{"title":"Bold Colour, Zero Fear","description":"\u003cp\u003eFrom soft pastels to vibrant brights, this is colour freedom — made easy.\n\u003cbr\u003eOur Creative Colour System delivers high-impact shades with conditioning formulas that respect your hair. Whether you want a subtle tint or a head-turning transformation, this system helps you achieve even, expressive colour with confidence.\u003c\/p\u003e\n\n\u003cp\u003eBecause creativity should never come at the cost of hair health.\u003c\/p\u003e","products":[{"product_id":"bundle-pack-amethyst-purple-permanent-hair-dye-with-colour-refresher","title":"Pro Finish Bundle Pack - Amethyst Purple Hair Dye \u0026amp; Colour Refresher - Permanent Hair Colour with Maintenance Colour Booster","description":"\u003cp data-pm-slice=\"1 1 \u0026lt;\u0026gt;\"\u003eUnleash your creativity with the \u003cstrong\u003eSmart Beauty Pro Finish Pack: Amethyst Purple Permanent Hair Dye with Purple Colour Refresher\u003c\/strong\u003e. This vibrant purple shade delivers bold, head-turning results while the included colour refresher ensures your hair stays vibrant and fresh between applications.\u003c\/p\u003e\n\u003cp\u003eWhether you’re looking to express your personality, make a statement, or refresh your style, this permanent hair dye kit is designed to provide long-lasting, professional-quality colour. Its cruelty-free and vegan-friendly formula is gentle on your hair, keeping it soft, shiny, and healthy.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features of Smart Beauty Amethyst Purple Pro Finish Pack\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eBold, Long-Lasting Colour\u003c\/strong\u003e: Achieve stunning Amethyst Purple tones that last, ensuring vibrant colour with every wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour Refresher\u003c\/strong\u003e: Revive your purple tones and maintain vibrancy between applications.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Formula\u003c\/strong\u003e: Infused with conditioning agents to protect hair while delivering intense colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCruelty-Free and Vegan\u003c\/strong\u003e: Ethically made with no animal testing or animal-derived ingredients.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeginner-Friendly\u003c\/strong\u003e: Clear, step-by-step instructions make application easy for everyone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete Kit\u003c\/strong\u003e: Includes gloves, applicator tools, and a colour refresher for a professional finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003chr\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to Use Smart Beauty Amethyst Purple Bundle Pack\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4\u003e\u003cstrong\u003ePrepare:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003ePerform a patch test 48 hours before use to check for sensitivity.\u003c\/li\u003e\n\u003cli\u003eProtect your clothing with an old towel or cape and wear the provided gloves.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eApply the Colour:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eMix the permanent hair dye following the instructions in the kit.\u003c\/li\u003e\n\u003cli\u003eSection your hair and apply the dye evenly from roots to ends using the applicator.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eProcess:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eLeave on for the recommended time (see instructions in the kit) to achieve vibrant results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eRinse and Style:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eRinse thoroughly with warm water until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eStyle your hair as desired and enjoy your bold, vibrant Amethyst Purple shade.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eRevive with the Colour Refresher:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eUse the included colour refresher after a few washes to restore vibrancy and keep your colour looking fresh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003chr\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eTop Tip When Using Smart Beauty Amethyst Purple Bundle Pack\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFor best results, pre-lighten dark hair to a light blonde before applying Amethyst Purple. Use \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/smart-blonde-bleach-it-hair-lightener\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong\u003eSmart Blonde Hair Bleach Kits\u003c\/strong\u003e\u003c\/a\u003e for the perfect base (sold separately).\u003c\/p\u003e\n\u003cdiv\u003e\n\u003chr\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eFAQs – Amethyst Purple Permanent Hair Dye Bundle Pack:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does the colour last?\u003c\/strong\u003e\u003cbr\u003e\nThe permanent dye provides long-lasting colour, while the included refresher helps maintain vibrancy for weeks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use this on dark hair?\u003c\/strong\u003e\u003cbr\u003e\nFor optimal results, pre-lighten dark hair to a light blonde before application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for sensitive scalps?\u003c\/strong\u003e\u003cbr\u003e\nYes, the gentle formula is designed with conditioning agents to minimise irritation and protect your scalp.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it cover grey hair?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is effective at covering grey hairs with bold Amethyst Purple colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it easy to apply at home?\u003c\/strong\u003e\u003cbr\u003e\nAbsolutely! The kit includes step-by-step instructions you need for a professional finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need to use the colour refresher?\u003c\/strong\u003e\u003cbr\u003e\nThe refresher is optional but recommended to maintain the vibrancy of your purple tones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this cruelty-free and vegan?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is ethically made with no animal testing or animal-derived ingredients.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003chr\u003e\n\u003c\/div\u003e\n\u003cp\u003eTransform your hair with the \u003cstrong\u003eSmart Beauty Bundle Pack: Amethyst Purple Permanent Hair Dye with Colour Refresher\u003c\/strong\u003e. Designed to deliver bold, radiant purple tones and keep them fresh, this all-in-one kit provides everything you need for a professional-quality result. For the perfect base, consider pre-lightening with Smart Blonde Hair Bleach Kits (sold separately).\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/youtu.be\/m6swPCcX7YY\" target=\"_blank\" rel=\"noopener\"\u003eHow to Colour your hair at home\u003c\/a\u003e?\u003c\/p\u003e\n\u003cdiv style=\"text-align: left\"\u003e\u003cimg style=\"float: none\" title=\"Not tested on Animals\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/matallic-packing-uk-icons_large.png\" alt=\"Not tested on Animals\"\u003e\u003c\/div\u003e\n\u003cp id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" aria-label=\"Translated text\" data-ved=\"2ahUKEwi5jtbk8IKGAxW-rlYBHScDAhsQ3ewLegQIBRAT\"\u003e\n\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237993128267,"sku":null,"price":17.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Amethyst-colour-refresher4.jpg?v=1778153282"},{"product_id":"carmine-pink-vibrant-semi-permanent-hair-colour","title":"Carmine Pink Vibrant Semi-permanent Hair Colour","description":"\u003cul\u003e\n\u003cli\u003eCreates an instant carmine pink semi-permanent hair colour on blondes or pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eAdds intensive conditioning, leaving hair soft and shiny\u003c\/li\u003e\n\u003cli\u003e20-30 minutes development time\u003c\/li\u003e\n\u003cli\u003eLasts up to 4-5 shampoos\u003c\/li\u003e\n\u003cli\u003eEasy and safe to use, one-step application process\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, parabens and p-Phenylenediamine (PPD)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca style=\"font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\" href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eORDER BEFORE 3pm FOR SAME DAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Semi-permanent-icons_large.png\" alt=\"Smart Beauty care Information\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237993292107,"sku":"SESPPINK","price":6.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-carmine-pink.webp?v=1778153285"},{"product_id":"copper-refresher-colour-maintenance","title":"Maintenance Copper Refresher Colour","description":"\u003ch2\u003e\u003cstrong\u003eCOPPER HAIR COLOUR REFRESHER\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCopper Hair Dye Refresher - Revitalise your vibrant copper hair colour between your hair colouring treatments\u003c\/li\u003e\n\u003cli\u003eStrengthens fading colour, works with all major brands\u003c\/li\u003e\n\u003cli\u003ePPD, Ammonia and Persulphate free; so safe for people with allergies, and women who are pregnant\u003c\/li\u003e\n\u003cli\u003eEasy and safe to use; development time is only 3 minutes\u003c\/li\u003e\n\u003cli\u003eSmart Colour Boosts are not tested on animals and are suitable for Vegans\u003c\/li\u003e\n\u003cli\u003eAwarded Silver by Pure Beauty Magazine 2014 for Best NEW hair colourant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/colourboost-award_compact.jpg\" alt=\"Pure Beauty Award\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eORDER BEFORE 3 pm FOR SAME DAY DISPATCH\u2028\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShampoo, rinse and towel dry hair\u003c\/li\u003e\n\u003cli\u003ePlace a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear\u003c\/li\u003e\n\u003cli\u003eWearing gloves, apply to each section evenly, using fingers\u003c\/li\u003e\n\u003cli\u003eComb through and time for 3 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, dry, and style.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e?\u003cbr\u003e\n\u003ca title=\"\" href=\"https:\/\/smartbeautyshop.com\/collections\/colour-refreshers\" target=\"_blank\" rel=\"noopener\"\u003eView Colour Refreshers collection\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFAQ's\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThis product is designed to be applied to hair that has already been treated with a permanent or semi-permanent hair treatment\u003c\/li\u003e\n\u003cli\u003eIt can be used in conjunction with any other major brand\u003c\/li\u003e\n\u003cli\u003eColour Boost is a temporary colour refresher. It can last up to 21 days. One bottle can cover 4 – 10 applications, depending on the length of hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e150ml for long hair or multiple applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/caring_logos_35c9344f-3cff-447a-b5e4-96a703181183_medium.jpg\" alt=\"ammonia, ppd free, not tested on animals\"\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237994668363,"sku":null,"price":9.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/vibrant-copper-girl-e1708198472869.jpg?v=1778153296"},{"product_id":"deep-amber-hair-dye-parmanent-hair-colour","title":"Amber Copper Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003eDeep Amber Hair Dye, Amber hair color\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eSmart Beauty deep amber permanent hair dye kit is the perfect copper brown to bring life to brown hair.\u003cbr\u003eAbove all, amber copper hair colour formulation contains Nio-Active technology which deeply penetrates the hair during the colouring process to prevent damage, leaving the hair soft, smooth, and shiny. Amber hair colors are the way to go if you crave a statement-making change. Amber hair color is perfect for the change of seasons.\u003c\/p\u003e\n\u003cp\u003eIn other words, Smart Beauty provides a world-class product with unique characteristics.\u003c\/p\u003e\n\u003cp\u003eIn short Smart Beauty has been delivering high-quality products and a beautiful range for hair and beauty care. Find more of our innovative product range, Likewise.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeep Amber Hair colour For full head application (To clarify Thick or hair longer than 20cm may need two packs)\u003c\/li\u003e\n\u003cli\u003eAs a result, Amber Hair Dye giving perfect grey coverage, and similarly lasting up to 28 washes\u003c\/li\u003e\n\u003cli\u003eDeep Amber Hair dye is without ppd (para-phenylenediamine)\u003c\/li\u003e\n\u003cli\u003eCruelty-Free\u003c\/li\u003e\n\u003cli\u003eMost importantly Suitable for Vegans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003eHow to achieve a vibrant Permanent Deep Amber colour? (Full instructions provided in the pack)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 1em; color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial;\"\u003eFirstly Start with an unwashed hair \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 1em; color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial;\"\u003e Secondly Always do a skin and strand test \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 1em; color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial;\"\u003e Thirdly Place a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 1em; color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial;\"\u003e Wearing gloves is very important, and after that empty the tube of colour cream into the application bottle and shake until thoroughly mixed. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 1em; color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial;\"\u003e Apply to each section evenly, and swiftly, using the nozzle\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 1em; color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial;\"\u003e Comb through and allow time to develop (Max. time 30 minutes) \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 1em; color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial;\"\u003e Rinse thoroughly, and wash with colour safe shampoo. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 1em; color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial;\"\u003e In short Rinse, dry, and style your hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: var(--p-text, #212b36); font-size: 1em; letter-spacing: initial; text-transform: initial;\"\u003eDeep amber copper permanent hair dye is perfect for dark blonde to medium brown hair and In the same vein not as suitable for use on very light or bleached blonde hair as the result will be very bright. Similarly Colour and length of duration will depend on porosity, length, fineness, and condition of hair, as well as any previous treatments. Like it or not, in order to keep your amber hair color looking gorgeous.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca style=\"letter-spacing: initial; text-transform: initial; font-size: 1em;\" title=\"How to colour your hair at home\" href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" rel=\"noopener\" target=\"_blank\"\u003eHow to colour your hair at home\u003c\/a\u003e\u003cspan style=\"color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial; font-size: 1em;\"\u003e?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial; font-size: 1em;\"\u003e \u003ca title=\"View Permanent Hair color collection\" href=\"https:\/\/smartbeautyshop.com\/collections\/permanent\" rel=\"noopener\" target=\"_blank\"\u003eView Permanent Hair Colour collection\u003c\/a\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBox contains\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e50ml Colourant, 75ml developing lotion, gloves, and instructions. Smart Beauty products are made in the EU.\u003cbr\u003eOrder before 3 pm (excludes weekends) - for next-day delivery.\u003cbr\u003eNot available in UK high street stores, buy Online only.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237994864971,"sku":"SB 1557","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-brown-copper-1.1a.webp?v=1778153302"},{"product_id":"collections-vibrant-pastel-blue-hair-colour-blue-hair-dye-semi-permanent","title":"Electric Blue Vibrant Semi-permanent Hair Colour","description":"\u003cdiv\u003e\n\u003ch2\u003eELECTRIC BLUE VIBRANT SEMI-PERMANENT HAIR COLOUR\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eCreates an instant electric blue semi-permanent hair color on blondes or pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eBlue Vibrant Hair dye, Adds intensive conditioning and leaves hair soft and shiny\u003c\/li\u003e\n\u003cli\u003e20-30 minutes development time\u003c\/li\u003e\n\u003cli\u003eLasts up to 4-5 shampoos\u003c\/li\u003e\n\u003cli\u003eEasy and safe to use, the one-step application process\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, parabens, and p-Phenylenediamine (PPD).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca style=\"font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\" href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to color your hair at home\u003c\/a\u003e\u003cspan style=\"color: var(--p-text, #212b36); font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\"\u003e?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eORDER BEFORE 3 pm FOR SAME DAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Semi-permanent-icons_large.png\" alt=\"Smart Beauty Care Information\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237994930507,"sku":"4022-GB","price":6.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-electric-blue-1.1.png?v=1778153302"},{"product_id":"intense-red-semi-permanent-hair-colour","title":"Intense Red Vibrant Semi-permanent Hair Dye","description":"\u003cul\u003e\n\u003cli\u003eCreates an instant intense red semi-permanent hair colour on blondes or pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eAdds intensive conditioning, leaving hair soft and shinny\u003c\/li\u003e\n\u003cli\u003e20-30 minutes development time\u003c\/li\u003e\n\u003cli\u003eLasts up to 4-5 shampoos\u003c\/li\u003e\n\u003cli\u003eEasy and safe to use, one-step application process\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, parabens and p-Phenylenediamine (PPD)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #ff0000\"\u003eORDER BEFORE 3pm FOR SAMEDAY DISPATCH\u003cbr\u003e\n\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Semi-permanent-icons_large.png\" alt=\"Smart Beauty Care Information\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000\"\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237996929355,"sku":null,"price":6.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/SB-Intense-red.png?v=1778153339"},{"product_id":"pure-purple-vibrant-hair-colour","title":"Pure Purple Vibrant Semi-permanent Hair Colour","description":"\u003cul\u003e\n\u003cli\u003eCreates an instant pure purple semi-permanent hair colour on blondes or pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eAdds intensive conditioning, leaving hair soft and shiny\u003c\/li\u003e\n\u003cli\u003e20-30 minutes development time\u003c\/li\u003e\n\u003cli\u003eLasts up to 4-5 shampoos\u003c\/li\u003e\n\u003cli\u003eEasy and safe to use, one-step application process\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, parabens and p-Phenylenediamine (PPD) \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000\"\u003e\u003cstrong\u003eORDER BEFORE 3pm FOR SAMEDAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Semi-permanent-icons_large.png\" alt=\"Smart Beauty Care Information\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237997846859,"sku":"4039","price":6.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Pure-Purple-images.jpg?v=1778153373"},{"product_id":"bundle-pack-amethyst-purple-permanent-hair-dye-colour-refresher-cream-smart-blonde-hair-lightener-kit","title":"Starter Bundle Pack - Bleach Kit \u0026amp; Amethyst Purple Hair Dye \u0026amp; Refresher - Hair Lightener, Permanent Hair Colour with Maintenance Colour Booster","description":"\u003cp data-start=\"139\" data-end=\"472\"\u003eUnleash your creative style with the \u003cstrong data-start=\"176\" data-end=\"208\"\u003eSmart Beauty Ultimate Purple Starter Pack\u003c\/strong\u003e: Amethyst Purple Permanent Hair Dye, Purple Colour Refresher Cream, and Smart Blonde No.1 Hair Lightener Kit. Perfect for achieving vibrant, professional-quality results at home, this all-in-one package gives you everything you need to create bold, head-turning purple tones.\u003c\/p\u003e\n\u003cp data-start=\"474\" data-end=\"866\"\u003eThe \u003cstrong data-start=\"478\" data-end=\"513\"\u003eSmart Blonde Hair Lightener Kit\u003c\/strong\u003e preps your hair with a light blonde base for optimal colour vibrancy, while the \u003cstrong data-start=\"594\" data-end=\"617\"\u003eAmethyst Purple Dye\u003c\/strong\u003e delivers long-lasting, rich colour. Keep your purple shade fresh and radiant for longer with the included \u003cstrong data-start=\"724\" data-end=\"750\"\u003eColour Refresher Cream\u003c\/strong\u003e. Whether you're going for a dramatic transformation or refreshing your signature look, this bundle has you covered!\u003c\/p\u003e\n\u003chr data-start=\"868\" data-end=\"871\"\u003e\n\u003ch3 data-start=\"873\" data-end=\"925\"\u003e\u003cstrong data-start=\"877\" data-end=\"925\"\u003eKey Features of the Smart Beauty Starter Pack\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col data-start=\"926\" data-end=\"1593\"\u003e\n\u003cli data-start=\"926\" data-end=\"1044\"\u003e\n\u003cstrong data-start=\"929\" data-end=\"956\"\u003ePre-Lightening Included\u003c\/strong\u003e: Achieve the perfect base for Amethyst Purple with the Smart Blonde Hair Lightener Kit.\u003c\/li\u003e\n\u003cli data-start=\"1045\" data-end=\"1148\"\u003e\n\u003cstrong data-start=\"1048\" data-end=\"1080\"\u003eVibrant, Long-Lasting Colour\u003c\/strong\u003e: Bold Amethyst Purple tones designed to last and maintain vibrancy.\u003c\/li\u003e\n\u003cli data-start=\"1149\" data-end=\"1267\"\u003e\n\u003cstrong data-start=\"1152\" data-end=\"1184\"\u003eColour Maintenance Made Easy\u003c\/strong\u003e: The Colour Refresher Cream restores vibrancy and extends the life of your colour.\u003c\/li\u003e\n\u003cli data-start=\"1268\" data-end=\"1379\"\u003e\n\u003cstrong data-start=\"1271\" data-end=\"1296\"\u003eGentle and Nourishing\u003c\/strong\u003e: Formulated with conditioning agents to protect and nourish hair during colouring.\u003c\/li\u003e\n\u003cli data-start=\"1380\" data-end=\"1493\"\u003e\n\u003cstrong data-start=\"1383\" data-end=\"1407\"\u003eCruelty-Free \u0026amp; Vegan\u003c\/strong\u003e: Ethical, high-quality formulas with no animal testing or animal-derived ingredients.\u003c\/li\u003e\n\u003cli data-start=\"1494\" data-end=\"1593\"\u003e\n\u003cstrong data-start=\"1497\" data-end=\"1518\"\u003eBeginner-Friendly\u003c\/strong\u003e: Step-by-step instructions ensure a flawless, professional result at home.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr data-start=\"1595\" data-end=\"1598\"\u003e\n\u003ch3 data-start=\"1600\" data-end=\"1643\"\u003e\u003cstrong data-start=\"1604\" data-end=\"1643\"\u003eHow to Use Your Smart Beauty Bundle\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4 data-start=\"1644\" data-end=\"1664\"\u003eStep 1: Prepare\u003c\/h4\u003e\n\u003cul data-start=\"1665\" data-end=\"1901\"\u003e\n\u003cli data-start=\"1665\" data-end=\"1733\"\u003ePerform a patch test 48 hours before use to ensure no sensitivity.\u003c\/li\u003e\n\u003cli data-start=\"1734\" data-end=\"1787\"\u003eProtect your clothing and wear the provided gloves.\u003c\/li\u003e\n\u003cli data-start=\"1788\" data-end=\"1901\"\u003eLighten your hair with the \u003cstrong data-start=\"1817\" data-end=\"1852\"\u003eSmart Blonde Hair Lightener Kit\u003c\/strong\u003e, following the instructions for optimal results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"1903\" data-end=\"1932\"\u003eStep 2: Apply the Colour\u003c\/h4\u003e\n\u003cul data-start=\"1933\" data-end=\"2071\"\u003e\n\u003cli data-start=\"1933\" data-end=\"1997\"\u003eMix the \u003cstrong data-start=\"1943\" data-end=\"1971\"\u003eAmethyst Purple Hair Dye\u003c\/strong\u003e as instructed in the kit.\u003c\/li\u003e\n\u003cli data-start=\"1998\" data-end=\"2071\"\u003eSection your hair and apply the dye evenly, working from roots to ends.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"2073\" data-end=\"2093\"\u003eStep 3: Process\u003c\/h4\u003e\n\u003cul data-start=\"2094\" data-end=\"2214\"\u003e\n\u003cli data-start=\"2094\" data-end=\"2167\"\u003eLeave the dye on for the recommended time (see the kit's instructions).\u003c\/li\u003e\n\u003cli data-start=\"2168\" data-end=\"2214\"\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"2216\" data-end=\"2236\"\u003eStep 4: Refresh\u003c\/h4\u003e\n\u003cul data-start=\"2237\" data-end=\"2326\"\u003e\n\u003cli data-start=\"2237\" data-end=\"2326\"\u003eUse the \u003cstrong data-start=\"2247\" data-end=\"2273\"\u003eColour Refresher Cream\u003c\/strong\u003e after a few washes to maintain vibrant purple tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2328\" data-end=\"2331\"\u003e\n\u003ch3 data-start=\"2333\" data-end=\"2349\"\u003e\u003cstrong data-start=\"2337\" data-end=\"2349\"\u003ePro Tips\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"2350\" data-end=\"2561\"\u003e\n\u003cli data-start=\"2350\" data-end=\"2489\"\u003eFor best results, use the \u003cstrong data-start=\"2378\" data-end=\"2413\"\u003eSmart Blonde Hair Lightener Kit\u003c\/strong\u003e on dark hair to achieve a light blonde base before applying the purple dye.\u003c\/li\u003e\n\u003cli data-start=\"2490\" data-end=\"2561\"\u003eAlways follow the included instructions for optimal and safe results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2563\" data-end=\"2566\"\u003e\n\u003ch3 data-start=\"2568\" data-end=\"2606\"\u003e\u003cstrong data-start=\"2572\" data-end=\"2606\"\u003eFAQs – Your Questions Answered\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2607\" data-end=\"2767\"\u003e\u003cstrong data-start=\"2607\" data-end=\"2646\"\u003eCan I use this bundle on dark hair?\u003c\/strong\u003e\u003cbr data-start=\"2646\" data-end=\"2649\"\u003eYes! Pre-lightening your hair with the included Smart Blonde Hair Lightener ensures the boldest Amethyst Purple tones.\u003c\/p\u003e\n\u003cp data-start=\"2769\" data-end=\"2887\"\u003e\u003cstrong data-start=\"2769\" data-end=\"2805\"\u003eIs it safe for sensitive scalps?\u003c\/strong\u003e\u003cbr data-start=\"2805\" data-end=\"2808\"\u003eThe gentle formula includes conditioning agents to protect your scalp and hair.\u003c\/p\u003e\n\u003cp data-start=\"2889\" data-end=\"2998\"\u003e\u003cstrong data-start=\"2889\" data-end=\"2917\"\u003eWill it cover grey hair?\u003c\/strong\u003e\u003cbr data-start=\"2917\" data-end=\"2920\"\u003eYes, the permanent dye covers grey hair effectively with rich, vibrant colour.\u003c\/p\u003e\n\u003cp data-start=\"3000\" data-end=\"3148\"\u003e\u003cstrong data-start=\"3000\" data-end=\"3034\"\u003eHow long does the colour last?\u003c\/strong\u003e\u003cbr data-start=\"3034\" data-end=\"3037\"\u003eThe permanent dye provides long-lasting colour, and the Colour Refresher extends vibrancy between applications.\u003c\/p\u003e\n\u003cp data-start=\"3150\" data-end=\"3270\"\u003e\u003cstrong data-start=\"3150\" data-end=\"3185\"\u003eIs this cruelty-free and vegan?\u003c\/strong\u003e\u003cbr data-start=\"3185\" data-end=\"3188\"\u003eYes! All Smart Beauty products are ethically made and 100% cruelty-free and vegan.\u003c\/p\u003e\n\u003chr data-start=\"3272\" data-end=\"3275\"\u003e\n\u003ch3 data-start=\"3277\" data-end=\"3311\"\u003e\u003cstrong data-start=\"3281\" data-end=\"3311\"\u003eTransform Your Look Today!\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"3312\" data-end=\"3593\" data-is-last-node=\"\"\u003eThe \u003cstrong data-start=\"3316\" data-end=\"3348\"\u003eSmart Beauty Ultimate Bundle\u003c\/strong\u003e is your go-to solution for bold, long-lasting purple hair. With everything you need for a professional-quality result at home, it’s never been easier to achieve your dream look. Ready for vibrant colour? Order now and let your creativity shine!\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/youtu.be\/m6swPCcX7YY\" target=\"_blank\" rel=\"noopener\"\u003eHow to Colour your hair at home\u003c\/a\u003e?\u003c\/p\u003e\n\u003cdiv style=\"text-align: left\"\u003e\u003cimg style=\"float: none\" title=\"Not tested on Animals\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/matallic-packing-uk-icons_large.png\" alt=\"Not tested on Animals\"\u003e\u003c\/div\u003e\n\u003cp id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" aria-label=\"Translated text\" data-ved=\"2ahUKEwi5jtbk8IKGAxW-rlYBHScDAhsQ3ewLegQIBRAT\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57238001582411,"sku":null,"price":27.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Amethyst-colour-refresher.jpg?v=1778153431"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/collections\/smart-beauty-Creative-Colour-System.png?v=1778153148","url":"https:\/\/smartbeautyshop.com\/collections\/bold-colour-zero-fear.oembed","provider":"Smart Beuaty Hair Dye","version":"1.0","type":"link"}