{"title":"Dare to Go Bold: Plum \u0026amp; Purple Hair Perfection","description":"\u003cp data-start=\"242\" data-end=\"548\"\u003eStep into your statement shade with Smart Beauty’s Plum \u0026amp; Purple Collection — a range designed for those who believe hair colour should never whisper, but \u003cem data-start=\"397\" data-end=\"412\"\u003espeak volumes\u003c\/em\u003e. From rich, velvety plum to vivid amethyst and pastel lilac, these hues are your shortcut to instant confidence and creative flair.\u003c\/p\u003e\r\n\u003cp data-start=\"826\" data-end=\"1005\"\u003eCruelty-free, vegan, and made in the UK, our formulas prove that bold beauty can also be kind and conscious. So go ahead — play, experiment, and express yourself safely at home.\u003c\/p\u003e\r\n\u003cp data-start=\"1007\" data-end=\"1071\"\u003e\u003cstrong data-start=\"1007\" data-end=\"1069\"\u003eSmart. Stylish. Beautiful. That’s the art of Smart Beauty.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"amethyst-purple-hair-dye-permanent-hair-colour","title":"Amethyst Purple Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Rich, Permanent Amethyst Purple Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Amethyst Purple Hair Dye\u003c\/strong\u003e — a vibrant permanent purple hair colour designed to deliver deep jewel-toned results with exceptional shine, rich colour depth, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold refresh, or striking purple highlights, Amethyst Purple creates an intense multidimensional finish that looks rich, glossy, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Amethyst Purple 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant purple colour with rich jewel depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps \u003cstrong\u003eprotect, rebuild and restore hair during colouring\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Amethyst Purple includes \u003cstrong\u003ePlex technology\u003c\/strong\u003e designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProtect\u003c\/strong\u003e the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRebuild\u003c\/strong\u003e weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRestore\u003c\/strong\u003e softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold purple colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eAmethyst Purple works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep purple tones on pre-lightened blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA rich violet glow over lighter brown hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour panels or highlights\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led statement shade that still feels elegant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous amethyst purple\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eDeep violet-purple richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle purple reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to pre-lightened hair for maximum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect colour longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with a purple colour maintenance cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp data-start=\"129\" data-end=\"261\"\u003e\u003cstrong data-start=\"129\" data-end=\"164\"\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr data-start=\"164\" data-end=\"167\"\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"391\"\u003e\u003cstrong data-start=\"263\" data-end=\"302\"\u003eHow long does Amethyst Purple last?\u003c\/strong\u003e\u003cbr data-start=\"302\" data-end=\"305\"\u003ePermanent colour remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"658\"\u003e\u003cstrong data-start=\"393\" data-end=\"454\"\u003eHow can I refresh the purple colour between applications?\u003c\/strong\u003e\u003cbr data-start=\"454\" data-end=\"457\"\u003eYou can easily revive faded tones using \u003cstrong data-start=\"497\" data-end=\"537\"\u003eSmart Beauty Purple Colour Refresher\u003c\/strong\u003e, designed to boost purple vibrancy and keep your colour looking rich, fresh and glossy between full colour applications.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"807\"\u003e\u003cstrong data-start=\"660\" data-end=\"687\"\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr data-start=\"687\" data-end=\"690\"\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"917\"\u003e\u003cstrong data-start=\"809\" data-end=\"856\"\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr data-start=\"856\" data-end=\"859\"\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237991850315,"sku":"SB 1533","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-amathst-purple-hair-dye-1.1.png?v=1778153249"},{"product_id":"bundle-pack-amethyst-purple-permanent-hair-dye-with-colour-refresher","title":"Pro Finish Bundle Pack - Amethyst Purple Hair Dye \u0026amp; Colour Refresher - Permanent Hair Colour with Maintenance Colour Booster","description":"\u003cp data-pm-slice=\"1 1 \u0026lt;\u0026gt;\"\u003eUnleash your creativity with the \u003cstrong\u003eSmart Beauty Pro Finish Pack: Amethyst Purple Permanent Hair Dye with Purple Colour Refresher\u003c\/strong\u003e. This vibrant purple shade delivers bold, head-turning results while the included colour refresher ensures your hair stays vibrant and fresh between applications.\u003c\/p\u003e\n\u003cp\u003eWhether you’re looking to express your personality, make a statement, or refresh your style, this permanent hair dye kit is designed to provide long-lasting, professional-quality colour. Its cruelty-free and vegan-friendly formula is gentle on your hair, keeping it soft, shiny, and healthy.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features of Smart Beauty Amethyst Purple Pro Finish Pack\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eBold, Long-Lasting Colour\u003c\/strong\u003e: Achieve stunning Amethyst Purple tones that last, ensuring vibrant colour with every wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour Refresher\u003c\/strong\u003e: Revive your purple tones and maintain vibrancy between applications.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Formula\u003c\/strong\u003e: Infused with conditioning agents to protect hair while delivering intense colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCruelty-Free and Vegan\u003c\/strong\u003e: Ethically made with no animal testing or animal-derived ingredients.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeginner-Friendly\u003c\/strong\u003e: Clear, step-by-step instructions make application easy for everyone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete Kit\u003c\/strong\u003e: Includes gloves, applicator tools, and a colour refresher for a professional finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003chr\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to Use Smart Beauty Amethyst Purple Bundle Pack\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4\u003e\u003cstrong\u003ePrepare:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003ePerform a patch test 48 hours before use to check for sensitivity.\u003c\/li\u003e\n\u003cli\u003eProtect your clothing with an old towel or cape and wear the provided gloves.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eApply the Colour:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eMix the permanent hair dye following the instructions in the kit.\u003c\/li\u003e\n\u003cli\u003eSection your hair and apply the dye evenly from roots to ends using the applicator.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eProcess:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eLeave on for the recommended time (see instructions in the kit) to achieve vibrant results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eRinse and Style:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eRinse thoroughly with warm water until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eStyle your hair as desired and enjoy your bold, vibrant Amethyst Purple shade.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eRevive with the Colour Refresher:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eUse the included colour refresher after a few washes to restore vibrancy and keep your colour looking fresh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003chr\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eTop Tip When Using Smart Beauty Amethyst Purple Bundle Pack\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFor best results, pre-lighten dark hair to a light blonde before applying Amethyst Purple. Use \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/smart-blonde-bleach-it-hair-lightener\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong\u003eSmart Blonde Hair Bleach Kits\u003c\/strong\u003e\u003c\/a\u003e for the perfect base (sold separately).\u003c\/p\u003e\n\u003cdiv\u003e\n\u003chr\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eFAQs – Amethyst Purple Permanent Hair Dye Bundle Pack:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does the colour last?\u003c\/strong\u003e\u003cbr\u003e\nThe permanent dye provides long-lasting colour, while the included refresher helps maintain vibrancy for weeks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use this on dark hair?\u003c\/strong\u003e\u003cbr\u003e\nFor optimal results, pre-lighten dark hair to a light blonde before application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for sensitive scalps?\u003c\/strong\u003e\u003cbr\u003e\nYes, the gentle formula is designed with conditioning agents to minimise irritation and protect your scalp.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it cover grey hair?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is effective at covering grey hairs with bold Amethyst Purple colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it easy to apply at home?\u003c\/strong\u003e\u003cbr\u003e\nAbsolutely! The kit includes step-by-step instructions you need for a professional finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need to use the colour refresher?\u003c\/strong\u003e\u003cbr\u003e\nThe refresher is optional but recommended to maintain the vibrancy of your purple tones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this cruelty-free and vegan?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is ethically made with no animal testing or animal-derived ingredients.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003chr\u003e\n\u003c\/div\u003e\n\u003cp\u003eTransform your hair with the \u003cstrong\u003eSmart Beauty Bundle Pack: Amethyst Purple Permanent Hair Dye with Colour Refresher\u003c\/strong\u003e. Designed to deliver bold, radiant purple tones and keep them fresh, this all-in-one kit provides everything you need for a professional-quality result. For the perfect base, consider pre-lightening with Smart Blonde Hair Bleach Kits (sold separately).\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/youtu.be\/m6swPCcX7YY\" target=\"_blank\" rel=\"noopener\"\u003eHow to Colour your hair at home\u003c\/a\u003e?\u003c\/p\u003e\n\u003cdiv style=\"text-align: left\"\u003e\u003cimg style=\"float: none\" title=\"Not tested on Animals\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/matallic-packing-uk-icons_large.png\" alt=\"Not tested on Animals\"\u003e\u003c\/div\u003e\n\u003cp id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" aria-label=\"Translated text\" data-ved=\"2ahUKEwi5jtbk8IKGAxW-rlYBHScDAhsQ3ewLegQIBRAT\"\u003e\n\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237993128267,"sku":"FBM-BP-AP1","price":17.92,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Amethyst-colour-refresher4.jpg?v=1778153282"},{"product_id":"lilac-haze-purple-pastel-hair-colour","title":"Lilac Haze Purple Pastel Hair Dye | Semi-permanent Hair Colour","description":"\u003cul\u003e\n\u003cli\u003eCreates an instant pretty purple pastel hair colour on very light blondes or pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eUse Ultimate \u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/bleach-hair-lightener\/products\/smart-blonde-bleach-it-hair-lightener\" target=\"_blank\" rel=\"noopener\"\u003eBleach-it \u003c\/a\u003eto pre-lighten; specially designed for pastel colours\u003c\/li\u003e\n\u003cli\u003eAdds intensive conditioning, leaving hair soft and shiny\u003c\/li\u003e\n\u003cli\u003e20-30 minutes development time\u003c\/li\u003e\n\u003cli\u003eLasts up to 4-5 shampoos\u003c\/li\u003e\n\u003cli\u003eEasy and safe to use, one-step application process.\u003cbr\u003e\n\u003ca title=\"How to colour your hair at home\" href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003e How to colour your hair at home\u003c\/a\u003e? \u003ca title=\"Semi Permanent Hair Colour\" href=\"https:\/\/smartbeautyshop.com\/collections\/semi-permanent-hair-colour\" target=\"_blank\" rel=\"noopener\"\u003eSemi Permanent Hair Colour\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFree from ammonia, peroxide, parabens and p-Phenylenediamine (PPD)\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003eORDER BEFORE 3pm FOR SAMEDAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003e\u003cbr\u003e\n\u003c\/strong\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Semi-permanent-icons_large.png\" alt=\"Smart Beauty Care Information\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237997027659,"sku":"50333","price":6.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/SB-Pastel-lilac.png?v=1778153340"},{"product_id":"lilac-refresher-colour-maintenance","title":"Maintenance Lilac Refresher Colour","description":"\u003ch2\u003eLILAC HAIR COLOUR REFRESHER\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 1.4em;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif;\"\u003eCreate, refresh and maintain Lilac hair colour in minutes\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eFor colour treated blondes and browns with highlights\u003cbr\u003e\n\u003c\/span\u003e\u003cbr\u003e\n\u003cspan style=\"font-size: 1.4em;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eOn colour treated brown hair you will get a tone of lilac colour\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eBrightest results on brown hair that has lighter bleached or colour treated highlights\u003cbr\u003e\n\u003c\/span\u003e\u003cbr\u003e\n\u003cspan style=\"font-size: 1.4em;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eTo build the intensity of the colour\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eRe-apply and use every second or third wash\u003cbr\u003e\n\u003c\/span\u003e\u003cbr\u003e\n\u003cspan style=\"font-size: 1.4em;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eParaben free, ammonia free, sulfate free, gluten free\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShampoo, rinse and towel dry hair\u003c\/li\u003e\n\u003cli\u003ePlace a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear\u003c\/li\u003e\n\u003cli\u003eWearing gloves, apply to each section evenly, using fingers\u003c\/li\u003e\n\u003cli\u003eComb through and time for 2-5 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, dry and style. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003e How to colour your hair at home\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca style=\"font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\" href=\"https:\/\/smartbeautyshop.com\/collections\/colour-refreshers\" target=\"_blank\" rel=\"noopener\"\u003eView Colour Refreshers collection\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFAQ's\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThis product is designed to be applied to hair that has already been treated with a permanent or semi-permanent hair treatment\u003c\/li\u003e\n\u003cli\u003eIt can be used in conjunction with any other major brand\u003c\/li\u003e\n\u003cli\u003eSemi-permanent colour refresher. It can last up to 21 days. One tub can cover 4 – 10 applications, depending on the length of the hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e145 ml for long hair or multiple applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/caring_logos_35c9344f-3cff-447a-b5e4-96a703181183_medium.jpg\" alt=\"ammonia, ppd free, not tested on animals\"\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237997060427,"sku":"B095HZ89N6","price":9.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/pot1-lilac-scaled.jpg?v=1778153342"},{"product_id":"pure-purple-vibrant-hair-colour","title":"Pure Purple Vibrant Semi-permanent Hair Colour","description":"\u003cul\u003e\n\u003cli\u003eCreates an instant pure purple semi-permanent hair colour on blondes or pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eAdds intensive conditioning, leaving hair soft and shiny\u003c\/li\u003e\n\u003cli\u003e20-30 minutes development time\u003c\/li\u003e\n\u003cli\u003eLasts up to 4-5 shampoos\u003c\/li\u003e\n\u003cli\u003eEasy and safe to use, one-step application process\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, parabens and p-Phenylenediamine (PPD) \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000\"\u003e\u003cstrong\u003eORDER BEFORE 3pm FOR SAMEDAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Semi-permanent-icons_large.png\" alt=\"Smart Beauty Care Information\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237997846859,"sku":"4039","price":6.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Pure-Purple-images.jpg?v=1778153373"},{"product_id":"vibrant-purple-refresher-colour-maintenance","title":"Vibrant Purple Refresher Colour Maintenance","description":"\u003ch2\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003eNOW IN STOCK \u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cstrong\u003eVIBRANT PURPLE HAIR COLOUR REFRESHER\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVibrant Purple Hair Dye Refresher - Revitalise your vibrant purple hair colour between your hair colouring treatments\u003c\/li\u003e\n\u003cli\u003eStrengthens fading colour, works with all major brands\u003c\/li\u003e\n\u003cli\u003ePPD, Ammonia and Persulphate free; so safe for people with allergies, and women who are pregnant\u003c\/li\u003e\n\u003cli\u003eEasy and safe to use; development time is only 3 minutes\u003c\/li\u003e\n\u003cli\u003eSmart Colour Boosts are not tested on animals and are suitable for Vegans\u003c\/li\u003e\n\u003cli\u003eAwarded Silver by Pure Beauty Magazine 2014 for Best NEW hair colourant\u003c\/li\u003e\n\u003cli\u003ePurple Hair Colour Refresher\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/colourboost-award_compact.jpg\" alt=\"Pure Beauty Award\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003eORDER BEFORE 3pm FOR SAME DAY DISPATCH\u2028\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #000000\"\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003cbr\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShampoo, rinse and towel dry hair\u003c\/li\u003e\n\u003cli\u003ePlace a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear\u003c\/li\u003e\n\u003cli\u003eWearing gloves, apply to each section evenly, using fingers\u003c\/li\u003e\n\u003cli\u003eComb through and time for 3 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, dry and style. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" style=\"font-size: 1.4rem;letter-spacing: initial;text-transform: initial\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e \u003cstrong\u003eFAQ's\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"list-style-type: circle\"\u003e\n\u003cli\u003eThis product is designed to be applied to hair that has already been treated with a permanent or semi-permanent hair treatment\u003c\/li\u003e\n\u003cli\u003eIt can be used in conjunction with any other major brand\u003c\/li\u003e\n\u003cli\u003eColour Boost is a temporary colour refresher. It can last up to 21 days. One bottle can  cover 4 – 10 applications, depending on length of hair. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/colour-refreshers\" style=\"font-size: 1.4rem;letter-spacing: initial;text-transform: initial\" target=\"_blank\" rel=\"noopener\"\u003eView Colour Refreshers collection\u003c\/a\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000\"\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e150ml for long hair or multiple applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: left\"\u003e\u003cimg alt=\"ammonia, ppd free, not tested on animals\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/caring_logos_35c9344f-3cff-447a-b5e4-96a703181183_medium.jpg\" style=\"float: none\"\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57238001254731,"sku":"a4ee59dd868ba016ed2de90d330acb6a","price":9.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/colour-boost-vibrant-purple-scaled.jpg?v=1778153421"},{"product_id":"bundle-pack-amethyst-purple-permanent-hair-dye-colour-refresher-cream-smart-blonde-hair-lightener-kit","title":"Starter Bundle Pack - Bleach Kit \u0026amp; Amethyst Purple Hair Dye \u0026amp; Refresher - Hair Lightener, Permanent Hair Colour with Maintenance Colour Booster","description":"\u003cp data-start=\"139\" data-end=\"472\"\u003eUnleash your creative style with the \u003cstrong data-start=\"176\" data-end=\"208\"\u003eSmart Beauty Ultimate Purple Starter Pack\u003c\/strong\u003e: Amethyst Purple Permanent Hair Dye, Purple Colour Refresher Cream, and Smart Blonde No.1 Hair Lightener Kit. Perfect for achieving vibrant, professional-quality results at home, this all-in-one package gives you everything you need to create bold, head-turning purple tones.\u003c\/p\u003e\n\u003cp data-start=\"474\" data-end=\"866\"\u003eThe \u003cstrong data-start=\"478\" data-end=\"513\"\u003eSmart Blonde Hair Lightener Kit\u003c\/strong\u003e preps your hair with a light blonde base for optimal colour vibrancy, while the \u003cstrong data-start=\"594\" data-end=\"617\"\u003eAmethyst Purple Dye\u003c\/strong\u003e delivers long-lasting, rich colour. Keep your purple shade fresh and radiant for longer with the included \u003cstrong data-start=\"724\" data-end=\"750\"\u003eColour Refresher Cream\u003c\/strong\u003e. Whether you're going for a dramatic transformation or refreshing your signature look, this bundle has you covered!\u003c\/p\u003e\n\u003chr data-start=\"868\" data-end=\"871\"\u003e\n\u003ch3 data-start=\"873\" data-end=\"925\"\u003e\u003cstrong data-start=\"877\" data-end=\"925\"\u003eKey Features of the Smart Beauty Starter Pack\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col data-start=\"926\" data-end=\"1593\"\u003e\n\u003cli data-start=\"926\" data-end=\"1044\"\u003e\n\u003cstrong data-start=\"929\" data-end=\"956\"\u003ePre-Lightening Included\u003c\/strong\u003e: Achieve the perfect base for Amethyst Purple with the Smart Blonde Hair Lightener Kit.\u003c\/li\u003e\n\u003cli data-start=\"1045\" data-end=\"1148\"\u003e\n\u003cstrong data-start=\"1048\" data-end=\"1080\"\u003eVibrant, Long-Lasting Colour\u003c\/strong\u003e: Bold Amethyst Purple tones designed to last and maintain vibrancy.\u003c\/li\u003e\n\u003cli data-start=\"1149\" data-end=\"1267\"\u003e\n\u003cstrong data-start=\"1152\" data-end=\"1184\"\u003eColour Maintenance Made Easy\u003c\/strong\u003e: The Colour Refresher Cream restores vibrancy and extends the life of your colour.\u003c\/li\u003e\n\u003cli data-start=\"1268\" data-end=\"1379\"\u003e\n\u003cstrong data-start=\"1271\" data-end=\"1296\"\u003eGentle and Nourishing\u003c\/strong\u003e: Formulated with conditioning agents to protect and nourish hair during colouring.\u003c\/li\u003e\n\u003cli data-start=\"1380\" data-end=\"1493\"\u003e\n\u003cstrong data-start=\"1383\" data-end=\"1407\"\u003eCruelty-Free \u0026amp; Vegan\u003c\/strong\u003e: Ethical, high-quality formulas with no animal testing or animal-derived ingredients.\u003c\/li\u003e\n\u003cli data-start=\"1494\" data-end=\"1593\"\u003e\n\u003cstrong data-start=\"1497\" data-end=\"1518\"\u003eBeginner-Friendly\u003c\/strong\u003e: Step-by-step instructions ensure a flawless, professional result at home.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr data-start=\"1595\" data-end=\"1598\"\u003e\n\u003ch3 data-start=\"1600\" data-end=\"1643\"\u003e\u003cstrong data-start=\"1604\" data-end=\"1643\"\u003eHow to Use Your Smart Beauty Bundle\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4 data-start=\"1644\" data-end=\"1664\"\u003eStep 1: Prepare\u003c\/h4\u003e\n\u003cul data-start=\"1665\" data-end=\"1901\"\u003e\n\u003cli data-start=\"1665\" data-end=\"1733\"\u003ePerform a patch test 48 hours before use to ensure no sensitivity.\u003c\/li\u003e\n\u003cli data-start=\"1734\" data-end=\"1787\"\u003eProtect your clothing and wear the provided gloves.\u003c\/li\u003e\n\u003cli data-start=\"1788\" data-end=\"1901\"\u003eLighten your hair with the \u003cstrong data-start=\"1817\" data-end=\"1852\"\u003eSmart Blonde Hair Lightener Kit\u003c\/strong\u003e, following the instructions for optimal results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"1903\" data-end=\"1932\"\u003eStep 2: Apply the Colour\u003c\/h4\u003e\n\u003cul data-start=\"1933\" data-end=\"2071\"\u003e\n\u003cli data-start=\"1933\" data-end=\"1997\"\u003eMix the \u003cstrong data-start=\"1943\" data-end=\"1971\"\u003eAmethyst Purple Hair Dye\u003c\/strong\u003e as instructed in the kit.\u003c\/li\u003e\n\u003cli data-start=\"1998\" data-end=\"2071\"\u003eSection your hair and apply the dye evenly, working from roots to ends.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"2073\" data-end=\"2093\"\u003eStep 3: Process\u003c\/h4\u003e\n\u003cul data-start=\"2094\" data-end=\"2214\"\u003e\n\u003cli data-start=\"2094\" data-end=\"2167\"\u003eLeave the dye on for the recommended time (see the kit's instructions).\u003c\/li\u003e\n\u003cli data-start=\"2168\" data-end=\"2214\"\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"2216\" data-end=\"2236\"\u003eStep 4: Refresh\u003c\/h4\u003e\n\u003cul data-start=\"2237\" data-end=\"2326\"\u003e\n\u003cli data-start=\"2237\" data-end=\"2326\"\u003eUse the \u003cstrong data-start=\"2247\" data-end=\"2273\"\u003eColour Refresher Cream\u003c\/strong\u003e after a few washes to maintain vibrant purple tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2328\" data-end=\"2331\"\u003e\n\u003ch3 data-start=\"2333\" data-end=\"2349\"\u003e\u003cstrong data-start=\"2337\" data-end=\"2349\"\u003ePro Tips\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"2350\" data-end=\"2561\"\u003e\n\u003cli data-start=\"2350\" data-end=\"2489\"\u003eFor best results, use the \u003cstrong data-start=\"2378\" data-end=\"2413\"\u003eSmart Blonde Hair Lightener Kit\u003c\/strong\u003e on dark hair to achieve a light blonde base before applying the purple dye.\u003c\/li\u003e\n\u003cli data-start=\"2490\" data-end=\"2561\"\u003eAlways follow the included instructions for optimal and safe results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2563\" data-end=\"2566\"\u003e\n\u003ch3 data-start=\"2568\" data-end=\"2606\"\u003e\u003cstrong data-start=\"2572\" data-end=\"2606\"\u003eFAQs – Your Questions Answered\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2607\" data-end=\"2767\"\u003e\u003cstrong data-start=\"2607\" data-end=\"2646\"\u003eCan I use this bundle on dark hair?\u003c\/strong\u003e\u003cbr data-start=\"2646\" data-end=\"2649\"\u003eYes! Pre-lightening your hair with the included Smart Blonde Hair Lightener ensures the boldest Amethyst Purple tones.\u003c\/p\u003e\n\u003cp data-start=\"2769\" data-end=\"2887\"\u003e\u003cstrong data-start=\"2769\" data-end=\"2805\"\u003eIs it safe for sensitive scalps?\u003c\/strong\u003e\u003cbr data-start=\"2805\" data-end=\"2808\"\u003eThe gentle formula includes conditioning agents to protect your scalp and hair.\u003c\/p\u003e\n\u003cp data-start=\"2889\" data-end=\"2998\"\u003e\u003cstrong data-start=\"2889\" data-end=\"2917\"\u003eWill it cover grey hair?\u003c\/strong\u003e\u003cbr data-start=\"2917\" data-end=\"2920\"\u003eYes, the permanent dye covers grey hair effectively with rich, vibrant colour.\u003c\/p\u003e\n\u003cp data-start=\"3000\" data-end=\"3148\"\u003e\u003cstrong data-start=\"3000\" data-end=\"3034\"\u003eHow long does the colour last?\u003c\/strong\u003e\u003cbr data-start=\"3034\" data-end=\"3037\"\u003eThe permanent dye provides long-lasting colour, and the Colour Refresher extends vibrancy between applications.\u003c\/p\u003e\n\u003cp data-start=\"3150\" data-end=\"3270\"\u003e\u003cstrong data-start=\"3150\" data-end=\"3185\"\u003eIs this cruelty-free and vegan?\u003c\/strong\u003e\u003cbr data-start=\"3185\" data-end=\"3188\"\u003eYes! All Smart Beauty products are ethically made and 100% cruelty-free and vegan.\u003c\/p\u003e\n\u003chr data-start=\"3272\" data-end=\"3275\"\u003e\n\u003ch3 data-start=\"3277\" data-end=\"3311\"\u003e\u003cstrong data-start=\"3281\" data-end=\"3311\"\u003eTransform Your Look Today!\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"3312\" data-end=\"3593\" data-is-last-node=\"\"\u003eThe \u003cstrong data-start=\"3316\" data-end=\"3348\"\u003eSmart Beauty Ultimate Bundle\u003c\/strong\u003e is your go-to solution for bold, long-lasting purple hair. With everything you need for a professional-quality result at home, it’s never been easier to achieve your dream look. Ready for vibrant colour? Order now and let your creativity shine!\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/youtu.be\/m6swPCcX7YY\" target=\"_blank\" rel=\"noopener\"\u003eHow to Colour your hair at home\u003c\/a\u003e?\u003c\/p\u003e\n\u003cdiv style=\"text-align: left\"\u003e\u003cimg style=\"float: none\" title=\"Not tested on Animals\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/matallic-packing-uk-icons_large.png\" alt=\"Not tested on Animals\"\u003e\u003c\/div\u003e\n\u003cp id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" aria-label=\"Translated text\" data-ved=\"2ahUKEwi5jtbk8IKGAxW-rlYBHScDAhsQ3ewLegQIBRAT\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57238001582411,"sku":"bf3cea69fe2ccd285ca0ccf68a453b1e","price":27.88,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Amethyst-colour-refresher.jpg?v=1778153431"},{"product_id":"amethyst-purple-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy","title":"Amethyst Purple Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Color","description":"\u003ch1\u003eTurn Heads with Rich, Permanent Amethyst Purple Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Amethyst Purple Hair Dye\u003c\/strong\u003e — a vibrant permanent purple hair colour designed to deliver deep jewel-toned results with exceptional shine, rich colour depth, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold refresh, or striking purple highlights, Amethyst Purple creates an intense multidimensional finish that looks rich, glossy, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Amethyst Purple 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant purple colour with rich jewel depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps \u003cstrong\u003eprotect, rebuild and restore hair during colouring\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Amethyst Purple includes \u003cstrong\u003ePlex technology\u003c\/strong\u003e designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProtect\u003c\/strong\u003e the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRebuild\u003c\/strong\u003e weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRestore\u003c\/strong\u003e softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold purple colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eAmethyst Purple works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep purple tones on pre-lightened blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA rich violet glow over lighter brown hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour panels or highlights\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led statement shade that still feels elegant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous amethyst purple\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eDeep violet-purple richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle purple reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to pre-lightened hair for maximum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect colour longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with a purple colour maintenance cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp data-start=\"129\" data-end=\"261\"\u003e\u003cstrong data-start=\"129\" data-end=\"164\"\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr data-start=\"164\" data-end=\"167\"\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"391\"\u003e\u003cstrong data-start=\"263\" data-end=\"302\"\u003eHow long does Amethyst Purple last?\u003c\/strong\u003e\u003cbr data-start=\"302\" data-end=\"305\"\u003ePermanent colour remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"658\"\u003e\u003cstrong data-start=\"393\" data-end=\"454\"\u003eHow can I refresh the purple colour between applications?\u003c\/strong\u003e\u003cbr data-start=\"454\" data-end=\"457\"\u003eYou can easily revive faded tones using \u003cstrong data-start=\"497\" data-end=\"537\"\u003eSmart Beauty Purple Colour Refresher\u003c\/strong\u003e, designed to boost purple vibrancy and keep your colour looking rich, fresh and glossy between full colour applications.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"807\"\u003e\u003cstrong data-start=\"660\" data-end=\"687\"\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr data-start=\"687\" data-end=\"690\"\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"917\"\u003e\u003cstrong data-start=\"809\" data-end=\"856\"\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr data-start=\"856\" data-end=\"859\"\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57415476838731,"sku":"FBA-1533","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-amathst-purple-hair-dye-1.1.png?v=1778153249"},{"product_id":"pure-purple-vibrant-semi-permanent-hair-colour-copy","title":"Pure Purple Vibrant Semi-permanent Hair Color","description":"\u003cul\u003e\n\u003cli\u003eCreates an instant pure purple semi-permanent hair color on blondes or pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eAdds intensive conditioning, leaving hair soft and shiny\u003c\/li\u003e\n\u003cli\u003e20-30 minutes development time\u003c\/li\u003e\n\u003cli\u003eLasts up to 4-5 shampoos\u003c\/li\u003e\n\u003cli\u003eEasy and safe to use, one-step application process\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, parabens and p-Phenylenediamine (PPD) \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" rel=\"noopener\" target=\"_blank\"\u003eHow to colour your hair at home\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eORDER BEFORE 3pm FOR SAMEDAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Semi-permanent-icons_large.png\" alt=\"Smart Beauty Care Information\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57416939012427,"sku":"4039-FBA","price":6.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Pure-Purple-images.jpg?v=1778153373"},{"product_id":"amethyst-purple-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy-1","title":"Amethyst Purple Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Rich, Permanent Amethyst Purple Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Amethyst Purple Hair Dye\u003c\/strong\u003e — a vibrant permanent purple hair colour designed to deliver deep jewel-toned results with exceptional shine, rich colour depth, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold refresh, or striking purple highlights, Amethyst Purple creates an intense multidimensional finish that looks rich, glossy, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Amethyst Purple 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant purple colour with rich jewel depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps \u003cstrong\u003eprotect, rebuild and restore hair during colouring\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Amethyst Purple includes \u003cstrong\u003ePlex technology\u003c\/strong\u003e designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProtect\u003c\/strong\u003e the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRebuild\u003c\/strong\u003e weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRestore\u003c\/strong\u003e softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold purple colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eAmethyst Purple works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep purple tones on pre-lightened blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA rich violet glow over lighter brown hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour panels or highlights\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led statement shade that still feels elegant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous amethyst purple\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eDeep violet-purple richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle purple reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to pre-lightened hair for maximum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect colour longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with a purple colour maintenance cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp data-start=\"129\" data-end=\"261\"\u003e\u003cstrong data-start=\"129\" data-end=\"164\"\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr data-start=\"164\" data-end=\"167\"\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"391\"\u003e\u003cstrong data-start=\"263\" data-end=\"302\"\u003eHow long does Amethyst Purple last?\u003c\/strong\u003e\u003cbr data-start=\"302\" data-end=\"305\"\u003ePermanent colour remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"658\"\u003e\u003cstrong data-start=\"393\" data-end=\"454\"\u003eHow can I refresh the purple colour between applications?\u003c\/strong\u003e\u003cbr data-start=\"454\" data-end=\"457\"\u003eYou can easily revive faded tones using \u003cstrong data-start=\"497\" data-end=\"537\"\u003eSmart Beauty Purple Colour Refresher\u003c\/strong\u003e, designed to boost purple vibrancy and keep your colour looking rich, fresh and glossy between full colour applications.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"807\"\u003e\u003cstrong data-start=\"660\" data-end=\"687\"\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr data-start=\"687\" data-end=\"690\"\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"917\"\u003e\u003cstrong data-start=\"809\" data-end=\"856\"\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr data-start=\"856\" data-end=\"859\"\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57433170280779,"sku":"FBM-DE-1001","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-amathst-purple-hair-dye-1.1.png?v=1778153249"},{"product_id":"pure-purple-vibrant-semi-permanent-hair-colour-copy-1","title":"Pure Purple Vibrant Semi-permanent Hair Colour","description":"\u003cul\u003e\n\u003cli\u003eCreates an instant pure purple semi-permanent hair colour on blondes or pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eAdds intensive conditioning, leaving hair soft and shiny\u003c\/li\u003e\n\u003cli\u003e20-30 minutes development time\u003c\/li\u003e\n\u003cli\u003eLasts up to 4-5 shampoos\u003c\/li\u003e\n\u003cli\u003eEasy and safe to use, one-step application process\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, parabens and p-Phenylenediamine (PPD) \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000\"\u003e\u003cstrong\u003eORDER BEFORE 3pm FOR SAMEDAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Semi-permanent-icons_large.png\" alt=\"Smart Beauty Care Information\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57434487587147,"sku":"FBM-DE-1018","price":6.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Pure-Purple-images.jpg?v=1778153373"},{"product_id":"amethyst-purple-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy-2","title":"Amethyst Purple Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Rich, Permanent Amethyst Purple Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Amethyst Purple Hair Dye\u003c\/strong\u003e — a vibrant permanent purple hair colour designed to deliver deep jewel-toned results with exceptional shine, rich colour depth, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold refresh, or striking purple highlights, Amethyst Purple creates an intense multidimensional finish that looks rich, glossy, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Amethyst Purple 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant purple colour with rich jewel depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps \u003cstrong\u003eprotect, rebuild and restore hair during colouring\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Amethyst Purple includes \u003cstrong\u003ePlex technology\u003c\/strong\u003e designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProtect\u003c\/strong\u003e the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRebuild\u003c\/strong\u003e weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRestore\u003c\/strong\u003e softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold purple colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eAmethyst Purple works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep purple tones on pre-lightened blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA rich violet glow over lighter brown hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour panels or highlights\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led statement shade that still feels elegant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous amethyst purple\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eDeep violet-purple richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle purple reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to pre-lightened hair for maximum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect colour longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with a purple colour maintenance cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp data-start=\"129\" data-end=\"261\"\u003e\u003cstrong data-start=\"129\" data-end=\"164\"\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr data-start=\"164\" data-end=\"167\"\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"391\"\u003e\u003cstrong data-start=\"263\" data-end=\"302\"\u003eHow long does Amethyst Purple last?\u003c\/strong\u003e\u003cbr data-start=\"302\" data-end=\"305\"\u003ePermanent colour remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"658\"\u003e\u003cstrong data-start=\"393\" data-end=\"454\"\u003eHow can I refresh the purple colour between applications?\u003c\/strong\u003e\u003cbr data-start=\"454\" data-end=\"457\"\u003eYou can easily revive faded tones using \u003cstrong data-start=\"497\" data-end=\"537\"\u003eSmart Beauty Purple Colour Refresher\u003c\/strong\u003e, designed to boost purple vibrancy and keep your colour looking rich, fresh and glossy between full colour applications.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"807\"\u003e\u003cstrong data-start=\"660\" data-end=\"687\"\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr data-start=\"687\" data-end=\"690\"\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"917\"\u003e\u003cstrong data-start=\"809\" data-end=\"856\"\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr data-start=\"856\" data-end=\"859\"\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57444382277963,"sku":"FBM-1533-CA","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-amathst-purple-hair-dye-1.1.png?v=1778153249"},{"product_id":"pure-purple-vibrant-semi-permanent-hair-colour-copy-2","title":"Pure Purple Vibrant Semi-permanent Hair Colour","description":"\u003cul\u003e\n\u003cli\u003eCreates an instant pure purple semi-permanent hair colour on blondes or pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eAdds intensive conditioning, leaving hair soft and shiny\u003c\/li\u003e\n\u003cli\u003e20-30 minutes development time\u003c\/li\u003e\n\u003cli\u003eLasts up to 4-5 shampoos\u003c\/li\u003e\n\u003cli\u003eEasy and safe to use, one-step application process\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, parabens and p-Phenylenediamine (PPD) \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000\"\u003e\u003cstrong\u003eORDER BEFORE 3pm FOR SAMEDAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Semi-permanent-icons_large.png\" alt=\"Smart Beauty Care Information\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57444802167115,"sku":"4039-FBM-CA","price":6.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Pure-Purple-images.jpg?v=1778153373"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/collections\/smart-beauty-amathst-purple-hair-dye-1.1.png?v=1778153128","url":"https:\/\/smartbeautyshop.com\/collections\/plum-purple-hair-dye.oembed","provider":"Smart Beauty Hair Dye","version":"1.0","type":"link"}