{"title":"Hair Dye For Brown Hair","description":"\u003cp\u003eThese hair dyes provide vibrant, lasting colour, specifically formulated to enhance brown hair, ensuring full coverage and a natural, luminous finish without damaging strands.\u003c\/p\u003e","products":[{"product_id":"amethyst-purple-hair-dye-permanent-hair-colour","title":"Amethyst Purple Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Rich, Permanent Amethyst Purple Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Amethyst Purple Hair Dye\u003c\/strong\u003e — a vibrant permanent purple hair colour designed to deliver deep jewel-toned results with exceptional shine, rich colour depth, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold refresh, or striking purple highlights, Amethyst Purple creates an intense multidimensional finish that looks rich, glossy, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Amethyst Purple 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant purple colour with rich jewel depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps \u003cstrong\u003eprotect, rebuild and restore hair during colouring\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Amethyst Purple includes \u003cstrong\u003ePlex technology\u003c\/strong\u003e designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProtect\u003c\/strong\u003e the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRebuild\u003c\/strong\u003e weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRestore\u003c\/strong\u003e softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold purple colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eAmethyst Purple works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep purple tones on pre-lightened blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA rich violet glow over lighter brown hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour panels or highlights\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led statement shade that still feels elegant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous amethyst purple\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eDeep violet-purple richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle purple reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to pre-lightened hair for maximum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect colour longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with a purple colour maintenance cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp data-start=\"129\" data-end=\"261\"\u003e\u003cstrong data-start=\"129\" data-end=\"164\"\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr data-start=\"164\" data-end=\"167\"\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"391\"\u003e\u003cstrong data-start=\"263\" data-end=\"302\"\u003eHow long does Amethyst Purple last?\u003c\/strong\u003e\u003cbr data-start=\"302\" data-end=\"305\"\u003ePermanent colour remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"658\"\u003e\u003cstrong data-start=\"393\" data-end=\"454\"\u003eHow can I refresh the purple colour between applications?\u003c\/strong\u003e\u003cbr data-start=\"454\" data-end=\"457\"\u003eYou can easily revive faded tones using \u003cstrong data-start=\"497\" data-end=\"537\"\u003eSmart Beauty Purple Colour Refresher\u003c\/strong\u003e, designed to boost purple vibrancy and keep your colour looking rich, fresh and glossy between full colour applications.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"807\"\u003e\u003cstrong data-start=\"660\" data-end=\"687\"\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr data-start=\"687\" data-end=\"690\"\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"917\"\u003e\u003cstrong data-start=\"809\" data-end=\"856\"\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr data-start=\"856\" data-end=\"859\"\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237991850315,"sku":"SB 1533","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-amathst-purple-hair-dye-1.1.png?v=1778153249"},{"product_id":"creamy-blonde-hair-dye-with-plex","title":"Creamy Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003cdiv class=\"flex-shrink-0 flex flex-col relative items-end\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"pt-0\"\u003e\n\u003cdiv class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\"\u003e\n\u003cdiv class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"\u003e\u003cstrong style=\"color: #333333;font-family: Roboto;font-size: 25px;letter-spacing: -0.3px\"\u003eTransform Your Look with Permanent Creamy Blonde Hair Dye\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col flex-grow AIPRM__conversation__response\"\u003e\n\u003cdiv class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start \u0026lt;.text-message+\u0026amp;\u0026gt;:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"3e271b0f-7abd-479f-97cb-3023a32739ea\" data-message-model-slug=\"gpt-4o\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-\u0026lt;3px\u0026gt;\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cp\u003eElevate your hair game with Smart Beauty’s \u003cstrong\u003eCreamy Blonde Permanent Hair Dye\u003c\/strong\u003e—the perfect solution for anyone looking to achieve soft, multidimensional blonde colour. Whether you’re aiming for a full-colour transformation, subtle highlights, or portion blonding, this kit delivers flawless, long-lasting results.\u003c\/p\u003e\n\u003cp\u003eDesigned with \u003cstrong\u003eSmart Plex Technology\u003c\/strong\u003e, this advanced formula strengthens and protects your hair during the colouring process, giving you a creamy, vibrant finish with added shine and resilience.\u003c\/p\u003e\n\u003cp\u003eTo neutralise brassiness and maintain that cool, creamy tone, use the \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong\u003eSmart Blonde Platinum Toner Sachet\u003c\/strong\u003e\u003c\/a\u003e(sold separately) for a polished, professional result.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy We Added Smart Plex to Our Creamy Blonde Hair Dye:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIn professional salons, “plex” has been praised as the most significant development in hair care for repairing and rebuilding damaged hair. Unlike typical conditioners that only coat the hair, \u003cstrong\u003eSmart Plex\u003c\/strong\u003e repairs the micro-bond fibre structure of your hair, leaving it healthier and more robust after every use.\u003c\/p\u003e\n\u003cp\u003eEach kit includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e50ml Smart Beauty Creamy Blonde permanent hair colour with Smart Plex\u003c\/li\u003e\n\u003cli\u003e100ml Smart Colour activator cream\u003c\/li\u003e\n\u003cli\u003ePair of protective gloves\u003c\/li\u003e\n\u003cli\u003eIllustrated step-by-step instruction leaflet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWe want you to feel confident in your hair colouring experience, which is why our kits include detailed instructions to guide you through each step.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eCreamy Blonde Hair Dye – Perfect for Every Occasion\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhether you’re refreshing your everyday look or creating stunning highlights, our \u003cstrong\u003eCreamy Blonde Hair Dye\u003c\/strong\u003e is versatile and reliable for any occasion:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull Head Colour:\u003c\/strong\u003e Achieve a soft, creamy blonde for a fresh, chic appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHighlights:\u003c\/strong\u003e Add dimension and depth to your hair with natural-looking blonde highlights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortion Blonding:\u003c\/strong\u003e Lighten specific sections of your hair to frame your face or add a unique, personal touch.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor those enhancing highlights, follow up with \u003cstrong\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eSmart Blonde Platinum Toner Sache\u003c\/a\u003et\u003c\/strong\u003e (sold separately) to ensure a brass-free, cool-toned finish.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eTips for Best Results with Creamy Blonde Hair Dye\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-Coloring Preparation:\u003c\/strong\u003e Ensure your hair is clean, dry, and free from heavy styling products for even results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrand Test:\u003c\/strong\u003e Always perform a strand test before full application to check your colour result and compatibility.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaintenance:\u003c\/strong\u003e Use colour-safe shampoos and conditioners to keep your blonde shade vibrant and fresh.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e1. Does Smart Beauty Creamy Blonde Hair Dye work on darker hair?\u003c\/strong\u003e\u003cbr\u003eYes, but for darker shades, you may need to pre-lighten your hair or apply two applications for optimal results. Always perform a strand test before full application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. How long does the colour last?\u003c\/strong\u003e\u003cbr\u003eThe creamy blonde colour typically remains vibrant for 6-8 weeks, depending on your hair care routine. To prolong colour life, avoid frequent exposure to chlorinated water and use sulfate-free hair products.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. Will this dye damage my hair?\u003c\/strong\u003e\u003cbr\u003eNo, this dye is enriched with Smart Plex Technology to strengthen and protect your hair during the colouring process. It nourishes your hair while reducing breakage, leaving it softer, shinier, and more resilient.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4. Can it be used for highlights or portion blonding?\u003c\/strong\u003e\u003cbr\u003eAbsolutely! This dye is ideal for highlights or partial blonding. For precise application, consider using a \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/quality-highlighting-cap-metal-hook\/\" target=\"_blank\" rel=\"noopener\"\u003ehighlighting cap\u003c\/a\u003e or \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/hair-highlighting-kit-contains-all-you-need-to-create-professional\/\" target=\"_blank\" rel=\"noopener\"\u003eapplicator tools\u003c\/a\u003e for a professional finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5. How do I remove brassiness?\u003c\/strong\u003e\u003cbr\u003eTo neutralize any unwanted yellow or brassy tones, use our \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong\u003eSmart Blonde Platinum Toner Sachet\u003c\/strong\u003e\u003c\/a\u003e (sold separately) after colouring.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e6. Is this product vegan and cruelty-free?\u003c\/strong\u003e\u003cbr\u003eYes, Smart Beauty’s Creamy Blonde Hair Dye is 100% vegan and cruelty-free, aligning with ethical beauty standards.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to Colour My Hair – Blog\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eVisit our \u003ca href=\"https:\/\/www.howtodyemyhair.com\/\" target=\"_blank\" rel=\"noopener\"\u003eblog website\u003c\/a\u003e for more expert tips, inspiration, and tutorials on achieving your perfect blonde look at home.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/bleach-blonde-hair-dye\/\" target=\"_blank\" rel=\"noopener\"\u003eOur Full Blonde Collection\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237992309067,"sku":"SB1601","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-creamy-blonde-1.1.webp?v=1778153267"},{"product_id":"bundle-pack-amethyst-purple-permanent-hair-dye-with-colour-refresher","title":"Pro Finish Bundle Pack - Amethyst Purple Hair Dye \u0026amp; Colour Refresher - Permanent Hair Colour with Maintenance Colour Booster","description":"\u003cp data-pm-slice=\"1 1 \u0026lt;\u0026gt;\"\u003eUnleash your creativity with the \u003cstrong\u003eSmart Beauty Pro Finish Pack: Amethyst Purple Permanent Hair Dye with Purple Colour Refresher\u003c\/strong\u003e. This vibrant purple shade delivers bold, head-turning results while the included colour refresher ensures your hair stays vibrant and fresh between applications.\u003c\/p\u003e\n\u003cp\u003eWhether you’re looking to express your personality, make a statement, or refresh your style, this permanent hair dye kit is designed to provide long-lasting, professional-quality colour. Its cruelty-free and vegan-friendly formula is gentle on your hair, keeping it soft, shiny, and healthy.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features of Smart Beauty Amethyst Purple Pro Finish Pack\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eBold, Long-Lasting Colour\u003c\/strong\u003e: Achieve stunning Amethyst Purple tones that last, ensuring vibrant colour with every wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour Refresher\u003c\/strong\u003e: Revive your purple tones and maintain vibrancy between applications.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Formula\u003c\/strong\u003e: Infused with conditioning agents to protect hair while delivering intense colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCruelty-Free and Vegan\u003c\/strong\u003e: Ethically made with no animal testing or animal-derived ingredients.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeginner-Friendly\u003c\/strong\u003e: Clear, step-by-step instructions make application easy for everyone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete Kit\u003c\/strong\u003e: Includes gloves, applicator tools, and a colour refresher for a professional finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003chr\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to Use Smart Beauty Amethyst Purple Bundle Pack\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4\u003e\u003cstrong\u003ePrepare:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003ePerform a patch test 48 hours before use to check for sensitivity.\u003c\/li\u003e\n\u003cli\u003eProtect your clothing with an old towel or cape and wear the provided gloves.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eApply the Colour:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eMix the permanent hair dye following the instructions in the kit.\u003c\/li\u003e\n\u003cli\u003eSection your hair and apply the dye evenly from roots to ends using the applicator.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eProcess:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eLeave on for the recommended time (see instructions in the kit) to achieve vibrant results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eRinse and Style:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eRinse thoroughly with warm water until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eStyle your hair as desired and enjoy your bold, vibrant Amethyst Purple shade.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eRevive with the Colour Refresher:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eUse the included colour refresher after a few washes to restore vibrancy and keep your colour looking fresh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003chr\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eTop Tip When Using Smart Beauty Amethyst Purple Bundle Pack\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFor best results, pre-lighten dark hair to a light blonde before applying Amethyst Purple. Use \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/smart-blonde-bleach-it-hair-lightener\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong\u003eSmart Blonde Hair Bleach Kits\u003c\/strong\u003e\u003c\/a\u003e for the perfect base (sold separately).\u003c\/p\u003e\n\u003cdiv\u003e\n\u003chr\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eFAQs – Amethyst Purple Permanent Hair Dye Bundle Pack:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does the colour last?\u003c\/strong\u003e\u003cbr\u003e\nThe permanent dye provides long-lasting colour, while the included refresher helps maintain vibrancy for weeks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use this on dark hair?\u003c\/strong\u003e\u003cbr\u003e\nFor optimal results, pre-lighten dark hair to a light blonde before application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for sensitive scalps?\u003c\/strong\u003e\u003cbr\u003e\nYes, the gentle formula is designed with conditioning agents to minimise irritation and protect your scalp.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it cover grey hair?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is effective at covering grey hairs with bold Amethyst Purple colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it easy to apply at home?\u003c\/strong\u003e\u003cbr\u003e\nAbsolutely! The kit includes step-by-step instructions you need for a professional finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need to use the colour refresher?\u003c\/strong\u003e\u003cbr\u003e\nThe refresher is optional but recommended to maintain the vibrancy of your purple tones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this cruelty-free and vegan?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is ethically made with no animal testing or animal-derived ingredients.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003chr\u003e\n\u003c\/div\u003e\n\u003cp\u003eTransform your hair with the \u003cstrong\u003eSmart Beauty Bundle Pack: Amethyst Purple Permanent Hair Dye with Colour Refresher\u003c\/strong\u003e. Designed to deliver bold, radiant purple tones and keep them fresh, this all-in-one kit provides everything you need for a professional-quality result. For the perfect base, consider pre-lightening with Smart Blonde Hair Bleach Kits (sold separately).\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/youtu.be\/m6swPCcX7YY\" target=\"_blank\" rel=\"noopener\"\u003eHow to Colour your hair at home\u003c\/a\u003e?\u003c\/p\u003e\n\u003cdiv style=\"text-align: left\"\u003e\u003cimg style=\"float: none\" title=\"Not tested on Animals\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/matallic-packing-uk-icons_large.png\" alt=\"Not tested on Animals\"\u003e\u003c\/div\u003e\n\u003cp id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" aria-label=\"Translated text\" data-ved=\"2ahUKEwi5jtbk8IKGAxW-rlYBHScDAhsQ3ewLegQIBRAT\"\u003e\n\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237993128267,"sku":"FBM-BP-AP1","price":17.92,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Amethyst-colour-refresher4.jpg?v=1778153282"},{"product_id":"highlights-red-hair-dye-permanent-hair-colour","title":"Highlights Red Hair Dye | For Use On Dark Hair","description":"\u003cp\u003eTransform your dark hair into vibrant red without the hassle of using bleach to pre-lighten, by using this NEW Highlights Red Contrast permanent hair dye. This Smart Beauty hair colouring kits uses the latest salon quality hair colouring technology and make it accessible and affordable for home use. With 100% grey coverage we place great emphasis in achieving intense colour results - as you would expect from a professional salon - yet they are easy and safe to use.\u003cbr\u003e\nNot suitable for resistant, Asian or Afro Caribbean Hair.\u003c\/p\u003e\n\u003cp\u003eWhat is Colour Plex? You may have seen brands like Olaplex hair treatment in professional salons. Plex hair treatment has been described as ‘the single most important development in hair colour’. Unlike other conditioner and treatments that only add ingredients, plex actually nourishes and rebuilds the micro-bond fibre structure of your hair, making it healthier and stronger. Colour Plex is blended into our hair dyes so it treats and colours the hair at the same time.\u003c\/p\u003e\n\u003cp\u003eThis kit contains 50ml of Smart Beauty Red Contrast permanent hair colour with added Smart plex, a 75ml bottle of Smart Colour cream, a pair of protective gloves and an illustrated step by step instruction leaflet. To use, simple read and follow the safety instructions, mix the colour thoroughly with the cream, apply evenly, wait 15-35 minutes, rinse and style as desired. You do not need to use a conditioner. If your hair is thick or long, two-pack may be required.\u003c\/p\u003e\n\u003cp\u003eChoose with confidence. All our Smart Beauty hair colour products, formulations and ingredients are sourced to meet the latest EU\/UK Cosmetic Directives’ rules and regulations. We want you to have a positive experience with our hair colour and this is why each pack contains an easy to follow illustrated instruction leaflet which explains how to do skin sensitivity test, to avoid a possible allergic reaction, and a strand test to check the colour result before you do the full application.\u003c\/p\u003e\n\u003cp\u003eAt Smart Beauty, we are passionate about hair colour and our mission is to create a collection of hair dyes that are the best in class, cruelty-free, suitable for vegans, and use locally sourced ingredients. We have been making hair colour for over 15 years, and we are exceptionally proud of them, even winning consumer and industry awards. We try to do business the right way; we take responsibly for our impact on society and the planet. We welcome and encourage customer feedback. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003e How to colour your hair at home\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/permanents-ppd_large.png\" alt=\"not tested on animals\"\u003e\u003c\/p\u003e\n\u003cp\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237996405067,"sku":"B088223QG9","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-red-highlights.webp?v=1778153328"},{"product_id":"sapphire-black-hair-dye-permanent-hair-colour","title":"Blue Black Hair Dye | Sapphire Permanent Hair Colour with Smart Plex | Smart Beauty","description":"\u003ch3\u003e\u003cspan\u003eRich, Blue Black Hair Dye with Brilliant Shine and 100% Grey Coverage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLooking for a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that delivers rich, long-lasting colour with incredible shine?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty Black Sapphire is a luxurious \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that combines deep black pigments with cool blue undertones for a multidimensional finish that catches the light beautifully. Our advanced formula is enriched with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology built directly into the Colour Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping support your hair throughout the colouring process while delivering vibrant, salon-quality colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering stubborn grey hair, refreshing faded colour, or creating a bold new look, you'll enjoy beautifully rich blue black hair with exceptional shine, softness, and confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause beautiful colour should never come at the expense of healthy-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eBlue Black Hair Dye with Built-In Smart Plex Technology\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMost permanent hair dyes focus only on colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty goes one step further.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur exclusive \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology is blended directly into the Permanent Colour Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping care for every strand while your hair colours. As the rich pigments penetrate deeply into the hair, the Plex-enriched formula helps support the hair's internal structure, leaving it looking smoother, shinier, and healthier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnlike products that require a separate Plex treatment, Smart Beauty builds this advanced technology directly into the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e formula, giving you beautiful colour and healthier-looking hair in one simple application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eProfessional colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHealthier-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne easy step.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eDeep Blue Black Hair Colour That Lasts\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers intense, long-lasting colour with rich blue undertones that reveal themselves beautifully in natural and artificial light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe premium \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e formula creates a glossy black finish with subtle sapphire reflections for hair that looks vibrant, healthy, and full of dimension.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect if you're:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eCovering grey hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefreshing faded blue black hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSwitching from natural black to a cooler-toned shade\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eColouring your hair for the first time\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaintaining your signature blue black look\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnjoy professional-looking results without paying salon prices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor longer, thicker, or very curly hair, we recommend using two boxes to ensure complete, even coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003e100% Grey Hair Coverage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGrey hair deserves complete coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eBlue Black Hair Dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is specially formulated to provide reliable, even coverage from root to tip while creating a rich blue black finish with exceptional shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe permanent formula penetrates every strand to deliver consistent, long-lasting colour that blends beautifully with your natural hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo patchy roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo uneven colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eJust beautifully rich blue black hair you'll love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eWhat's Inside the Box?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverything you need for beautiful, salon-quality colour at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach Smart Beauty Black Sapphire Kit includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003ePermanent Colour Cream enriched with Smart Plex Technology\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeveloper Lotion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtective Gloves\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy Step-by-Step Instructions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSimply mix, apply, rinse, condition, and enjoy vibrant blue black hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h3\u003e\n\u003col start=\"1\" data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003ePerform a skin allergy test 48 hours before colouring.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMix the Permanent Colour Cream with the Developer Lotion following the enclosed instructions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply evenly from roots to ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave to develop for 30–45 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until the water runs clear.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry and style to reveal rich blue black colour with brilliant shine.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eSuitable for All Hair Types\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is suitable for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eStraight hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWavy hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCurly hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCoily hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThick hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFine hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNatural hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePreviously coloured hair*\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is longer than shoulder length, particularly thick, or very curly, we recommend using two or three boxes for complete coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e*Always perform a strand test before colouring previously treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch5\u003e\u003cspan\u003eWhat is blue black hair dye?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBlue black hair dye combines rich black pigments with cool blue undertones to create a glossy black finish with subtle sapphire reflections. The blue tones become more noticeable in natural sunlight and bright indoor lighting, giving your hair extra depth and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eDoes this blue black hair dye cover grey hair?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. Smart Beauty Blue Black Hair Dye provides 100% grey coverage while delivering rich, even blue black colour from root to tip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eHow does Smart Plex Technology work?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Plex Technology is built directly into the Permanent Colour Cream. As your hair colours, the Plex-enriched formula helps support the hair's internal structure during the colouring process, helping reduce breakage while delivering rich, permanent colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eIs this permanent or semi-permanent?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e designed to provide long-lasting blue black colour, complete grey coverage, and brilliant shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eWill the blue tones be bright?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo. Black Sapphire is primarily a rich black shade with subtle blue undertones that create extra depth and a glossy sapphire shine rather than a vivid blue colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eDo I need one box or two?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is longer than shoulder length, particularly thick, or you're colouring from roots to ends, we recommend using two or three boxes to ensure complete, even coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eWhy Choose Smart Beauty?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt Smart Beauty, we believe colouring your hair should be simple, enjoyable, and empowering.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThat's why every \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combines professional-quality pigments with Smart Plex Technology built directly into the Colour Cream—helping care for your hair while delivering beautiful, long-lasting colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering grey hair, refreshing your favorite shade, or embracing the sophisticated shine of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Smart Beauty makes it easy to achieve rich, glossy, salon-quality results at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvery application leaves your hair looking vibrant, feeling soft, and full of healthy-looking shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBeautiful colour. Healthier-looking hair. Colour with confidence.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237999681867,"sku":"EB002","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-sapphire-blue-black-11.webp?v=1778153395"},{"product_id":"bundle-pack-amethyst-purple-permanent-hair-dye-colour-refresher-cream-smart-blonde-hair-lightener-kit","title":"Starter Bundle Pack - Bleach Kit \u0026amp; Amethyst Purple Hair Dye \u0026amp; Refresher - Hair Lightener, Permanent Hair Colour with Maintenance Colour Booster","description":"\u003cp data-start=\"139\" data-end=\"472\"\u003eUnleash your creative style with the \u003cstrong data-start=\"176\" data-end=\"208\"\u003eSmart Beauty Ultimate Purple Starter Pack\u003c\/strong\u003e: Amethyst Purple Permanent Hair Dye, Purple Colour Refresher Cream, and Smart Blonde No.1 Hair Lightener Kit. Perfect for achieving vibrant, professional-quality results at home, this all-in-one package gives you everything you need to create bold, head-turning purple tones.\u003c\/p\u003e\n\u003cp data-start=\"474\" data-end=\"866\"\u003eThe \u003cstrong data-start=\"478\" data-end=\"513\"\u003eSmart Blonde Hair Lightener Kit\u003c\/strong\u003e preps your hair with a light blonde base for optimal colour vibrancy, while the \u003cstrong data-start=\"594\" data-end=\"617\"\u003eAmethyst Purple Dye\u003c\/strong\u003e delivers long-lasting, rich colour. Keep your purple shade fresh and radiant for longer with the included \u003cstrong data-start=\"724\" data-end=\"750\"\u003eColour Refresher Cream\u003c\/strong\u003e. Whether you're going for a dramatic transformation or refreshing your signature look, this bundle has you covered!\u003c\/p\u003e\n\u003chr data-start=\"868\" data-end=\"871\"\u003e\n\u003ch3 data-start=\"873\" data-end=\"925\"\u003e\u003cstrong data-start=\"877\" data-end=\"925\"\u003eKey Features of the Smart Beauty Starter Pack\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col data-start=\"926\" data-end=\"1593\"\u003e\n\u003cli data-start=\"926\" data-end=\"1044\"\u003e\n\u003cstrong data-start=\"929\" data-end=\"956\"\u003ePre-Lightening Included\u003c\/strong\u003e: Achieve the perfect base for Amethyst Purple with the Smart Blonde Hair Lightener Kit.\u003c\/li\u003e\n\u003cli data-start=\"1045\" data-end=\"1148\"\u003e\n\u003cstrong data-start=\"1048\" data-end=\"1080\"\u003eVibrant, Long-Lasting Colour\u003c\/strong\u003e: Bold Amethyst Purple tones designed to last and maintain vibrancy.\u003c\/li\u003e\n\u003cli data-start=\"1149\" data-end=\"1267\"\u003e\n\u003cstrong data-start=\"1152\" data-end=\"1184\"\u003eColour Maintenance Made Easy\u003c\/strong\u003e: The Colour Refresher Cream restores vibrancy and extends the life of your colour.\u003c\/li\u003e\n\u003cli data-start=\"1268\" data-end=\"1379\"\u003e\n\u003cstrong data-start=\"1271\" data-end=\"1296\"\u003eGentle and Nourishing\u003c\/strong\u003e: Formulated with conditioning agents to protect and nourish hair during colouring.\u003c\/li\u003e\n\u003cli data-start=\"1380\" data-end=\"1493\"\u003e\n\u003cstrong data-start=\"1383\" data-end=\"1407\"\u003eCruelty-Free \u0026amp; Vegan\u003c\/strong\u003e: Ethical, high-quality formulas with no animal testing or animal-derived ingredients.\u003c\/li\u003e\n\u003cli data-start=\"1494\" data-end=\"1593\"\u003e\n\u003cstrong data-start=\"1497\" data-end=\"1518\"\u003eBeginner-Friendly\u003c\/strong\u003e: Step-by-step instructions ensure a flawless, professional result at home.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr data-start=\"1595\" data-end=\"1598\"\u003e\n\u003ch3 data-start=\"1600\" data-end=\"1643\"\u003e\u003cstrong data-start=\"1604\" data-end=\"1643\"\u003eHow to Use Your Smart Beauty Bundle\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4 data-start=\"1644\" data-end=\"1664\"\u003eStep 1: Prepare\u003c\/h4\u003e\n\u003cul data-start=\"1665\" data-end=\"1901\"\u003e\n\u003cli data-start=\"1665\" data-end=\"1733\"\u003ePerform a patch test 48 hours before use to ensure no sensitivity.\u003c\/li\u003e\n\u003cli data-start=\"1734\" data-end=\"1787\"\u003eProtect your clothing and wear the provided gloves.\u003c\/li\u003e\n\u003cli data-start=\"1788\" data-end=\"1901\"\u003eLighten your hair with the \u003cstrong data-start=\"1817\" data-end=\"1852\"\u003eSmart Blonde Hair Lightener Kit\u003c\/strong\u003e, following the instructions for optimal results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"1903\" data-end=\"1932\"\u003eStep 2: Apply the Colour\u003c\/h4\u003e\n\u003cul data-start=\"1933\" data-end=\"2071\"\u003e\n\u003cli data-start=\"1933\" data-end=\"1997\"\u003eMix the \u003cstrong data-start=\"1943\" data-end=\"1971\"\u003eAmethyst Purple Hair Dye\u003c\/strong\u003e as instructed in the kit.\u003c\/li\u003e\n\u003cli data-start=\"1998\" data-end=\"2071\"\u003eSection your hair and apply the dye evenly, working from roots to ends.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"2073\" data-end=\"2093\"\u003eStep 3: Process\u003c\/h4\u003e\n\u003cul data-start=\"2094\" data-end=\"2214\"\u003e\n\u003cli data-start=\"2094\" data-end=\"2167\"\u003eLeave the dye on for the recommended time (see the kit's instructions).\u003c\/li\u003e\n\u003cli data-start=\"2168\" data-end=\"2214\"\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"2216\" data-end=\"2236\"\u003eStep 4: Refresh\u003c\/h4\u003e\n\u003cul data-start=\"2237\" data-end=\"2326\"\u003e\n\u003cli data-start=\"2237\" data-end=\"2326\"\u003eUse the \u003cstrong data-start=\"2247\" data-end=\"2273\"\u003eColour Refresher Cream\u003c\/strong\u003e after a few washes to maintain vibrant purple tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2328\" data-end=\"2331\"\u003e\n\u003ch3 data-start=\"2333\" data-end=\"2349\"\u003e\u003cstrong data-start=\"2337\" data-end=\"2349\"\u003ePro Tips\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"2350\" data-end=\"2561\"\u003e\n\u003cli data-start=\"2350\" data-end=\"2489\"\u003eFor best results, use the \u003cstrong data-start=\"2378\" data-end=\"2413\"\u003eSmart Blonde Hair Lightener Kit\u003c\/strong\u003e on dark hair to achieve a light blonde base before applying the purple dye.\u003c\/li\u003e\n\u003cli data-start=\"2490\" data-end=\"2561\"\u003eAlways follow the included instructions for optimal and safe results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2563\" data-end=\"2566\"\u003e\n\u003ch3 data-start=\"2568\" data-end=\"2606\"\u003e\u003cstrong data-start=\"2572\" data-end=\"2606\"\u003eFAQs – Your Questions Answered\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2607\" data-end=\"2767\"\u003e\u003cstrong data-start=\"2607\" data-end=\"2646\"\u003eCan I use this bundle on dark hair?\u003c\/strong\u003e\u003cbr data-start=\"2646\" data-end=\"2649\"\u003eYes! Pre-lightening your hair with the included Smart Blonde Hair Lightener ensures the boldest Amethyst Purple tones.\u003c\/p\u003e\n\u003cp data-start=\"2769\" data-end=\"2887\"\u003e\u003cstrong data-start=\"2769\" data-end=\"2805\"\u003eIs it safe for sensitive scalps?\u003c\/strong\u003e\u003cbr data-start=\"2805\" data-end=\"2808\"\u003eThe gentle formula includes conditioning agents to protect your scalp and hair.\u003c\/p\u003e\n\u003cp data-start=\"2889\" data-end=\"2998\"\u003e\u003cstrong data-start=\"2889\" data-end=\"2917\"\u003eWill it cover grey hair?\u003c\/strong\u003e\u003cbr data-start=\"2917\" data-end=\"2920\"\u003eYes, the permanent dye covers grey hair effectively with rich, vibrant colour.\u003c\/p\u003e\n\u003cp data-start=\"3000\" data-end=\"3148\"\u003e\u003cstrong data-start=\"3000\" data-end=\"3034\"\u003eHow long does the colour last?\u003c\/strong\u003e\u003cbr data-start=\"3034\" data-end=\"3037\"\u003eThe permanent dye provides long-lasting colour, and the Colour Refresher extends vibrancy between applications.\u003c\/p\u003e\n\u003cp data-start=\"3150\" data-end=\"3270\"\u003e\u003cstrong data-start=\"3150\" data-end=\"3185\"\u003eIs this cruelty-free and vegan?\u003c\/strong\u003e\u003cbr data-start=\"3185\" data-end=\"3188\"\u003eYes! All Smart Beauty products are ethically made and 100% cruelty-free and vegan.\u003c\/p\u003e\n\u003chr data-start=\"3272\" data-end=\"3275\"\u003e\n\u003ch3 data-start=\"3277\" data-end=\"3311\"\u003e\u003cstrong data-start=\"3281\" data-end=\"3311\"\u003eTransform Your Look Today!\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"3312\" data-end=\"3593\" data-is-last-node=\"\"\u003eThe \u003cstrong data-start=\"3316\" data-end=\"3348\"\u003eSmart Beauty Ultimate Bundle\u003c\/strong\u003e is your go-to solution for bold, long-lasting purple hair. With everything you need for a professional-quality result at home, it’s never been easier to achieve your dream look. Ready for vibrant colour? Order now and let your creativity shine!\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/youtu.be\/m6swPCcX7YY\" target=\"_blank\" rel=\"noopener\"\u003eHow to Colour your hair at home\u003c\/a\u003e?\u003c\/p\u003e\n\u003cdiv style=\"text-align: left\"\u003e\u003cimg style=\"float: none\" title=\"Not tested on Animals\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/matallic-packing-uk-icons_large.png\" alt=\"Not tested on Animals\"\u003e\u003c\/div\u003e\n\u003cp id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" aria-label=\"Translated text\" data-ved=\"2ahUKEwi5jtbk8IKGAxW-rlYBHScDAhsQ3ewLegQIBRAT\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57238001582411,"sku":"bf3cea69fe2ccd285ca0ccf68a453b1e","price":27.88,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Amethyst-colour-refresher.jpg?v=1778153431"},{"product_id":"amethyst-purple-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy","title":"Amethyst Purple Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Color","description":"\u003ch1\u003eTurn Heads with Rich, Permanent Amethyst Purple Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Amethyst Purple Hair Dye\u003c\/strong\u003e — a vibrant permanent purple hair color designed to deliver deep jewel-toned results with exceptional shine, rich color depth, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold refresh, or striking purple highlights, Amethyst Purple creates an intense multidimensional finish that looks rich, glossy, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement hair color without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Amethyst Purple 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant purple color with rich jewel depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGray blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps \u003cstrong\u003eprotect, rebuild and restore hair during coloring\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Amethyst Purple includes \u003cstrong\u003ePlex technology\u003c\/strong\u003e designed to support the hair while coloring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the coloring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProtect\u003c\/strong\u003e the hair structure during color development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRebuild\u003c\/strong\u003e weakened bonds that can be stressed during coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRestore\u003c\/strong\u003e softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold purple colour while helping hair feel healthier, smoother and more resilient after coloring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eAmethyst Purple works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep purple tones on pre-lightened blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA rich violet glow over lighter brown hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative color panels or highlights\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led statement shade that still feels elegant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete coloring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable color performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home coloring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour color result is designed to be achievable even if you are coloring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Color Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous amethyst purple\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eDeep violet-purple richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle purple reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to pre-lightened hair for maximum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect color longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with a purple color maintenance cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp data-start=\"129\" data-end=\"261\"\u003e\u003cstrong data-start=\"129\" data-end=\"164\"\u003eIs this suitable for gray hair?\u003c\/strong\u003e\u003cbr data-start=\"164\" data-end=\"167\"\u003eIt blends gray beautifully, though results vary depending on hair texture and gray percentage.\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"391\"\u003e\u003cstrong data-start=\"263\" data-end=\"302\"\u003eHow long does Amethyst Purple last?\u003c\/strong\u003e\u003cbr data-start=\"302\" data-end=\"305\"\u003ePermanent color remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"658\"\u003e\u003cstrong data-start=\"393\" data-end=\"454\"\u003eHow can I refresh the purple color between applications?\u003c\/strong\u003e\u003cbr data-start=\"454\" data-end=\"457\"\u003eYou can easily revive faded tones using \u003cstrong data-start=\"497\" data-end=\"537\"\u003eSmart Beauty Purple Color Refresher\u003c\/strong\u003e, designed to boost purple vibrancy and keep your color looking rich, fresh and glossy between full color applications.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"807\"\u003e\u003cstrong data-start=\"660\" data-end=\"687\"\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr data-start=\"687\" data-end=\"690\"\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler coloring experience.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"917\"\u003e\u003cstrong data-start=\"809\" data-end=\"856\"\u003eCan I use it over previously colored hair?\u003c\/strong\u003e\u003cbr data-start=\"856\" data-end=\"859\"\u003eYes, but final results depend on your current color base.\u003c\/p\u003e\n\u003ch1\u003eTurn Heads with Rich, Permanent Amethyst Purple Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Amethyst Purple Hair Dye\u003c\/strong\u003e — a vibrant permanent purple hair color designed to deliver deep jewel-toned results with exceptional shine, rich color depth, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold refresh, or striking purple highlights, Amethyst Purple creates an intense multidimensional finish that looks rich, glossy, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement hair color without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Amethyst Purple 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant purple color with rich jewel depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGray blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps \u003cstrong\u003eprotect, rebuild and restore hair during coloring\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Amethyst Purple includes \u003cstrong\u003ePlex technology\u003c\/strong\u003e designed to support the hair while coloring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the coloring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProtect\u003c\/strong\u003e the hair structure during color development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRebuild\u003c\/strong\u003e weakened bonds that can be stressed during coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRestore\u003c\/strong\u003e softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold purple color while helping hair feel healthier, smoother and more resilient after coloring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eAmethyst Purple works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep purple tones on pre-lightened blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA rich violet glow over lighter brown hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative color panels or highlights\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led statement shade that still feels elegant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete coloring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable color performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home coloring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour color result is designed to be achievable even if you are coloring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Color Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous amethyst purple\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eDeep violet-purple richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle purple reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to pre-lightened hair for maximum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect color longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with a purple color maintenance cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp data-start=\"129\" data-end=\"261\"\u003e\u003cstrong data-start=\"129\" data-end=\"164\"\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr data-start=\"164\" data-end=\"167\"\u003eIt blends grey beautifully, though results vary depending on hair texture and gray percentage.\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"391\"\u003e\u003cstrong data-start=\"263\" data-end=\"302\"\u003eHow long does Amethyst Purple last?\u003c\/strong\u003e\u003cbr data-start=\"302\" data-end=\"305\"\u003ePermanent color remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"658\"\u003e\u003cstrong data-start=\"393\" data-end=\"454\"\u003eHow can I refresh the purple color between applications?\u003c\/strong\u003e\u003cbr data-start=\"454\" data-end=\"457\"\u003eYou can easily revive faded tones using \u003cstrong data-start=\"497\" data-end=\"537\"\u003eSmart Beauty Purple Color Refresher\u003c\/strong\u003e, designed to boost purple vibrancy and keep your color looking rich, fresh and glossy between full color applications.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"807\"\u003e\u003cstrong data-start=\"660\" data-end=\"687\"\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr data-start=\"687\" data-end=\"690\"\u003eThe built-in Plex system helps protect, rebuild and restore hair during coloring for a gentler coloring experience.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"917\"\u003e\u003cstrong data-start=\"809\" data-end=\"856\"\u003eCan I use it over previously colored hair?\u003c\/strong\u003e\u003cbr data-start=\"856\" data-end=\"859\"\u003eYes, but final results depend on your current color base.\u003c\/p\u003e\n\u003ch1\u003eTurn Heads with Rich, Permanent Amethyst Purple Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Amethyst Purple Hair Dye\u003c\/strong\u003e — a vibrant permanent purple hair color designed to deliver deep jewel-toned results with exceptional shine, rich color depth, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold refresh, or striking purple highlights, Amethyst Purple creates an intense multidimensional finish that looks rich, glossy, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement hair color without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Amethyst Purple 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant purple color with rich jewel depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps \u003cstrong\u003eprotect, rebuild and restore hair during coloring\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Amethyst Purple includes \u003cstrong\u003ePlex technology\u003c\/strong\u003e designed to support the hair while coloring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the coloring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProtect\u003c\/strong\u003e the hair structure during color development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRebuild\u003c\/strong\u003e weakened bonds that can be stressed during coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRestore\u003c\/strong\u003e softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold purple color while helping hair feel healthier, smoother and more resilient after coloring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eAmethyst Purple works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep purple tones on pre-lightened blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA rich violet glow over lighter brown hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative color panels or highlights\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led statement shade that still feels elegant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete coloring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable color performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home coloring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour color result is designed to be achievable even if you are coloring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Color Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous amethyst purple\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eDeep violet-purple richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle purple reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to pre-lightened hair for maximum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect color longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with a purple color maintenance cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp data-end=\"261\" data-start=\"129\"\u003e\u003cstrong data-end=\"164\" data-start=\"129\"\u003eIs this suitable for gray hair?\u003c\/strong\u003e\u003cbr data-end=\"167\" data-start=\"164\"\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp data-end=\"391\" data-start=\"263\"\u003e\u003cstrong data-end=\"302\" data-start=\"263\"\u003eHow long does Amethyst Purple last?\u003c\/strong\u003e\u003cbr data-end=\"305\" data-start=\"302\"\u003ePermanent color remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp data-end=\"658\" data-start=\"393\"\u003e\u003cstrong data-end=\"454\" data-start=\"393\"\u003eHow can I refresh the purple color between applications?\u003c\/strong\u003e\u003cbr data-end=\"457\" data-start=\"454\"\u003eYou can easily revive faded tones using \u003cstrong data-end=\"537\" data-start=\"497\"\u003eSmart Beauty Purple Color Refresher\u003c\/strong\u003e, designed to boost purple vibrancy and keep your color looking rich, fresh and glossy between full color applications.\u003c\/p\u003e\n\u003cp data-end=\"807\" data-start=\"660\"\u003e\u003cstrong data-end=\"687\" data-start=\"660\"\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr data-end=\"690\" data-start=\"687\"\u003eThe built-in Plex system helps protect, rebuild and restore hair during coloring for a gentler coloring experience.\u003c\/p\u003e\n\u003cp data-end=\"917\" data-start=\"809\"\u003e\u003cstrong data-end=\"856\" data-start=\"809\"\u003eCan I use it over previously colored hair?\u003c\/strong\u003e\u003cbr data-end=\"859\" data-start=\"856\"\u003eYes, but final results depend on your current color base.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57415476838731,"sku":"FBA-1533","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-amathst-purple-hair-dye-1.1.png?v=1778153249"},{"product_id":"creamy-blonde-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy","title":"Creamy Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Color","description":"\u003cdiv class=\"flex-shrink-0 flex flex-col relative items-end\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"pt-0\"\u003e\n\u003cdiv class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\"\u003e\n\u003ch3 class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"\u003e\u003cstrong style=\"color: #333333; font-family: Roboto; font-size: 25px; letter-spacing: -0.3px;\"\u003eTransform Your Look with Permanent Creamy Blonde Hair Dye\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col flex-grow AIPRM__conversation__response\"\u003e\n\u003cdiv data-message-model-slug=\"gpt-4o\" data-message-id=\"3e271b0f-7abd-479f-97cb-3023a32739ea\" data-message-author-role=\"assistant\" dir=\"auto\" class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start \u0026lt;.text-message+\u0026amp;\u0026gt;:mt-5\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-\u0026lt;3px\u0026gt;\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cp\u003eElevate your hair game with Smart Beauty’s \u003cstrong\u003eCreamy Blonde Permanent Hair Dye\u003c\/strong\u003e—the perfect solution for anyone looking to achieve soft, multidimensional blonde color. Whether you’re aiming for a full-color transformation, subtle highlights, or portion blonding, this kit delivers flawless, long-lasting results.\u003c\/p\u003e\n\u003cp\u003eDesigned with \u003cstrong\u003eSmart Plex Technology\u003c\/strong\u003e, this advanced formula strengthens and protects your hair during the coloring process, giving you a creamy, vibrant finish with added shine and resilience.\u003c\/p\u003e\n\u003cp\u003eTo neutralise brassiness and maintain that cool, creamy tone, use the \u003ca rel=\"noopener\" href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\"\u003e\u003cstrong\u003eSmart Blonde Platinum Toner Sachet\u003c\/strong\u003e\u003c\/a\u003e(sold separately) for a polished, professional result.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy We Added Smart Plex to Our Creamy Blonde Hair Dye:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIn professional salons, “plex” has been praised as the most significant development in hair care for repairing and rebuilding damaged hair. Unlike typical conditioners that only coat the hair, \u003cstrong\u003eSmart Plex\u003c\/strong\u003e repairs the micro-bond fibre structure of your hair, leaving it healthier and more robust after every use.\u003c\/p\u003e\n\u003cp\u003eEach kit includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e50ml Smart Beauty Creamy Blonde permanent hair color with Smart Plex\u003c\/li\u003e\n\u003cli\u003e100ml Smart Color activator cream\u003c\/li\u003e\n\u003cli\u003ePair of protective gloves\u003c\/li\u003e\n\u003cli\u003eIllustrated step-by-step instruction leaflet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWe want you to feel confident in your hair coloring experience, which is why our kits include detailed instructions to guide you through each step.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eCreamy Blonde Hair Dye – Perfect for Every Occasion\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhether you’re refreshing your everyday look or creating stunning highlights, our \u003cstrong\u003eCreamy Blonde Hair Dye\u003c\/strong\u003e is versatile and reliable for any occasion:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull Head Color:\u003c\/strong\u003e Achieve a soft, creamy blonde for a fresh, chic appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHighlights:\u003c\/strong\u003e Add dimension and depth to your hair with natural-looking blonde highlights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortion Blonding:\u003c\/strong\u003e Lighten specific sections of your hair to frame your face or add a unique, personal touch.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor those enhancing highlights, follow up with \u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\"\u003eSmart Blonde Platinum Toner Sache\u003c\/a\u003et\u003c\/strong\u003e (sold separately) to ensure a brass-free, cool-toned finish.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eTips for Best Results with Creamy Blonde Hair Dye\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-Coloring Preparation:\u003c\/strong\u003e Ensure your hair is clean, dry, and free from heavy styling products for even results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrand Test:\u003c\/strong\u003e Always perform a strand test before full application to check your color result and compatibility.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaintenance:\u003c\/strong\u003e Use color-safe shampoos and conditioners to keep your blonde shade vibrant and fresh.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e1. Does Smart Beauty Creamy Blonde Hair Dye work on darker hair?\u003c\/strong\u003e\u003cbr\u003eYes, but for darker shades, you may need to pre-lighten your hair or apply two applications for optimal results. Always perform a strand test before full application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. How long does the color last?\u003c\/strong\u003e\u003cbr\u003eThe creamy blonde colour typically remains vibrant for 6-8 weeks, depending on your hair care routine. To prolong colour life, avoid frequent exposure to chlorinated water and use sulfate-free hair products.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. Will this dye damage my hair?\u003c\/strong\u003e\u003cbr\u003eNo, this dye is enriched with Smart Plex Technology to strengthen and protect your hair during the coloring process. It nourishes your hair while reducing breakage, leaving it softer, shinier, and more resilient.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4. Can it be used for highlights or portion blonding?\u003c\/strong\u003e\u003cbr\u003eAbsolutely! This dye is ideal for highlights or partial blonding. For precise application, consider using a \u003ca rel=\"noopener\" href=\"https:\/\/smartbeautyshop.com\/products\/quality-highlighting-cap-metal-hook\/\" target=\"_blank\"\u003ehighlighting cap\u003c\/a\u003e or \u003ca rel=\"noopener\" href=\"https:\/\/smartbeautyshop.com\/products\/hair-highlighting-kit-contains-all-you-need-to-create-professional\/\" target=\"_blank\"\u003eapplicator tools\u003c\/a\u003e for a professional finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5. How do I remove brassiness?\u003c\/strong\u003e\u003cbr\u003eTo neutralize any unwanted yellow or brassy tones, use our \u003ca rel=\"noopener\" href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\"\u003e\u003cstrong\u003eSmart Blonde Platinum Toner Sachet\u003c\/strong\u003e\u003c\/a\u003e (sold separately) after coloring.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e6. Is this product vegan and cruelty-free?\u003c\/strong\u003e\u003cbr\u003eYes, Smart Beauty’s Creamy Blonde Hair Dye is 100% vegan and cruelty-free, aligning with ethical beauty standards.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to Color My Hair – Blog\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eVisit our \u003ca rel=\"noopener\" href=\"https:\/\/www.howtodyemyhair.com\/\" target=\"_blank\"\u003eblog website\u003c\/a\u003e for more expert tips, inspiration, and tutorials on achieving your perfect blonde look at home.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003ca rel=\"noopener\" href=\"https:\/\/smartbeautyshop.com\/collections\/bleach-blonde-hair-dye\/\" target=\"_blank\"\u003eOur Full Blonde Collection\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57416646263115,"sku":"FBA - 1601","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-creamy-blonde-1.1.webp?v=1778153267"},{"product_id":"amethyst-purple-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy-1","title":"Amethyst Purple Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Rich, Permanent Amethyst Purple Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Amethyst Purple Hair Dye\u003c\/strong\u003e — a vibrant permanent purple hair colour designed to deliver deep jewel-toned results with exceptional shine, rich colour depth, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold refresh, or striking purple highlights, Amethyst Purple creates an intense multidimensional finish that looks rich, glossy, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Amethyst Purple 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant purple colour with rich jewel depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps \u003cstrong\u003eprotect, rebuild and restore hair during colouring\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Amethyst Purple includes \u003cstrong\u003ePlex technology\u003c\/strong\u003e designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProtect\u003c\/strong\u003e the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRebuild\u003c\/strong\u003e weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRestore\u003c\/strong\u003e softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold purple colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eAmethyst Purple works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep purple tones on pre-lightened blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA rich violet glow over lighter brown hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour panels or highlights\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led statement shade that still feels elegant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous amethyst purple\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eDeep violet-purple richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle purple reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to pre-lightened hair for maximum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect colour longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with a purple colour maintenance cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp data-start=\"129\" data-end=\"261\"\u003e\u003cstrong data-start=\"129\" data-end=\"164\"\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr data-start=\"164\" data-end=\"167\"\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"391\"\u003e\u003cstrong data-start=\"263\" data-end=\"302\"\u003eHow long does Amethyst Purple last?\u003c\/strong\u003e\u003cbr data-start=\"302\" data-end=\"305\"\u003ePermanent colour remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"658\"\u003e\u003cstrong data-start=\"393\" data-end=\"454\"\u003eHow can I refresh the purple colour between applications?\u003c\/strong\u003e\u003cbr data-start=\"454\" data-end=\"457\"\u003eYou can easily revive faded tones using \u003cstrong data-start=\"497\" data-end=\"537\"\u003eSmart Beauty Purple Colour Refresher\u003c\/strong\u003e, designed to boost purple vibrancy and keep your colour looking rich, fresh and glossy between full colour applications.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"807\"\u003e\u003cstrong data-start=\"660\" data-end=\"687\"\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr data-start=\"687\" data-end=\"690\"\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"917\"\u003e\u003cstrong data-start=\"809\" data-end=\"856\"\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr data-start=\"856\" data-end=\"859\"\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57433170280779,"sku":"FBM-DE-1001","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-amathst-purple-hair-dye-1.1.png?v=1778153249"},{"product_id":"creamy-blonde-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy-1","title":"Creamy Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003cdiv class=\"flex-shrink-0 flex flex-col relative items-end\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"pt-0\"\u003e\n\u003cdiv class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\"\u003e\n\u003cdiv class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"\u003e\u003cstrong style=\"color: #333333;font-family: Roboto;font-size: 25px;letter-spacing: -0.3px\"\u003eTransform Your Look with Permanent Creamy Blonde Hair Dye\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col flex-grow AIPRM__conversation__response\"\u003e\n\u003cdiv class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start \u0026lt;.text-message+\u0026amp;\u0026gt;:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"3e271b0f-7abd-479f-97cb-3023a32739ea\" data-message-model-slug=\"gpt-4o\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-\u0026lt;3px\u0026gt;\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cp\u003eElevate your hair game with Smart Beauty’s \u003cstrong\u003eCreamy Blonde Permanent Hair Dye\u003c\/strong\u003e—the perfect solution for anyone looking to achieve soft, multidimensional blonde colour. Whether you’re aiming for a full-colour transformation, subtle highlights, or portion blonding, this kit delivers flawless, long-lasting results.\u003c\/p\u003e\n\u003cp\u003eDesigned with \u003cstrong\u003eSmart Plex Technology\u003c\/strong\u003e, this advanced formula strengthens and protects your hair during the colouring process, giving you a creamy, vibrant finish with added shine and resilience.\u003c\/p\u003e\n\u003cp\u003eTo neutralise brassiness and maintain that cool, creamy tone, use the \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong\u003eSmart Blonde Platinum Toner Sachet\u003c\/strong\u003e\u003c\/a\u003e(sold separately) for a polished, professional result.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy We Added Smart Plex to Our Creamy Blonde Hair Dye:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIn professional salons, “plex” has been praised as the most significant development in hair care for repairing and rebuilding damaged hair. Unlike typical conditioners that only coat the hair, \u003cstrong\u003eSmart Plex\u003c\/strong\u003e repairs the micro-bond fibre structure of your hair, leaving it healthier and more robust after every use.\u003c\/p\u003e\n\u003cp\u003eEach kit includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e50ml Smart Beauty Creamy Blonde permanent hair colour with Smart Plex\u003c\/li\u003e\n\u003cli\u003e100ml Smart Colour activator cream\u003c\/li\u003e\n\u003cli\u003ePair of protective gloves\u003c\/li\u003e\n\u003cli\u003eIllustrated step-by-step instruction leaflet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWe want you to feel confident in your hair colouring experience, which is why our kits include detailed instructions to guide you through each step.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eCreamy Blonde Hair Dye – Perfect for Every Occasion\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhether you’re refreshing your everyday look or creating stunning highlights, our \u003cstrong\u003eCreamy Blonde Hair Dye\u003c\/strong\u003e is versatile and reliable for any occasion:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull Head Colour:\u003c\/strong\u003e Achieve a soft, creamy blonde for a fresh, chic appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHighlights:\u003c\/strong\u003e Add dimension and depth to your hair with natural-looking blonde highlights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortion Blonding:\u003c\/strong\u003e Lighten specific sections of your hair to frame your face or add a unique, personal touch.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor those enhancing highlights, follow up with \u003cstrong\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eSmart Blonde Platinum Toner Sache\u003c\/a\u003et\u003c\/strong\u003e (sold separately) to ensure a brass-free, cool-toned finish.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eTips for Best Results with Creamy Blonde Hair Dye\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-Coloring Preparation:\u003c\/strong\u003e Ensure your hair is clean, dry, and free from heavy styling products for even results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrand Test:\u003c\/strong\u003e Always perform a strand test before full application to check your colour result and compatibility.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaintenance:\u003c\/strong\u003e Use colour-safe shampoos and conditioners to keep your blonde shade vibrant and fresh.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e1. Does Smart Beauty Creamy Blonde Hair Dye work on darker hair?\u003c\/strong\u003e\u003cbr\u003eYes, but for darker shades, you may need to pre-lighten your hair or apply two applications for optimal results. Always perform a strand test before full application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. How long does the colour last?\u003c\/strong\u003e\u003cbr\u003eThe creamy blonde colour typically remains vibrant for 6-8 weeks, depending on your hair care routine. To prolong colour life, avoid frequent exposure to chlorinated water and use sulfate-free hair products.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. Will this dye damage my hair?\u003c\/strong\u003e\u003cbr\u003eNo, this dye is enriched with Smart Plex Technology to strengthen and protect your hair during the colouring process. It nourishes your hair while reducing breakage, leaving it softer, shinier, and more resilient.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4. Can it be used for highlights or portion blonding?\u003c\/strong\u003e\u003cbr\u003eAbsolutely! This dye is ideal for highlights or partial blonding. For precise application, consider using a \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/quality-highlighting-cap-metal-hook\/\" target=\"_blank\" rel=\"noopener\"\u003ehighlighting cap\u003c\/a\u003e or \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/hair-highlighting-kit-contains-all-you-need-to-create-professional\/\" target=\"_blank\" rel=\"noopener\"\u003eapplicator tools\u003c\/a\u003e for a professional finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5. How do I remove brassiness?\u003c\/strong\u003e\u003cbr\u003eTo neutralize any unwanted yellow or brassy tones, use our \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong\u003eSmart Blonde Platinum Toner Sachet\u003c\/strong\u003e\u003c\/a\u003e (sold separately) after colouring.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e6. Is this product vegan and cruelty-free?\u003c\/strong\u003e\u003cbr\u003eYes, Smart Beauty’s Creamy Blonde Hair Dye is 100% vegan and cruelty-free, aligning with ethical beauty standards.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to Colour My Hair – Blog\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eVisit our \u003ca href=\"https:\/\/www.howtodyemyhair.com\/\" target=\"_blank\" rel=\"noopener\"\u003eblog website\u003c\/a\u003e for more expert tips, inspiration, and tutorials on achieving your perfect blonde look at home.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/bleach-blonde-hair-dye\/\" target=\"_blank\" rel=\"noopener\"\u003eOur Full Blonde Collection\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57433377472843,"sku":"FBM-DE-1012","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-creamy-blonde-1.1.webp?v=1778153267"},{"product_id":"sapphire-black-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-color-copy","title":"Blue Black Hair Dye | Sapphire Permanent Hair Color with Smart Plex | Smart Beauty","description":"\u003ch3\u003e\u003cspan\u003eRich, Blue Black Hair Dye with Brilliant Shine and 100% Gray Coverage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLooking for a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that delivers rich, long-lasting color with incredible shine?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty Black Sapphire is a luxurious \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that combines deep black pigments with cool blue undertones for a multidimensional finish that catches the light beautifully. Our advanced formula is enriched with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology built directly into the Color Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping support your hair throughout the coloring process while delivering vibrant, salon-quality color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering stubborn gray hair, refreshing faded color, or creating a bold new look, you'll enjoy beautifully rich blue black hair with exceptional shine, softness, and confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause beautiful color should never come at the expense of healthy-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eBlue Black Hair Dye with Built-In Smart Plex Technology\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMost permanent hair dyes focus only on color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty goes one step further.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur exclusive \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology is blended directly into the Permanent Color Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping care for every strand while your hair colors. As the rich pigments penetrate deeply into the hair, the Plex-enriched formula helps support the hair's internal structure, leaving it looking smoother, shinier, and healthier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnlike products that require a separate Plex treatment, Smart Beauty builds this advanced technology directly into the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e formula, giving you beautiful color and healthier-looking hair in one simple application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eProfessional color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHealthier-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne easy step.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eDeep Blue Black Hair Color That Lasts\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers intense, long-lasting color with rich blue undertones that reveal themselves beautifully in natural and artificial light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe premium \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e formula creates a glossy black finish with subtle sapphire reflections for hair that looks vibrant, healthy, and full of dimension.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect if you're:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eCovering gray hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefreshing faded blue black hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSwitching from natural black to a cooler-toned shade\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eColoring your hair for the first time\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaintaining your signature blue black look\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnjoy professional-looking results without paying salon prices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor longer, thicker, or very curly hair, we recommend using two boxes to ensure complete, even coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003e100% Gray Hair Coverage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGray hair deserves complete coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eBlue Black Hair Dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is specially formulated to provide reliable, even coverage from root to tip while creating a rich blue black finish with exceptional shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe permanent formula penetrates every strand to deliver consistent, long-lasting color that blends beautifully with your natural hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo patchy roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo uneven color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eJust beautifully rich blue black hair you'll love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eWhat's Inside the Box?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverything you need for beautiful, salon-quality color at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach Smart Beauty Black Sapphire Kit includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003ePermanent Color Cream enriched with Smart Plex Technology\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeveloper Lotion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtective Gloves\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy Step-by-Step Instructions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSimply mix, apply, rinse, condition, and enjoy vibrant blue black hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h3\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003ePerform a skin allergy test 48 hours before coloring.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMix the Permanent Color Cream with the Developer Lotion following the enclosed instructions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply evenly from roots to ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave to develop for 30–45 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until the water runs clear.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry and style to reveal rich blue black color with brilliant shine.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eSuitable for All Hair Types\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is suitable for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eStraight hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWavy hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCurly hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCoily hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThick hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFine hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNatural hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePreviously colored hair*\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is longer than shoulder length, particularly thick, or very curly, we recommend using two boxes for complete coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e*Always perform a strand test before coloring previously treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch5\u003e\u003cspan\u003eWhat is blue black hair dye?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBlue black hair dye combines rich black pigments with cool blue undertones to create a glossy black finish with subtle sapphire reflections. The blue tones become more noticeable in natural sunlight and bright indoor lighting, giving your hair extra depth and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eDoes this blue black hair dye cover gray hair?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. Smart Beauty Blue Black Hair Dye provides 100% gray coverage while delivering rich, even blue black color from root to tip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eHow does Smart Plex Technology work?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Plex Technology is built directly into the Permanent Color Cream. As your hair colors, the Plex-enriched formula helps support the hair's internal structure during the coloring process, helping reduce breakage while delivering rich, permanent color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eIs this permanent or semi-permanent?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e designed to provide long-lasting blue black color, complete gray coverage, and brilliant shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eWill the blue tones be bright?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo. Black Sapphire is primarily a rich black shade with subtle blue undertones that create extra depth and a glossy sapphire shine rather than a vivid blue color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eDo I need one box or two?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is longer than shoulder length, particularly thick, or you're coloring from roots to ends, we recommend using two or three boxes to ensure complete, even coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eWhy Choose Smart Beauty?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt Smart Beauty, we believe coloring your hair should be simple, enjoyable, and empowering.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThat's why every \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combines professional-quality pigments with Smart Plex Technology built directly into the Color Cream—helping care for your hair while delivering beautiful, long-lasting color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering gray hair, refreshing your favorite shade, or embracing the sophisticated shine of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Smart Beauty makes it easy to achieve rich, glossy, salon-quality results at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvery application leaves your hair looking vibrant, feeling soft, and full of healthy-looking shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBeautiful color. Healthier-looking hair. Color with confidence.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57434615906635,"sku":"FBM-DE-1007","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-sapphire-blue-black-11.webp?v=1778153395"},{"product_id":"amethyst-purple-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy-2","title":"Amethyst Purple Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Color","description":"\u003ch1\u003eTurn Heads with Rich, Permanent Amethyst Purple Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Amethyst Purple Hair Dye\u003c\/strong\u003e — a vibrant permanent purple hair color designed to deliver deep jewel-toned results with exceptional shine, rich color depth, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold refresh, or striking purple highlights, Amethyst Purple creates an intense multidimensional finish that looks rich, glossy, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement hair color without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Amethyst Purple 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant purple color with rich jewel depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGray blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps \u003cstrong\u003eprotect, rebuild and restore hair during coloring\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Amethyst Purple includes \u003cstrong\u003ePlex technology\u003c\/strong\u003e designed to support the hair while coloring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the coloring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProtect\u003c\/strong\u003e the hair structure during color development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRebuild\u003c\/strong\u003e weakened bonds that can be stressed during coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRestore\u003c\/strong\u003e softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold purple colour while helping hair feel healthier, smoother and more resilient after coloring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eAmethyst Purple works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep purple tones on pre-lightened blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA rich violet glow over lighter brown hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour panels or highlights\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led statement shade that still feels elegant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete coloring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable color performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home coloring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour color result is designed to be achievable even if you are coloring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Color Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous amethyst purple\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eDeep violet-purple richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle purple reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to pre-lightened hair for maximum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect color longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with a purple color maintenance cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp data-start=\"129\" data-end=\"261\"\u003e\u003cstrong data-start=\"129\" data-end=\"164\"\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr data-start=\"164\" data-end=\"167\"\u003eIt blends gray beautifully, though results vary depending on hair texture and gray percentage.\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"391\"\u003e\u003cstrong data-start=\"263\" data-end=\"302\"\u003eHow long does Amethyst Purple last?\u003c\/strong\u003e\u003cbr data-start=\"302\" data-end=\"305\"\u003ePermanent color remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"658\"\u003e\u003cstrong data-start=\"393\" data-end=\"454\"\u003eHow can I refresh the purple color between applications?\u003c\/strong\u003e\u003cbr data-start=\"454\" data-end=\"457\"\u003eYou can easily revive faded tones using \u003cstrong data-start=\"497\" data-end=\"537\"\u003eSmart Beauty Purple Color Refresher\u003c\/strong\u003e, designed to boost purple vibrancy and keep your color looking rich, fresh and glossy between full color applications.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"807\"\u003e\u003cstrong data-start=\"660\" data-end=\"687\"\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr data-start=\"687\" data-end=\"690\"\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler coloring experience.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"917\"\u003e\u003cstrong data-start=\"809\" data-end=\"856\"\u003eCan I use it over previously colored hair?\u003c\/strong\u003e\u003cbr data-start=\"856\" data-end=\"859\"\u003eYes, but final results depend on your current color base.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57444382277963,"sku":"FBM-1533-CA","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-amathst-purple-hair-dye-1.1.png?v=1778153249"},{"product_id":"creamy-blonde-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy-2","title":"Creamy Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Color","description":"\u003cdiv class=\"flex-shrink-0 flex flex-col relative items-end\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"pt-0\"\u003e\n\u003cdiv class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\"\u003e\n\u003cdiv class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"\u003e\u003cstrong style=\"color: #333333; font-family: Roboto; font-size: 25px; letter-spacing: -0.3px;\"\u003eTransform Your Look with Permanent Creamy Blonde Hair Dye\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col flex-grow AIPRM__conversation__response\"\u003e\n\u003cdiv data-message-model-slug=\"gpt-4o\" data-message-id=\"3e271b0f-7abd-479f-97cb-3023a32739ea\" data-message-author-role=\"assistant\" dir=\"auto\" class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start \u0026lt;.text-message+\u0026amp;\u0026gt;:mt-5\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-\u0026lt;3px\u0026gt;\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cp\u003eElevate your hair game with Smart Beauty’s \u003cstrong\u003eCreamy Blonde Permanent Hair Dye\u003c\/strong\u003e—the perfect solution for anyone looking to achieve soft, multidimensional blonde color. Whether you’re aiming for a full-color transformation, subtle highlights, or portion blonding, this kit delivers flawless, long-lasting results.\u003c\/p\u003e\n\u003cp\u003eDesigned with \u003cstrong\u003eSmart Plex Technology\u003c\/strong\u003e, this advanced formula strengthens and protects your hair during the coloring process, giving you a creamy, vibrant finish with added shine and resilience.\u003c\/p\u003e\n\u003cp\u003eTo neutralise brassiness and maintain that cool, creamy tone, use the \u003ca rel=\"noopener\" href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\"\u003e\u003cstrong\u003eSmart Blonde Platinum Toner Sachet\u003c\/strong\u003e\u003c\/a\u003e(sold separately) for a polished, professional result.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy We Added Smart Plex to Our Creamy Blonde Hair Dye:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIn professional salons, “plex” has been praised as the most significant development in hair care for repairing and rebuilding damaged hair. Unlike typical conditioners that only coat the hair, \u003cstrong\u003eSmart Plex\u003c\/strong\u003e repairs the micro-bond fibre structure of your hair, leaving it healthier and more robust after every use.\u003c\/p\u003e\n\u003cp\u003eEach kit includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e50ml Smart Beauty Creamy Blonde permanent hair color with Smart Plex\u003c\/li\u003e\n\u003cli\u003e100ml Smart Color activator cream\u003c\/li\u003e\n\u003cli\u003ePair of protective gloves\u003c\/li\u003e\n\u003cli\u003eIllustrated step-by-step instruction leaflet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWe want you to feel confident in your hair coloring experience, which is why our kits include detailed instructions to guide you through each step.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eCreamy Blonde Hair Dye – Perfect for Every Occasion\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhether you’re refreshing your everyday look or creating stunning highlights, our \u003cstrong\u003eCreamy Blonde Hair Dye\u003c\/strong\u003e is versatile and reliable for any occasion:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull Head Color:\u003c\/strong\u003e Achieve a soft, creamy blonde for a fresh, chic appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHighlights:\u003c\/strong\u003e Add dimension and depth to your hair with natural-looking blonde highlights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortion Blonding:\u003c\/strong\u003e Lighten specific sections of your hair to frame your face or add a unique, personal touch.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor those enhancing highlights, follow up with \u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\"\u003eSmart Blonde Platinum Toner Sache\u003c\/a\u003et\u003c\/strong\u003e (sold separately) to ensure a brass-free, cool-toned finish.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eTips for Best Results with Creamy Blonde Hair Dye\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-Coloring Preparation:\u003c\/strong\u003e Ensure your hair is clean, dry, and free from heavy styling products for even results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrand Test:\u003c\/strong\u003e Always perform a strand test before full application to check your color result and compatibility.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaintenance:\u003c\/strong\u003e Use color-safe shampoos and conditioners to keep your blonde shade vibrant and fresh.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e1. Does Smart Beauty Creamy Blonde Hair Dye work on darker hair?\u003c\/strong\u003e\u003cbr\u003eYes, but for darker shades, you may need to pre-lighten your hair or apply two applications for optimal results. Always perform a strand test before full application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. How long does the color last?\u003c\/strong\u003e\u003cbr\u003eThe creamy blonde color typically remains vibrant for 6-8 weeks, depending on your hair care routine. To prolong color life, avoid frequent exposure to chlorinated water and use sulfate-free hair products.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. Will this dye damage my hair?\u003c\/strong\u003e\u003cbr\u003eNo, this dye is enriched with Smart Plex Technology to strengthen and protect your hair during the coloring process. It nourishes your hair while reducing breakage, leaving it softer, shinier, and more resilient.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4. Can it be used for highlights or portion blonding?\u003c\/strong\u003e\u003cbr\u003eAbsolutely! This dye is ideal for highlights or partial blonding. For precise application, consider using a \u003ca rel=\"noopener\" href=\"https:\/\/smartbeautyshop.com\/products\/quality-highlighting-cap-metal-hook\/\" target=\"_blank\"\u003ehighlighting cap\u003c\/a\u003e or \u003ca rel=\"noopener\" href=\"https:\/\/smartbeautyshop.com\/products\/hair-highlighting-kit-contains-all-you-need-to-create-professional\/\" target=\"_blank\"\u003eapplicator tools\u003c\/a\u003e for a professional finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5. How do I remove brassiness?\u003c\/strong\u003e\u003cbr\u003eTo neutralize any unwanted yellow or brassy tones, use our \u003ca rel=\"noopener\" href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\"\u003e\u003cstrong\u003eSmart Blonde Platinum Toner Sachet\u003c\/strong\u003e\u003c\/a\u003e (sold separately) after coloring.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e6. Is this product vegan and cruelty-free?\u003c\/strong\u003e\u003cbr\u003eYes, Smart Beauty’s Creamy Blonde Hair Dye is 100% vegan and cruelty-free, aligning with ethical beauty standards.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to Color My Hair – Blog\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eVisit our \u003ca rel=\"noopener\" href=\"https:\/\/www.howtodyemyhair.com\/\" target=\"_blank\"\u003eblog website\u003c\/a\u003e for more expert tips, inspiration, and tutorials on achieving your perfect blonde look at home.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003ca rel=\"noopener\" href=\"https:\/\/smartbeautyshop.com\/collections\/bleach-blonde-hair-dye\/\" target=\"_blank\"\u003eOur Full Blonde Collection\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57444538745163,"sku":"FBM - 1601-CA","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-creamy-blonde-1.1.webp?v=1778153267"},{"product_id":"sapphire-black-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-color-copy-1","title":"Blue Black Hair Dye | Sapphire Permanent Hair Color with Smart Plex | Smart Beauty","description":"\u003ch3\u003e\u003cspan\u003eRich, Blue Black Hair Dye with Brilliant Shine and 100% Gray Coverage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLooking for a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that delivers rich, long-lasting color with incredible shine?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty Black Sapphire is a luxurious \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that combines deep black pigments with cool blue undertones for a multidimensional finish that catches the light beautifully. Our advanced formula is enriched with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology built directly into the Color Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping support your hair throughout the coloring process while delivering vibrant, salon-quality color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering stubborn gray hair, refreshing faded color, or creating a bold new look, you'll enjoy beautifully rich blue black hair with exceptional shine, softness, and confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause beautiful color should never come at the expense of healthy-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eBlue Black Hair Dye with Built-In Smart Plex Technology\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMost permanent hair dyes focus only on color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty goes one step further.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur exclusive \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology is blended directly into the Permanent Color Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping care for every strand while your hair colors. As the rich pigments penetrate deeply into the hair, the Plex-enriched formula helps support the hair's internal structure, leaving it looking smoother, shinier, and healthier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnlike products that require a separate Plex treatment, Smart Beauty builds this advanced technology directly into the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e formula, giving you beautiful color and healthier-looking hair in one simple application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eProfessional color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHealthier-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne easy step.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eDeep Blue Black Hair Color That Lasts\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers intense, long-lasting color with rich blue undertones that reveal themselves beautifully in natural and artificial light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe premium \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e formula creates a glossy black finish with subtle sapphire reflections for hair that looks vibrant, healthy, and full of dimension.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect if you're:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eCovering gray hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefreshing faded blue black hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSwitching from natural black to a cooler-toned shade\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eColoring your hair for the first time\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaintaining your signature blue black look\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnjoy professional-looking results without paying salon prices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor longer, thicker, or very curly hair, we recommend using two boxes to ensure complete, even coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003e100% Gray Hair Coverage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGray hair deserves complete coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eBlue Black Hair Dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is specially formulated to provide reliable, even coverage from root to tip while creating a rich blue black finish with exceptional shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe permanent formula penetrates every strand to deliver consistent, long-lasting color that blends beautifully with your natural hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo patchy roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo uneven color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eJust beautifully rich blue black hair you'll love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eWhat's Inside the Box?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverything you need for beautiful, salon-quality color at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach Smart Beauty Black Sapphire Kit includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003ePermanent Color Cream enriched with Smart Plex Technology\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeveloper Lotion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtective Gloves\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy Step-by-Step Instructions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSimply mix, apply, rinse, condition, and enjoy vibrant blue black hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h3\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003ePerform a skin allergy test 48 hours before coloring.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMix the Permanent Color Cream with the Developer Lotion following the enclosed instructions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply evenly from roots to ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave to develop for 30–45 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until the water runs clear.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry and style to reveal rich blue black color with brilliant shine.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eSuitable for All Hair Types\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is suitable for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eStraight hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWavy hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCurly hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCoily hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThick hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFine hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNatural hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePreviously colored hair*\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is longer than shoulder length, particularly thick, or very curly, we recommend using two boxes for complete coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e*Always perform a strand test before coloring previously treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch5\u003e\u003cspan\u003eWhat is blue black hair dye?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBlue black hair dye combines rich black pigments with cool blue undertones to create a glossy black finish with subtle sapphire reflections. The blue tones become more noticeable in natural sunlight and bright indoor lighting, giving your hair extra depth and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eDoes this blue black hair dye cover gray hair?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. Smart Beauty Blue Black Hair Dye provides 100% gray coverage while delivering rich, even blue black color from root to tip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eHow does Smart Plex Technology work?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Plex Technology is built directly into the Permanent Color Cream. As your hair colors, the Plex-enriched formula helps support the hair's internal structure during the coloring process, helping reduce breakage while delivering rich, permanent color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eIs this permanent or semi-permanent?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e designed to provide long-lasting blue black color, complete gray coverage, and brilliant shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eWill the blue tones be bright?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo. Black Sapphire is primarily a rich black shade with subtle blue undertones that create extra depth and a glossy sapphire shine rather than a vivid blue color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eDo I need one box or two?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is longer than shoulder length, particularly thick, or you're coloring from roots to ends, we recommend using two or three boxes to ensure complete, even coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eWhy Choose Smart Beauty?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt Smart Beauty, we believe coloring your hair should be simple, enjoyable, and empowering.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThat's why every \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combines professional-quality pigments with Smart Plex Technology built directly into the Color Cream—helping care for your hair while delivering beautiful, long-lasting color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering gray hair, refreshing your favorite shade, or embracing the sophisticated shine of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Smart Beauty makes it easy to achieve rich, glossy, salon-quality results at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvery application leaves your hair looking vibrant, feeling soft, and full of healthy-looking shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBeautiful color. Healthier-looking hair. Color with confidence.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57444838048075,"sku":"1519-FBM-CA","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-sapphire-blue-black-11.webp?v=1778153395"},{"product_id":"sapphire-black-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-color-copy-2","title":"Blue Black Hair Dye | Sapphire Permanent Hair Color with Smart Plex | Smart Beauty","description":"\u003ch3\u003e\u003cspan\u003eRich, Blue Black Hair Dye with Brilliant Shine and 100% Gray Coverage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLooking for a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that delivers rich, long-lasting color with incredible shine?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty Black Sapphire is a luxurious \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that combines deep black pigments with cool blue undertones for a multidimensional finish that catches the light beautifully. Our advanced formula is enriched with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology built directly into the Color Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping support your hair throughout the coloring process while delivering vibrant, salon-quality color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering stubborn gray hair, refreshing faded color, or creating a bold new look, you'll enjoy beautifully rich blue black hair with exceptional shine, softness, and confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause beautiful color should never come at the expense of healthy-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eBlue Black Hair Dye with Built-In Smart Plex Technology\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMost permanent hair dyes focus only on color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty goes one step further.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur exclusive \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology is blended directly into the Permanent Color Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping care for every strand while your hair colors. As the rich pigments penetrate deeply into the hair, the Plex-enriched formula helps support the hair's internal structure, leaving it looking smoother, shinier, and healthier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnlike products that require a separate Plex treatment, Smart Beauty builds this advanced technology directly into the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e formula, giving you beautiful color and healthier-looking hair in one simple application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eProfessional color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHealthier-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne easy step.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eDeep Blue Black Hair Color That Lasts\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers intense, long-lasting color with rich blue undertones that reveal themselves beautifully in natural and artificial light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe premium \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e formula creates a glossy black finish with subtle sapphire reflections for hair that looks vibrant, healthy, and full of dimension.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect if you're:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eCovering gray hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefreshing faded blue black hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSwitching from natural black to a cooler-toned shade\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eColoring your hair for the first time\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaintaining your signature blue black look\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnjoy professional-looking results without paying salon prices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor longer, thicker, or very curly hair, we recommend using two boxes to ensure complete, even coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003e100% Gray Hair Coverage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGray hair deserves complete coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eBlue Black Hair Dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is specially formulated to provide reliable, even coverage from root to tip while creating a rich blue black finish with exceptional shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe permanent formula penetrates every strand to deliver consistent, long-lasting color that blends beautifully with your natural hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo patchy roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo uneven color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eJust beautifully rich blue black hair you'll love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eWhat's Inside the Box?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverything you need for beautiful, salon-quality color at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach Smart Beauty Black Sapphire Kit includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003ePermanent Color Cream enriched with Smart Plex Technology\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeveloper Lotion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtective Gloves\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy Step-by-Step Instructions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSimply mix, apply, rinse, condition, and enjoy vibrant blue black hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h3\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003ePerform a skin allergy test 48 hours before coloring.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMix the Permanent Color Cream with the Developer Lotion following the enclosed instructions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply evenly from roots to ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave to develop for 30–45 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until the water runs clear.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry and style to reveal rich blue black color with brilliant shine.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eSuitable for All Hair Types\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is suitable for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eStraight hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWavy hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCurly hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCoily hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThick hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFine hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNatural hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePreviously colored hair*\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is longer than shoulder length, particularly thick, or very curly, we recommend using two boxes for complete coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e*Always perform a strand test before coloring previously treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch5\u003e\u003cspan\u003eWhat is blue black hair dye?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBlue black hair dye combines rich black pigments with cool blue undertones to create a glossy black finish with subtle sapphire reflections. The blue tones become more noticeable in natural sunlight and bright indoor lighting, giving your hair extra depth and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eDoes this blue black hair dye cover gray hair?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. Smart Beauty Blue Black Hair Dye provides 100% gray coverage while delivering rich, even blue black color from root to tip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eHow does Smart Plex Technology work?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Plex Technology is built directly into the Permanent Color Cream. As your hair colors, the Plex-enriched formula helps support the hair's internal structure during the coloring process, helping reduce breakage while delivering rich, permanent color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eIs this permanent or semi-permanent?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e designed to provide long-lasting blue black color, complete gray coverage, and brilliant shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eWill the blue tones be bright?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo. Black Sapphire is primarily a rich black shade with subtle blue undertones that create extra depth and a glossy sapphire shine rather than a vivid blue color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eDo I need one box or two?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is longer than shoulder length, particularly thick, or you're coloring from roots to ends, we recommend using two or three boxes to ensure complete, even coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eWhy Choose Smart Beauty?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt Smart Beauty, we believe coloring your hair should be simple, enjoyable, and empowering.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThat's why every \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combines professional-quality pigments with Smart Plex Technology built directly into the Color Cream—helping care for your hair while delivering beautiful, long-lasting color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering gray hair, refreshing your favorite shade, or embracing the sophisticated shine of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue black hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Smart Beauty makes it easy to achieve rich, glossy, salon-quality results at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvery application leaves your hair looking vibrant, feeling soft, and full of healthy-looking shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBeautiful color. Healthier-looking hair. Color with confidence.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57454119453003,"sku":"1519-FBA","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-sapphire-blue-black-11.webp?v=1778153395"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/collections\/hair-dye-for-brown-hair.webp?v=1778153130","url":"https:\/\/smartbeautyshop.com\/es-us\/collections\/for-brown-hair.oembed","provider":"Smart Beauty Hair Dye","version":"1.0","type":"link"}