{"product_id":"pure-black-hair-dye-permanent-hair-colour","title":"Black Hair Dye | Permanent Hair Colour with Built-In Plex Technology | Smart Beauty","description":"\u003ch3\u003eRich, Long-Lasting Black Hair Colour with 100% Grey Coverage\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLooking for a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblack hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that delivers rich, long-lasting colour without leaving your hair feeling dry or damaged?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty Pure Black Hair Dye has been carefully developed to give you salon-quality results at home. Our advanced permanent formula is enriched with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePlex Technology built directly into the colour cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping to support and protect your hair while it colours.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're covering grey hair, refreshing faded colour or transforming your look completely, you'll enjoy beautifully rich black hair with exceptional shine, softness and confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBecause beautiful colour should never come at the expense of healthy-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eBlack Hair Dye with Built-In Plex Technology\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMost permanent hair colours focus only on colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmart Beauty goes one step further.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur unique formula contains \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePlex Technology blended directly into the permanent colour cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, so every strand is cared for throughout the colouring process.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAs your colour develops, the Plex-enriched formula helps support the hair's internal structure while the rich pigments penetrate deeply into the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe result is beautifully vibrant colour with hair that feels softer, smoother and healthier after colouring.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThere's no separate Plex treatment to apply—everything happens in one simple colouring step.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIntense Black Hair Colour That Lasts\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur permanent \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblack hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers deep, rich colour that stays vibrant wash after wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe highly pigmented formula provides excellent colour saturation for a natural-looking black finish with brilliant shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect whether you're:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eCovering grey hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefreshing faded black hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReturning to your natural shade\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eColouring your hair for the first time\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaintaining your signature black look\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eYou'll enjoy professional-looking results without the salon appointment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIf your hair is longer than shoulder length or particularly thick, we recommend using two packs to ensure complete coverage.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e100% Grey Hair Coverage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGrey hair can be stubborn.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThat's why Smart Beauty Pure Black Hair Dye has been formulated to provide reliable, even coverage from root to tip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe permanent colour penetrates deeply into every strand to create rich, consistent colour that blends naturally with your hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo patchiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo uneven roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eJust beautiful, confident colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eWhat's Inside the Box?\u003c\/h4\u003e\n\u003cp\u003eEach Smart Beauty Black Hair Dye Kit contains everything you need to achieve beautiful results at home.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePermanent Colour Cream enriched with Smart Plex\u003c\/li\u003e\n\u003cli\u003eDeveloper Lotion\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProtective Gloves\u003c\/li\u003e\n\u003cli\u003eEasy Step-by-Step Instructions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eCarry out a skin allergy test 48 hours before colouring.\u003cbr\u003e2. Mix the Permanent Colour Cream with the Developer Lotion following the enclosed instructions.\u003cbr\u003e3. Apply evenly from roots to ends.\u003cbr\u003e4. Leave to develop for 30–45 minutes.\u003cbr\u003e5. Rinse thoroughly and finish with the included Smart Plex Nourishing Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cspan\u003eSuitable for All Hair Types\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur permanent \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblack hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is suitable for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eStraight hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWavy hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCurly hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCoily hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThick hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFine hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNatural hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePreviously coloured hair*\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your hair is longer than shoulder length or particularly thick, we recommend using two packs to ensure full coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*Always perform a strand test before colouring previously treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\u003ch5\u003eDoes this black hair dye cover grey hair?\u003c\/h5\u003e\n\u003cp\u003eYes. Smart Beauty Pure Black Hair Dye provides 100% grey coverage for long-lasting, even colour.\u003c\/p\u003e\n\u003ch5\u003e\u003cspan\u003eHow does the Plex Technology work?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eOur Plex Technology is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebuilt directly into the permanent colour cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. As the colour develops, the Plex-enriched formula helps support the hair's internal structure during colouring, helping to reduce breakage while delivering rich, permanent colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cspan\u003eIs this permanent or semi-permanent?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eThis is a permanent black hair dye designed for long-lasting colour and complete grey coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cspan\u003eWill it leave my hair feeling dry?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur formula has been developed with built-in Plex Technology to help support the hair during colouring, leaving it feeling soft, smooth and healthy-looking.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cspan\u003eDo I need two boxes?\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eIf your hair is longer than shoulder length, particularly thick or you're colouring from root to tip, we recommend using two boxes for complete coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eWhy Choose Smart Beauty?\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt Smart Beauty, we believe colouring your hair should feel exciting—not intimidating.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThat's why every formula combines rich, professional-quality colour with hair-loving technology that helps care for your hair as it colours.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're touching up roots, covering grey hair or embracing a bold new look, our \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblack hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e makes it easy to achieve beautiful, glossy results from the comfort of home.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eBeautiful colour. Healthier-looking hair. Colour with confidence.\u003cbr\u003e\n\u003c\/h3\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237997781323,"sku":"SB 1502","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-Pure-Black-1.1.webp?v=1778153371","url":"https:\/\/smartbeautyshop.com\/en-gb\/products\/pure-black-hair-dye-permanent-hair-colour","provider":"Smart Beauty Hair Dye","version":"1.0","type":"link"}