{"title":"Brown Hair Colour Collection","description":"\u003cp data-start=\"41\" data-end=\"369\"\u003eCreate rich, glossy, natural-looking colour at home with Smart Beauty Brown Hair Colour. Whether you’re looking for deep espresso tones, warm chocolate brunettes, soft caramel hues, or natural-looking grey coverage, our expertly developed hair colour kits help you achieve salon-worthy brunette results with confidence and ease.\u003c\/p\u003e\n\u003cp data-start=\"371\" data-end=\"659\"\u003eBrown hair colour remains one of the most timeless and versatile choices for home colouring. From subtle enhancements to complete colour transformations, Smart Beauty makes it easier to achieve beautiful brunette shades while keeping your hair looking healthy, vibrant, and full of shine.\u003c\/p\u003e\n\u003cp data-start=\"661\" data-end=\"1065\"\u003eAt Smart Beauty, we believe home hair colouring should feel simple, supportive, and empowering. That’s why our brown hair dye collection has been carefully designed to combine professional-quality colour with beginner-friendly application. Whether you’re colouring for the first time or maintaining your signature brunette shade, our products are created to help you feel confident every step of the way.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1325\"\u003eOur brown shades are cruelty-free, vegan, and proudly made in the UK using carefully sourced ingredients from the UK and Europe. We focus on quality formulas that deliver rich pigmentation, long-lasting colour, and radiant shine without compromising on care.\u003c\/p\u003e\n\u003cp data-start=\"1327\" data-end=\"1664\"\u003eEspresso Brown creates deep, luxurious brunette tones with a polished finish, while warmer chocolate and caramel-inspired shades add softness, warmth, and dimension to the hair. Brown shades are also ideal for customers looking for natural grey coverage, low-maintenance colour, or a glossy refresh that enhances existing brunette tones.\u003c\/p\u003e\n\u003cp data-start=\"1666\" data-end=\"1941\"\u003eTo keep your brunette hair colour looking its best, pair your chosen shade with our aftercare and colour-protection products. Using colour-safe shampoos and nourishing treatments can help maintain shine, reduce fading, and support healthier-looking hair between applications.\u003c\/p\u003e\n\u003cp data-start=\"1943\" data-end=\"2262\"\u003eIf you’re unsure which brunette shade to choose, you’re not alone — and that’s where we shine. Smart Beauty is committed to making home hair colouring feel approachable and achievable. Through clear instructions, educational guidance, and supportive resources, we help customers colour safely and confidently from home.\u003c\/p\u003e\n\u003cp data-start=\"2264\" data-end=\"2474\"\u003eWhether you want rich espresso depth, warm chocolate tones, or soft natural brunette colour, Smart Beauty helps you achieve beautiful brown hair colour with salon-quality results — all from the comfort of home.\u003c\/p\u003e\n\u003chr data-start=\"2476\" data-end=\"2479\"\u003e\n\u003ch1 data-section-id=\"uu71dl\" data-start=\"2481\" data-end=\"2494\"\u003eFAQ Section\u003c\/h1\u003e\n\u003ch2 data-section-id=\"ew0g3s\" data-start=\"2496\" data-end=\"2544\"\u003eWhat is the best brown hair dye for home use?\u003c\/h2\u003e\n\u003cp data-start=\"2545\" data-end=\"2776\"\u003eThe best brown hair dye depends on the result you want to achieve. Smart Beauty offers a range of brunette shades, from deep Espresso Brown to softer warm browns, designed for easy home application and professional-looking results.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1gz11zx\" data-start=\"2778\" data-end=\"2817\"\u003eDoes brown hair dye cover grey hair?\u003c\/h2\u003e\n\u003cp data-start=\"2818\" data-end=\"2993\"\u003eYes. Brown hair colour is one of the most effective options for grey coverage. Darker brunette shades often provide excellent coverage while creating a natural-looking finish.\u003c\/p\u003e\n\u003ch2 data-section-id=\"ln17fv\" data-start=\"2995\" data-end=\"3035\"\u003eHow long does brown hair colour last?\u003c\/h2\u003e\n\u003cp data-start=\"3036\" data-end=\"3223\"\u003eBrown hair colour can last several weeks depending on your hair type, washing routine, and aftercare. Using colour-safe shampoos and limiting heat styling can help extend colour vibrancy.\u003c\/p\u003e\n\u003ch2 data-section-id=\"n1wnoo\" data-start=\"3225\" data-end=\"3266\"\u003eCan I go from blonde to brown at home?\u003c\/h2\u003e\n\u003cp data-start=\"3267\" data-end=\"3469\"\u003eYes, but depending on your current blonde shade, you may need to add warmth back into the hair before applying a brunette colour. Choosing the correct brown tone is important for achieving even results.\u003c\/p\u003e\n\u003ch2 data-section-id=\"wkm9nm\" data-start=\"3471\" data-end=\"3528\"\u003eIs Smart Beauty brown hair dye vegan and cruelty-free?\u003c\/h2\u003e\n\u003cp data-start=\"3529\" data-end=\"3669\"\u003eYes. All Smart Beauty products are vegan, cruelty-free, and proudly made in the UK using quality ingredients sourced from the UK and Europe.\u003c\/p\u003e\n\u003ch2 data-section-id=\"4585q3\" data-start=\"3671\" data-end=\"3712\"\u003eWhich brown hair colour suits me best?\u003c\/h2\u003e\n\u003cp data-start=\"3713\" data-end=\"3937\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eCool brown tones often suit cooler skin tones, while warmer chocolate and caramel shades complement warmer complexions beautifully. Natural brunette shades are also ideal for customers wanting softer, low-maintenance colour.\u003c\/p\u003e","products":[{"product_id":"espresso-brown-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour","title":"Brown Hair Dye | Espresso Brown No. 4 Permanent Hair Colour | Smart Beauty","description":"\u003ch4\u003e\u003cspan\u003eRich Espresso Brown Hair Dye with 100% Grey Coverage\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLooking for a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebrown hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that delivers rich, natural-looking colour with long-lasting shine?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty Espresso Brown is a luxurious \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, equivalent to a classic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNo. 4 shade\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, designed to create rich brunette hair with beautiful depth and a glossy finish. Our advanced formula features \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology built directly into the Permanent Colour Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping support your hair throughout the colouring process while delivering vibrant, salon-quality colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering stubborn grey hair, refreshing faded brown hair, or returning to a rich brunette shade, you'll enjoy beautifully soft, shiny hair with complete confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause beautiful colour should never come at the expense of healthy-looking hair.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eBrown Hair Dye with Built-In Smart Plex Technology\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMost permanent hair colours focus only on colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty goes one step further.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur exclusive \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology is blended directly into the Permanent Colour Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping support every strand throughout the colouring process. As the rich colour pigments penetrate deeply into the hair, the Plex-enriched formula helps reinforce the hair's internal structure, leaving your hair looking smoother, shinier, and healthier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverything happens in one simple colouring step, so you can enjoy rich, professional-quality colour while caring for your hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eProfessional colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHealthier-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne easy application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eRich Espresso Brown Colour That Lasts\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebrown hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers rich, multi-dimensional brunette colour that stays vibrant wash after wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEquivalent to a classic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNo. 4 Espresso Brown\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e creates natural-looking depth with beautiful shine, making it ideal if you're looking for a sophisticated brunette shade that's neither too dark nor too light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect if you're:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eCovering grey hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefreshing faded brown hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReturning to your natural brunette shade\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eColouring your hair for the first time\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaintaining your favorite brown hair colour\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnjoy salon-quality results without the salon price.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elong, particularly thick, or very curly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we recommend using \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2–3 packs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to ensure complete, even coverage from roots to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003e100% Grey Hair Coverage\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGrey hair deserves complete coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty Espresso Brown is specially formulated to provide reliable, even grey coverage while creating a rich, natural-looking brunette finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe permanent formula penetrates every strand for consistent, long-lasting colour that blends beautifully with your natural hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo patchy roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo uneven colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eJust rich, glossy brown hair you'll love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eWhat's Inside the Pack?\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverything you need to achieve beautiful, salon-quality colour at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach Smart Beauty Espresso Brown Hair Colour Pack includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003ePermanent Colour Cream with built-in Smart Plex Technology\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeveloper Lotion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtective Gloves\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy Step-by-Step Instructions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSimply mix, apply, rinse, condition, and enjoy rich Espresso Brown hair with beautiful shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h4\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003ePerform a skin allergy test 48 hours before colouring.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMix the Permanent Colour Cream with the Developer Lotion following the enclosed instructions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply evenly from roots to ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave to develop for 30–45 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until the water runs clear.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry and style to reveal rich Espresso Brown No. 4 colour with brilliant shine.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eSuitable for All Hair Types\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebrown hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is suitable for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eStraight hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWavy hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCurly hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCoily hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThick hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFine hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNatural hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePreviously coloured hair*\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elong, particularly thick, or very curly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we recommend using \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2–3 packs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e for complete, even coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e*Always perform a strand test before colouring previously treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h4\u003e\n\u003ch5\u003e\u003cspan\u003eWhat shade is Espresso Brown?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEspresso Brown is equivalent to a classic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNo. 4 brown hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, creating a rich brunette shade with natural warmth, beautiful depth, and brilliant shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eDoes this brown hair dye cover grey hair?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. Smart Beauty Espresso Brown provides \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e100% grey coverage\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, delivering rich, even, long-lasting colour from root to tip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eHow does Smart Plex Technology work?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Plex Technology is built directly into the Permanent Colour Cream. During the colouring process, it helps support the hair's internal structure while the colour develops, helping reduce breakage and leaving your hair looking healthier, softer, and shinier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eIs this permanent or semi-permanent?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e designed to provide long-lasting brunette colour, complete grey coverage, and salon-quality shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eHow many packs do I need?\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne pack is usually enough for short to shoulder-length hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elong, particularly thick, or very curly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we recommend using \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2–3 packs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to ensure complete, even coverage from roots to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eWhy Choose Smart Beauty?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt Smart Beauty, we believe colouring your hair should be simple, enjoyable, and empowering.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThat's why every \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combines professional-quality pigments with Smart Plex Technology built directly into the Permanent Colour Cream—helping care for your hair while delivering rich, long-lasting colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering grey hair, refreshing your favorite brunette shade, or discovering the richness of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEspresso Brown No. 4\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Smart Beauty makes it easy to achieve glossy, salon-quality results from the comfort of your home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvery application leaves your hair looking vibrant, feeling soft, and full of healthy-looking shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBeautiful colour. Healthier-looking hair. Colour with confidence.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57160945238347,"sku":"B0825WNGD4","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart_beauty_espresso_brown_1.1.webp?v=1777529425"},{"product_id":"espresso-brown-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy","title":"Brown Hair Dye | Espresso Brown No. 4 Permanent Hair Color | Smart Beauty","description":"\u003ch4\u003e\u003cspan\u003eRich Espresso Brown Hair Dye with 100% Gray Coverage\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLooking for a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebrown hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that delivers rich, natural-looking color with long-lasting shine?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty Espresso Brown is a luxurious \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, equivalent to a classic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNo. 4 shade\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, designed to create rich brunette hair with beautiful depth and a glossy finish. Our advanced formula features \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology built directly into the Permanent Color Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping support your hair throughout the coloring process while delivering vibrant, salon-quality color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering stubborn gray hair, refreshing faded brown hair, or returning to a rich brunette shade, you'll enjoy beautifully soft, shiny hair with complete confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause beautiful color should never come at the expense of healthy-looking hair.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eBrown Hair Dye with Built-In Smart Plex Technology\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMost permanent hair colors focus only on color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty goes one step further.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur exclusive \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology is blended directly into the Permanent Color Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping support every strand throughout the coloring process. As the rich color pigments penetrate deeply into the hair, the Plex-enriched formula helps reinforce the hair's internal structure, leaving your hair looking smoother, shinier, and healthier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverything happens in one simple coloring step, so you can enjoy rich, professional-quality color while caring for your hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eProfessional color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHealthier-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne easy application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eRich Espresso Brown Color That Lasts\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebrown hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers rich, multi-dimensional brunette color that stays vibrant wash after wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEquivalent to a classic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNo. 4 Espresso Brown\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e creates natural-looking depth with beautiful shine, making it ideal if you're looking for a sophisticated brunette shade that's neither too dark nor too light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect if you're:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eCovering gray hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefreshing faded brown hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReturning to your natural brunette shade\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eColoring your hair for the first time\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaintaining your favorite brown hair color\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnjoy salon-quality results without the salon price.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elong, particularly thick, or very curly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we recommend using \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2–3 packs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to ensure complete, even coverage from roots to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003e100% Gray Hair Coverage\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGray hair deserves complete coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty Espresso Brown is specially formulated to provide reliable, even gray coverage while creating a rich, natural-looking brunette finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe permanent formula penetrates every strand for consistent, long-lasting color that blends beautifully with your natural hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo patchy roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo uneven color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eJust rich, glossy brown hair you'll love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eWhat's Inside the Pack?\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverything you need to achieve beautiful, salon-quality color at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach Smart Beauty Espresso Brown Hair Color Pack includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003ePermanent Color Cream with built-in Smart Plex Technology\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeveloper Lotion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtective Gloves\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy Step-by-Step Instructions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSimply mix, apply, rinse, condition, and enjoy rich Espresso Brown hair with beautiful shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h4\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003ePerform a skin allergy test 48 hours before coloring.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMix the Permanent Color Cream with the Developer Lotion following the enclosed instructions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply evenly from roots to ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave to develop for 30–45 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until the water runs clear.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry and style to reveal rich Espresso Brown No. 4 color with brilliant shine.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eSuitable for All Hair Types\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebrown hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is suitable for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eStraight hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWavy hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCurly hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCoily hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThick hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFine hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNatural hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePreviously colored hair*\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elong, particularly thick, or very curly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we recommend using \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2–3 packs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e for complete, even coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e*Always perform a strand test before coloring previously treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h4\u003e\n\u003ch5\u003e\u003cspan\u003eWhat shade is Espresso Brown?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEspresso Brown is equivalent to a classic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNo. 4 brown hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, creating a rich brunette shade with natural warmth, beautiful depth, and brilliant shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eDoes this brown hair dye cover gray hair?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. Smart Beauty Espresso Brown provides \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e100% gray coverage\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, delivering rich, even, long-lasting color from root to tip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eHow does Smart Plex Technology work?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Plex Technology is built directly into the Permanent Color Cream. During the coloring process, it helps support the hair's internal structure while the color develops, helping reduce breakage and leaving your hair looking healthier, softer, and shinier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eIs this permanent or semi-permanent?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e designed to provide long-lasting brunette color, complete gray coverage, and salon-quality shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eHow many packs do I need?\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne pack is usually enough for short to shoulder-length hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elong, particularly thick, or very curly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we recommend using \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2–3 packs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to ensure complete, even coverage from roots to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eWhy Choose Smart Beauty?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt Smart Beauty, we believe coloring your hair should be simple, enjoyable, and empowering.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThat's why every \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combines professional-quality pigments with Smart Plex Technology built directly into the Permanent Color Cream—helping care for your hair while delivering rich, long-lasting color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering gray hair, refreshing your favorite brunette shade, or discovering the richness of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEspresso Brown No. 4\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Smart Beauty makes it easy to achieve glossy, salon-quality results from the comfort of your home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvery application leaves your hair looking vibrant, feeling soft, and full of healthy-looking shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBeautiful color. Healthier-looking hair. Color with confidence.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57416845558091,"sku":"1526-FBA","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart_beauty_espresso_brown_1.1.webp?v=1777529425"},{"product_id":"espresso-brown-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy-1","title":"Brown Hair Dye | Espresso Brown No. 4 Permanent Hair Color | Smart Beauty","description":"\u003ch4\u003e\u003cspan\u003eRich Espresso Brown Hair Dye with 100% Gray Coverage\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLooking for a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebrown hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that delivers rich, natural-looking color with long-lasting shine?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty Espresso Brown is a luxurious \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, equivalent to a classic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNo. 4 shade\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, designed to create rich brunette hair with beautiful depth and a glossy finish. Our advanced formula features \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology built directly into the Permanent Color Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping support your hair throughout the coloring process while delivering vibrant, salon-quality color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering stubborn gray hair, refreshing faded brown hair, or returning to a rich brunette shade, you'll enjoy beautifully soft, shiny hair with complete confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause beautiful color should never come at the expense of healthy-looking hair.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eBrown Hair Dye with Built-In Smart Plex Technology\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMost permanent hair colors focus only on color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty goes one step further.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur exclusive \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology is blended directly into the Permanent Color Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping support every strand throughout the coloring process. As the rich color pigments penetrate deeply into the hair, the Plex-enriched formula helps reinforce the hair's internal structure, leaving your hair looking smoother, shinier, and healthier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverything happens in one simple coloring step, so you can enjoy rich, professional-quality color while caring for your hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eProfessional color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHealthier-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne easy application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eRich Espresso Brown Color That Lasts\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebrown hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers rich, multi-dimensional brunette color that stays vibrant wash after wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEquivalent to a classic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNo. 4 Espresso Brown\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e creates natural-looking depth with beautiful shine, making it ideal if you're looking for a sophisticated brunette shade that's neither too dark nor too light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect if you're:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eCovering gray hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefreshing faded brown hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReturning to your natural brunette shade\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eColoring your hair for the first time\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaintaining your favorite brown hair color\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnjoy salon-quality results without the salon price.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elong, particularly thick, or very curly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we recommend using \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2–3 packs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to ensure complete, even coverage from roots to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003e100% Gray Hair Coverage\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGray hair deserves complete coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty Espresso Brown is specially formulated to provide reliable, even gray coverage while creating a rich, natural-looking brunette finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe permanent formula penetrates every strand for consistent, long-lasting color that blends beautifully with your natural hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo patchy roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo uneven color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eJust rich, glossy brown hair you'll love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eWhat's Inside the Pack?\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverything you need to achieve beautiful, salon-quality color at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach Smart Beauty Espresso Brown Hair Color Pack includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003ePermanent Color Cream with built-in Smart Plex Technology\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeveloper Lotion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtective Gloves\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy Step-by-Step Instructions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSimply mix, apply, rinse, condition, and enjoy rich Espresso Brown hair with beautiful shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h4\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003ePerform a skin allergy test 48 hours before coloring.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMix the Permanent Color Cream with the Developer Lotion following the enclosed instructions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply evenly from roots to ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave to develop for 30–45 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until the water runs clear.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry and style to reveal rich Espresso Brown No. 4 color with brilliant shine.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eSuitable for All Hair Types\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebrown hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is suitable for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eStraight hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWavy hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCurly hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCoily hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThick hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFine hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNatural hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePreviously colored hair*\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elong, particularly thick, or very curly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we recommend using \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2–3 packs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e for complete, even coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e*Always perform a strand test before coloring previously treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h4\u003e\n\u003ch5\u003e\u003cspan\u003eWhat shade is Espresso Brown?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEspresso Brown is equivalent to a classic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNo. 4 brown hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, creating a rich brunette shade with natural warmth, beautiful depth, and brilliant shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eDoes this brown hair dye cover gray hair?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. Smart Beauty Espresso Brown provides \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e100% gray coverage\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, delivering rich, even, long-lasting color from root to tip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eHow does Smart Plex Technology work?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Plex Technology is built directly into the Permanent Color Cream. During the coloring process, it helps support the hair's internal structure while the color develops, helping reduce breakage and leaving your hair looking healthier, softer, and shinier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eIs this permanent or semi-permanent?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e designed to provide long-lasting brunette color, complete gray coverage, and salon-quality shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eHow many packs do I need?\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne pack is usually enough for short to shoulder-length hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elong, particularly thick, or very curly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we recommend using \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2–3 packs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to ensure complete, even coverage from roots to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eWhy Choose Smart Beauty?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt Smart Beauty, we believe coloring your hair should be simple, enjoyable, and empowering.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThat's why every \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combines professional-quality pigments with Smart Plex Technology built directly into the Permanent Color Cream—helping care for your hair while delivering rich, long-lasting color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering gray hair, refreshing your favorite brunette shade, or discovering the richness of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEspresso Brown No. 4\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Smart Beauty makes it easy to achieve glossy, salon-quality results from the comfort of your home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvery application leaves your hair looking vibrant, feeling soft, and full of healthy-looking shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBeautiful color. Healthier-looking hair. Color with confidence.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57436058943819,"sku":"FBM-DE-1008","price":14.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart_beauty_espresso_brown_1.1.webp?v=1777529425"},{"product_id":"espresso-brown-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy-2","title":"Brown Hair Dye – Espresso Brown No. 4 Permanent Hair Color","description":"\u003ch4\u003e\u003cspan\u003eRich Espresso Brown Hair Dye with 100% Gray Coverage\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLooking for a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebrown hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that delivers rich, natural-looking color with long-lasting shine?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty Espresso Brown is a luxurious \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, equivalent to a classic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNo. 4 shade\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, designed to create rich brunette hair with beautiful depth and a glossy finish. Our advanced formula features \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology built directly into the Permanent Color Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping support your hair throughout the coloring process while delivering vibrant, salon-quality color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering stubborn gray hair, refreshing faded brown hair, or returning to a rich brunette shade, you'll enjoy beautifully soft, shiny hair with complete confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause beautiful color should never come at the expense of healthy-looking hair.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eBrown Hair Dye with Built-In Smart Plex Technology\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMost permanent hair colors focus only on color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty goes one step further.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur exclusive \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Plex Technology is blended directly into the Permanent Color Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping support every strand throughout the coloring process. As the rich color pigments penetrate deeply into the hair, the Plex-enriched formula helps reinforce the hair's internal structure, leaving your hair looking smoother, shinier, and healthier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverything happens in one simple coloring step, so you can enjoy rich, professional-quality color while caring for your hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eProfessional color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHealthier-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne easy application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eRich Espresso Brown Color That Lasts\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebrown hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers rich, multi-dimensional brunette color that stays vibrant wash after wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEquivalent to a classic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNo. 4 Espresso Brown\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e creates natural-looking depth with beautiful shine, making it ideal if you're looking for a sophisticated brunette shade that's neither too dark nor too light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect if you're:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eCovering gray hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefreshing faded brown hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReturning to your natural brunette shade\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eColoring your hair for the first time\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaintaining your favorite brown hair color\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnjoy salon-quality results without the salon price.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elong, particularly thick, or very curly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we recommend using \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2–3 packs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to ensure complete, even coverage from roots to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003e100% Gray Hair Coverage\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGray hair deserves complete coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty Espresso Brown is specially formulated to provide reliable, even gray coverage while creating a rich, natural-looking brunette finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe permanent formula penetrates every strand for consistent, long-lasting color that blends beautifully with your natural hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo patchy roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo uneven color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eJust rich, glossy brown hair you'll love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eWhat's Inside the Pack?\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverything you need to achieve beautiful, salon-quality color at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach Smart Beauty Espresso Brown Hair Color Pack includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003ePermanent Color Cream with built-in Smart Plex Technology\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeveloper Lotion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtective Gloves\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy Step-by-Step Instructions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSimply mix, apply, rinse, condition, and enjoy rich Espresso Brown hair with beautiful shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h4\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003ePerform a skin allergy test 48 hours before coloring.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMix the Permanent Color Cream with the Developer Lotion following the enclosed instructions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply evenly from roots to ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave to develop for 30–45 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until the water runs clear.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry and style to reveal rich Espresso Brown No. 4 color with brilliant shine.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eSuitable for All Hair Types\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebrown hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is suitable for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eStraight hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWavy hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCurly hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCoily hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThick hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFine hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNatural hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePreviously colored hair*\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elong, particularly thick, or very curly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we recommend using \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2–3 packs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e for complete, even coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e*Always perform a strand test before coloring previously treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h4\u003e\n\u003ch5\u003e\u003cspan\u003eWhat shade is Espresso Brown?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEspresso Brown is equivalent to a classic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNo. 4 brown hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, creating a rich brunette shade with natural warmth, beautiful depth, and brilliant shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eDoes this brown hair dye cover gray hair?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYes. Smart Beauty Espresso Brown provides \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e100% gray coverage\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, delivering rich, even, long-lasting color from root to tip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eHow does Smart Plex Technology work?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Plex Technology is built directly into the Permanent Color Cream. During the coloring process, it helps support the hair's internal structure while the color develops, helping reduce breakage and leaving your hair looking healthier, softer, and shinier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eIs this permanent or semi-permanent?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e designed to provide long-lasting brunette color, complete gray coverage, and salon-quality shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eHow many packs do I need?\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne pack is usually enough for short to shoulder-length hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elong, particularly thick, or very curly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we recommend using \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2–3 packs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to ensure complete, even coverage from roots to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cspan\u003eWhy Choose Smart Beauty?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt Smart Beauty, we believe coloring your hair should be simple, enjoyable, and empowering.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThat's why every \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epermanent hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combines professional-quality pigments with Smart Plex Technology built directly into the Permanent Color Cream—helping care for your hair while delivering rich, long-lasting color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering gray hair, refreshing your favorite brunette shade, or discovering the richness of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEspresso Brown No. 4\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Smart Beauty makes it easy to achieve glossy, salon-quality results from the comfort of your home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvery application leaves your hair looking vibrant, feeling soft, and full of healthy-looking shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBeautiful color. Healthier-looking hair. Color with confidence.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57444615422283,"sku":"1526-FBM-CA","price":14.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart_beauty_espresso_brown_1.1.webp?v=1777529425"}],"url":"https:\/\/smartbeautyshop.com\/en-us\/collections\/brown-hair-colour-collection.oembed","provider":"Smart Beauty Hair Dye","version":"1.0","type":"link"}