{"title":"Confident Coverage That Cares","description":"\u003cp\u003eLooking for reliable coverage without compromising on hair health?\n\u003cbr\u003eOur Cover \u0026amp; Care System offers rich, long-lasting colour designed to cover greys and refresh natural tones — while nourishing your hair at the same time. Thoughtfully formulated for comfort, shine, and softness, it leaves hair looking healthy, vibrant, and beautifully cared for.\u003c\/p\u003e\n\n\u003cp\u003eColour you can trust — and feel good about.\u003c\/p\u003e","products":[{"product_id":"blow-dry-hair-styling-treatment","title":"Blow-Dry Hair Styling \u0026 Treatment","description":"\u003cp\u003eHome hair colouring has never been easier – and you can wear a new shade every day! Smart Colour Blow-Dry Hair Styling \u0026amp; Treatment are specially formulated to vividly colour or highlight your hair. Creating beautifully conditioned hair with amazing shine and manageability. Smart Beauty has been delivering high quality products and beautiful range for hair and beauty care. Find more of our innovative product range.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eBLOW-DRY EXPRESS HAIR STYLING \u0026amp; TREATMENT\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBring condition back to well-worked or damaged hair\u003c\/li\u003e\n\u003cli\u003eSpeeds drying, add moisture and protects from heat, boosts body and bounce, and gives a lighter hold to hair styling\u003c\/li\u003e\n\u003cli\u003eEasy and safe to use, spray, comb through, and style\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, natural or pre-coloured\u003c\/li\u003e\n\u003cli\u003eSmart Beauty Restore is not tested on animals and is suitable for Vegans \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" style=\"font-size: 1.4rem;letter-spacing: initial;text-transform: initial\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" style=\"font-size: 1.4rem;letter-spacing: initial;text-transform: initial\" target=\"_blank\" rel=\"noopener\"\u003e\u003cbr\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e(Full Instructions provided in the pack)\u003c\/p\u003e\n\u003cul style=\"list-style-type: square\"\u003e\n\u003cli\u003eShake can well before using and during use hold 15cm from your hair and spray lightly in short bursts until the desired effect is achieved.\u003c\/li\u003e\n\u003cli\u003eTake care to protect clothing, preferably wear a cape while spraying.\u003c\/li\u003e\n\u003cli\u003eKeep away from furnishings during spraying and always shampoo out before retiring to prevent rub off on bedding.\u003c\/li\u003e\n\u003cli\u003eIf sprayed on skin remove with shampoo or cleansing cream.\u003c\/li\u003e\n\u003cli\u003eSmart Beach Blonde hairspray dye may be used over styling aids.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003eORDER BEFORE 3 pm FOR SAME DAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBlow-dry Express 10 Benefits in 1\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e1. Up to 30% faster blow-drying\u003cbr\u003e\u20282. Smooths and detangles\u2028\u003cbr\u003e3. Provides heat protection\u2028\u003cbr\u003e4. Maintains essential moisture\u2028\u003cbr\u003e5. Boosts body and bounce\u2028\u003cbr\u003e6. Intensifies shine\u003cbr\u003e7. Banishes frizz\u2028\u003cbr\u003e8. Lighter hold\u2028\u003cbr\u003e9. No residues\u2028\u003cbr\u003e10. Long-lasting results\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBottle Contents:\u2028\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"list-style-type: circle\"\u003e\n\u003cli\u003e150ml. 5.3 fl. oz\u003c\/li\u003e\n\u003cli\u003eSmart Lightning Powder x 2\u003c\/li\u003e\n\u003cli\u003eSmart Activator\/Developer Cream x 2\u003c\/li\u003e\n\u003cli\u003eProtective Gloves\u003c\/li\u003e\n\u003cli\u003eApplication Brush\u003c\/li\u003e\n\u003cli\u003eInstruction Leaflet\u003c\/li\u003e\n\u003cli\u003eA sachet of Ash Toner\u003c\/li\u003e\n\u003cli\u003eStep-by-step illustrated instructions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/blonde-1\" target=\"_blank\" rel=\"noopener\"\u003e View Blonde Product\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237992866123,"sku":null,"price":5.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Smart-blow-dry-express.jpg?v=1778153277"},{"product_id":"chestnut-brown-express-colour","title":"Chestnut Brown Refresher Colour Maintenance","description":"\u003ch2\u003e\u003cstrong\u003eFLIGHT THE FADE - REVIVE AND CONDITION YOUR CHESTNUT BROWN HAIR COLOUR\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRevives Chestnut Brown tones to natural or coloured hair\u003c\/li\u003e\n\u003cli\u003eAdds intensive conditioning, leaving hair soft and shiny\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e3 minute development time\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eLasts up to 4-5 shampoos\u003c\/li\u003e\n\u003cli\u003eThe hypoallergenic formulation contains no harsh chemicals\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFree from ammonia, peroxide, parabens, and p-Phenylenediamine (PPD)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eRe-sealable jar for multiple applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000;font-size: 14px\"\u003e\u003cstrong style=\"font-family: inherit;margin: 0px;padding: 0px;border: 0px;font-style: inherit;font-variant: inherit;line-height: inherit;font-size: 14px;vertical-align: baseline\"\u003eORDER BEFORE 3 pm FOR SAME DAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eShampoo, rinse and towel dry hair\u003c\/li\u003e\n\u003cli\u003ePlace a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear\u003c\/li\u003e\n\u003cli\u003eWearing gloves provided, apply to each section evenly, using fingers\u003c\/li\u003e\n\u003cli\u003eComb through and time for 3 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, dry, and style. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca style=\"font-size: 1.4rem;letter-spacing: initial;text-transform: initial\" href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e\u003cspan style=\"color: var(--p-text, #212b36);font-size: 1.4rem;letter-spacing: initial;text-transform: initial\"\u003e?\u003c\/span\u003e\u003cbr\u003e\u003ca style=\"font-size: 1.4rem;letter-spacing: initial;text-transform: initial\" href=\"https:\/\/smartbeautyshop.com\/collections\/colour-refreshers\" target=\"_blank\" rel=\"noopener\"\u003eView Colour Refreshers collection\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFAQ's\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThis product will NOT lighten your hair or cover dark roots\u003c\/li\u003e\n\u003cli\u003eIt is designed to blend grey, not cover it up\u003c\/li\u003e\n\u003cli\u003eThe more times you use the product, the better the coverage\u003c\/li\u003e\n\u003cli\u003e3-4 applications per tub, depending on hair length\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e140ml\u003c\/li\u003e\n\u003cli\u003eProtective gloves\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: left\"\u003e\u003cimg alt=\"Smart Beauty Care Information\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/express-colour_large.png\"\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237994275147,"sku":null,"price":9.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-express-colour-chestnut.jpg?v=1778153291"},{"product_id":"mahogany-express-colour","title":"Mahogany Brown Refresher Colour Maintenance","description":"\u003ch2\u003e\u003cstrong\u003eFLIGHT THE FADE - REVIVE AND CONDITION YOUR MAHOGANY BROWN HAIR COLOUR\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRevives Mahogany tones to natural or coloured hair\u003c\/li\u003e\n\u003cli\u003eAdds intensive conditioning, leaving hair soft and shiny\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e3 minute development time\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eLasts up to 4-5 shampoos\u003c\/li\u003e\n\u003cli\u003eHypoallergenic formulation contains no harsh chemicals\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFree from ammonia, peroxide, parabens and p-Phenylenediamine (PPD)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eRe-sealable jar for multiple applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #ff0000\"\u003eORDER BEFORE 3pm FOR SAME DAY DISPATCH\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShampoo, rinse and towel dry hair\u003c\/li\u003e\n\u003cli\u003ePlace a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear\u003c\/li\u003e\n\u003cli\u003eWearing gloves provided, apply to each section evenly, using fingers\u003c\/li\u003e\n\u003cli\u003eComb through and time for 3 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, dry and style\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFAQ's\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThis product will NOT lighten your hair or cover dark roots\u003c\/li\u003e\n\u003cli\u003eIt is designed to blend grey, not cover it up\u003c\/li\u003e\n\u003cli\u003eThe more times you use the product, the better the coverage\u003c\/li\u003e\n\u003cli\u003e3-4 applications per tub, depending on hair length\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e140ml\u003c\/li\u003e\n\u003cli\u003eProtective gloves\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/colour-refreshers\" target=\"_blank\" rel=\"noopener\"\u003eView Colour Refreshers collection\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/colour-refreshers\" target=\"_blank\" rel=\"noopener\"\u003e\u003cbr\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/express-colour_large.png\" alt=\"Smart Beauty Care Information\"\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237997125963,"sku":null,"price":9.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-express-colour-mahogany.jpg?v=1778153347"},{"product_id":"pure-black-hair-dye-permanent-hair-colour","title":"Pure Black Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003cp\u003eSmart Beauty pure black permanent hair dye kit for natural-looking black hair.\u003cbr\u003e\nOur black hair colour formulation contains Nio-Active technology which deeply penetrates the hair during the colouring process to prevent damage, leaving the hair soft, smooth, and shiny.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor full head application (Thick or hair longer than 20cm may need two packs)\u003c\/li\u003e\n\u003cli\u003e100% grey coverage and root regrowth up to 2.5cm, lasts up to 28 washes\u003c\/li\u003e\n\u003cli\u003eCruelty-Free\u003c\/li\u003e\n\u003cli\u003eSuitable for Vegans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePure Black is not suitable for use on very light or bleached blonde hair without pre-pigmentation. Colour and length of duration will depend on porosity, length, fineness, and condition of hair, as well as any previous treatments.\u003cbr\u003e\nBox contains 50ml Colourant, 75ml developing lotion, gloves, and instructions. Smart Beauty products are made in the EU.\u003cbr\u003e\nOrder before 3 pm (excludes weekends) - for next-day delivery.\u003cbr\u003e\nNot available in UK high street stores, buy Online only. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e?\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/matallic-packing-uk-icons_large.png\" alt=\"Metallic icons\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237997781323,"sku":null,"price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-Pure-Black-1.1.webp?v=1778153371"},{"product_id":"restore-protect-style-hair-treatment","title":"Restore Protect \u0026 Style Hair Treatment","description":"\u003ch2\u003e\u003cstrong\u003eRESTORE, PROTECT \u0026amp; STYLE HAIR TREATMENT\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBring condition back to well worked or damaged hair\u003c\/li\u003e\n\u003cli\u003eSmooths, shines, detangles, revives, protects hair\u003c\/li\u003e\n\u003cli\u003eEasy and safe to use, spray, comb through and style\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, natural or pre-coloured\u003c\/li\u003e\n\u003cli\u003eSmart Beauty Restore is not tested on animals and is suitable for Vegans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #ff0000\"\u003eORDER BEFORE 3pm FOR SAME DAY DISPATCH\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eRestore, Protect \u0026amp; Style, 10 Benefits in 1;\u2028\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e1. Revives dry or damaged hair\u003cbr\u003e2. Prevents split ends\u003cbr\u003e3. Protects hair with UVA and UVB filters\u003cbr\u003e4. Provides heat protection\u003cbr\u003e5. Incredible detangling\u003cbr\u003e6. Easier brushing and straightening\u003cbr\u003e7. Adds body to hair\u003cbr\u003e8. Controls Frizz and gives shine\u003cbr\u003e9. Leaves the hair silky and smooth\u003cbr\u003e10. Lasting hairstyle. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBottle Contents:\u2028\u003c\/strong\u003e\u003cbr\u003e150ml. 5.3 fl.oz\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237999386955,"sku":null,"price":6.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Smart-restore-protect-and-style.jpg?v=1778153383"},{"product_id":"sapphire-black-hair-dye-permanent-hair-colour","title":"Sapphire Black Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Deep, Permanent Black Sapphire Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Black Sapphire Hair Dye\u003c\/strong\u003e — a deep permanent black hair colour designed to deliver rich blue-black depth, exceptional shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold dark refresh, or elegant cool-toned depth, Black Sapphire creates an intense multidimensional finish that looks glossy, polished, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement dark hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Black Sapphire 💙🖤\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent deep black colour with cool sapphire reflects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Black Sapphire includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve rich sapphire-black colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eBlack Sapphire works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep black colour with cool blue reflects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA glossy dark finish with extra dimension\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElegant fashion-led dark hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA statement black shade with refined cool undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSuitable for most natural hair bases.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eDeep dramatic blue-black intensity\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eRich black with visible sapphire depth\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle cool sapphire reflects in light\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly for full colour saturation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaintain cool depth with colour-safe hair care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr\u003eIt blends grey beautifully while delivering deep dark coverage, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does Black Sapphire last?\u003c\/strong\u003e\u003cbr\u003ePermanent colour remains rich for weeks, with cool reflects softening gradually over washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow can I maintain the sapphire tone between applications?\u003c\/strong\u003e\u003cbr\u003eUsing colour-safe hair care helps preserve shine, cool depth and overall richness between colour applications.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237999681867,"sku":"SB 1519","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-sapphire-blue-black-11.webp?v=1778153395"},{"product_id":"warm-brown-express-colour","title":"Warm Brown Refresher Colour Maintenance","description":"\u003ch2\u003e\u003cstrong\u003eFLIGHT THE FADE - REVIVE AND CONDITION YOUR WARM BROWN HAIR COLOUR\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWarm Brown Hair Dye With Conditioner\n\u003c\/li\u003e\n\u003cli\u003eRevives Warm Brown tones to natural or coloured hair\u003c\/li\u003e\n\u003cli\u003eWarm Brown Hair Dye With Conditioner Adds intensive conditioning, leaving hair soft and shiny\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e3 minute development time\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eLasts up to 4-5 shampoos\u003c\/li\u003e\n\u003cli\u003eThe hypoallergenic formulation contains no harsh chemicals\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWarm Brown Hair Dye Conditioner Free from ammonia, peroxide, parabens, and p-Phenylenediamine (PPD)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eRe-sealable jar for multiple applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003eORDER BEFORE 3 pm FOR SAME DAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003ca href=\"View%20Colour%20Refreshers%20collection\" target=\"_blank\" rel=\"noopener\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/colour-refreshers\" target=\"_blank\" rel=\"noopener\"\u003e \u003c\/a\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/colour-refreshers\" target=\"_blank\" rel=\"noopener\"\u003eView Colour Refreshers collection\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong style=\"font-size: 1em;color: var(--p-text, #212b36);letter-spacing: initial;text-transform: initial\"\u003eDirections:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShampoo your hair, rinse your hair, and towel your dry hair\u003c\/li\u003e\n\u003cli\u003ePlace a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear.\u003c\/li\u003e\n\u003cli\u003eWearing gloves provided, apply Warm Brown Express Colour Conditioner to each section evenly, using fingers\u003c\/li\u003e\n\u003cli\u003eComb through and time for 3 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, dry, and style.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: var(--p-text, #212b36);font-size: 1.4rem;letter-spacing: initial;text-transform: initial\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" style=\"font-size: 1.4rem;letter-spacing: initial;text-transform: initial\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e\u003cspan style=\"color: var(--p-text, #212b36);font-size: 1.4rem;letter-spacing: initial;text-transform: initial\"\u003e?\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFAQ's\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThis product will NOT lighten your hair or cover dark roots\u003c\/li\u003e\n\u003cli\u003eIt is designed to blend grey, not cover it up\u003c\/li\u003e\n\u003cli\u003eThe more times you use the product, the better the coverage\u003c\/li\u003e\n\u003cli\u003e3-4 applications per tub, depending on hair length\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e140ml\u003c\/li\u003e\n\u003cli\u003eProtective gloves\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: left\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/express-colour_large.png\" alt=\"Smart Beauty Care Information\"\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57238001385803,"sku":null,"price":9.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-express-colour-warm-brown.jpg?v=1778153424"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/collections\/smart-beauty-Cover-and-Care-System.png?v=1778153149","url":"https:\/\/smartbeautyshop.com\/collections\/confident-coverage-that-cares.oembed","provider":"Smart Beuaty Hair Dye","version":"1.0","type":"link"}