{"title":"Vegan \u0026 Cruelty-Free Hair Colour Collection","description":"\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69fc2a94-3570-83eb-8762-0169463e16dd-9\" data-testid=\"conversation-turn-20\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"a5899b24-7e9f-4b2d-b6a9-d5b8b42fa07c\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp data-start=\"56\" data-end=\"322\"\u003eBeautiful hair colour should never come at the expense of your values. Smart Beauty Vegan \u0026amp; Cruelty-Free Hair Colour is designed for customers who want vibrant, salon-worthy results at home while choosing products that align with a more conscious approach to beauty.\u003c\/p\u003e\n\u003cp data-start=\"324\" data-end=\"601\"\u003eAt Smart Beauty, we believe you shouldn’t have to compromise between performance, ethics, and professional-quality colour. That’s why all of our hair colour products are proudly vegan, cruelty-free, and made in the UK using carefully sourced ingredients from the UK and Europe.\u003c\/p\u003e\n\u003cp data-start=\"603\" data-end=\"1021\"\u003eWhether you’re looking for blonde, brunette, black, red, silver, or creative fashion shades, our vegan hair colour collection helps you express your individuality confidently while supporting kinder beauty choices. From subtle natural tones to bold colour transformations, Smart Beauty products are created to deliver beautiful colour results while making home hair colouring feel safer, easier, and more approachable.\u003c\/p\u003e\n\u003cp data-start=\"1023\" data-end=\"1337\"\u003eWe know that choosing hair colour can feel overwhelming — especially when trying to balance colour goals with ethical preferences. That’s why Smart Beauty focuses on simplifying the process through beginner-friendly kits, educational guidance, and supportive advice that helps customers colour confidently at home.\u003c\/p\u003e\n\u003cp data-start=\"1339\" data-end=\"1605\"\u003eOur cruelty-free hair dyes are developed without animal testing, and our vegan-friendly formulations contain no animal-derived ingredients. We’re committed to maintaining high product standards while supporting responsible beauty practices and quality craftsmanship.\u003c\/p\u003e\n\u003cp data-start=\"1607\" data-end=\"1928\"\u003eSmart Beauty products are also designed to support complete home hair colouring solutions — not just colour boxes. Alongside our hair dyes, we offer bleach kits, toners, aftercare, and educational support to help customers achieve professional-looking results while maintaining the condition and appearance of their hair.\u003c\/p\u003e\n\u003cp data-start=\"1930\" data-end=\"2157\"\u003eWhether you want cool platinum blonde, rich brunette shine, bold reds, or expressive fashion colours, our vegan and cruelty-free collection gives you the freedom to create your perfect look without compromising your principles.\u003c\/p\u003e\n\u003cp data-start=\"2159\" data-end=\"2452\"\u003eAs a proudly UK-made brand, Smart Beauty combines quality ingredients, ethical values, and empowering education to help customers feel confident throughout their hair colouring journey. We believe hair colour should feel creative, exciting, and accessible — with support every step of the way.\u003c\/p\u003e\n\u003cp data-start=\"2454\" data-end=\"2720\"\u003eIf you’re new to vegan hair colour or home colouring in general, you’re not alone. Smart Beauty was created to inspire and educate customers to colour safely at home, helping remove the fear from the process and replacing it with clarity, confidence, and creativity.\u003c\/p\u003e\n\u003chr data-start=\"2722\" data-end=\"2725\"\u003e\n\u003ch1 data-section-id=\"uu71dl\" data-start=\"2727\" data-end=\"2740\"\u003eFAQ Section\u003c\/h1\u003e\n\u003ch2 data-section-id=\"1hd48vq\" data-start=\"2742\" data-end=\"2776\"\u003eIs Smart Beauty hair dye vegan?\u003c\/h2\u003e\n\u003cp data-start=\"2777\" data-end=\"2872\"\u003eYes. All Smart Beauty hair colour products are vegan and contain no animal-derived ingredients.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1od886i\" data-start=\"2874\" data-end=\"2916\"\u003eAre Smart Beauty products cruelty-free?\u003c\/h2\u003e\n\u003cp data-start=\"2917\" data-end=\"2991\"\u003eYes. Smart Beauty products are cruelty-free and are not tested on animals.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c5nv2s\" data-start=\"2993\" data-end=\"3053\"\u003eDoes vegan hair dye work as well as traditional hair dye?\u003c\/h2\u003e\n\u003cp data-start=\"3054\" data-end=\"3186\"\u003eYes. Vegan hair colour can deliver vibrant, long-lasting, professional-quality results while supporting more ethical beauty choices.\u003c\/p\u003e\n\u003ch2 data-section-id=\"19wphuw\" data-start=\"3188\" data-end=\"3237\"\u003eIs vegan hair dye better for sensitive scalps?\u003c\/h2\u003e\n\u003cp data-start=\"3238\" data-end=\"3430\"\u003eEvery individual is different, but many customers prefer vegan formulas because they may contain fewer animal-derived ingredients. We always recommend performing a patch test before colouring.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1487rzy\" data-start=\"3432\" data-end=\"3481\"\u003eWhat colours are available in the vegan range?\u003c\/h2\u003e\n\u003cp data-start=\"3482\" data-end=\"3613\"\u003eSmart Beauty offers a wide range of vegan hair colours including blonde, brunette, black, red, silver, and creative fashion shades.\u003c\/p\u003e\n\u003ch2 data-section-id=\"rpggb7\" data-start=\"3615\" data-end=\"3655\"\u003eWhere are Smart Beauty products made?\u003c\/h2\u003e\n\u003cp data-start=\"3656\" data-end=\"3768\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eAll Smart Beauty products are proudly made in the UK using carefully sourced ingredients from the UK and Europe.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","products":[{"product_id":"espresso-brown-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour","title":"Espresso Brown Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\n\u003ch1\u003eTurn Heads with Rich, Permanent Espresso Brown Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Espresso Brown Hair Dye\u003c\/strong\u003e — a rich \u003cstrong\u003edark brown hair dye\u003c\/strong\u003e designed to deliver deep brunette colour, luxurious shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, an elegant brunette refresh, or reliable \u003cstrong\u003egrey coverage with brown hair dye\u003c\/strong\u003e, Espresso Brown creates a multidimensional finish that looks glossy, polished, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone wanting \u003cstrong\u003esalon brown hair colour at home\u003c\/strong\u003e without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Espresso Brown 🤎\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent rich dark brown hair colour with deep espresso depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Espresso Brown includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve rich \u003cstrong\u003eespresso brunette colour\u003c\/strong\u003e while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eEspresso Brown works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eA rich \u003cstrong\u003edark brown hair dye\u003c\/strong\u003e with natural depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElegant brunette shine with multidimensional tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable \u003cstrong\u003egrey coverage brown dye\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA polished brunette shade that feels timeless and sophisticated\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSuitable for most natural hair bases.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eDeep rich brunette with strong espresso depth\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eLuxurious dark brown richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eEnhanced brunette depth and shine\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly for full colour saturation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaintain richness with colour-safe conditioning care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr\u003eIt blends grey beautifully while delivering rich brunette depth, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does Espresso Brown last?\u003c\/strong\u003e\u003cbr\u003ePermanent colour remains rich for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow can I maintain brunette richness between applications?\u003c\/strong\u003e\u003cbr\u003eUsing colour-safe hair care helps preserve shine, softness and depth between colouring sessions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57160945238347,"sku":"B0825WNGD4","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart_beauty_espresso_brown_1.1.webp?v=1777529425"},{"product_id":"rich-plum-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour","title":"Rich Plum Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Deep, Permanent Rich Plum Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Rich Plum Hair Dye\u003c\/strong\u003e — a vibrant permanent plum hair colour designed to deliver deep berry-toned richness, exceptional shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold plum refresh, or elegant violet depth, Rich Plum creates an intense multidimensional finish that looks glossy, rich, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement plum hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Rich Plum 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent rich plum colour with deep berry-violet depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Rich Plum includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve rich plum colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eRich Plum works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep plum tones with visible richness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA berry-violet finish with elegant depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour that feels sophisticated and wearable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led shade with multidimensional shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free colouring technology for those seeking an alternative formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous plum with vivid violet depth\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eRich berry-plum intensity\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle plum reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to lighter hair for maximum plum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect colour longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaintain richness with colour-safe hair care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does Rich Plum last?\u003c\/strong\u003e\u003cbr\u003ePermanent colour remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Rich Plum PPD-free?\u003c\/strong\u003e\u003cbr\u003eYes, Rich Plum uses a \u003cstrong\u003ePPD-free formula\u003c\/strong\u003e, making it a preferred option for customers looking for an alternative permanent plum hair dye formula.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57160956379467,"sku":"EB006","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-rich-plum1.1.webp?v=1777529812"},{"product_id":"hollywood-red-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour","title":"Hollywood Red Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Bold, Permanent Hollywood Red Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Hollywood Red Hair Dye\u003c\/strong\u003e — a vibrant permanent red hair colour designed to deliver rich red intensity, exceptional shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold colour refresh, or striking red depth, Hollywood Red creates an intense multidimensional finish that looks glossy, vibrant, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement red hair without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Hollywood Red ❤️\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant red colour with rich Hollywood depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Hollywood Red includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold red colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eHollywood Red works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eRich red tones with bold visible vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA glamorous statement shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour intensity with shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led red that still feels wearable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum brightness.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free colouring technology for those seeking an alternative formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright vivid Hollywood red\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eRich deep red intensity\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle red richness unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to lighter hair for maximum red vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect colour longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with red-safe colour care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does Hollywood Red last?\u003c\/strong\u003e\u003cbr\u003ePermanent colour remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Hollywood Red PPD-free?\u003c\/strong\u003e\u003cbr\u003eYes, Hollywood Red uses a 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Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Bold, Permanent Real Red Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Real Red Hair Dye\u003c\/strong\u003e — a vibrant permanent red hair colour designed to deliver true red intensity, exceptional shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a vivid red refresh, or striking colour depth, Real Red creates an intense multidimensional finish that looks glossy, vibrant, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement red hair without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Real Red ❤️\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent true red colour with rich vibrant depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Real Red includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold red colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eReal Red works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eBright true red tones with visible intensity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA clean vivid red finish that stands out\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour with glossy dimension\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led red shade that remains wearable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum brightness.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free colouring technology for those seeking an alternative formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright vivid true red\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eRich vibrant red depth\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle red warmth unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to lighter hair for maximum red vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect colour longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaintain brightness with colour-safe hair care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this 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Red creates an intense multidimensional finish that looks glossy, vibrant, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement red hair without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Real Red ❤️\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent true red colour with rich vibrant depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Real Red includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, 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finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Rich Plum includes Plex technology 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shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve rich \u003cstrong\u003eespresso brunette colour\u003c\/strong\u003e while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eEspresso Brown works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eA rich \u003cstrong\u003edark brown hair dye\u003c\/strong\u003e with natural depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElegant brunette shine with multidimensional tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable \u003cstrong\u003egrey coverage brown dye\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA polished brunette shade that feels timeless and sophisticated\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSuitable for most natural hair 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soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Rich Plum includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve rich plum colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eRich Plum works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep plum tones with visible richness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA berry-violet finish with elegant depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour that feels sophisticated and wearable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led shade with multidimensional shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free colouring technology for those seeking an alternative formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous plum with vivid violet depth\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eRich berry-plum intensity\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle plum reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry 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an elegant brunette refresh, or reliable \u003cstrong\u003egrey coverage with brown hair dye\u003c\/strong\u003e, Espresso Brown creates a multidimensional finish that looks glossy, polished, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone wanting \u003cstrong\u003esalon brown hair colour at home\u003c\/strong\u003e without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Espresso Brown 🤎\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent rich dark brown hair colour with deep espresso depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Espresso Brown includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve rich \u003cstrong\u003eespresso brunette colour\u003c\/strong\u003e while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eEspresso Brown works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eA rich \u003cstrong\u003edark brown hair dye\u003c\/strong\u003e with natural depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElegant brunette shine with multidimensional tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable \u003cstrong\u003egrey coverage brown dye\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA polished brunette shade that feels timeless and sophisticated\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSuitable for most natural hair 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Permanent Espresso Brown Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Espresso Brown Hair Dye\u003c\/strong\u003e — a rich \u003cstrong\u003edark brown hair dye\u003c\/strong\u003e designed to deliver deep brunette colour, luxurious shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, an elegant brunette refresh, or reliable \u003cstrong\u003egrey coverage with brown hair dye\u003c\/strong\u003e, Espresso Brown creates a multidimensional finish that looks glossy, polished, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone wanting \u003cstrong\u003esalon brown hair colour at home\u003c\/strong\u003e without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Espresso Brown 🤎\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent rich dark brown hair colour with deep espresso 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support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve rich \u003cstrong\u003eespresso brunette colour\u003c\/strong\u003e while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eEspresso Brown works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eA rich \u003cstrong\u003edark brown hair dye\u003c\/strong\u003e with natural depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElegant brunette shine with multidimensional tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable \u003cstrong\u003egrey coverage brown dye\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA polished brunette shade that feels timeless and sophisticated\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSuitable for most natural hair bases.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eDeep rich brunette with strong espresso depth\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eLuxurious dark brown richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eEnhanced brunette depth and shine\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry 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grey hair?\u003c\/strong\u003e\u003cbr\u003eIt blends grey beautifully while delivering rich brunette depth, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does Espresso Brown last?\u003c\/strong\u003e\u003cbr\u003ePermanent colour remains rich for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow can I maintain brunette richness between applications?\u003c\/strong\u003e\u003cbr\u003eUsing colour-safe hair care helps preserve shine, softness and depth between colouring sessions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57444615422283,"sku":"1526-FBM-CA","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart_beauty_espresso_brown_1.1.webp?v=1777529425"},{"product_id":"hollywood-red-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy-2","title":"Hollywood Red Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Bold, Permanent Hollywood Red Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Hollywood Red Hair Dye\u003c\/strong\u003e — a vibrant permanent red hair colour designed to deliver rich red intensity, exceptional shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold colour refresh, or striking red depth, Hollywood Red creates an intense multidimensional finish that looks glossy, vibrant, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement red hair without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Hollywood Red ❤️\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant red colour with rich Hollywood depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Hollywood Red includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold red colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eHollywood Red works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eRich red tones with bold visible vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA glamorous statement shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour intensity with shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led red that still feels wearable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum brightness.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free colouring technology for those seeking an alternative formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright vivid Hollywood red\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eRich deep red intensity\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle red richness unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to lighter hair for maximum red vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect colour longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with red-safe colour care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does Hollywood Red last?\u003c\/strong\u003e\u003cbr\u003ePermanent colour remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Hollywood Red PPD-free?\u003c\/strong\u003e\u003cbr\u003eYes, Hollywood Red uses a 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with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Bold, Permanent Real Red Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Real Red Hair Dye\u003c\/strong\u003e — a vibrant permanent red hair colour designed to deliver true red intensity, exceptional shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a vivid red refresh, or striking colour depth, Real Red creates an intense multidimensional finish that looks glossy, vibrant, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement red hair without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Real Red ❤️\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent true red colour with rich vibrant depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Real Red includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold red colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eReal Red works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eBright true red tones with visible intensity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA clean vivid red finish that stands out\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour with glossy dimension\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led red shade that remains wearable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum brightness.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free colouring technology for those seeking an alternative formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright vivid true red\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eRich vibrant red depth\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle red warmth unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to lighter hair for maximum red vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect colour longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaintain brightness with colour-safe hair care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does Real Red last?\u003c\/strong\u003e\u003cbr\u003ePermanent colour remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Real Red PPD-free?\u003c\/strong\u003e\u003cbr\u003eYes, Real Red uses a \u003cstrong\u003ePPD-free formula\u003c\/strong\u003e, making it a preferred option for customers looking for an alternative permanent red hair dye formula.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57444812357963,"sku":"1564-FBM-CA","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-real-red1.1.webp?v=1777529903"},{"product_id":"rich-plum-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy-2","title":"Rich Plum Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Deep, Permanent Rich Plum Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Rich Plum Hair Dye\u003c\/strong\u003e — a vibrant permanent plum hair colour designed to deliver deep berry-toned richness, exceptional shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold plum refresh, or elegant violet depth, Rich Plum creates an intense multidimensional finish that looks glossy, rich, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement plum hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Rich Plum 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent rich plum colour with deep berry-violet depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Rich Plum includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve rich plum colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eRich Plum works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep plum tones with visible richness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA berry-violet finish with elegant depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour that feels sophisticated and wearable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led shade with multidimensional shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free colouring technology for those seeking an alternative formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous plum with vivid violet depth\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eRich berry-plum intensity\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle plum reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results 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