{"title":"Creative \u0026 Fashion Hair Colours Collection","description":"\u003cp data-start=\"55\" data-end=\"476\"\u003eExpress your individuality with Smart Beauty Creative \u0026amp; Fashion Hair Colours — bold, vibrant shades designed to help you transform your look with confidence, creativity, and salon-worthy results at home. Whether you’re dreaming of vivid purples, shimmering silvers, pastel pinks, or statement-making colour transformations, our expertly crafted hair colour kits make creative colouring safer, easier, and more accessible.\u003c\/p\u003e\n\u003cp data-start=\"478\" data-end=\"863\"\u003eHair colour is more than just beauty — it’s self-expression. At Smart Beauty, we believe everyone should feel empowered to experiment with colour and showcase their personality without fear or confusion. That’s why our fashion hair colour collection has been carefully developed to combine striking colour payoff with beginner-friendly application and professional-quality performance.\u003c\/p\u003e\n\u003cp data-start=\"865\" data-end=\"1248\"\u003eFrom the cool metallic finish of Metallic Silver to the rich vibrancy of Amethyst Purple and the playful softness of Candy Floss Pink, our creative shades are designed to help you stand out while maintaining beautiful-looking hair. Whether you want subtle pastel tones or bold high-impact colour, Smart Beauty helps you achieve creative salon-inspired looks from the comfort of home.\u003c\/p\u003e\n\u003cp data-start=\"1250\" data-end=\"1526\"\u003eAll Smart Beauty products are cruelty-free, vegan, and proudly made in the UK using carefully sourced ingredients from the UK and Europe. We focus on high-quality colour formulas that deliver vivid results while supporting safer and more manageable home colouring experiences.\u003c\/p\u003e\n\u003cp data-start=\"1528\" data-end=\"1849\"\u003eMany creative colours work best on pre-lightened hair, which is why we also offer bleach kits, toners, and aftercare products to help prepare, maintain, and protect your colour. Our toning and colour-maintenance solutions help reduce brassiness, preserve vibrancy, and keep your fashion shades looking fresher for longer.\u003c\/p\u003e\n\u003cp data-start=\"1851\" data-end=\"2184\"\u003eIf you’re new to creative hair colouring, don’t worry — we’re here to guide you. Smart Beauty was built to inspire and educate customers to colour safely at home. Through easy-to-follow instructions, supportive education, and beginner-friendly guidance, we help make bold colour transformations feel exciting instead of intimidating.\u003c\/p\u003e\n\u003cp data-start=\"2186\" data-end=\"2413\"\u003eWhether you want silver statement tones, vibrant purple colour, or playful pastel creativity, Smart Beauty gives you the tools, confidence, and support to create expressive hair colour at home with professional-quality results.\u003c\/p\u003e\n\u003chr data-start=\"2415\" data-end=\"2418\"\u003e\n\u003ch1 data-section-id=\"uu71dl\" data-start=\"2420\" data-end=\"2433\"\u003eFAQ Section\u003c\/h1\u003e\n\u003ch2 data-section-id=\"12vckez\" data-start=\"2435\" data-end=\"2468\"\u003eWhat are fashion hair colours?\u003c\/h2\u003e\n\u003cp data-start=\"2469\" data-end=\"2627\"\u003eFashion hair colours are bold or non-natural shades such as silver, purple, pink, blue, or pastel tones designed to create expressive and creative hair looks.\u003c\/p\u003e\n\u003ch2 data-section-id=\"u9009c\" data-start=\"2629\" data-end=\"2694\"\u003eDo I need to bleach my hair before using creative hair colour?\u003c\/h2\u003e\n\u003cp data-start=\"2695\" data-end=\"2890\"\u003eIn many cases, yes. Brighter and lighter fashion colours often require pre-lightened hair for maximum vibrancy and accuracy. Darker hair may need bleaching before applying pastel or vivid shades.\u003c\/p\u003e\n\u003ch2 data-section-id=\"dwq18z\" data-start=\"2892\" data-end=\"2934\"\u003eHow long do creative hair colours last?\u003c\/h2\u003e\n\u003cp data-start=\"2935\" data-end=\"3119\"\u003eCreative colours can fade faster than natural shades, particularly pastel tones. Using colour-safe shampoos, cooler water, and aftercare products can help maintain vibrancy for longer.\u003c\/p\u003e\n\u003ch2 data-section-id=\"hkzndn\" data-start=\"3121\" data-end=\"3180\"\u003eHow do I keep silver or pastel hair from turning yellow?\u003c\/h2\u003e\n\u003cp data-start=\"3181\" data-end=\"3311\"\u003eUsing toners and purple shampoos regularly can help neutralise unwanted yellow or brassy tones and maintain cooler colour results.\u003c\/p\u003e\n\u003ch2 data-section-id=\"425p9b\" data-start=\"3313\" data-end=\"3377\"\u003eAre Smart Beauty fashion hair colours vegan and cruelty-free?\u003c\/h2\u003e\n\u003cp data-start=\"3378\" data-end=\"3523\"\u003eYes. All Smart Beauty products are cruelty-free, vegan, and proudly made in the UK using high-quality ingredients sourced from the UK and Europe.\u003c\/p\u003e\n\u003ch2 data-section-id=\"18hviex\" data-start=\"3525\" data-end=\"3577\"\u003eAre creative hair colours suitable for beginners?\u003c\/h2\u003e\n\u003cp data-start=\"3578\" data-end=\"3769\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eYes. Smart Beauty products are designed to make home hair colouring safer and easier, with beginner-friendly instructions and educational support to guide you through the process confidently.\u003c\/p\u003e","products":[{"product_id":"rich-plum-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour","title":"Rich Plum Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Deep, Permanent Rich Plum Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Rich Plum Hair Dye\u003c\/strong\u003e — a vibrant permanent plum hair colour designed to deliver deep berry-toned richness, exceptional shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold plum refresh, or elegant violet depth, Rich Plum creates an intense multidimensional finish that looks glossy, rich, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement plum hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Rich Plum 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent rich plum colour with deep berry-violet depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Rich Plum includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve rich plum colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eRich Plum works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep plum tones with visible richness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA berry-violet finish with elegant depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour that feels sophisticated and wearable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led shade with multidimensional shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free colouring technology for those seeking an alternative formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous plum with vivid violet depth\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eRich berry-plum intensity\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle plum reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to lighter hair for maximum plum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect colour longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaintain richness with colour-safe hair care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does Rich Plum last?\u003c\/strong\u003e\u003cbr\u003ePermanent colour remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Rich Plum PPD-free?\u003c\/strong\u003e\u003cbr\u003eYes, Rich Plum uses a \u003cstrong\u003ePPD-free 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Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Bold, Permanent Hollywood Red Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Hollywood Red Hair Dye\u003c\/strong\u003e — a vibrant permanent red hair colour designed to deliver rich red intensity, exceptional shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold colour refresh, or striking red depth, Hollywood Red creates an intense multidimensional finish that looks glossy, vibrant, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement red hair without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Hollywood Red ❤️\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant red colour with rich Hollywood depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Hollywood Red includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold red colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eHollywood Red works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eRich red tones with bold visible vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA glamorous statement shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour intensity with shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led red that still feels wearable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum brightness.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free colouring technology for those seeking an alternative formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step 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Conditioner, Permanent Hair Color","description":"\u003ch1\u003eTurn Heads with Bold, Permanent Hollywood Red Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Hollywood Red Hair Dye\u003c\/strong\u003e — a vibrant permanent red hair color designed to deliver rich red intensity, exceptional shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold colour refresh, or striking red depth, Hollywood Red creates an intense multidimensional finish that looks glossy, vibrant, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement red hair without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Hollywood Red ❤️\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant red colour with rich Hollywood depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Hollywood Red includes Plex technology 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formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Rich Plum includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, 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even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement red hair without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Hollywood Red ❤️\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant red colour with rich Hollywood depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Hollywood Red includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold red colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eHollywood Red works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eRich red tones with bold visible vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA glamorous statement shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour intensity with shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led red that still feels wearable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum brightness.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free colouring technology for those seeking an alternative formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright vivid Hollywood red\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eRich deep red intensity\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle red richness unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to lighter hair for maximum red vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect colour longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with red-safe colour care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does Hollywood Red last?\u003c\/strong\u003e\u003cbr\u003ePermanent colour remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Hollywood Red PPD-free?\u003c\/strong\u003e\u003cbr\u003eYes, Hollywood Red uses a 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with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Deep, Permanent Rich Plum Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Rich Plum Hair Dye\u003c\/strong\u003e — a vibrant permanent plum hair colour designed to deliver deep berry-toned richness, exceptional shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold plum refresh, or elegant violet depth, Rich Plum creates an intense multidimensional finish that looks glossy, rich, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement plum hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Rich Plum 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent rich plum colour with deep berry-violet depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Rich Plum includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve rich plum colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eRich Plum works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep plum tones with visible richness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA berry-violet finish with elegant depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour that feels sophisticated and wearable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led shade with multidimensional shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free colouring technology for those seeking an alternative formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous plum with vivid violet depth\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eRich berry-plum intensity\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle plum reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to lighter hair for maximum plum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect colour longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaintain richness with colour-safe hair care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does Rich Plum last?\u003c\/strong\u003e\u003cbr\u003ePermanent colour remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Rich Plum PPD-free?\u003c\/strong\u003e\u003cbr\u003eYes, Rich Plum uses a \u003cstrong\u003ePPD-free formula\u003c\/strong\u003e, making it a preferred option for customers looking for an alternative permanent plum hair dye formula.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57434603127115,"sku":"FBM-DE-1003","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-rich-plum1.1.webp?v=1777529812"},{"product_id":"hollywood-red-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy-2","title":"Hollywood Red Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Bold, Permanent Hollywood Red Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Hollywood Red Hair Dye\u003c\/strong\u003e — a vibrant permanent red hair colour designed to deliver rich red intensity, exceptional shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold colour refresh, or striking red depth, Hollywood Red creates an intense multidimensional finish that looks glossy, vibrant, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement red hair without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Hollywood Red ❤️\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant red colour with rich Hollywood depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Hollywood Red includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold red colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eHollywood Red works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eRich red tones with bold visible vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA glamorous statement shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour intensity with shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led red that still feels wearable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum brightness.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free colouring technology for those seeking an alternative formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright vivid Hollywood red\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eRich deep red intensity\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle red richness unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to lighter hair for maximum red vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect colour longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with red-safe colour care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does Hollywood Red last?\u003c\/strong\u003e\u003cbr\u003ePermanent colour remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Hollywood Red PPD-free?\u003c\/strong\u003e\u003cbr\u003eYes, Hollywood Red uses a \u003cstrong\u003ePPD-free formula\u003c\/strong\u003e, making it a preferred option for customers looking for an alternative permanent red hair dye formula.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57444692590923,"sku":"1571-FBM-CA","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smartbeautyhollywoodred1.1.webp?v=1777529862"},{"product_id":"rich-plum-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy-2","title":"Rich Plum Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Deep, Permanent Rich Plum Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Rich Plum Hair Dye\u003c\/strong\u003e — a vibrant permanent plum hair colour designed to deliver deep berry-toned richness, exceptional shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold plum refresh, or elegant violet depth, Rich Plum creates an intense multidimensional finish that looks glossy, rich, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement plum hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Rich Plum 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent rich plum colour with deep berry-violet depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Rich Plum includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve rich plum colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eRich Plum works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep plum tones with visible richness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA berry-violet finish with elegant depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour that feels sophisticated and wearable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led shade with multidimensional shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free colouring technology for those seeking an alternative formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous plum with vivid violet depth\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eRich berry-plum intensity\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle plum reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to lighter hair for maximum plum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect colour longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaintain richness with colour-safe hair care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does Rich Plum last?\u003c\/strong\u003e\u003cbr\u003ePermanent colour remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Rich Plum PPD-free?\u003c\/strong\u003e\u003cbr\u003eYes, Rich Plum uses a \u003cstrong\u003ePPD-free formula\u003c\/strong\u003e, making it a preferred option for customers looking for an alternative permanent plum hair dye formula.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57444821336395,"sku":"1540-FBM-CA","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-rich-plum1.1.webp?v=1777529812"}],"url":"https:\/\/smartbeautyshop.com\/collections\/creative-fashion-hair-colours-collection.oembed","provider":"Smart Beauty Hair Dye","version":"1.0","type":"link"}