Cheveux Blonds Été avec Revitalisant Plex Intégré, Coloration Cheveux Permanente","description":"","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57160964374859,"sku":null,"price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smartbeautysummerblonde1.1.webp?v=1777531054"},{"product_id":"rose-gold-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour","title":"Coloration permanente Rose Doré avec soin conditionneur Plex intégré","description":"","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57160966897995,"sku":null,"price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-rose-gold1.1.webp?v=1777530681"},{"product_id":"graphite-grey-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour","title":"Teinture Cheveux Gris Graphite avec Après-Shampoing Plex Intégré, Coloration Permanente","description":"","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57160968077643,"sku":null,"price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-graphite-grey-1.1.webp?v=1777530724"},{"product_id":"ash-blonde-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy","title":"Teinture capillaire blond cendré avec revitalisant capillaire Plex intégré, coloration permanente","description":"\u003ch2\u003e\u003cspan\u003eCool, Bright Ash Blonde Hair Color Without the Brass\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLooking for a cool blonde shade that neutralizes unwanted yellow and orange tones? Smart Beauty Ash Blonde Hair Dye delivers a beautiful, natural-looking ash blonde finish while helping to protect and strengthen your hair during coloring.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePowered by our Smart Plex Hair Care technology, this permanent hair color is designed to give you salon-worthy results at home, with less damage and more confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering gray hair, refreshing faded blonde lengths, or touching up your roots, Ash Blonde creates a cool, sophisticated blonde shade you'll love.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy You'll Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Neutralises unwanted brassiness and warm tones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Creates a cool, natural-looking ash blonde finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Smart Plex technology helps protect and strengthen hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Permanent color with long-lasting results\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ 100% grey coverage*\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Vegan and cruelty-free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Easy-to-use complete home coloring kit\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Made using premium European ingredients\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e*Results may vary depending on hair condition and starting color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eWhat Makes Smart Plex Different?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eColoring your hair doesn't have to mean compromising its condition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur Smart Plex Hair Care technology works during the coloring process to help reinforce the hair's internal structure, leaving it looking healthier, shinier, and feeling stronger after coloring.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eBenefits of Smart Plex\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eHelps reduce breakage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSupports stronger-looking hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eImproves softness and shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps maintain hair condition during coloring\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves hair feeling nourished and manageable\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eIs Ash Blonde Right For Me?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAsh Blonde is ideal if you want:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eA cool blonde shade\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTo reduce yellow or brassy tones\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTo refresh blonde hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTo cover gray hair naturally\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eA sophisticated blonde color with a soft, natural finish\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eBest Results On\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eLight Blonde Hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMedium Blonde Hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDark Blonde Hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePreviously Colored Blonde Hair\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is dark brown or black, you may need to lighten your hair before achieving your desired ash blonde result.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eWhat's Included?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverything you need for beautiful blonde hair at home:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eColor Cream\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeveloper Lotion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmart Plex Treatment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eConditioning Treatment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtective Gloves\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy-to-Follow Instructions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eHow To Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eStep 1\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCarry out a patch test 48 hours before coloring.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eStep 2\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMix the color cream and developer according to the instructions.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eStep 3\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply evenly from roots to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eStep 4\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLeave for the recommended development time.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eStep 5\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRinse thoroughly and apply the included conditioning treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eStep 6\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eStyle and enjoy your new cool ash blonde look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eThe Smart Beauty Difference\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt Smart Beauty, we're passionate about making creative home hair coloring safe, easy and accessible.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur products are:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eFamily-owned British brand\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVegan\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCruelty-free\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMade using premium European ingredients\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned for home use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSupported by expert coloring advice\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWe believe great hair color should be simple, affordable and confidence-boosting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eWill Ash Blonde cover gray hair?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. Ash Blonde is formulated to provide excellent gray coverage whilst creating a cool, natural-looking blonde finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWill it remove brassiness?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. The ash pigments help neutralise unwanted yellow and orange tones, leaving hair looking cooler and fresher.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCan I use it on dark brown hair?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor best results, Ash Blonde should be used on blonde or lightened hair. Dark brown hair may require pre-lightening first.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIs it suitable for damaged hair?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe included Smart Plex Hair Care technology helps protect and support the hair during coloring, making it suitable for most hair types.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHow long does the color last?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAs a permanent hair color, results can last for several weeks depending on hair condition, washing frequency and aftercare routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIs it vegan and cruelty-free?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eYes. All Smart Beauty hair color products are vegan and cruelty-free.\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57416751087947,"sku":"1595-FBA-US","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-ash-blonde1.1.webp?v=1777530484"},{"product_id":"ash-blonde-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy-1","title":"Teinture capillaire blond cendré avec revitalisant capillaire Plex intégré, coloration permanente","description":"\u003ch1\u003e\u003cspan\u003eAsh Blonde Hair Dye with Plex Hair Care\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan\u003eCool, Bright Ash Blonde Hair Colour Without the Brass\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLooking for a cool blonde shade that neutralises unwanted yellow and orange tones? Smart Beauty Ash Blonde Hair Dye delivers a beautiful, natural-looking ash blonde finish while helping to protect and strengthen your hair during colouring.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePowered by our Smart Plex Hair Care technology, this permanent hair colour is designed to give you salon-worthy results at home, with less damage and more confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering grey hair, refreshing faded blonde lengths, or touching up your roots, Ash Blonde creates a cool, sophisticated blonde shade you'll love.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy You'll Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Neutralises unwanted brassiness and warm tones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Creates a cool, natural-looking ash blonde finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Smart Plex technology helps protect and strengthen hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Permanent colour with long-lasting results\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ 100% grey coverage*\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Vegan and cruelty-free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Easy-to-use complete home colouring kit\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Made using premium European ingredients\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e*Results may vary depending on hair condition and starting colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eWhat Makes Smart Plex Different?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eColouring your hair doesn't have to mean compromising its condition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur Smart Plex Hair Care technology works during the colouring process to help reinforce the hair's internal structure, leaving it looking healthier, shinier, and feeling stronger after colouring.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eBenefits of Smart Plex\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eHelps reduce breakage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSupports stronger-looking hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eImproves softness and shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps maintain hair condition during colouring\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves hair feeling nourished and manageable\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eIs Ash Blonde Right For Me?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAsh Blonde is ideal if you want:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eA cool blonde shade\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTo reduce yellow or brassy tones\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTo refresh blonde hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTo cover grey hair naturally\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eA sophisticated blonde colour with a soft, natural finish\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eBest Results On\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eLight Blonde Hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMedium Blonde Hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDark Blonde Hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePreviously Coloured Blonde Hair\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is dark brown or black, you may need to lighten your hair before achieving your desired ash blonde result.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eWhat's Included?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverything you need for beautiful blonde hair at home:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eColour Cream\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeveloper Lotion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmart Plex Treatment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eConditioning Treatment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtective Gloves\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy-to-Follow Instructions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eHow To Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eStep 1\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCarry out a patch test 48 hours before colouring.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eStep 2\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMix the colour cream and developer according to the instructions.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eStep 3\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply evenly from roots to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eStep 4\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLeave for the recommended development time.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eStep 5\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRinse thoroughly and apply the included conditioning treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eStep 6\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eStyle and enjoy your new cool ash blonde look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eThe Smart Beauty Difference\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt Smart Beauty, we're passionate about making creative home hair colouring safe, easy and accessible.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur products are:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eFamily-owned British brand\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVegan\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCruelty-free\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMade using premium European ingredients\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned for home use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSupported by expert colouring advice\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWe believe great hair colour should be simple, affordable and confidence-boosting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eWill Ash Blonde cover grey hair?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. Ash Blonde is formulated to provide excellent grey coverage whilst creating a cool, natural-looking blonde finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWill it remove brassiness?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. The ash pigments help neutralise unwanted yellow and orange tones, leaving hair looking cooler and fresher.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCan I use it on dark brown hair?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor best results, Ash Blonde should be used on blonde or lightened hair. Dark brown hair may require pre-lightening first.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIs it suitable for damaged hair?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe included Smart Plex Hair Care technology helps protect and support the hair during colouring, making it suitable for most hair types.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHow long does the colour last?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAs a permanent hair colour, results can last for several weeks depending on hair condition, washing frequency and aftercare routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIs it vegan and cruelty-free?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eYes. All Smart Beauty hair colour products are vegan and cruelty-free.\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57434063274315,"sku":"FBM-DE-1010","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-ash-blonde1.1.webp?v=1777530484"},{"product_id":"ash-blonde-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy-2","title":"Teinture capillaire blond cendré avec revitalisant capillaire Plex intégré, coloration permanente","description":"\u003ch2\u003e\u003cspan\u003eCool, Bright Ash Blonde Hair Color Without the Brass\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLooking for a cool blonde shade that neutralizes unwanted yellow and orange tones? Smart Beauty Ash Blonde Hair Dye delivers a beautiful, natural-looking ash blonde finish while helping to protect and strengthen your hair during coloring.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePowered by our Smart Plex Hair Care technology, this permanent hair color is designed to give you salon-worthy results at home, with less damage and more confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering gray hair, refreshing faded blonde lengths, or touching up your roots, Ash Blonde creates a cool, sophisticated blonde shade you'll love.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy You'll Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Neutralises unwanted brassiness and warm tones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Creates a cool, natural-looking ash blonde finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Smart Plex technology helps protect and strengthen hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Permanent color with long-lasting results\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ 100% gray coverage*\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Vegan and cruelty-free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Easy-to-use complete home coloring kit\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Made using premium European ingredients\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e*Results may vary depending on hair condition and starting color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eWhat Makes Smart Plex Different?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eColoring your hair doesn't have to mean compromising its condition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur Smart Plex Hair Care technology works during the coloring process to help reinforce the hair's internal structure, leaving it looking healthier, shinier, and feeling stronger after coloring.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eBenefits of Smart Plex\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eHelps reduce breakage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSupports stronger-looking hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eImproves softness and shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps maintain hair condition during coloring\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves hair feeling nourished and manageable\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eIs Ash Blonde Right For Me?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAsh Blonde is ideal if you want:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eA cool blonde shade\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTo reduce yellow or brassy tones\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTo refresh blonde hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTo cover gray hair naturally\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eA sophisticated blonde color with a soft, natural finish\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eBest Results On\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eLight Blonde Hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMedium Blonde Hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDark Blonde Hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePreviously Colored Blonde Hair\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is dark brown or black, you may need to lighten your hair before achieving your desired ash blonde result.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eWhat's Included?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverything you need for beautiful blonde hair at home:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eColor Cream\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeveloper Lotion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmart Plex Treatment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eConditioning Treatment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtective Gloves\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy-to-Follow Instructions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eHow To Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eStep 1\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCarry out a patch test 48 hours before coloring.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eStep 2\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMix the color cream and developer according to the instructions.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eStep 3\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply evenly from roots to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eStep 4\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLeave for the recommended development time.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eStep 5\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRinse thoroughly and apply the included conditioning treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eStep 6\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eStyle and enjoy your new cool ash blonde look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eThe Smart Beauty Difference\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt Smart Beauty, we're passionate about making creative home hair coloring safe, easy and accessible.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur products are:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eFamily-owned British brand\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVegan\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCruelty-free\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMade using premium European ingredients\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned for home use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSupported by expert coloring advice\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWe believe great hair color should be simple, affordable and confidence-boosting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eWill Ash Blonde cover gray hair?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. Ash Blonde is formulated to provide excellent gray coverage whilst creating a cool, natural-looking blonde finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWill it remove brassiness?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. The ash pigments help neutralise unwanted yellow and orange tones, leaving hair looking cooler and fresher.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCan I use it on dark brown hair?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor best results, Ash Blonde should be used on blonde or lightened hair. Dark brown hair may require pre-lightening first.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIs it suitable for damaged hair?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe included Smart Plex Hair Care technology helps protect and support the hair during coloring, making it suitable for most hair types.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHow long does the color last?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAs a permanent hair color, results can last for several weeks depending on hair condition, washing frequency and aftercare routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIs it vegan and cruelty-free?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eYes. All Smart Beauty hair color products are vegan and cruelty-free.\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57444400529739,"sku":"1595-FBM-CA","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-ash-blonde1.1.webp?v=1777530484"}],"url":"https:\/\/smartbeautyshop.com\/fr-ca\/collections\/blonde-hair-colour.oembed","provider":"Smart Beauty Hair Dye","version":"1.0","type":"link"}