Rich Red Express~Colour Refresher & Conditioner


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  • Revives Red tones to natural or coloured hair
  • Adds intensive conditioning, leaving hair soft and shinny
  • 3 minute development time
  • Lasts up to 4-5 shampoos
  • Hypoallergenic formulation contains no harsh chemicals
  • Free from ammonia, peroxide, parabens and p-Phenylenediamine (PPD)
  • Re-sealable jar for multiple applications


    • Shampoo, rinse and towel dry hair
    • Place a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear
    • Wearing gloves provided, apply to each section evenly, using fingers
    • Comb through and time for 3 minutes
    • Rinse thoroughly, dry and style


    • This product will NOT lighten your hair or cover dark roots
    • It is designed to blend grey, not cover it up
    • The more times you use the product, the better the coverage
    • 3-4 applications per tub, depending on hair length


    • 140ml
    • Protective gloves

    Smart Beauty Care Information

    How to dye your hair blonde from brown (Full instructions provided in pack)

    • Start with unwashed hair
    • Always do a skin and strand test
    • Place a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear
    • Wearing gloves provided, in a non-metallic bowl, mix activator cream with the powder to form a creamy paste 
    • Apply to each section evenly, swiftly, using brush provided
    • Comb through, cover with cling-film and allow time to develop (Max. time 60 minutes)
    • Rinse thoroughly, and towel dry
    • Apply the ash toner as a conditioner
    • allow to develop
    • Rinse, dry and style
      • Smart Lightening Powder x 2
      • Smart Activator/Developer Cream x 2
      • Protective Gloves
      • Application Brush
      • Instruction Leaflet
      • Sachet of Ash Toner
      • Step-by-step illustrated instructions
      Smart Powder: Potassium Persulfate, Sodium Metasilicate, Ammonium Persulfate, Sodium Stearate, Cyamopsis Tetragonoloba Gum, Paraffinum Liquidum, Solanum Tuberosum Starch, Silica, Sodium Persulfate, EDTA, CI 77007.
      Smart Activator: Water (Aqua), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Lauryl Sulfate, Sodium Salicylate, Paraffinum Liquidum, Citric Acid. Smart Blonde Toner
      Water, Cetyl Trimethyl Ammonium Chloride, Behentrimonium Chloride, Cetearyl Alcohol, Shea Butter, Amodimethicone, C11-15 Pareth-5, C11-15 Pareth-7, Phenoxyethanol, Iodopropynyl Butylcarbamate, Hydrolyzed Silk, Butylene Glycol, Methylparaben, Propylparaben, Citric Acid, Glycerine, Malva Sylvestis (Mallow Extract), Mentha Piperita (Peppermint Leaf Extract), Primula Veris Extract, Alchemilia Vulgaris Extract, Veronica Offininalis Extract, Melissa Officinalis Leaf Extract, Achillea Millefolium Extract, Parfum, May contain +/-, Basic Red 22, Basic Brown 16, Basic Violet 3, Acid Violet 43.

      Will it damage my hair?
No any moisture or protein loss will compensated by the platinum toner conditioner which will restore the hair condition
      How long will blonde hair last?
Step 1, will remove colour from your hair permanently. Signs of regrowth will depend on how quickly your hair grows, and how different the colour change is. The toner will fade and for best results, refeshed every 2-3 washes.
      Can you buy extra toner sachets?
      You can refresh the ash toner as required, extra sachets can be purchased from this store.
      How many packs do you need?
      1 x Pack for hair shorter than 20cm or root touch-up
      2 x Packs for hair longer than 20cm
      3 x Packs for long hair or multiple applications
      Contains peroxide and persulfates
      If you have suffered from a reaction to lightening products, do not use