{"title":"Hair Dye For Brown Hair","description":"\u003cp\u003eThese hair dyes provide vibrant, lasting colour, specifically formulated to enhance brown hair, ensuring full coverage and a natural, luminous finish without damaging strands.\u003c\/p\u003e","products":[{"product_id":"creamy-blonde-hair-dye-with-plex","title":"Creamy Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003cdiv class=\"flex-shrink-0 flex flex-col relative items-end\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"pt-0\"\u003e\n\u003cdiv class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\"\u003e\n\u003cdiv class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"\u003e\u003cstrong style=\"color: #333333;font-family: Roboto;font-size: 25px;letter-spacing: -0.3px\"\u003eTransform Your Look with Permanent Creamy Blonde Hair Dye\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col flex-grow AIPRM__conversation__response\"\u003e\n\u003cdiv class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start \u0026lt;.text-message+\u0026amp;\u0026gt;:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"3e271b0f-7abd-479f-97cb-3023a32739ea\" data-message-model-slug=\"gpt-4o\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-\u0026lt;3px\u0026gt;\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cp\u003eElevate your hair game with Smart Beauty’s \u003cstrong\u003eCreamy Blonde Permanent Hair Dye\u003c\/strong\u003e—the perfect solution for anyone looking to achieve soft, multidimensional blonde colour. Whether you’re aiming for a full-colour transformation, subtle highlights, or portion blonding, this kit delivers flawless, long-lasting results.\u003c\/p\u003e\n\u003cp\u003eDesigned with \u003cstrong\u003eSmart Plex Technology\u003c\/strong\u003e, this advanced formula strengthens and protects your hair during the colouring process, giving you a creamy, vibrant finish with added shine and resilience.\u003c\/p\u003e\n\u003cp\u003eTo neutralise brassiness and maintain that cool, creamy tone, use the \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong\u003eSmart Blonde Platinum Toner Sachet\u003c\/strong\u003e\u003c\/a\u003e(sold separately) for a polished, professional result.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy We Added Smart Plex to Our Creamy Blonde Hair Dye:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIn professional salons, “plex” has been praised as the most significant development in hair care for repairing and rebuilding damaged hair. Unlike typical conditioners that only coat the hair, \u003cstrong\u003eSmart Plex\u003c\/strong\u003e repairs the micro-bond fibre structure of your hair, leaving it healthier and more robust after every use.\u003c\/p\u003e\n\u003cp\u003eEach kit includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e50ml Smart Beauty Creamy Blonde permanent hair colour with Smart Plex\u003c\/li\u003e\n\u003cli\u003e100ml Smart Colour activator cream\u003c\/li\u003e\n\u003cli\u003ePair of protective gloves\u003c\/li\u003e\n\u003cli\u003eIllustrated step-by-step instruction leaflet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWe want you to feel confident in your hair colouring experience, which is why our kits include detailed instructions to guide you through each step.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eCreamy Blonde Hair Dye – Perfect for Every Occasion\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhether you’re refreshing your everyday look or creating stunning highlights, our \u003cstrong\u003eCreamy Blonde Hair Dye\u003c\/strong\u003e is versatile and reliable for any occasion:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull Head Colour:\u003c\/strong\u003e Achieve a soft, creamy blonde for a fresh, chic appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHighlights:\u003c\/strong\u003e Add dimension and depth to your hair with natural-looking blonde highlights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortion Blonding:\u003c\/strong\u003e Lighten specific sections of your hair to frame your face or add a unique, personal touch.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor those enhancing highlights, follow up with \u003cstrong\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eSmart Blonde Platinum Toner Sache\u003c\/a\u003et\u003c\/strong\u003e (sold separately) to ensure a brass-free, cool-toned finish.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eTips for Best Results with Creamy Blonde Hair Dye\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-Coloring Preparation:\u003c\/strong\u003e Ensure your hair is clean, dry, and free from heavy styling products for even results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrand Test:\u003c\/strong\u003e Always perform a strand test before full application to check your colour result and compatibility.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaintenance:\u003c\/strong\u003e Use colour-safe shampoos and conditioners to keep your blonde shade vibrant and fresh.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e1. Does Smart Beauty Creamy Blonde Hair Dye work on darker hair?\u003c\/strong\u003e\u003cbr\u003eYes, but for darker shades, you may need to pre-lighten your hair or apply two applications for optimal results. Always perform a strand test before full application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. How long does the colour last?\u003c\/strong\u003e\u003cbr\u003eThe creamy blonde colour typically remains vibrant for 6-8 weeks, depending on your hair care routine. To prolong colour life, avoid frequent exposure to chlorinated water and use sulfate-free hair products.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. Will this dye damage my hair?\u003c\/strong\u003e\u003cbr\u003eNo, this dye is enriched with Smart Plex Technology to strengthen and protect your hair during the colouring process. It nourishes your hair while reducing breakage, leaving it softer, shinier, and more resilient.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4. Can it be used for highlights or portion blonding?\u003c\/strong\u003e\u003cbr\u003eAbsolutely! This dye is ideal for highlights or partial blonding. For precise application, consider using a \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/quality-highlighting-cap-metal-hook\/\" target=\"_blank\" rel=\"noopener\"\u003ehighlighting cap\u003c\/a\u003e or \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/hair-highlighting-kit-contains-all-you-need-to-create-professional\/\" target=\"_blank\" rel=\"noopener\"\u003eapplicator tools\u003c\/a\u003e for a professional finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5. How do I remove brassiness?\u003c\/strong\u003e\u003cbr\u003eTo neutralize any unwanted yellow or brassy tones, use our \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong\u003eSmart Blonde Platinum Toner Sachet\u003c\/strong\u003e\u003c\/a\u003e (sold separately) after colouring.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e6. Is this product vegan and cruelty-free?\u003c\/strong\u003e\u003cbr\u003eYes, Smart Beauty’s Creamy Blonde Hair Dye is 100% vegan and cruelty-free, aligning with ethical beauty standards.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to Colour My Hair – Blog\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eVisit our \u003ca href=\"https:\/\/www.howtodyemyhair.com\/\" target=\"_blank\" rel=\"noopener\"\u003eblog website\u003c\/a\u003e for more expert tips, inspiration, and tutorials on achieving your perfect blonde look at home.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/bleach-blonde-hair-dye\/\" target=\"_blank\" rel=\"noopener\"\u003eOur Full Blonde Collection\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237992309067,"sku":"SB1601","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-creamy-blonde-1.1.webp?v=1778153267"},{"product_id":"bundle-pack-amethyst-purple-permanent-hair-dye-with-colour-refresher","title":"Pro Finish Bundle Pack - Amethyst Purple Hair Dye \u0026amp; Colour Refresher - Permanent Hair Colour with Maintenance Colour Booster","description":"\u003cp data-pm-slice=\"1 1 \u0026lt;\u0026gt;\"\u003eUnleash your creativity with the \u003cstrong\u003eSmart Beauty Pro Finish Pack: Amethyst Purple Permanent Hair Dye with Purple Colour Refresher\u003c\/strong\u003e. This vibrant purple shade delivers bold, head-turning results while the included colour refresher ensures your hair stays vibrant and fresh between applications.\u003c\/p\u003e\n\u003cp\u003eWhether you’re looking to express your personality, make a statement, or refresh your style, this permanent hair dye kit is designed to provide long-lasting, professional-quality colour. Its cruelty-free and vegan-friendly formula is gentle on your hair, keeping it soft, shiny, and healthy.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features of Smart Beauty Amethyst Purple Pro Finish Pack\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eBold, Long-Lasting Colour\u003c\/strong\u003e: Achieve stunning Amethyst Purple tones that last, ensuring vibrant colour with every wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour Refresher\u003c\/strong\u003e: Revive your purple tones and maintain vibrancy between applications.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Formula\u003c\/strong\u003e: Infused with conditioning agents to protect hair while delivering intense colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCruelty-Free and Vegan\u003c\/strong\u003e: Ethically made with no animal testing or animal-derived ingredients.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeginner-Friendly\u003c\/strong\u003e: Clear, step-by-step instructions make application easy for everyone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete Kit\u003c\/strong\u003e: Includes gloves, applicator tools, and a colour refresher for a professional finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003chr\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to Use Smart Beauty Amethyst Purple Bundle Pack\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4\u003e\u003cstrong\u003ePrepare:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003ePerform a patch test 48 hours before use to check for sensitivity.\u003c\/li\u003e\n\u003cli\u003eProtect your clothing with an old towel or cape and wear the provided gloves.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eApply the Colour:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eMix the permanent hair dye following the instructions in the kit.\u003c\/li\u003e\n\u003cli\u003eSection your hair and apply the dye evenly from roots to ends using the applicator.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eProcess:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eLeave on for the recommended time (see instructions in the kit) to achieve vibrant results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eRinse and Style:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eRinse thoroughly with warm water until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eStyle your hair as desired and enjoy your bold, vibrant Amethyst Purple shade.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eRevive with the Colour Refresher:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eUse the included colour refresher after a few washes to restore vibrancy and keep your colour looking fresh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003chr\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eTop Tip When Using Smart Beauty Amethyst Purple Bundle Pack\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFor best results, pre-lighten dark hair to a light blonde before applying Amethyst Purple. Use \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/smart-blonde-bleach-it-hair-lightener\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong\u003eSmart Blonde Hair Bleach Kits\u003c\/strong\u003e\u003c\/a\u003e for the perfect base (sold separately).\u003c\/p\u003e\n\u003cdiv\u003e\n\u003chr\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eFAQs – Amethyst Purple Permanent Hair Dye Bundle Pack:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does the colour last?\u003c\/strong\u003e\u003cbr\u003e\nThe permanent dye provides long-lasting colour, while the included refresher helps maintain vibrancy for weeks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use this on dark hair?\u003c\/strong\u003e\u003cbr\u003e\nFor optimal results, pre-lighten dark hair to a light blonde before application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for sensitive scalps?\u003c\/strong\u003e\u003cbr\u003e\nYes, the gentle formula is designed with conditioning agents to minimise irritation and protect your scalp.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it cover grey hair?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is effective at covering grey hairs with bold Amethyst Purple colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it easy to apply at home?\u003c\/strong\u003e\u003cbr\u003e\nAbsolutely! The kit includes step-by-step instructions you need for a professional finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need to use the colour refresher?\u003c\/strong\u003e\u003cbr\u003e\nThe refresher is optional but recommended to maintain the vibrancy of your purple tones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this cruelty-free and vegan?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is ethically made with no animal testing or animal-derived ingredients.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003chr\u003e\n\u003c\/div\u003e\n\u003cp\u003eTransform your hair with the \u003cstrong\u003eSmart Beauty Bundle Pack: Amethyst Purple Permanent Hair Dye with Colour Refresher\u003c\/strong\u003e. Designed to deliver bold, radiant purple tones and keep them fresh, this all-in-one kit provides everything you need for a professional-quality result. For the perfect base, consider pre-lightening with Smart Blonde Hair Bleach Kits (sold separately).\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/youtu.be\/m6swPCcX7YY\" target=\"_blank\" rel=\"noopener\"\u003eHow to Colour your hair at home\u003c\/a\u003e?\u003c\/p\u003e\n\u003cdiv style=\"text-align: left\"\u003e\u003cimg style=\"float: none\" title=\"Not tested on Animals\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/matallic-packing-uk-icons_large.png\" alt=\"Not tested on Animals\"\u003e\u003c\/div\u003e\n\u003cp id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" aria-label=\"Translated text\" data-ved=\"2ahUKEwi5jtbk8IKGAxW-rlYBHScDAhsQ3ewLegQIBRAT\"\u003e\n\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237993128267,"sku":null,"price":17.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Amethyst-colour-refresher4.jpg?v=1778153282"},{"product_id":"highlights-red-hair-dye-permanent-hair-colour","title":"Highlights Red Hair Dye | For Use On Dark Hair","description":"\u003cp\u003eTransform your dark hair into vibrant red without the hassle of using bleach to pre-lighten, by using this NEW Highlights Red Contrast permanent hair dye. This Smart Beauty hair colouring kits uses the latest salon quality hair colouring technology and make it accessible and affordable for home use. With 100% grey coverage we place great emphasis in achieving intense colour results - as you would expect from a professional salon - yet they are easy and safe to use.\u003cbr\u003e\nNot suitable for resistant, Asian or Afro Caribbean Hair.\u003c\/p\u003e\n\u003cp\u003eWhat is Colour Plex? You may have seen brands like Olaplex hair treatment in professional salons. Plex hair treatment has been described as ‘the single most important development in hair colour’. Unlike other conditioner and treatments that only add ingredients, plex actually nourishes and rebuilds the micro-bond fibre structure of your hair, making it healthier and stronger. Colour Plex is blended into our hair dyes so it treats and colours the hair at the same time.\u003c\/p\u003e\n\u003cp\u003eThis kit contains 50ml of Smart Beauty Red Contrast permanent hair colour with added Smart plex, a 75ml bottle of Smart Colour cream, a pair of protective gloves and an illustrated step by step instruction leaflet. To use, simple read and follow the safety instructions, mix the colour thoroughly with the cream, apply evenly, wait 15-35 minutes, rinse and style as desired. You do not need to use a conditioner. If your hair is thick or long, two-pack may be required.\u003c\/p\u003e\n\u003cp\u003eChoose with confidence. All our Smart Beauty hair colour products, formulations and ingredients are sourced to meet the latest EU\/UK Cosmetic Directives’ rules and regulations. We want you to have a positive experience with our hair colour and this is why each pack contains an easy to follow illustrated instruction leaflet which explains how to do skin sensitivity test, to avoid a possible allergic reaction, and a strand test to check the colour result before you do the full application.\u003c\/p\u003e\n\u003cp\u003eAt Smart Beauty, we are passionate about hair colour and our mission is to create a collection of hair dyes that are the best in class, cruelty-free, suitable for vegans, and use locally sourced ingredients. We have been making hair colour for over 15 years, and we are exceptionally proud of them, even winning consumer and industry awards. We try to do business the right way; we take responsibly for our impact on society and the planet. We welcome and encourage customer feedback. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003e How to colour your hair at home\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/permanents-ppd_large.png\" alt=\"not tested on animals\"\u003e\u003c\/p\u003e\n\u003cp\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237996405067,"sku":null,"price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-red-highlights.webp?v=1778153328"},{"product_id":"sapphire-black-hair-dye-permanent-hair-colour","title":"Sapphire Black Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Deep, Permanent Black Sapphire Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Black Sapphire Hair Dye\u003c\/strong\u003e — a deep permanent black hair colour designed to deliver rich blue-black depth, exceptional shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold dark refresh, or elegant cool-toned depth, Black Sapphire creates an intense multidimensional finish that looks glossy, polished, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement dark hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Black Sapphire 💙🖤\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent deep black colour with cool sapphire reflects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Black Sapphire includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve rich sapphire-black colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eBlack Sapphire works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep black colour with cool blue reflects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA glossy dark finish with extra dimension\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElegant fashion-led dark hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA statement black shade with refined cool undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSuitable for most natural hair bases.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eDeep dramatic blue-black intensity\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eRich black with visible sapphire depth\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle cool sapphire reflects in light\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly for full colour saturation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaintain cool depth with colour-safe hair care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr\u003eIt blends grey beautifully while delivering deep dark coverage, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does Black Sapphire last?\u003c\/strong\u003e\u003cbr\u003ePermanent colour remains rich for weeks, with cool reflects softening gradually over washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow can I maintain the sapphire tone between applications?\u003c\/strong\u003e\u003cbr\u003eUsing colour-safe hair care helps preserve shine, cool depth and overall richness between colour applications.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237999681867,"sku":"SB 1519","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-sapphire-blue-black-11.webp?v=1778153395"},{"product_id":"bundle-pack-amethyst-purple-permanent-hair-dye-colour-refresher-cream-smart-blonde-hair-lightener-kit","title":"Starter Bundle Pack - Bleach Kit \u0026amp; Amethyst Purple Hair Dye \u0026amp; Refresher - Hair Lightener, Permanent Hair Colour with Maintenance Colour Booster","description":"\u003cp data-start=\"139\" data-end=\"472\"\u003eUnleash your creative style with the \u003cstrong data-start=\"176\" data-end=\"208\"\u003eSmart Beauty Ultimate Purple Starter Pack\u003c\/strong\u003e: Amethyst Purple Permanent Hair Dye, Purple Colour Refresher Cream, and Smart Blonde No.1 Hair Lightener Kit. Perfect for achieving vibrant, professional-quality results at home, this all-in-one package gives you everything you need to create bold, head-turning purple tones.\u003c\/p\u003e\n\u003cp data-start=\"474\" data-end=\"866\"\u003eThe \u003cstrong data-start=\"478\" data-end=\"513\"\u003eSmart Blonde Hair Lightener Kit\u003c\/strong\u003e preps your hair with a light blonde base for optimal colour vibrancy, while the \u003cstrong data-start=\"594\" data-end=\"617\"\u003eAmethyst Purple Dye\u003c\/strong\u003e delivers long-lasting, rich colour. Keep your purple shade fresh and radiant for longer with the included \u003cstrong data-start=\"724\" data-end=\"750\"\u003eColour Refresher Cream\u003c\/strong\u003e. Whether you're going for a dramatic transformation or refreshing your signature look, this bundle has you covered!\u003c\/p\u003e\n\u003chr data-start=\"868\" data-end=\"871\"\u003e\n\u003ch3 data-start=\"873\" data-end=\"925\"\u003e\u003cstrong data-start=\"877\" data-end=\"925\"\u003eKey Features of the Smart Beauty Starter Pack\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col data-start=\"926\" data-end=\"1593\"\u003e\n\u003cli data-start=\"926\" data-end=\"1044\"\u003e\n\u003cstrong data-start=\"929\" data-end=\"956\"\u003ePre-Lightening Included\u003c\/strong\u003e: Achieve the perfect base for Amethyst Purple with the Smart Blonde Hair Lightener Kit.\u003c\/li\u003e\n\u003cli data-start=\"1045\" data-end=\"1148\"\u003e\n\u003cstrong data-start=\"1048\" data-end=\"1080\"\u003eVibrant, Long-Lasting Colour\u003c\/strong\u003e: Bold Amethyst Purple tones designed to last and maintain vibrancy.\u003c\/li\u003e\n\u003cli data-start=\"1149\" data-end=\"1267\"\u003e\n\u003cstrong data-start=\"1152\" data-end=\"1184\"\u003eColour Maintenance Made Easy\u003c\/strong\u003e: The Colour Refresher Cream restores vibrancy and extends the life of your colour.\u003c\/li\u003e\n\u003cli data-start=\"1268\" data-end=\"1379\"\u003e\n\u003cstrong data-start=\"1271\" data-end=\"1296\"\u003eGentle and Nourishing\u003c\/strong\u003e: Formulated with conditioning agents to protect and nourish hair during colouring.\u003c\/li\u003e\n\u003cli data-start=\"1380\" data-end=\"1493\"\u003e\n\u003cstrong data-start=\"1383\" data-end=\"1407\"\u003eCruelty-Free \u0026amp; Vegan\u003c\/strong\u003e: Ethical, high-quality formulas with no animal testing or animal-derived ingredients.\u003c\/li\u003e\n\u003cli data-start=\"1494\" data-end=\"1593\"\u003e\n\u003cstrong data-start=\"1497\" data-end=\"1518\"\u003eBeginner-Friendly\u003c\/strong\u003e: Step-by-step instructions ensure a flawless, professional result at home.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr data-start=\"1595\" data-end=\"1598\"\u003e\n\u003ch3 data-start=\"1600\" data-end=\"1643\"\u003e\u003cstrong data-start=\"1604\" data-end=\"1643\"\u003eHow to Use Your Smart Beauty Bundle\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4 data-start=\"1644\" data-end=\"1664\"\u003eStep 1: Prepare\u003c\/h4\u003e\n\u003cul data-start=\"1665\" data-end=\"1901\"\u003e\n\u003cli data-start=\"1665\" data-end=\"1733\"\u003ePerform a patch test 48 hours before use to ensure no sensitivity.\u003c\/li\u003e\n\u003cli data-start=\"1734\" data-end=\"1787\"\u003eProtect your clothing and wear the provided gloves.\u003c\/li\u003e\n\u003cli data-start=\"1788\" data-end=\"1901\"\u003eLighten your hair with the \u003cstrong data-start=\"1817\" data-end=\"1852\"\u003eSmart Blonde Hair Lightener Kit\u003c\/strong\u003e, following the instructions for optimal results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"1903\" data-end=\"1932\"\u003eStep 2: Apply the Colour\u003c\/h4\u003e\n\u003cul data-start=\"1933\" data-end=\"2071\"\u003e\n\u003cli data-start=\"1933\" data-end=\"1997\"\u003eMix the \u003cstrong data-start=\"1943\" data-end=\"1971\"\u003eAmethyst Purple Hair Dye\u003c\/strong\u003e as instructed in the kit.\u003c\/li\u003e\n\u003cli data-start=\"1998\" data-end=\"2071\"\u003eSection your hair and apply the dye evenly, working from roots to ends.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"2073\" data-end=\"2093\"\u003eStep 3: Process\u003c\/h4\u003e\n\u003cul data-start=\"2094\" data-end=\"2214\"\u003e\n\u003cli data-start=\"2094\" data-end=\"2167\"\u003eLeave the dye on for the recommended time (see the kit's instructions).\u003c\/li\u003e\n\u003cli data-start=\"2168\" data-end=\"2214\"\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"2216\" data-end=\"2236\"\u003eStep 4: Refresh\u003c\/h4\u003e\n\u003cul data-start=\"2237\" data-end=\"2326\"\u003e\n\u003cli data-start=\"2237\" data-end=\"2326\"\u003eUse the \u003cstrong data-start=\"2247\" data-end=\"2273\"\u003eColour Refresher Cream\u003c\/strong\u003e after a few washes to maintain vibrant purple tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2328\" data-end=\"2331\"\u003e\n\u003ch3 data-start=\"2333\" data-end=\"2349\"\u003e\u003cstrong data-start=\"2337\" data-end=\"2349\"\u003ePro Tips\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"2350\" data-end=\"2561\"\u003e\n\u003cli data-start=\"2350\" data-end=\"2489\"\u003eFor best results, use the \u003cstrong data-start=\"2378\" data-end=\"2413\"\u003eSmart Blonde Hair Lightener Kit\u003c\/strong\u003e on dark hair to achieve a light blonde base before applying the purple dye.\u003c\/li\u003e\n\u003cli data-start=\"2490\" data-end=\"2561\"\u003eAlways follow the included instructions for optimal and safe results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2563\" data-end=\"2566\"\u003e\n\u003ch3 data-start=\"2568\" data-end=\"2606\"\u003e\u003cstrong data-start=\"2572\" data-end=\"2606\"\u003eFAQs – Your Questions Answered\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2607\" data-end=\"2767\"\u003e\u003cstrong data-start=\"2607\" data-end=\"2646\"\u003eCan I use this bundle on dark hair?\u003c\/strong\u003e\u003cbr data-start=\"2646\" data-end=\"2649\"\u003eYes! Pre-lightening your hair with the included Smart Blonde Hair Lightener ensures the boldest Amethyst Purple tones.\u003c\/p\u003e\n\u003cp data-start=\"2769\" data-end=\"2887\"\u003e\u003cstrong data-start=\"2769\" data-end=\"2805\"\u003eIs it safe for sensitive scalps?\u003c\/strong\u003e\u003cbr data-start=\"2805\" data-end=\"2808\"\u003eThe gentle formula includes conditioning agents to protect your scalp and hair.\u003c\/p\u003e\n\u003cp data-start=\"2889\" data-end=\"2998\"\u003e\u003cstrong data-start=\"2889\" data-end=\"2917\"\u003eWill it cover grey hair?\u003c\/strong\u003e\u003cbr data-start=\"2917\" data-end=\"2920\"\u003eYes, the permanent dye covers grey hair effectively with rich, vibrant colour.\u003c\/p\u003e\n\u003cp data-start=\"3000\" data-end=\"3148\"\u003e\u003cstrong data-start=\"3000\" data-end=\"3034\"\u003eHow long does the colour last?\u003c\/strong\u003e\u003cbr data-start=\"3034\" data-end=\"3037\"\u003eThe permanent dye provides long-lasting colour, and the Colour Refresher extends vibrancy between applications.\u003c\/p\u003e\n\u003cp data-start=\"3150\" data-end=\"3270\"\u003e\u003cstrong data-start=\"3150\" data-end=\"3185\"\u003eIs this cruelty-free and vegan?\u003c\/strong\u003e\u003cbr data-start=\"3185\" data-end=\"3188\"\u003eYes! All Smart Beauty products are ethically made and 100% cruelty-free and vegan.\u003c\/p\u003e\n\u003chr data-start=\"3272\" data-end=\"3275\"\u003e\n\u003ch3 data-start=\"3277\" data-end=\"3311\"\u003e\u003cstrong data-start=\"3281\" data-end=\"3311\"\u003eTransform Your Look Today!\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"3312\" data-end=\"3593\" data-is-last-node=\"\"\u003eThe \u003cstrong data-start=\"3316\" data-end=\"3348\"\u003eSmart Beauty Ultimate Bundle\u003c\/strong\u003e is your go-to solution for bold, long-lasting purple hair. With everything you need for a professional-quality result at home, it’s never been easier to achieve your dream look. Ready for vibrant colour? Order now and let your creativity shine!\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/youtu.be\/m6swPCcX7YY\" target=\"_blank\" rel=\"noopener\"\u003eHow to Colour your hair at home\u003c\/a\u003e?\u003c\/p\u003e\n\u003cdiv style=\"text-align: left\"\u003e\u003cimg style=\"float: none\" title=\"Not tested on Animals\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/matallic-packing-uk-icons_large.png\" alt=\"Not tested on Animals\"\u003e\u003c\/div\u003e\n\u003cp id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" aria-label=\"Translated text\" data-ved=\"2ahUKEwi5jtbk8IKGAxW-rlYBHScDAhsQ3ewLegQIBRAT\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57238001582411,"sku":null,"price":27.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Amethyst-colour-refresher.jpg?v=1778153431"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/collections\/hair-dye-for-brown-hair.webp?v=1778153130","url":"https:\/\/smartbeautyshop.com\/collections\/for-brown-hair.oembed","provider":"Smart Beuaty Hair Dye","version":"1.0","type":"link"}