{"title":"Grey Coverage Hair Colour Collection","description":"\u003cp data-start=\"49\" data-end=\"368\"\u003eCover greys confidently at home with Smart Beauty Grey Coverage Hair Colour. Whether you want natural-looking brunette tones, rich black shades, warm blondes, or vibrant colour with reliable grey coverage, our expertly developed hair colour kits help you achieve salon-worthy results with ease, comfort, and confidence.\u003c\/p\u003e\n\u003cp data-start=\"370\" data-end=\"690\"\u003eGrey hair is completely natural, but choosing how you colour it should feel empowering and personal. At Smart Beauty, we believe home hair colouring should be simple, supportive, and approachable — especially for customers looking for dependable grey coverage without the stress or expense of regular salon appointments.\u003c\/p\u003e\n\u003cp data-start=\"692\" data-end=\"1046\"\u003eOur grey coverage collection has been carefully designed to provide rich, even-looking colour while helping hair appear glossy, vibrant, and refreshed. Whether you’re covering a few scattered greys, maintaining root colour between appointments, or transforming fully grey hair, Smart Beauty products are created to help deliver beautiful results at home.\u003c\/p\u003e\n\u003cp data-start=\"1048\" data-end=\"1335\"\u003eFrom natural brunette shades and soft blondes to deep black tones and warm reds, our colour range offers options to suit every style and personality. Darker shades often provide the strongest grey coverage, while softer natural tones can create a more blended and low-maintenance finish.\u003c\/p\u003e\n\u003cp data-start=\"1337\" data-end=\"1609\"\u003eAll Smart Beauty hair colour products are cruelty-free, vegan, and proudly made in the UK using carefully sourced ingredients from the UK and Europe. We prioritise quality formulations that combine vibrant colour performance with beginner-friendly application and support.\u003c\/p\u003e\n\u003cp data-start=\"1611\" data-end=\"1920\"\u003eGrey hair can sometimes feel drier or more resistant to colour, which is why aftercare is an important part of maintaining healthy-looking results. Pair your chosen colour with our nourishing aftercare and colour-protection products to help maintain softness, shine, and colour longevity between applications.\u003c\/p\u003e\n\u003cp data-start=\"1922\" data-end=\"2271\"\u003eIf you’re new to colouring grey hair at home, you’re not alone — and that’s where we shine. Smart Beauty was created to inspire and educate customers to colour safely and confidently from home. Through easy-to-follow instructions, educational guidance, and supportive advice, we help simplify the process and make grey coverage feel more achievable.\u003c\/p\u003e\n\u003cp data-start=\"2273\" data-end=\"2538\"\u003eWhether you want seamless root touch-ups, natural-looking brunette coverage, or bold full-colour transformation, Smart Beauty Grey Coverage Hair Colour helps you achieve beautiful, confidence-boosting results with professional-quality support every step of the way.\u003c\/p\u003e\n\u003chr data-start=\"2540\" data-end=\"2543\"\u003e\n\u003ch1 data-section-id=\"uu71dl\" data-start=\"2545\" data-end=\"2558\"\u003eFAQ Section\u003c\/h1\u003e\n\u003ch2 data-section-id=\"96l4k4\" data-start=\"2560\" data-end=\"2612\"\u003eWhat is the best hair dye for covering grey hair?\u003c\/h2\u003e\n\u003cp data-start=\"2613\" data-end=\"2801\"\u003eThe best hair dye for grey coverage depends on your desired result. Darker and natural shades often provide the strongest coverage, while softer tones can create a more blended appearance.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1aqi3vh\" data-start=\"2803\" data-end=\"2843\"\u003eDoes grey hair need special hair dye?\u003c\/h2\u003e\n\u003cp data-start=\"2844\" data-end=\"3029\"\u003eGrey hair can sometimes be more resistant to colour because of changes in hair texture. Products designed for strong pigmentation and even application can help improve coverage results.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1halawa\" data-start=\"3031\" data-end=\"3079\"\u003eHow long does grey coverage hair colour last?\u003c\/h2\u003e\n\u003cp data-start=\"3080\" data-end=\"3232\"\u003eGrey coverage typically lasts several weeks depending on your hair growth, washing routine, and aftercare. Root touch-ups may be needed as hair regrows.\u003c\/p\u003e\n\u003ch2 data-section-id=\"15b1lyy\" data-start=\"3234\" data-end=\"3280\"\u003eCan I cover grey hair at home successfully?\u003c\/h2\u003e\n\u003cp data-start=\"3281\" data-end=\"3439\"\u003eYes. Smart Beauty products are designed to make home hair colouring easier and more approachable, with beginner-friendly instructions and supportive guidance.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1brss96\" data-start=\"3441\" data-end=\"3479\"\u003eWhich colours cover grey hair best?\u003c\/h2\u003e\n\u003cp data-start=\"3480\" data-end=\"3641\"\u003eNatural brunette shades, darker blondes, and black hair colours are popular choices for reliable grey coverage. Richer tones often create fuller-looking results.\u003c\/p\u003e\n\u003ch2 data-section-id=\"53g7sj\" data-start=\"3643\" data-end=\"3711\"\u003eIs Smart Beauty grey coverage hair colour vegan and cruelty-free?\u003c\/h2\u003e\n\u003cp data-start=\"3712\" data-end=\"3854\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eYes. All Smart Beauty products are vegan, cruelty-free, and proudly made in the UK using carefully sourced ingredients from the UK and Europe.\u003c\/p\u003e","products":[{"product_id":"espresso-brown-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour","title":"Espresso Brown Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\n\u003ch1\u003eTurn Heads with Rich, Permanent Espresso Brown Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Espresso Brown Hair Dye\u003c\/strong\u003e — a rich \u003cstrong\u003edark brown hair dye\u003c\/strong\u003e designed to deliver deep brunette colour, luxurious shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, an elegant brunette refresh, or reliable \u003cstrong\u003egrey coverage with brown hair dye\u003c\/strong\u003e, Espresso Brown creates a multidimensional finish that looks glossy, polished, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone wanting \u003cstrong\u003esalon brown hair colour at home\u003c\/strong\u003e without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Espresso Brown 🤎\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent rich dark brown hair colour with deep espresso depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Espresso Brown includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve rich \u003cstrong\u003eespresso brunette colour\u003c\/strong\u003e while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eEspresso Brown works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eA rich \u003cstrong\u003edark brown hair dye\u003c\/strong\u003e with natural depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElegant brunette shine with multidimensional tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable \u003cstrong\u003egrey coverage brown dye\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA polished brunette shade that feels timeless and sophisticated\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSuitable for most natural hair bases.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eDeep rich brunette with strong espresso depth\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eLuxurious dark brown richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eEnhanced brunette depth and shine\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly for full colour saturation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaintain richness with colour-safe conditioning care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr\u003eIt blends grey beautifully while delivering rich brunette depth, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does Espresso Brown last?\u003c\/strong\u003e\u003cbr\u003ePermanent colour remains rich for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow can I maintain brunette richness between applications?\u003c\/strong\u003e\u003cbr\u003eUsing colour-safe hair care helps preserve shine, softness and depth between colouring sessions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57160945238347,"sku":"B0825WNGD4","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart_beauty_espresso_brown_1.1.webp?v=1777529425"},{"product_id":"espresso-brown-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy","title":"Espresso Brown Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Color","description":"\n\u003ch1\u003eTurn Heads with Rich, Permanent Espresso Brown Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Espresso Brown Hair Dye\u003c\/strong\u003e — a rich \u003cstrong\u003edark brown hair dye\u003c\/strong\u003e designed to deliver deep brunette colour, luxurious shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, an elegant brunette refresh, or reliable \u003cstrong\u003egrey coverage with brown hair dye\u003c\/strong\u003e, Espresso Brown creates a multidimensional finish that looks glossy, polished, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone wanting \u003cstrong\u003esalon brown hair colour at home\u003c\/strong\u003e without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Espresso Brown 🤎\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent rich dark brown hair colour with deep espresso depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Espresso Brown includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve rich \u003cstrong\u003eespresso brunette colour\u003c\/strong\u003e while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eEspresso Brown works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eA rich \u003cstrong\u003edark brown hair dye\u003c\/strong\u003e with natural depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElegant brunette shine with multidimensional tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable \u003cstrong\u003egrey coverage brown dye\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA polished brunette shade that feels timeless and sophisticated\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSuitable for most natural hair bases.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eDeep rich brunette with strong espresso depth\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eLuxurious dark brown richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eEnhanced brunette depth and shine\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly for full colour saturation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaintain richness with colour-safe conditioning care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for 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creates a multidimensional finish that looks glossy, polished, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone wanting \u003cstrong\u003esalon brown hair colour at home\u003c\/strong\u003e without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Espresso Brown 🤎\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent rich dark brown hair colour with deep espresso depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan 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