{"title":"Ready to Go Blonde? Let’s Lighten Up","description":"Dreaming of blonde locks or prepping for a bold new shade? Lightening your hair at home doesn’t have to be scary—it’s all about doing it safely and with the right products. Our bleach kits are designed to help you go lighter without the stress.\r\n\r\n\u003cstrong\u003eYour Blonde-Boosting Tips:\u003c\/strong\u003e\r\n\u003cul\u003e\r\n \t\u003cli\u003e\n\u003cstrong\u003eStart Slow: Dark hair?\u003c\/strong\u003e No problem! You might need a couple of sessions to get that perfect blonde without damage.\u003c\/li\u003e\r\n \t\u003cli\u003e\n\u003cstrong\u003eBeat the Brass:\u003c\/strong\u003e Use an Ash or Platinum conditioning toner to keep your blonde looking fresh and bright.\u003c\/li\u003e\r\n \t\u003cli\u003e\n\u003cstrong\u003ePrep Like a Pro:\u003c\/strong\u003e Deep condition your hair a few days before bleaching to keep it strong and ready.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\nOne of our team members took the leap to icy blonde last month, and her secret? “Patience, good prep, and Smart Beauty’s bleach kit—it made everything super simple!”","products":[{"product_id":"no-1-smart-blonde-hair-bleach-kit-for-dark-hair-plus-two-ash-toner-sachets","title":"No.1 Smart Blonde Hair Bleach Kit for Dark Hair plus two Ash Conditioning Toner sachets","description":"\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eAchieve salon-quality blonde hair at home with the \u003cstrong data-start=\"128\" data-end=\"169\"\u003eSmart Blonde Bleach-It Hair Lightener\u003c\/strong\u003e, now paired with \u003cstrong data-start=\"187\" data-end=\"242\"\u003e2 x Ash Conditioning Toner sachets (25ml each)\u003c\/strong\u003e for the ultimate blonde transformation. This complete kit is designed to lighten and perfect your blonde tones, giving you vibrant, polished, and professional results.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:separator --\u003e\u003c\/p\u003e\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"\u003e\n\u003c!-- \/wp:separator --\u003e\n\u003cp\u003e\u003c!-- wp:heading {\"level\":3} --\u003e\u003c\/p\u003e\n\u003ch3 class=\"wp-block-heading\"\u003e\u003cstrong data-start=\"417\" data-end=\"448\"\u003eWhat’s Included in the Kit?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003c!-- \/wp:heading --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list {\"ordered\":true} --\u003e\u003c\/p\u003e\n\u003col class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003e\n\u003cp data-start=\"453\" data-end=\"496\"\u003e\u003cstrong data-start=\"453\" data-end=\"494\"\u003eSmart Blonde Bleach-It Hair Lightener (12%)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list --\u003e\u003c\/p\u003e\n\u003cul class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003eLifts up to 8 shades for bold, bright blonde results.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003eGentle formula designed to minimise hair damage during lightening.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003eSuitable for dark or light hair to achieve the perfect blonde base.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cp data-start=\"709\" data-end=\"758\"\u003e\u003cstrong data-start=\"709\" data-end=\"756\"\u003eAsh Conditioning Toner (2 x 25ml sachets)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list --\u003e\u003c\/p\u003e\n\u003cul class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003eNeutralises brassy and yellow undertones.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003eEnhances cool, ash blonde tones for a refined, polished look.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003eEnriched with conditioning agents to leave hair soft, shiny, and healthy.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:separator --\u003e\u003c\/p\u003e\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"\u003e\n\u003c!-- \/wp:separator --\u003e\n\u003cp\u003e\u003c!-- wp:heading {\"level\":3} --\u003e\u003c\/p\u003e\n\u003ch3 class=\"wp-block-heading\"\u003e\u003cstrong data-start=\"967\" data-end=\"1000\"\u003eWhy Choose This Complete Kit?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003c!-- \/wp:heading --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list --\u003e\u003c\/p\u003e\n\u003cul class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003e\n\u003cstrong data-start=\"1004\" data-end=\"1028\"\u003ePowerful Lightening:\u003c\/strong\u003e Achieve dramatic lifting with the No. 1 Bleach-It Hair Lightener, perfect for bold blonde looks.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong data-start=\"1124\" data-end=\"1145\"\u003eToning Made Easy:\u003c\/strong\u003e The included Ash Toners ensure your blonde stays bright and brass-free, creating a stunning cool-toned finish.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong data-start=\"1266\" data-end=\"1286\"\u003eNourishing Care:\u003c\/strong\u003e Both products are formulated to condition and protect your hair, keeping it healthy and vibrant.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong data-start=\"1388\" data-end=\"1415\"\u003eCruelty-Free and Vegan:\u003c\/strong\u003e Ethically made with no animal testing or animal-derived ingredients.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:separator --\u003e\u003c\/p\u003e\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"\u003e\n\u003c!-- \/wp:separator --\u003e\n\u003cp\u003e\u003c!-- wp:heading {\"level\":3} --\u003e\u003c\/p\u003e\n\u003ch3 class=\"wp-block-heading\"\u003e\u003cstrong data-start=\"1491\" data-end=\"1506\"\u003eHow to Use:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003c!-- \/wp:heading --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list {\"ordered\":true} --\u003e\u003c\/p\u003e\n\u003col class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003e\n\u003cstrong data-start=\"1511\" data-end=\"1523\"\u003ePrepare:\u003c\/strong\u003e Perform a patch test 48 hours before use. Wear gloves and protect clothing.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong data-start=\"1605\" data-end=\"1625\"\u003eApply Lightener:\u003c\/strong\u003e Mix the bleach powder and developer. Section your hair and apply evenly using the applicator brush. Process according to the included instructions. Rinse thoroughly.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong data-start=\"1797\" data-end=\"1814\"\u003eApply Toners:\u003c\/strong\u003e On towel-dried hair, evenly distribute the Ash Conditioning Toner. Leave on for 10–15 minutes to neutralise brassy tones. Rinse thoroughly and condition as needed.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong data-start=\"1989\" data-end=\"2009\"\u003eStyle and Shine:\u003c\/strong\u003e Enjoy your vibrant, salon-quality blonde hair!\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:separator --\u003e\u003c\/p\u003e\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"\u003e\n\u003c!-- \/wp:separator --\u003e\n\u003cp\u003e\u003c!-- wp:heading {\"level\":3} --\u003e\u003c\/p\u003e\n\u003ch3 class=\"wp-block-heading\"\u003e\u003cstrong data-start=\"2063\" data-end=\"2096\"\u003eTransform Your Hair with Ease\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003c!-- \/wp:heading --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eThis dynamic duo of \u003cstrong data-start=\"2119\" data-end=\"2160\"\u003eSmart Blonde Bleach-It Hair Lightener\u003c\/strong\u003e and \u003cstrong data-start=\"2165\" data-end=\"2197\"\u003eAsh Conditioning Toners\u003c\/strong\u003e is all you need for a flawless, cool-toned blonde finish. Whether you’re lightening your natural hair or refreshing your existing blonde, this kit delivers stunning results every time.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003eORDER BEFORE 3pm FOR SAME DAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:image --\u003e\u003c\/p\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/bleach-permanent-icons_large_539fbbdc-d471-4684-afde-a24a003a2343_large.png\" alt=\"Not tested on animals\"\u003e\u003c\/figure\u003e\n\u003cp\u003e\u003c!-- \/wp:image --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57238001975627,"sku":"SB3315-1-1","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Smart-Beauty-No.1-Bleach-Bundle-Pack-with-Toner_5a159e8c-37af-4f7b-a283-64394f4f37fe.jpg?v=1778153443"}],"url":"https:\/\/smartbeautyshop.com\/collections\/ready-to-go-blonde-lets-lighten-up.oembed","provider":"Smart Beuaty Hair Dye","version":"1.0","type":"link"}